OSTOMY CARE ACCESSORIES MARKET ANALYSIS

Market Size and Trends

Global ostomy care accessories market is estimated to be valued at USD 3.71 Bn in 2024 and is expected to reach USD 5.70 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

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The market is witnessing a steady growth due to the increasing prevalence of inflammatory bowel disease and colorectal cancer. Growing geriatric population worldwide who are more prone to chronic diseases requiring ostomy surgery can also drive the market growth. Improving reimbursement policies and growing clinical evidence about the advantages of ostomy products boosts adoption of advanced ostomy accessories. However, the presence of unfavorable reimbursement scenarios in developing nations can hamper the market growth during the forecast period.

Rising number of product launches for ostomy bags

Increasing number of ostomy surgeries performed globally boosts demand for ostomy care accessories. Ostomy refers to a surgical procedure carried out to form an opening (stoma) in the abdomen that allows for the discharge of body waste such as feces or urine. This procedure is commonly required in conditions like colorectal cancer, Crohn's disease, ulcerative colitis, and other several intestinal disorders. As per statistics, colorectal cancer, one of the leading causes of ostomy surgeries, accounted for over 1.9 million new cases globally in 2020. According to the Crohn's and Colitis Foundation, around 3 million Americans lived with inflammatory bowel diseases (IBD) like Crohn's disease and Ulcerative colitis in 2020. Patients with these conditions often require ostomy surgeries for managing their symptoms and improving quality of life. This rising disease burden and increasing acceptance of ostomy surgeries as a treatment option have contributed to growing installation base of ostomates worldwide over the past few years. For instance, in June 2021, Pelican Healthcare Ltd., a leading manufacturer of disposable stoma devices in the U.K. and Ireland healthcare sectors, launched ModaViostomy Bag Range.

Market Concentration and Competitive Landscape

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Advancements in Surgery and Post-Op Care

Minimally invasive procedures and robotics have drastically reduced recovery times for ostomy patients. Shorter hospital stays also lower medical costs and time taken away from work or daily chores. People are less reluctant for surgery knowing these can bounce back quickly. Improved techniques during surgery yield longer functioning of the ostomy, reducing risks of repeated operations down the line. Post-op nursing care emphasizes regaining abilities and independence. Therapy teaches expert stoma management to boost confidence. Dietary guidance and customized ostomy products make daily activities burden-free. Psychological support addresses any lingering fears or uncertainties. Thus, patients feel more equipped to smoothly integrate the ostomy into lifestyle long-term. This drives willingness to invest in quality accessories ensuring dignified, active living well into the future.

Key Takeaways from Analyst:

Global ostomy care accessories market growth is driven by factors like rising incidences of inflammatory bowel disease, colorectal cancer and other conditions that require ostomy surgery. Aging population can also drive the market growth as older individuals are more prone to these conditions. Increasing awareness among patients about maintaining ostomy health and adopting protective accessories for comfort can drive the market growth.

Lack of reimbursement and high costs of ostomy care products in some countries can hamper the market growth. The social stigma associated with ostomy procedures discourage patients from opting for surgery despite medical need.

North America dominates the market due to favorable reimbursement policies and awareness programs. However, Asia Pacific is expected to witness fastest growth in the market. Countries like China and India boast massive patient pools and improving access to healthcare which will support regional market expansion over the next 5-10 years. Manufacturers should focus on these developing Asian nations and tailor their offerings to local preferences, cultural sensitivities and price points.

Market Challenges: Higher prices and cost of ostomy accessories

Higher prices of ostomy care accessories creates significant affordability issues for many ostomy patients, thus, hampering the global ostomy care accessories market growth. Ostomy surgery and lifelong requirement of accessories like ostomy bags, belts, skin barriers, and others make it a costly long-term condition to manage. According to the report from World Health Organization, nearly 5 out of 10 ostomates in developing nations face financial hardship in procuring ostomy supplies on regular basis due to high costs. This is mainly because ostomy accessories are considered as medical devices in most countries and attract heavy taxation and duties. The costs have further escalated during the recent years due to rising inflation and depreciation of many currencies against .U.S dollar in which these products are predominantly priced globally. Many ostomates struggle to afford multiple changes of ostomy bags in a day, which is essential especially during the initial period after surgery. These people are often left with no option but to reuse the bags or rely on inferior local alternatives, which can cause multiple issues like leakages and infections over time. This forces them to delay changing accessories regularly or purchase low quality supplies just to save money in short term. However, such actions prove detrimental for ostomy skin health and personal hygiene in the long run.

Market Opportunities: Development of novel and improved products

The development of novel and improved products provides a major opportunity for growth of global ostomy care accessories market. As the global population ages and lifestyle-related diseases increasse, more people are living with ostomies and rely on effective accessories for better quality of life. According to UN population data, the number of people aged 60 years or over is projected to double from 12% to 22% of the global population from 2015 to 2050. Longer lifespans mean more people will develop conditions requiring ostomy surgery such as cancer, IBD, and accidents or injuries. Currently available ostomy accessories have limitations and room for advancement. For example, existing adhesive products may not be suitable for all skin types and climates or provide adequate leakage protection. The creation of new materials, adhesive technologies, and discreet compact product designs could significantly improve people's experiences of living with an ostomy. As per WHO, 2.5 million new ostomy surgeries are conducted annually worldwide, representing a substantial user base seeking better solutions.

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Insights, By Product Type- Comfort and convenience drives belts segment growth

In terms of product type, belts segment is estimated to contribute the highest market share of 20.12 % in 2024, owing to the comfort and convenience it provides to users. Belts are designed to securely hold ostomy pouches in place while allowing freedom of movement. Their adjustable closures and flexible designs contour smoothly to the body without causing chafing or irritation. Belts also prevent accidental leakage by ensuring a snug, wrinkle-free fit. As modern lifestyles have become more active and mobile, consumers have grown to appreciate belts' discreet, hassle-free functionality over other rigid or bulky accessory options. Belts spare users the discomfort of adhesive tapes or inconvenience of manual irrigation, making them the preferred first-line product for active patients. Belts can be reused for multiple changes, saving costs in the long run as compared to single-use adhesives and inserts.

Insights, By Application- Drainage capabilities sustain market dominance

In terms of application, drainage segment is estimated to contribute the highest market share of 30.10 % in 2024 as it offers a crucial ostomy function. Effective drainage is essential to ostomy care, as it removes waste from the body and prevents blockages or leaks that can lead to infection or internal injury. Irrigation products such as specialized irrigation sleeves, cones, and sets makes the drainage process safer and more controlled. These also help users establish a regular cleansing routine, improving ostomy hygiene and management. The importance of drainage to quality of life further cements drainage products' importance among consumers.

Insights, By End User- Hospitals & clinics drive exposure and familiarity with accessories

In terms of end user, hospitals & clinics segment is estimated to contribute the highest market share of 40 % in 2024. As the frontline of ostomy care, hospitals expose patients to a wide array of products during pre- and post-operative consultations, outpatient visits, and recovery periods. Their recommendation and demonstration of ostomy accessories during these touchpoints help familiarize users with proper usage and maintenance. Hospitals often supply free sample products to new patients, allowing users hands-on experience before purchasing accessories independently. Hospitals also regularly consult with distributors and reps, maintaining a broad selection of accessories on-site. This widespread availability and trust in hospitals' expertise cements their prominent role in the market.

Regional Insights

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North America has dominated the global ostomy care accessories market with an estimated market share of 38.2 % in 2024. The region has a highly developed healthcare infrastructure and awareness about ostomy care is significantly high among people as well as medical practitioners. Many leading manufacturers of ostomy care products have their headquarters in the region, particularly in the U.S., which allows for superior access to the latest technologies and innovative product development. The purchasing power of the population is also quite high, enabling greater affordability and adoption of premium ostomy accessories and related products. Stringent regulatory standards ensure quality and safety of products, fostering patient trust.

Asia Pacific has emerged as the fastest growing regional market over the past decade. Significant economic development across countries like China and India has improved access to healthcare for millions. As lifestyles change and chronic diseases rise amid changing diets and lack of physical activity, there has been need for ostomy care. Cheaper manufacturing costs and growing expertise in production have encouraged global market leaders to expand local operations, boosting product availability. Meanwhile, varied climatic conditions require tailored accessory solutions, propelling homegrown innovation and competition. With growing medical tourism and an aging populace, demand is surging consistently. Initiatives to raise awareness among doctors about ostomy management can drive the market growth.

Market Report Scope

Key Developments

• On May 2024, Coloplast, multinational company that develops, manufactures and markets medical devices and services related to ostomy, urology, continence, and wound care bolsters its ostomy care portfolio with three significant product launches: Heylo, the world’s first digital leakage notification system, has received reimbursement approval in the UK. Additionally, the SenSura Mio ostomy range has been expanded with two new products.
• In January 2023, OstomyCure , Medical Technology company announced achieving a significant milestone by fully recruiting patients for the clinical trial of its proprietary titanium port implant technology, TIES. TIES is designed to be implanted within the stoma and features a lid for effective opening and closing.
• In February 2022, HR Pharmaceuticals, Inc., health care consumables company introduced Vitus Ostomy Care, a comprehensive line of accessories aimed at enhancing stoma and skin protection while ensuring a secure seal.
• In January 2022, Owens & Minor Inc. global healthcare logistics company and Apria Inc. provider of home healthcare equipment has finalized an agreement where Owens & Minor would acquire Apria, a move expected to expand their ostomy product portfolio.

*Definition: Global Ostomy Care Accessories Market consists of various medical devices and accessories that help support ostomy pouching systems and improve the quality of life for people who have undergone colostomy, ileostomy, or urostomy surgery. This includes items like adhesives, drainable pouches, belts and belts, skin barriers and protective covers, irrigation supplies, and other medical supplies that make ostomy care and pouch changes easier. The accessories provide comfort, protection, and discretion for people living with ostomies.

Market Segmentation

•  Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Belts
  • Tapes
  • Adhesives
  • Convex Inserts
  • Irrigation Sets & Sleeves
  • Skin Protection and Skin Barriers
  • Stoma Caps
•  Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Drainage
  • Sealing
  • Lubrication
  • Cleansing
•  End User Insights (Revenue, USD Bn, 2019 - 2031)
  • Hospitals & Clinics
  • Ambulatory Surgical Centers
  • Home Care Settings
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Coloplast Corp
  • ConvaTec Inc.
  • Hollister Incorporated
  • Marlen Manufacturing & Development Company
  • Perma-Type Company, Inc.
  • Nu-Hope Laboratories, Inc.
  • Perfect Choice Medical Technologies
  • Fortis Medical Products
  • Safe n' Simple
  • AdvaCare Pharma
  • Schena Ostomy Technologies, Inc.
  • Cymed
  • TG Eakin Limited
  • Alcare Diagnostic Research Center Pvt. Ltd.
  • Nu-Hope Laboratories
  • Pelcin Healthcare