The Water Purifier Market, estimated at USD 104.94 Bn in 2025, is expected to exhibit a CAGR of 8% and reach USD 179.85 Bn by 2032.
The Consumer Goods sector remains a vital driver of global growth, as organizations respond to evolving consumer expectations with sustainable practices, ethical production, and innovative product development. At the same time, advances in e-commerce, digital transformation, and supply chain optimization are reshaping the industry landscape, enhancing competitiveness, and unlocking new opportunities for long-term growth and collaboration.
Market Statistics:
The global water purifier market is expected to surpass US$ 179.85 Bn by the end of 2032.
Drivers
- Increasing water pollution
Increasing water scarcity due to rising underground water pollution and other environmental factors are expected to augment the growth of the global water purifier market. For instance, in January 2025, Whirlpool Corporation a manufacture of purifier announced the establishment of its Global Technologies & Engineering Center (GTEC) at Pune, India in order to develop new technology for its products. One of the largest innovation hubs in the world for Whirlpool Corporation, GTEC plays a significant role in the company's global product research and development. GTEC is working to develop cutting-edge technologies including Industry 4.0, IoT, and others.
Market Opportunities
Increasing cases of water-borne diseases worldwide are expected to fuel the demand for water purifiers. According to the World Health Organization (WHO), diarrhea causes 4% of all deaths and 5% of health loss to disability. It is most commonly caused by gastrointestinal infections, which kill around 2.2 billion people globally each year, mostly children in developing countries. Diarrhea is caused by a host of bacterial, viral, and parasitic organisms present in contaminated water.
Recent Developments
- In October 2025, Livpure, an India-based manufacturer of water purifiers, launched Zinger and Platino+ Copper Water Purifer, which delivers 70% water recovery
Market Restraints
Lack of awareness regarding the importance of water purification and filtering process among the rural population is expected to hamper the global water purifier market growth. Rural consumers utilize alternative methods such as chlorinating, cloth straining, boiling, and slow sand filtration. This is expected to hamper the global water purifier market growth.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/water-purifier-market-4652
Key Takeaways:
The global water purifier market was valued at US$ 104.94 Bn in 2025 and is forecast to reach a value of US$ 179.85 Bn by 2032 at a CAGR of 78% between 2025 and 2032.
Based on end user, the household segment was valued US$ 104.94 Bn in 2025 and is expected to witness a CAGR of 8% over the forecast period. Owing to the increasing population coupled with rise in families and households across the globe, the demand for water purifiers in houses as been surging in household category.
Impact of Coronavirus (COVID-19) Pandemic
Because of containment methods such as lockdowns and social isolation, the COVID-19 pandemic has caused significant disruption in demand and supply, as well as raw material supply. During the epidemic, the installation of such laws slowed market expansion.
Market Trends
The rising trend of green movement and convergence of water and energy is projected to accelerate the market growth. Moreover, increasing investments in the Middle East region in desalination technology of water is also expected to augment the market growth over the forecast period.
The major market players operating the market are introducing water purifiers with Wi Fi technology and filter pitchers in order to expand their market presence. For instance, in January 2025, DuPont, a company delivering a broad range of technology-based products and solutions, completed the 2025 acquisition of Desalitech, inge GmbH, Memcor, and OxyMem Limited; adding to its leading portfolio of water purification and separation technologies including ultrafiltration, reverse osmosis, and ion exchange resins.
Competitive Section:
- O. Smith Corporation
- Aquatech International LLC
- BWT Aktiengesellschaft
- Brita, GmbH
- Coway Co., Ltd.
- Culligan International Company
- EcoWater Systems LLC
- Eureka Forbes Ltd.
- Evoqua Water Technologies LLC
- GE Appliances
Contact Us