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Secure Digital (SD) memory card is a non-volatile memory storing card, which is used in portable devices. SD memory card is typically used in various electronic devices such as tablets, smartphones, digital cameras, and other handheld devices. Rising advancements in NAND technology has increased the adoption of SD memory cards. Key manufactures in the market are focused on equipping SD memory cards with advanced features such as free software, waterproof SD cards, and memory-expansion option.

Market Statistics:

The global secure digital (SD) memory card market is expected to surpass US$ 9409.2 Mn in terms of value by the end of 2028.

Market Driver

Growing availability of rich multimedia content is expected to support growth of the global secure digital (SD) memory card market during the forecast period. Increasing internet penetration and wide availability of rich multimedia content has allowed users to access and download content through connected mobile devices. As a result of this, the demand for SD memory cards is expected to boost in the near future. According to Cisco, global mobile data traffic increased from 1.5 exabytes per month in 2013 to 2.5 exabytes per month by the end of 2014.

Market Opportunity

Increasing transfer and read-write speed can present lucrative growth opportunities for market players. SD card manufacturers are focused on developing flash-based memory cards with high read-write and transfer speeds to cater to increasing applications. This is typical in digital cameras that require high-speed data processing to capture photographs rapidly and transfer high-resolution photographs faster. For instance, in 2014, Lexar introduced a high-performance SD memory card with transfer speed up to 300MB per second and write speed up to 260MB per second.

Global Secure Digital (SD) Memory Card Market: Recent Developments

In June 2021, Transcend Information has launched 96-layer 3D NAND SSDs, that are integrated with intelligent power shield technology.

In August 2021, ADATA Technology, has launched a host of new products at its “Xtreme Innovation” online product launch event.

In PNY Technologies Inc, has launched 1TB2 PRO Elite Class 10 U3 V30 SDXC Flash Memory Card.

  1. Major market players are involved in product launches, in order to enhance the market presence. For instance, in May 2018, Samsung Electronics Co. Ltd introduced Samsung PRO Endurance microSDHC/ microSDXC card.
  2. Key companies are focused on product development, in order to gain a competitive edge in the market. For instance, in January 2020, ADATA Technologies Co. Ltd. launched the IUDD362 microSD card based on SLC NAND memory.

Market Restraint

Rising adoption of embedded memory is expected to hamper the global secure digital (SD) memory market growth over the forecast period. Major mobile device manufacturers have started preferring smartphones and tablets with embedded storage and do not include a memory card slot in these devices. For instance, Apple Inc. does not include memory card slots for its smartphones and tablets. Moreover, in 2015, Samsung introduced the Galaxy S6, its latest smartphone, in 32GB, 64GB, and 128GB variants. The phone does not feature a dedicated SD memory card slot.

Global Secure Digital (SD) Memory Card Market - Impact of Coronavirus (Covid-19) Pandemic

Since the outbreak of the COVID-19 pandemic, many industries and markets have been impacted including the global secure digital (SD) memory card market. Following the outbreak in China, numerous countries around the world adopted nationwide lockdown policies, in order to curb the spread of the virus. With temporary suspension in international travel and trade, manufacturing industry witnessed sharp decline in routine operations. Stringent regulations were imposed on physical distancing, leading to critical slowdown in economic activities. Furthermore, global supply chain industry also witnessed major disruption. However, circumstances are expected to get better with many countries relaxing their COVID-19 regulations.  

To know the latest trends and insights prevalent in the Global Secure Digital (SD) Memory Card Market, click the link below:

Key Takeaways:

  • The global Secure Digital (SD) Memory Card market was valued at US$ 8769.5 Mn in 2020 and is forecast to reach a value of US$ 9409.2 Mn by 2028 at a CAGR of 0.9% between 2021 and 2028.
  • The mobile phones SD card segment was valued US$ 3312.5 Mn in 2020 and is expected to witness a CAGR of 2.10% over the forecast period.

Market Trends

Key SD cards manufacturers in the market are focused on developing SD cards with higher memory capacities, in order to store high definition multimedia content, especially for professional use. For instance, in 2012, Lexar launched the first 256GB SDXC cards for photographers and other professionals.

Key manufacturers are shifting their focus from 2D NAND to 3D NAND technology due to various advantages such as higher storage capacity, cost advantage, low power consumption, higher performance, and greater durability as compared to the latter. SD memory card manufacturers are laying emphasis on deploying advanced security algorithms for authentication and ciphering purposes in their SD memory cards to ensure data security. Major manufacturers focus on developing SD memory cards with intelligent controller which manages security algorithms for copyright protection, data storage, and retrieval.

Competitive Section

Key players operating in the global secure digital (SD) memory card market are PNY Technologies, Inc., SanDisk Corporation, Toshiba Corporation, Transcend Information Inc., Samsung Electronics Co. Ltd., ADATA Technologies Co. Ltd., Sony Corporation, Panasonic Corporation, Micron Technology, Inc., and Kingston Technology Corporation.

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