Coherent Market Insights

Ostomy Care Accessories Market to surpass US$ 5.70 Bn by 2031

Ostomy Care Accessories Market to surpass US$ 5.70 Bn by 2031 - Coherent Market Insights

Publish In: Jun 28, 2024

Ostomy care accessories market is estimated to witness high growth, owing to rising prevalence of IBD & technological advancements in ostomy care devices

Global ostomy care accessories market is estimated to be valued at USD 3.71 Bn in 2024, exhibiting a CAGR of 6.3% over the forecast period 2024-2031. The market growth is driven by rising prevalence of inflammatory bowel diseases and technical advancements in ostomy care devices. Furthermore, increasing adoption of one-piece ostomy bags and two-piece integrated skin barriers are the key trends in the market.

Market Dynamics:

Rising prevalence of inflammatory bowel diseases (IBD) such as ulcerative colitis and Crohn's disease can drive the global ostomy care accessories market growth. According to a report published by Crohn's & Colitis Foundation, around 3 million Americans are diagnosed with IBD, out of which around 1 million people are living with IBD. Ostomy surgeries are one of the treatment options for severe IBD cases. Advancements in ostomy care accessories such as waterproof bags, clips, and belts has  boosted the adoption of these products. Manufacturers are focusing on developing innovative accessories to prevent leakage, improve adhesion and comfort.

Growing Geriatric Population Boosts Demand for Ostomy Care Accessories

Growing  geriatric population, aged 65 years and above, can boost demand for ostomy care accessories.  According to the United Nations, the number of people aged 65 years or above is expected to increase from 524 million in 2010 to nearly 1.5 billion in 2050. With growing age, people are more susceptible to various lifestyle diseases and medical conditions that may require ostomy surgery. Ostomy care accessories play a crucial role in managing ostomies and improving the quality of life of ostomy patients.

Increasing Incidence of Colorectal Cancer Drives the Market Growth

Colorectal cancer is one of the most commonly occurring cancers worldwide, thus, rising incidence of colorectal cancers can drive the market growth. According to the American Cancer Society, colorectal cancer is the third leading cause of cancer-related deaths in both men and women in the U.S. Ostomy surgery is often required to treat colorectal cancer. Initiatives by governments and health organizations to spread awareness about colorectal cancer screening and its early detection can also boost adoption of ostomy care accessories.

Lack of Reimbursement and High Cost of Ostomy Care

The high cost of ostomy care accessories can hamper the market growth. Ostomy pouches, belts, skin barriers, irrigation sets and other accessories are not always covered by insurance and require patients to bear a significant portion of the cost themselves. This makes ostomy care unaffordable for many patients residing in underdeveloped and developing economies with low per capita income. Lack of adequate reimbursement policies hampers adoption rates for ostomy care accessories.

Social Stigma Associated with Ostomies

Many ostomy patients experience social isolation, low self-esteem, and body embarrassment due to the stoma and appliance changes required. This social stigma prevents people from resuming normal activities and lives. Patients also avoid disclosing their condition to partners, family, friends and colleagues for fear of negative attitudes. Such perceptions discourage people from seeking medical help even when required, thus, hampering the market growth.

Growing Demand for Ostomy Products in Emerging Economies

Emerging countries in Asia Pacific and Latin America have a large patient pool undergoing ostomy surgery coupled with improving access to healthcare facilities. With rising incomes, patients can increasingly afford advanced ostomy accessories. Several new players are establishing manufacturing facilities in these countries to achieve higher cost competitiveness and better penetration in local markets. Leveraging opportunities across emerging economies will be crucial for players over the forecast period.

Introduction of Novel Adhesive and Skin-friendly Products

Developing ostomy accessories that provide added benefits, such as thicker adhesives for longer wear, breathability, discreet designs, and others helps address unmet needs of patients. Skin-healthy ingredients and adhesive formulations that are gentle on the stoma witness huge demand. Leading companies continuously invest in R&D to develop innovative product lines. Launch of advanced accessories can offer opportunities for the market growth. The availability of novel products expand the potential consumer base by appealing to younger patient demographics.


Key Developments

  • In May 2024, Coloplast, a multinational company that develops, manufactures and markets medical devices and services related to ostomy, urology, continence, and wound care, bolstered its ostomy care portfolio with three significant product launches: Heylo, the world’s first digital leakage notification system, had received reimbursement approval in the U.K. SenSura Mio ostomy range had been expanded with two new products.
  • In January 2023, OstomyCure, a medical technology company, announced that it had achieved a significant milestone by fully recruiting patients for the clinical trial of its proprietary titanium port implant technology- TIES. TIES is designed to be implanted within the stoma and features a lid for effective opening and closing.
  • In February 2022, HR Pharmaceuticals, Inc., a health care consumables company, introduced Vitus Ostomy Care, a comprehensive line of accessories aimed at enhancing stoma and skin protection while ensuring a secure seal
  • In January 2022, Owens & Minor Inc., global healthcare logistics company, and Apria Inc., a provider of home healthcare equipment, had signed an agreement. As per this agreement, Owens & Minor Inc. acquired Apria Inc. to expand its ostomy product portfolio.

Key Players: Coloplast Corp, ConvaTec Inc., Hollister Incorporated, Marlen Manufacturing & Development Company, Perma-Type Company, Inc., Nu-Hope Laboratories, Inc., Perfect Choice Medical Technologies, Fortis Medical Products, Safe n' Simple, AdvaCare Pharma, Schena Ostomy Technologies, Inc., Cymed, TG Eakin Limited, Alcare Diagnostic Research Center Pvt. Ltd., Nu-Hope Laboratories, Pelcin Healthcare.

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