Tissue Paper Market Report, by Product Type (Toilet Tissue, Paper Napkin / Paper Towel, Kitchen and Hand Towel, Facial Tissue / Hankies and Others (Specialty and Wrapping Tissue)), by Raw Material (Wood Free, Wood Containing, Recovered Paper), by End User (Residential, Commercial), by Distribution Channel (Hypermarkets and Supermarkets, Online Channels and Others (Departmental Stores, etc.)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2018-2026

  • Published On : May 2019 |
  • Pages : 130 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

­­­Global Tissue Paper Market – Insights

Increasing hygiene awareness among consumers is driving growth of the global tissue towel market. Tissue paper offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu, which in turn is driving demand for the tissue paper market. According to the Centers for Disease Control and Prevention (CDC), in 2015, the number of deaths caused by influenza were 5,251 in the U.S.

However, raw material for all kinds of tissue paper is pulp derived from tree wood. In order to meet increasing demand for paper, trees are cut widely, which has increased concerns related to deforestation.

The global tissue paper market was pegged at 36.70 million tons in 2017 and is expected to exhibit a CAGR of 3.6% in terms of volume over the forecast period (2019 – 2027), and expected to reach 50.51 Million tons by 2027.

Figure 1. Global Tissue Paper Market Share (%), By Region, 2017

Source: Coherent Market Insights, 2017-18

North America held the largest market share in the global tissue paper market in 2017. This is attributed to growing health awareness and increasing healthcare spending, which is propelling the growth of tissue paper market in this region. According to the Centers for Medicare & Medicaid Services (CMS), U.S. healthcare spending increased 4.3%to reach US$ 3.3 trillion or US$ 10,348 per person in 2016.

Figure 2. Global Tissue Paper Market Share (%), By Product Type, 2017

Source: Coherent Market Insights, 2017-18

Asia Pacific is the fastest growing region in the global tissue paper market owing to increasing demand from countries such as China and India. According to the Indian Paper Manufacturers Association (IPMA), manufacturing of tissue products in India was 16.63% for the period 2015 - 2016. Furthermore, increasing manufacturing capacity of tissue products by market players is fueling growth of the market in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.

Amongst product type, toilet tissue paper segment accounted for 32% market share in the global tissue paper market during the forecast period owing to increasing demand for the toilet tissue paper across the globe. For instance, according to The Natural Resources Defense Council (NRDC), U.S., Germany, U.K., and Japan are the largest consumers of toilet tissue paper. The per capita toilet tissue paper consumption in the U.S. was 141 rolls, Germany accounted for 134 rolls, and the U.K accounted for the 127 rolls respectively in Feb 2019.

Among distribution channel, online channels is the fastest growing segment during the forecast period, since they allow customers to have products delivered to their doorstep. Consumers are also able to compare prices of different products on different websites and can choose from the various options. Furthermore, online channels offer options such as free shipping, home delivery, on-time delivery, easy exchange, and return in addition to discounts.

The growing e-commerce platform due to an increasing demand for high speed internet services is one of the key factors fuelling growth of the global tissue paper market. According to India Brand Equity Foundation (IBEF), India alone witnessed over 500 million internet users in the last quarter of 2015, and the market for e-commerce in India was estimated to be valued at US$ 13 billion in 2015, and is projected to reach US$ 188 billion by 2025.

Major players operating in the global tissue paper market include Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc.

Manufacturers operating in the tissue products market are focused on new product development in order to expand their product portfolio and retain market position. For instance, Christian Senning Verpackungsmaschinen GmbH & Co. KG (a Germany-based company involved in offering innovative solutions for wrapping of paper and tissue products) started up their new handkerchief line S.PM 805 + 662 TG at Novatis Group tissue paper plant in Morocco in 2015-2016.

Tissues are a class of paper that can be unglazed, glazed, or creped. Tissue paper contains properties such as light weight, softness and absorbency. Raw material for all kinds of tissue paper is the pulp derived from tree wood. In order to meet increasing demand of paper, trees are cut widely which has increased concerns related to deforestation.

However, tissue papers that are currently available are not easily degradable. Therefore, various environmental issues posed by tissue paper production are expected to restrain growth of the global tissue paper market.

Market Dynamics

Amongst end-user, commercial segment was the fastest growing segment during the forecast period, owing to increasing commercialization across the globe creates demand for the tissue paper. For instance, hotels, restaurants, healthcare facilities, educational institutions, commercial and businesses institutions have lucrative demand for tissue paper.

Availability of raw material is driving the global tissue paper market during forecast period. For instance, North Africa region including countries such as Egypt, Sudan, Tunis, Algeria, and Morocco have availability of raw materials for production of pulp and paper-based products. According to ‘Global Forest Resources Assessment 2015’ published by Food and Agriculture Organization, forests in Morocco covered 5,632 thousand ha area as of 2015.

Key features of the study:

  • This report provides in-depth analysis of tissue paper market ,market size (US$ Million and Million Tons), and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global tissue paper market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study includes Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc.
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global tissue paper market report caters to various stakeholders in this industry including investors, suppliers, tissue paper manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue paper market

Detailed Segmentation:

  • Global Tissue Paper Market, By Product Type:
    • Toilet Tissue
    • Paper Napkin/ Paper Towel
    • Kitchen and Hand Towel
    • Facial Tissue / Hankies
    • Others (Specialty and Wrapping Tissue)
  • Global Tissue Paper Market, By Raw Material:
    • Wood Free
    • Wood Containing
    • Recovered Paper
  • Global Tissue Paper Market, By End User:
    • Residential
    • Commercial
  • Global Tissue Paper Market, By Distribution Channel:
    • Hypermarkets & Supermarkets
    • Online Channel
    • Others (Departmental Stores, etc.)
  • Global Tissue Paper Market, By Region:
    • North America
      • U.S.
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Canada
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
    • Europe
      • U.K.
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Germany
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Italy
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • France
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Russia
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Rest of Europe
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
    • Asia Pacific
      • China
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • India
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Japan
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • ASEAN
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Australia
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • South Korea
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Rest of Asia Pacific
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
    • Latin America
      • Brazil
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Mexico
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Rest of Latin America
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
    • Middle East
      • GCC
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Israel
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Rest of Middle East
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
    • Africa
      • North Africa
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • Central Africa
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
      • South Africa
        • By Product Type:
          • Toilet Tissue
          • Paper Napkin/ Paper Towel
          • Kitchen and Hand Towel
          • Facial Tissue / Hankies
          • Others (Specialty and Wrapping Tissue)
        • By Raw Material:
          • Wood Free
          • Wood Containing
          • Recovered Paper
        • By End User:
          • Residential
          • Commercial
        • By Distribution Channel:
          • Hypermarkets & Supermarkets
          • Online Channel
          • Others (Departmental Stores, etc.)
  • Company Profiles
    • Kimberly-Clark Corporation*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Essity AB
    • Georgia-Pacific LLC
    • Asia Pulp and Paper Group
    • Procter & Gamble Co.
    • Sofidel Group
    • CMPC Tissue S.A.
    • WEPA Hygieneprodukte GmbH
    • Metsä Group
    • Cascades Inc.

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Raw Material
      • Market Snippet, By End User
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Tissue Paper Market, By Product Type, 2017 - 2027 (US$ Million & Million Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Toilet Tissue
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Paper Napkin/ Paper Towel
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Kitchen and Hand Towel
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons
    • Facial Tissue / Hankies
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons
    • Others (Specialty and Wrapping Tissue)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons
  5. Global Tissue Paper Market, By Raw Material, 2017 - 2027 (US$ Million & Million Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Wood Free
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Wood Containing
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Recovered Paper
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons
  6. Global Tissue Paper Market, By End User, 2017 - 2027 (US$ Million & Million Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Residential
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Commercial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
  7. Global Tissue Paper Market, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Hypermarkets & Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Online Channel
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
    • Others (Departmental Stores, etc.)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million & Million Tons)
  8. Global Tissue Paper Market, By Region, 2017- 2027 (US$ Million & Million Tons)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2018 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2027
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
    • Africa
      • Market Share Analysis, By Country/Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/Region, 2018 - 2027
        • North Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Raw Material, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By End User, 2017- 2027 (US$ Million & Million Tons)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million & Million Tons)
  9. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Kimberly-Clark Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Essity AB
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Georgia-Pacific LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Asia Pulp and Paper Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Procter & Gamble Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Sofidel Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • CMPC Tissue S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • WEPA Hygieneprodukte GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Metsä Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Cascades Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 144 market data tables* and 46 figures* on "Tissue Paper Market” - Global forecast to 2027.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

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