WATER PURIFIER MARKET ANALYSIS

The global water purifier market is estimated to be valued at US$ 83.31 Billion in 2022 and is expected to exhibit a CAGR of 8% over the forecast period (2023-2030).

Drivers

• Increasing concerns over water safety

Growing concerns over water safety are expected to boost the global water purifier market growth. For instance in 2022, according to the World Health Organization (WHO), eight billion people use a feces-contaminated drinking-water source and around 502,000 people die of diarrhea. In order to tackle this, government bodies are adopting various measures to overcome these issues. Thus, rising concerns over water safety are expected to drive the global water purifier market growth.

• Growing prevalence of water borne diseases

Increasing adoption of advanced technologies for water purification systems to ensure the effective elimination of impurities from water is driving the market growth. Some of the latest developments in water purification technology are acoustics nanotube technology, potable products, photo catalytic water purification technology, water filtration with nanotechnology, euglena bio filtration system, sun spring system, sunlight, and high tech materials.

Market Opportunities

• Increasing population

Rising disposable income has increased the purchasing power of consumers, which is expected to raise the demand for water purifiers. Improving living standards coupled with rising concerns over water safety in developing countries and growing health-conscious people around the globe is further expected to accelerate the market growth.

The rising number of wastewater treatment plants around the globe is projected to foster the global water purifier market growth. For instance, in May 2022, Eureka Forbes Ltd. presented its current advertising campaign with Madhuri Dixit as its brand representative. The advertising highlights the Aqua guard line's one-of-a-kind copper and zinc cartridge capabilities. The concept was developed by Taproot Dentsu India Communications Pvt. Ltd.

Market Trends

• Developing new designs

The rising trend of introducing unique design-based products such as discreet passive model, faucet mount design, under sink design, and multi-stage filter model. Moreover, the adoption of specifically membrane systems especially in Europe is further expected to propel the market growth over the forecast period.

Rising demand for UV and gravity-based purifiers is gaining traction in the market. A UV water purifier is used to treat contaminated water with germicidal ultraviolet light. UV light prevents the spread of disease by killing the bacteria present in the water and makes it safe for drinking.

Market Restraints

• High cost of water purifier systems

The strong presence of Small and Medium Enterprises (SMEs) that sell their products at competitive prices. This is expected to impact the market share of organized players in the region. This is expected to restraint the market growth of the water purifier.

The high cost of water purifiers that feature advanced technology is projected to restrict the adoption of water purifiers, thus hampering the market growth.

Market segment

Figure 1. Global Water Purifier Market Share by Technology in 2022

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In the technology segment, RO purifiers held the dominant position in the market and accounted for 37.7% shares in the global water purifier market in 2022. RO water purifiers remove heavy metals from drinking water, improve metabolism & digestion, and assists in weight loss.

Figure 2.  Global Water Purifier Market by Region in 2022

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Asia Pacific held the dominant position in the global water purifier market in 2022, accounting for 43.7% shares in terms of volume, followed by North America and Europe, Middle East and Africa and Latin America respectively.

Key Developments:

• In January 2021, Samsung Electronics, a South Korea-based company that produces electronic devices, introduced its first-ever water purifier and entered the fast-growing home water purifier market amid the pandemic-induced stay-at-home trend
• In August 2021, QNET, a Hong Kong-based Multi-level Marketing (MLM) company, partnered with South Korea-based brand, Cuckoo to launch two new water purifiers, My Home Plus DELIGHT and My Home Plus KNIGHT
• In February 2020, Havells India Limited, a Fast-Moving Electrical Goods (FMEG) and consumer durable company, launched a new water purifier named Havells Delite Alkaline RO in Hyderabad, India
• In October 2022, HUL’s Pureit released a new series of RO + UV + Minerals-based water purifiers with Filtra Power Technology to provide clean drinking water. This method eliminates harmful chemicals such as pathogens, industrial pollutants, and pesticides.

Competitive Section:

• • O. Smith Corporation
  • Aquatech International LLC
  • BWT Aktiengesellschaft
  • Brita, GmbH
  • Coway Co., Ltd.
  • Culligan International Company
  • EcoWater Systems LLC
  • Eureka Forbes Ltd.
  • Evoqua Water Technologies LLC
  • GE Appliances

*Definition: A water purifier is an advanced device used to clean water by removing unwanted and hazardous substances from it. It effectively removes suspended particles, undesirable materials, chemicals, and gases from water. These purifiers are classified into gravity purifier, RO purifiers, UV purifiers, sediment filters, and water softeners. Rising water pollution due to various environmental factors, such as industrialization around the globe, have boosted the demand for water purifiers. Water purifiers are available in different types such as a wall-mounted, tabletop, countertop, and faucet-mounted. They are widely used across the industrial, commercial, as well as household applications.