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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Water purifier is an advanced device used to clean the water by removing unwanted and hazardous substances from the water. They effectively remove suspended particles, undesirable materials, chemicals, and gases from the water. They are classified into gravity purifier, RO purifiers, UV purifiers, sediment filter, and water softener. Rising water pollution due to various environmental factors such as industrialization around the globe have raised the demand for water purifier. The water purifier is available in different type such as a wall-mounted, tabletop, countertop, and faucet-mounted. They are widely used across industrial, commercial as well as household application.

The global water purifier market is estimated to be valued at US$ 78,939.1 billion in 2021 and is expected to exhibit a CAGR of 8.4% over the forecast period (2021-2028).

Recent Developments:

  • In January 2021, Samsung Electronics, a South Korean company that produces electronic devices introduced its first-ever water purifier as the tech giant enters the fast-growing home water purifier market amid the pandemic-induced stay-at-home trend.
  • In August 2021, QNET, Hong Kong-based multi-level marketing (MLM) company, partnered with South Korean brand Cuckoo to launch two new water purifiers MyHomePlus DELIGHT and MyHomePlus KNIGHT
  • In February 2020, Havells India Limited, a Fast-Moving Electrical Goods (FMEG) and consumer durable company launched new water purifier named Havells Delite Alkaline RO in Hyderabad, India.

Asia Pacific held dominant position in the global water purifier market in 2020, accounting for 43.7% share in terms of volume, followed by North America and Europe, respectively.

Figure 1. Global Water Purifier Market Value (US$ Bn), by Region, 2020

Water Purifier  | Coherent Market Insights

Drivers:

Growing concern over water safety is expected to accelerate the growth of water purifier market. According to the WHO, eight billion people use a feces-contaminated drinking-water source and around 502,000 people die of diarrhea. For this government bodies are adopting various measures to overcome these issues. Thus, rising concern over water safety is expected to have positive impact on the market of water purifiers.

Increasing adoption of advanced technology for water purification systems to ensure the effective elimination of impurities from the water is driving growth of the market. Some of the major latest developments in water purification technology are acoustics nanotube technology, potable products, photocatalytic water purification technology, water filtration with nanotechnology, euglena biofiltration system, sun spring system, sunlight, and high tech materials.

Market Opportunities

Rising disposable income has increased purchasing power of the consumer is expected to raise the demand for water purifiers. Improving living standards coupled with the rising concern over water safety in developing countries and growing health-conscious people around the globe is further expected to accelerate the market growth of the water purifier.

The rising number of wastewater treatment plants around the globe is projected to foster the market growth of the water purifier. For instance, in September 2018, ACCIONA has opened a new facility of a new CA$700 billion wastewater treatment plant that will serve more than 200,000 residents and two First Nation communities in North Shore, part of the metropolitan area of Vancouver.

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Water Purifier Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 78,939.1 Bn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 8.4% 2028 Value Projection: US$ 136,797.3 Bn
Geographies covered:
  • North America: The U.S., Canada, Mexico, and Rest of NA
  • Europe: The U.K., Germany, France, Russia, and Rest of Europe
  • Asia Pacific: Japan, Australia, Indonesia, Philippines, Vietnam, Thailand, South Korea, India, China, and Rest of APAC
  • Middle East & Africa: UAE, Saudi Arabia, South Africa, Turkey, and Rest of MEA
  • Latin America: Brazil, Argentina, Columbia, and Rest of Latin America
Segments covered:
  • By Technology: Gravity Purifier, RO Purifiers, UV Purifiers, Sediment filter, Water Softener, and Others
  • By End User: Industrial, Commercial, and Household
  • By Accessories: Pitcher Filter, Under Sink Filter, Shower Filter, Faucet Mount, Water Dispenser, Replacement filters, Counter Top, Whole House, and Others
Companies covered:

A.O. Smith Corporation, Aquatech International LLC, BWT Aktiengesellschaft, Brita, GmbH, Coway Co., Ltd., Culligan International Company, EcoWater Systems LLC, Eureka Forbes Ltd., Evoqua Water Technologies LLC, GE Appliances, Ion Exchange, Kaz USA, Inc., Kent RO Systems Ltd., Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd. , Panasonic Corporation, Pentair Plc, Koninklijke Philips N.V., Tata Chemicals Ltd., Unilever N.V., and Whirlpool Corporation

Growth Drivers:
  • Increasing concern over water safety
  • Growing prevalence of water borne disease
  • Increasing population 
Restraints & Challenges:
  • High cost of the water purifier system

Market Trends

Rising trend of introducing unique design-based products such as discreet passive model, faucet mount design, under sink design, and multi-stage filter model. Moreover, the adoption of specifically membrane systems especially in the European region is further expected to propel the market growth of water purifiers over the forecast period.

Rising demand for UV and gravity-based purifiers is gaining traction in the market. A UV water purifier is used to treats contaminated water with germicidal ultraviolet light. UV lights prevent the spreading of disease by killing the bacteria present in the water and make it safe for drinking.

Figure 2. Global Water Purifier Market Share, By Technology, 2020

Water Purifier  | Coherent Market Insights

Key Takeaways of the Graph:

  • In Technology Segment, The RO Purifiers held dominant position in the market and accounted for 37.7% share in the global water purifier market in 2020. The segment is expected to reach US$ 54,078.3 billion in 2028.
  • RO Water Purifier removes heavy metals from drinking water, improves metabolism & digestion, and assists in weight loss.

Market Restraints

The strong presence of small and medium enterprises (SMEs) that sells their products at competitive prices. This is expected to impact the market share of organized players in the region. This is expected to restraint the market growth of the water purifier.

The high cost of the water purifiers that have advanced technology is projected to restrict the adoption of water purifiers. This is projected to hamper the market growth of the water purifier.

Competitive Section:

Company Names 

  1. 3M Purification, Inc.
  2. A.O. Smith Corporation
  3. Aquatech International LLC
  4. BWT Aktiengesellschaft
  5. Brita, GmbH
  6. Coway Co., Ltd.
  7. Culligan International Company
  8. EcoWater Systems LLC
  9. Eureka Forbes Ltd.
  10. Evoqua Water Technologies LLC
  11. GE Appliances
  12. Ion Exchange
  13. Kaz USA, Inc.
  14. Kent RO Systems Ltd.
  15. Kinetico Inc.
  16. LG Electronics
  17. Mitsubishi Rayon Cleansui Co., Ltd. 
  18. Panasonic Corporation
  19. Pentair Plc
  20. Koninklijke Philips N.V.
  21. Tata Chemicals Ltd.
  22. Unilever N.V.
  23. Whirlpool Corporation

Recent Developments

LG Electronics

  • In August 2019, LG Electronics India has introduced its new range of PuriCare water purifiers in India. The highlight feature of the PuriCare water purifiers is that it features a stainless steel storage tank.

The water purifier is a system that is used for eliminating unwanted biological, chemical, and suspended particles from water. The purpose is to make water suitable for human consumption and other specific functions. Water purifiers differ from water treatment plants in that the latter has purifying purposes as well, whereas the former does not. Purifiers are very effective in removing harmful substances, such as lead, microorganisms, and others.

Market Dynamics:

Growing prevalence of water-borne disease is a prime factor driving growth of the water purifier market.  According to the World Health Organization, some 829 000 people are estimated to die each year from diarrhea as a result of unsafe drinking-water, sanitation, and hand hygiene. In 2017, over 220 billion people required preventative treatment for schistosomiasis – an acute and chronic disease caused by parasitic worms contracted through exposure to infested water. Moreover, increasing number of health-conscious consumer around the globe is again fostering growth of the market.

On the other hand, high cost of the water purifier is expected to hinder growth of the market.

Key features of the study:

  • This report provides in-depth analysis of the water purifier market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global water purifier market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include A.O. Smith Corporation, Aquatech International LLC, BWT Aktiengesellschaft, Brita, GmbH, Coway Co., Ltd., Culligan International Company, EcoWater Systems LLC, Eureka Forbes Ltd., Evoqua Water Technologies LLC, GE Appliances, Ion Exchange, Kaz USA, Inc., Kent RO Systems Ltd., Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd. , Panasonic Corporation, Pentair Plc, Koninklijke Philips N.V., Tata Chemicals Ltd., Unilever N.V., and Whirlpool Corporation
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global water purifier market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global water purifier market

Detailed Segmentation

  • Global Water Purifier Market, By Technology:
    • Gravity Purifier
    • RO Purifiers
    • UV Purifiers
    • Sediment filter
    • Water Softener
    • Others
  • Global Water Purifier Market, By End User:
    • Industrial
    • Commercial
    • Household
  • Global Water Purifier Market, By Accessories:
    • Pitcher Filter
    • Under Sink Filter
    • Shower Filter
    • Faucet Mount
    • Water Dispenser
    • Replacement filters
    • Counter Top
    • Whole House
    • Others
  • Global Water Purifier Market, By Regions:
    •  

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Technology
      • Market Snippet, By End User
      • Market Snippet, By Accessories
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • PEST Analysis
      • PORTER’s Five Forces Analysis
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
  4. Global Water Purifier Market - Impact of Coronavirus (Covid-19) Pandemic
    • Overview
    • Factors Affecting Global Water Purifier Market – COVID-19
    • Impact Analysis
  5. Global Water Purifier Market, By Technology, 2017- 2028 (US$ Bn)
    • Introduction
      • Market Share Analysis, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, 2021 - 2028
      • Segment Trends
    • Gravity Purifier
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • RO Purifiers
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • UV Purifiers
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Sediment filter
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Water Softener
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
  6. Global Water Purifier Market, By End User, 2017- 2028 (US$ Bn)
    • Introduction
      • Market Share Analysis, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, 2021 - 2028
      • Segment Trends
    • Industrial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Commercial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Household
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
  7. Global Water Purifier Market, By Accessories, 2017- 2028 (US$ Bn)
    • Introduction
      • Market Share Analysis, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, 2021 - 2028
      • Segment Trends
    • Pitcher Filter
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Under Sink Filter
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Shower Filter
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Faucet Mount
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Water Dispenser
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Replacement filters
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Counter Top
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Whole House
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Bn)
  8. Global Water Purifier Market, By Region, 2017- 2028 (US$ Bn)
    • Introduction
      • Market Share Analysis, By Region, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, For Regions, 2021 - 2028
    • North America
      • Market Share Analysis, By Country, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Size and Forecast, By Technology, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By End User, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By Accessories, 2017- 2028 (US$ Bn)
      • Countries
        • U.S.
        • Canada
        • Mexico
        • Rest of North America
    • Latin America
      • Market Share Analysis, By Country, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Size and Forecast, By Technology, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By End User, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By Accessories, 2017- 2028 (US$ Bn)
      • Countries
        • Brazil
        • Argentina
        • Columbia
        • Rest of Latin America
    • Europe
      • Market Share Analysis, By Country, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Size and Forecast, By Technology, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By End User, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By Accessories, 2017- 2028 (US$ Bn)
      • Countries
        • U.K.
        • Germany
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Market Share Analysis, By Country, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Size and Forecast, By Technology, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By End User, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By Accessories, 2017- 2028 (US$ Bn)
      • Countries
        • Japan
        • Australia
        • Indonesia
        • Philippines
        • Vietnam
        • Thailand
        • South Korea
        • India
        • China
        • Rest of APAC
    • Middle East & Africa
      • Market Share Analysis, By Sub-Region, 2020, 2023 and 2028 (%)
      • Y-o-Y Growth Analysis, By Sub-Region, 2021 – 2028
      • Market Size and Forecast, By Technology, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By End User, 2017- 2028 (US$ Bn)
      • Market Size and Forecast, By Accessories, 2017- 2028 (US$ Bn
      • Sub Regions
        • UAE
        • Saudi Arabia
        • South Africa
        • Turkey
        • Rest of MEA
  9. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • A.O. Smith Corporation
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Aquatech International LLC
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • BWT Aktiengesellschaft
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Brita, GmbH
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Coway Co., Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Culligan International Company
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • EcoWater Systems LLC
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Eureka Forbes Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Evoqua Water Technologies LLC
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • GE Appliances
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Ion Exchange
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Kaz USA, Inc.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Kent RO Systems Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Kinetico Inc.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • LG Electronics
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Mitsubishi Rayon Cleansui Co., Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Panasonic Corporation
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Pentair Plc
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Koninklijke Philips N.V.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Tata Chemicals Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Unilever N.V.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Whirlpool Corporation
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 50 market data tables* and 45 figures* on "Water Purifier Market” - Global forecast to 2027.

FAQgrowicon

Frequently Asked Questions

The global water purifier market size is estimated to be valued at US$ 78,939.1 Billion in 2021 and is expected to exhibit a CAGR of 8.4% between 2021 and 2028.
Increasing population and growing concern over water safety are factors fuelling growth of market.
The RO Water Purifier segment is the leading component segment in the market.
High cost of the water purifier system is expected to hinder growth of the market.
A.O. Smith Corporation, Aquatech International LLC, BWT Aktiengesellschaft, Brita, GmbH, Coway Co., Ltd., Culligan International Company, EcoWater Systems LLC, Eureka Forbes Ltd., Evoqua Water Technologies LLC, GE Appliances, Ion Exchange, Kaz USA, Inc., Kent RO Systems Ltd., Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd., Panasonic Corporation, Pentair Plc, Koninklijke Philips N.V., Tata Chemicals Ltd., Unilever N.V., and Whirlpool Corporation
Asia Pacific region is expected to hold dominant position in the market over the forecast period. The growth of the market in the region is driven by increasing population coupled with rise in need or water purifier.
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