Vegan Cosmetics Market to reach USD 109.75 billion by 2032 - Coherent Market Insights

Vegan Cosmetics Market to reach USD 109.75 billion by 2032

The global vegan cosmetics market size is expected to stand at USD 71.51 billion in 2025. It is forecasted to reach a USD 109.75 billion valuation by 2032, displaying a CAGR of 6.3% during the forecast period (2025-2032).  

The market growth is primarily driven by the resounding demand for cruelty-free products by Gen Z customers. Awareness of the benefits of vegan cosmetics and the influence of social media influencers are likely to drive the market growth significantly. Furthermore, the inclusion of plant-based alternatives as active ingredients in formulations will bode well for vegan cosmetic manufacturers over the forecast period. However, the use of natural ingredients driving up the high prices of vegan beauty products can dampen the market growth.

Key Market Insights

The vegan cosmetics market growth is led by the demand for clean beauty products and adherence to standards prescribed by vegan institutes and organizations. However, stringent guidelines for obtaining vegan certifications can pose a challenge to the market growth.

• By product type, the hair product segment is predicted to grow at a significant rate during the forecast period. The variety of offerings under hair care such as hair masks, hair oils, shampoos, and conditioners that are targeting all genders is likely to drive the segment growth.
• By gender, the male segment is expected to account for a respectable market share in 2025. The demand for clean beauty products by men as part of their grooming routine is expected to drive the segment growth in the vegan cosmetics market. For instance, Waken Mouthcare, an oral care brand created by the previous founders of Bulldog Skincare, raised US$ 1,082,248.31 from Republic Europe in a fresh funding round in December 2024. This will provide the company with surplus capital to navigate the competition in their niche and launch new products for men.
• By price point, the premium segment is expected to account for a 61.7% market share in 2025. Rising customer interest in ethically sourced ingredients in animal-friendly beauty products is likely to drive segment growth. The inclination toward tech-savvy customers and the high penetration of e-commerce stores are driving the demand for premium vegan skincare products in Germany.
• By geography, Asia Pacific is touted to be the fastest-growing region in the vegan cosmetics market. Strong customer demand from countries such as India, New Zealand, Taiwan, South Korea, and Australia is expected to facilitate the global market growth. The popularity of veganism is predicted to influence the buying choices of customers significantly.

The full report is now available for purchase: https://www.coherentmarketinsights.com/market-insight/vegan-cosmetics-market-5437

Vegan Cosmetics Market Report Coverage

Market Dynamics

The proliferation of the e-commerce sector can facilitate the growth of the vegan cosmetics market. Advances in technology and the penetration of high-speed internet have amplified online buying choices. In addition, the liberalization of economic policies and globalization have simplified cross-border trade and ensured brands reach the farthest corners of the world.

E-commerce allows small and medium-sized companies to scale their operations rapidly and find new customer segments to target. Vegan cosmetic brands are launching their online stores on popular e-commerce platforms to reach a wider audience. This is illustrated by Koe Beauty, an India-based sustainable cosmetic brand, launching their store on Amazon, on January 21, 2025.

The opposition to animal testing by customers is likely to be another major market driver. The bans on animal testing in Europe and concerns regarding the effects of synthetic ingredients in cosmetics are driving the trend. The rise of ethical consumerism among Gen Z customers can bolster the market growth significantly.

Market Opportunities

Clean Beauty Movement to Pave the Way for Growth

The clean beauty movement is expected to be a prime opportunity for the vegan cosmetics market to reach its full potential. Clean beauty products are non-toxic in nature and need to adhere to standards set by federal organic standards. For instance, to attain the USDA Organic Seal, at least 95% of the ingredients need to be organic. The transparency in their labeling can help attract customers in making quick purchase decisions about cosmetics that suit their skin.

Market Challenges

International Tariffs Pushing up Prices of Vegan Cosmetics

International tariffs announced by the U.S. government on April 2, 2025, can have devastating effects on the vegan cosmetics market. Since China acts as a major manufacturing hub for various vegan cosmetic brands, tariffs can raise the prices of products such as fragrances, skincare, and other products exponentially. The lack of domestic alternatives in the country for sourcing raw materials, bottling, and packaging facilities can dampen the market growth significantly. But, mitigation strategies by companies to lessen the impact of tariffs can control the costs of end products.

Analyst’s View

“The vegan cosmetics market is expected to scale rapidly over the forecast period owing to customer awareness of animal cruelty in cosmetic product testing. More customers will opt for vegan brands that contain zero animal-derived ingredients and are certified by recognized vegan organizations and institutions,” quips Mr. Yash Doshi, a senior consultant working in Coherent Market Insights.

“The changing attitudes of customers and policy changes in cosmetic production can fuel market growth significantly. Innovation in formulas mimicking non-vegan textures and color can entice customer purchasing behavior and loyalty.

However, high initial capital investments coupled with adherence to new standards and certifications can create hindrances to the vegan cosmetics market growth.”

Recent Developments

Haus Labs, the vegan beauty brand by Lady Gaga, launched the Bio-Radiant Glassy Highlighter Balm on March 11, 2025. The highlighter can be used on cheeks, eyes, lips, and body and comes in 6 different shades.

Competitor Insights

• Hera Beauty Ltd.
• L’Occitane Group
• TJS India
• L’Oreal S.A.
• Coty Inc.
• LVMH Group
• Estee Lauder Companies Inc.
• Groupe Rocher
• Seraphine Botanicals
• Billy Jealousy
• Amway Corporation
• Unilever plc.
• Weleda
• Herrco Cosmetics
• Beauty with Cruelty
• l.f. Cosmetics Inc.
• Nature’s Gate
• Pacifica Beauty
• MuLondon
• Urban Decay

Market Segmentation

• Product Type
• Skin Product
• Hair Product
• Lip Product
• Eye Product
• Others
• Gender
• Kids
• Male
• Female
• Price Point
• Premium
• Economic
• Distribution Channel
• Online
• Offline
• Supermarket
• Hypermarket
• Specialty Stores
• Others

Regional Insights

• North America
• • U.S.
  • Canada
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America
• Europe
  • Italy
  • Germany
  • U.K.
  • Spain
  • Russia
  • France
  • Rest of Europe
• Asia Pacific
  • South Korea
  • India
  • China
  • Japan
  • Australia
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC Countries
  • Israel
  • Rest of Middle East & Africa