The Global Poultry Keeping Machinery Market, By Product Type (Feeding, Drinking, Climate Control, Hatchery, Breeding and Management (Incubator Equipment, Hatchery Equipment, Egg Collection, Handling and Management Equipment), Broiler Harvesting and Slaughtering, Residue and Waste Management, Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Forecast to 2028, is expected to be valued at US$ 6,359.9 million by 2028, exhibiting a CAGR of 3.4 % during the forecast period (2021-2028), as highlighted in a report published by Coherent Market Insights.


Poultry keeping machinery includes various types of equipment such as broiler harvesting and slaughtering, incubatory machinery, climate control, and more. Incubator machinery is systems that simulate avian incubation, maintain egg temperature and change egg orientation during the first 19 days of incubation. Hatchery machinery maintains temperature and climate post the 19-day incubation and is equipped to hold newly hatched chicks. Residue and waste management segment includes equipment and conveyor belts system for collecting manure, drying, and removal top ensures a clean and hygienic environment and prevents the infestation of any diseases.

The global poultry keeping machinery market is estimated to account for US$ 4,866.90 Mn in terms of value by the end of 2020.

Market Driver

Emergence of advanced technology is expected to drive growth of the global poultry keeping machinery market during the forecast period

The demand for advanced and cost-effective poultry keeping machinery from new poultry farms has increased significantly, owing to increasing integration of automation in agriculture and farm equipment. This increased demand has compelled manufacturers to provide novel and technologically advanced products to customers.  As a result of this, a significant amount of investment has been made in the research and development of equipment manufacturing. For instance, in August 2016, Jansen Poultry Equipment introduced Autoshov Litter Removal System which incorporates a unique suspension system that prevents sagging of the cable and sensors that enable automatic shutdown of the system in case of a cable break. Furthermore, in August 2016, Valco Companies, Inc. issued a patent for Advanced Poultry Feeder Storage system. Thus, these factors are expected to drive growth of the global poultry keeping machinery market during the forecast period.

Market Opportunity

Research and development activities can present major growth opportunities in the global poultry keeping machinery market

Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in June 2016, Vencomatic Group introduced X-Treck 2.0 equipment that enables on-farm hatching in floor houses and in a shorter system row as compared to X-Treck 1.0. Furthermore, in October 2014, HAMex-GmbH introduced the Positive Pressure Ventilation System (FAPP) for broiler, breeder, and layer production, which reduces the threat of airborne diseases such as flu with its high air capacity.

Market Restraint

Stringent regulatory compliances are expected to hamper the global poultry keeping machinery market growth over the forecast period

There are several regulatory norms that have been imposed on grooming, housing, and transportation of poultry livestock. This is done to ensure the highest quality of life and slaughter practices, which become challenging for poultry owners. For instance, The European Union Commission Regulation (EC) No. 889/2008, specifies housing conditions and husbandry practices for poultry, the regulation ensures that poultry is not kept in a cage, shall have access to an open-air area for at least one-third of their life. Furthermore, according to The Humane Society of the United States, production costs increase by up to 24% in adopting deep litter and aviary egg production systems. Thus, these factors are expected to hamper the global poultry keeping machinery market growth over the forecast period.

Market Trends

  1. Growing preference for cage-free egg production systems is a key trend

Growing focus towards animal welfare worldwide has inclined consumer focus towards methods adopted in the production of farm foods. Regulatory requirements supplemented by increasing public awareness make poultry producers seek animal care certifications and hence, adopt poultry keeping practices ensuring the quality life of poultry birds. This momentum in favor of better poultry keeping practices has increased the focus of egg producers toward cage-free egg production systems. The cage-free systems provide sufficient space to birds for perching, nesting, and dust bathing as compared to conventional caged systems.

  1. Business and capacity expansion is another key trend

Key players in the market are focused on business and capacity expansion, in order to enhance the market presence. For instance, In June 2016, Jansen Poultry Equipment announced the establishment of a new logistical center by 2017, making the total headquarter area to be 16,000 m2. Furthermore, in October 2016, Vencomatic Group established a new sales office in France after ending its contract with the existing dealer.

Competitive Section

Key players operating in the global poultry keeping machinery market are Jansen Poultry Equipment, Petersime NV, Vencomatic Group, Big Dutchman International GmbH, Valco Companies, Inc., TEXHA PA LLC, Hartmann Lebensmitteltechnik Anlagenbau GmbH, and HAMEX-GROUP.


Market Taxonomy:

  1. By Product Type
  • Feeding
  • Drinking
  • Climate Control
  • Hatchery, Breeding and Management
    • Incubator Equipment
    • Hatchery Equipment
    • Egg Collection, Handling and Management Equipment
  • Broiler Harvesting and Slaughtering
  • Residue and Waste Management
  • Others (Vaccination, Flooring, Scales, nest, cages)
  1. By Region
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East and Africa


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