The Tissue Paper Market, estimated at USD 96.24 Bn in 2025, is expected to exhibit a CAGR of 6.8% and reach USD 152.53 Bn by 2032.
The Consumer Goods sector remains a vital driver of global growth, as organizations respond to evolving consumer expectations with sustainable practices, ethical production, and innovative product development. At the same time, advances in e-commerce, digital transformation, and supply chain optimization are reshaping the industry landscape, enhancing competitiveness, and unlocking new opportunities for long-term growth and collaboration.
In the U.S. Costco Wholesale has faced a run on supplies. Hirofumi Hayashi, the chairman of Japan’s paper manufacturing companies, told a news conference that there are a sufficient supply and inventory of toilet paper and tissue paper. Coronavirus and panic-buying had a good impact on the tissue and hygiene industry. The increasing demand led tissue manufacturers to produce and sell more. The need and demand for hygiene and tissue products will be rising steadily as long as COVID-19 is around.
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Browse 144 market data tables* and 46 figures* on "Tissue Paper Market” - Global forecast to 2032.
- Manufacturers operating in the global tissue paper market adopt various strategies such as mergers and acquisitions, new product launches, and partnerships to retain their market position. For instance, on December 29, 2025, Essel product packaging company, launched its new collection of bathroom vanities, mirrors, and also faucets in rose gold, french gold, and sparkle black finishes. The vivid colors bring life to your existing bathrooms. The complete range of faucets & accessories is manufactured using Physical Vapor Deposition (PVD) technology. PVD is known for its unique aesthetic appeal; PVD coating offers excellent humidity, UV, chemical, and corrosion resistance.
- In 2025, North America was the largest tissue paper market, owing to new product launches, technological innovations, and the presence of major market players such as Kimberly-Clark Corporation, and Procter & Gamble Co. among others. For Instance, on July 13, 2025, Essity consumer goods company, launched its first toilet paper product – Zewa – using straw in the German marketplace. The complete Zewa range contains a straw pulp content of at least 10%, which according to the manufacturer makes Essity “the first company in Europe to use a residual product from local agriculture in industrial production to improve the carbon footprint of its products across the range”.
- Amongst distribution channel, supermarkets and hypermarkets held a dominant position in the global tissue paper market during the forecast period owing to growing supermarket chains across the globe. Furthermore, promotional and marketing activities in the form of lucrative discounts on products, a wide variety of products to choose from, and the fair presence of private label products are some of the key factors attributing to the rapid growth of this segment in the tissue paper market.
Major players operating in the global tissue paper market include Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc.
