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Definition of Market/Industry:

Water purifier is the equipment used to purify and remove the contaminants from water such as chemicals, pathogens, harmful substances, microorganisms and other dissolved solids to make it clean and portable. Water purifier utilizes chemical process, physical barrier, and biological processes. The water purifiers use different processes and filters to purify the water which includes adsorption, sieving, ion-exchanges, biological metabolite transfer, and other processes in order to remove impurities from water. These filters clean water based on the application such as public and private aquaria, drinking water, irrigation purpose, and ponds &swimming pools application. The water purifier is gaining huge demand on the account of the increase of risk of water contamination due to water pollution.

Market Statistics:

The global water purifier market is expected to surpass US$ 136,797.3 Bn in terms of value by the end of 2028.


Increasing water scarcity due to the rise in underground water pollution and other environmental factor is expected to augment growth of water purifier market. According to the WHO study, 663 billion people rely on unimproved sources of water. Therefore, the need of the hour is to provide safe and potable water to the needy population who especially belong to low- and middle-income countries. Various regulatory bodies are adopting initiatives to make contaminated water safe and drinkable.

Market Opportunities

Increasing cases of water-borne disease around the globe is expected to fuel the demand for water purifiers. According to the World Health Organization, Diarrhea causes 4% of all deaths and 5% of health loss to disability. It is most commonly caused by gastrointestinal infections which kill around 2.2 billion people globally each year, mostly children in developing countries. Diarrhea is caused by a host of bacterial, viral and parasitic organisms present in the contaminated water.

Global Water Purifier Market: Recent Developments

  • In December 2019, Culligan, the innovative brand in consumer-focused and sustainable water solutions and services, and AquaVenture, a company developing and providing water purification, disinfection, and desalination solutions, announced definitive merger agreement. Under Culligan’s ownership, AquaVenture continued its focus on providing world-class service and innovative water treatment solutions for its customers.
  • In January 2020, DuPont, a company delivering a broad range of technology-based products and solutions, completed the 2019 acquisitions of Desalitech, inge GmbH, Memcor, and OxyMem Limited; adding to its leading portfolio of water purification and separation technologies, including ultrafiltration, reverse osmosis and ion exchange resins.
  • In October 2020, Livpure, an Indian manufacturer of water purifiers, launched Zinger and Platino+ Copper Water Purifer, which delivers 70% water recovery.

Market Restraints

Lack of awareness regarding the importance of water purifying and filtering process among rural population is expected to hamper the growth of water purifiers market. Rural consumers utilize alternative methods such as chlorinating, clth straining, boiling, and slow sand filtration. This is expected to have a negative impact on the market of water purifiers.

Figure 1. Global Water Purifier Market Revenue Share (%), By End User, 2020

Key Takeaways:

  • The global water purifier market was valued at US$ 72,842.2 Bn in 2020 and is forecast to reach a value of US$ 136,797.3 Bn by 2028 at a CAGR of 8.4% between 2021 and 2028.
  • In End User, Household segment was valued US$ 37,061.3 Bn in 2020 and is expected to witness a CAGR of 9.2% over the forecast period. (Different Segment should be covered than what is covered in MI file by Research Team). Owing to increasing population coupled with rise in families and households across the globe, the demand for water purifiers in houses as been surging in household category.

Global Water Purifier Market - Impact of Coronavirus (Covid-19) Pandemic

The Covid-19 pandemic has created lots of disturbance in demand and supply and raw materials supply due to containment policies such as lockdown and social distancing. Implementation of such regulations has hampered the growth of the market during a pandemic.

Market Trends

The rising trend of green movement and convergence of water &energy is projected to accelerate the market growth of the water purifier. Moreover, increasing investment in the Middle East region in the desalination technology of water is also expected to augment the market growth over the forecast period.

Dominant players are introducing water purifiers with Wi-Fi technology and filter pitchers in order to expand their presence in the market. For instance, in January 2018, Livpure a brand of Luminous Water Technologies Limited launched a wide range of Smart Internet and wi-fi-enabled air and water purifier systems for domestic applications.

Competitive Section:

  1. 3M Purification, Inc.
  2. A.O. Smith Corporation
  3. Aquatech International LLC
  4. BWT Aktiengesellschaft
  5. Brita, GmbH
  6. Coway Co., Ltd.
  7. Culligan International Company
  8. EcoWater Systems LLC
  9. Eureka Forbes Ltd.
  10. Evoqua Water Technologies LLC
  11. GE Appliances
  12. Ion Exchange
  13. Kaz USA, Inc.
  14. Kent RO Systems Ltd.
  15. Kinetico Inc.
  16. LG Electronics
  17. Mitsubishi Rayon Cleansui Co., Ltd. 
  18. Panasonic Corporation
  19. Pentair Plc
  20. Koninklijke Philips N.V.
  21. Tata Chemicals Ltd.
  22. Unilever N.V.
  23. Whirlpool Corporation
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