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The Global Web Content Filtering Market, By End-use (School and Institutions, Business Organization, Government Agencies and Others), By Type (Web Filters, E-mail Filters, Filters for ISPs, Search Engine Filters and Others), By Techniques (IP Filtering, URL Filtering, Keyword Filtering, Filetype Filtering and Others), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Forecast to 2027, is expected to be valued at US$ 6,589.1 million by 2027, exhibiting a CAGR of 12.4% during the forecast period (2020-2027), as highlighted in a report published by Coherent Market Insights.

Overview

Web content filter or internet filter is software that controls or controls the content used by employees or users over the internet via web or e-mail. Web content filtering is typically done to enhance the productivity of employees, concerns over data security, and legal liability. Current web content filters offer finer-grained categorization and amateur architecture. Organizations, especially large enterprises, are expected to drive the need for scalable and flexible web filters in the next few years.

The global web content filtering market is estimated to account for US$ 6,589.1 Mn in terms of value by the end of 2027.

Market Driver

Growing desire to reduce bandwidth is usage is expected to boost the global web content filtering market growth during the forecast period

The shifting nature of the way content is expressed online and the way people use the web has increased the pressure on broadband connections both at the workplace and at home. Increased use of videos from corporate websites to retailers for referencing services has increased the bandwidth usage. Additionally, the emergence of VOD (Video-On-Demand) sites such as iPlayer, YouTube, Hulu, and BBC has triggered a comprehensive increase in bandwidth consumption. As a result, casual personal browsing and even work-related browsing have strained internal network and internet connections. Organizations often pay significant amounts for high-speed Internet with guaranteed bandwidth. Websites such as YouTube are the ones that cause more strain on the Internet connection than any other legal business application. Hence, these factors are expected to boost the global web content filtering market growth over the forecast period.

Market Opportunities

Research and development activities among market players can present lucrative growth opportunities

Key companies in the market are focused on research and development activities, in order to enhance the market presence. For instance, in December 2013, Blue Coat introduced a Content Analysis System along with malware analysis for offering advanced automated threat protection at the gateway. In September 2013, Barracuda Networks introduced Firewall X100 and X101, the next-generation firewalls, for small businesses.

Market Restraint

Lack of skilled personnel is expected to hinder the global web content filtering market growth over the forecast period

To handle web content filtering operations, skilled and experienced personnel are required. Such personnel is required to handle complex and dynamic environments and dearth of such professionals is expected to hinder the global web content filtering market growth over the forecast period.

Market Trends

  1. Technological advancements in web filtering is a major trend

Since its introduction, there has been swift technological development in content filtering from its previous role of only database-linked URL filtering. The scope of content filtering has now widened to include e-mail filtering, intellectual property management, and control. The exponential growth of the Internet has resulted in an increase in the number of cyber threats. Therefore, demand for content filtering solutions that not only keep track of threats but also help prevent such threats is expected to rise in the next few years. 

  1. Challenges associated with data security and liability issues are boosting the demand for web content filtering

There are major concerns among organizations regarding data security and the ability to offer network security by blocking access to websites that are likely to distribute malicious software and viruses to a network. For instance, websites that claim to offer free gifts and pornography are front-running websites through which hackers try to breach the security of networks. Blocking these websites using web content filtering solutions reduces the possibility of a user downloading a virus, which has the potential to affect the entire network. Website content that seems amusing to a few may actually be considered sexually or racially explicit and offensive by others. According to laws in many countries, an organization is responsible for the web activities of its employees, especially when it involves offensive or discriminatory material.

Global Web Content Filtering Market - Impact of Coronavirus (Covid-19) Pandemic

Due to Covid-19 pandemic, many industries witnessed significant shift in their business. There is significant impact on the growth of web content filtering market. Manufacturing operations are temporarily suspended across many countries to contain the coronavirus. Due to this there is shortage in the demand of web content filtering software in the market. 

Competitive Section

Key players operating in the global web content filtering market are Blue Coat Systems, Inc., Bloxx, Ltd., Barracuda Networks, Inc., Cisco Systems Inc., MacAfee, Inc., Palo Alto Networks, Inc., Symantec Corporation, Kaspersky Lab, Trend Micro, Inc., Zscaler, Inc., Websense, Inc., and ContentKeeper Technologies.

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