The Set Top Box (STB) Chipset Market, estimated at USD 4,327.8 Mn in 2025, is expected to exhibit a CAGR of 6.3% and reach USD 6,637.4 Mn by 2032.
Market expansion is fueled by growing adoption of connected and feature-rich consumer electronics, rising awareness of smart living solutions, and continuous advancements in digital technologies. Increasing integration of AI, IoT, and energy-efficient designs is enhancing product performance and user experience. Strategic collaborations, innovative business models, and supportive regulatory frameworks are creating strong growth prospects for both emerging brands and established industry leaders.
Global Set Top Box (STB) Chipset Market: Drivers
Growing Demand for OTT Platforms
Increasing popularity of on-demand content and personalized viewing experiences provided by over-the-top (OTT) platforms and streaming services has increased demand for STB chipsets. This demand is driven by need for chipsets that enable smooth streaming and facilitate access to a diverse array of online content.
For instance, On May 03, 2025, National Film Development Corporation of India, is a central agency established in 1975, to encourage high quality Indian cinema, to start its own OTT platform
Global Set Top Box (STB) Chipset Market: Opportunities
Growing 4K and 8K Content Era and Enhanced User Experiences
Rising demand for 4K and 8K content has enforced STB chipset manufacturers to create chipsets capable of delivering these high-resolution video formats. This entails supporting advanced video codecs, such as H. 264, HEVC, VP9, AV1 and ensuring seamless playback of ultra-high-definition content. Chipset manufacturers develops chipsets that enhance user interfaces and improve user experiences. This encompasses faster boot times, intuitive navigation, content discovery, and interactive features. Enhancing the user experience can effectively differentiate STB products in the market.
Global Set Top Box (STB) Chipset Market: Restraints
Staying Competitive Amid Rapid Technological Advancements in the STB Chipset Market
The market faces the risk of obsolescence due to rapid technological advancements. As new technologies emerge and consumer preferences evolve, older chipsets becomes outdated and lose its market relevance. To stay competitive, chipset manufacturers must continuously stay updated with the latest technological advancements and ensure their chipsets align with changing consumer demands.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/set-top-box-chipset-market-3235
Key Takeaways:
Global set top box (STB) chipset market was valued at USD 4,327.8 Mn in 2025 and is estimated to reach a value of US$ USD 6,637.4 Mn at a CAGR of 6.3% between 2025 and 2032.
Cable STB segment held dominant position in the global set top box (STB) chipset market in 2025, accounting for 6.4% share in terms of value, owing to increasing approvals and launch of new products.
Global Set Top Box (STB) Chipset Market: Trends
Leveraging Advanced Video Compression Technologies in STB Chipsets
STB chipset manufacturers incorporate advanced video compression technologies like High-Efficiency Video Coding (HEVC) or H.265 to meet increasing demand for efficient video streaming and optimal bandwidth utilization. These advanced compression technologies offer improved video compression capabilities, resulting in reduced bandwidth requirements while maintaining content quality at a high standard.
Global Set Top Box (STB) Chipset Market: Competitive Landscape
Key market player includes Amlogic, Inc., ALi Corporation, Marvell, Zhuhai Allwinner Technology Co., Ltd., Broadcom Inc., Socionext Inc., HiSilicon (Shanghai) Technologies Co., Ltd., Pixelworks Inc., Novatek Microelectronics Corp., Rafael Micro, STMicroelectronics, Renesas Electronics Corporation, Synaptics Incorporated, Qualcomm Technologies, Inc., Telechips Inc., Sony Corporation, MaxLinear Inc., MediaTek Inc., Silicon Laboratories, Availink, Inc., MStar Semiconductor Inc., SOLUM Co., Ltd., Hangzhou Nationalchip Science & Technology Co, Ltd., and AltoBeam Inc.
Global Set Top Box (STB) Chipset Market: Recent Developments
For instance, in 2025, Airtel Digital TV, and Bharti Airtel's DTH unit, an Indian satellite television service provider, launched Made-in-India High-Definition Set Top Boxes. These set top boxes are manufactured by Skyworth Electronics, tech corporation mainly engaged in the development and manufacturing of consumer electronics in Noida, Uttar Pradesh.
In November 2025, MediaTek, a semiconductor company, launched a new Pentonic 1000 chipset that supports 4K 120Hz resolutions and has fast refresh rates for TVs
In January 2025, Synaptics Incorporated, a U.S.-based developer of human interface hardware and software, launched a new Smart Edge AI platform namedthe VideoSmart VS600 family of high-performance multimedia System on a Chip (SoC) solutions that combines a central processing unit (CPU), network processing unit (NPU), and graphical processing unit (GPU) into a single software-enriched SoC
In February, 2025, Marvell, a provider of complete silicon solutions, and Kinoma software (Software for Internet of Things products and other embedded devices), and Analog Devices, Inc. (ADI), a multinational semiconductor company that specializes in data conversion, signal processing, and power management technology, entered into a technology collaboration leveraging Marvell’s industry-leading 5G digital platform and ADI’s wideband RF (radio frequency) transceiver technology to deliver fully optimized solutions for 5G base stations. The companies will offer fully integrated 5G digital front-end (DFE) ASIC solutions with tightly coupled RF transceivers.
In April 2025, Marvell, a provider of complete silicon solutions, and Samsung Electronics, a multinational electronics company, jointly developed a new System-on-a-Chip (SoC) to enhance 5G network performance. SoC is designed to implement new technologiesthat improve cellular radios by increasing its capacity and coverage, while decreasing power consumption and size. The new System-on-a-Chip (SoC) is equipped to support both 5G and 4G networks simultaneously, and it can also save up to 70% in chipset power consumption compared to previous solutions.
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