Tissue Paper Market to Surpass 50.51 Million Tons by 2027 - Coherent Market Insights

Published On : May 15, 2019

The global tissue paper market was pegged at 36.70 million tons in 2017, according to Tissue Paper Market Report, by Product Type (Toilet Tissue, Paper Napkin / Paper Towel, Kitchen and Hand Towel, Facial Tissue / Hankies and Others (Specialty and Wrapping Tissue)), by Raw Material (Wood Free, Wood Containing, Recovered Paper), by End User (Residential, Commercial), by Distribution Channel (Hypermarkets and Supermarkets, Online Channels and Others (Departmental Stores, etc.)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa), published by Coherent Market Insights.

The global Tissue Paper market is projected to reach 50.51 million tons by 2027, exhibiting a CAGR of 3.6% during the forecast period. The development of innovative products is another factor propelling growth of the tissue paper market. For instance, in September 2017, Sofidel Group launched Papernet Bio Tech, a toilet paper with Biologic Active Tissue Paper technology. The non-pathogenic microorganisms in the toilet paper are activated when the paper comes in contact with water and then it produces enzymes that eat dirt. These enzymes are biodegradable and have no negative environmental impacts.

However, availability of alternatives for tissue paper such as electric hand dryers and cotton towels among others is a factor hindering growth of the global tissue paper market.

To know the latest trends and insights prevalent in this market, click the link below:


Browse 144 market data tables* and 46 figures* on "Tissue Paper Market” - Global forecast to 2027.

Key Trends and Analysis of the Tissue Paper Market:

  • Manufacturers operating in the global tissue paper market adopt various strategies such as merger and acquisition, new product launches, and partnerships to retain their market position. For instance, in March 2017, Cascades Inc. launched Cascades Fluff and Tuff toilet papers and paper towels. In May 2017, Orchids Paper Products launched New Tackle paper towels, Clean Scents paper towels, orchids Trends Designer paper towels and Orchids Supreme bath tissue. Resolute Forest Products Inc. acquired Atlas Paper Holdings, Inc., a manufacturer of at-home and away-from-home tissue products in November 2015.

Key Takeaways of the Market:

  • In 2016, North America was the largest tissue paper market, owing to new product launches, technological innovations, and presence of major market players such as Kimberly-Clark Corporation, and Procter & Gamble Co. among others. For instance, in September 2014, Kimberly-Clark Corporation launched Scott Naturals Tube-Free bath tissue in the U.S. Furthermore, many manufacturers are focusing on using recycled papers to minimize environmental pollution. According to the American Forest and Paper Association, in 2016, around 90% of manufacturers in the U.S. used recycled paper for manufacturing of tissue products such as tissue paper.
  • Amongst Distribution channel, supermarkets and hypermarkets held a dominant position in the global tissue paper market during the forecast period owing to growing supermarket chains across the globe. For instance, according to the United States Department of Agriculture (USDA) in 2017, the total number of supermarkets in Egypt were 1,056 in 2016 and increased to 1,215 in 2017. Furthermore, promotional and marketing activities in the form of lucrative discounts on products, a wide variety of products to choose from, and fair presence of private label products are some of the key factors attributing to the rapid growth of this segment in the tissue paper market.
  • Major players operating in the global tissue paper market include Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc.

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