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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Overview

A web content filter refers to a cybersecurity solution that is intended to regulate the content of the websites when a user visits the internet. Business organizations face numerous challenges regarding maintaining employee productivity and manage the use of the internet in the workplace. The web filter installed by the organization filters the content and origin of the web page by comparing it with rules provided by the company or a person. Over the years, web content filters have evolved from addressing issues such as employee distractions to more robust, flexible, and scalable filters that are capable of addressing complex security issues of a networked business world.

The global web content filtering market is estimated to account for US$ 6,589.1 Mn in terms of value by the end of 2027.

Market Dynamics- Drivers

  1. Increasing productivity is expected to drive growth of the global web content filtering market during the forecast period

Regulating and monitoring online activities of every user on the network is a challenging task, particularly for large organizations. Unrestricted Internet use can induce employees to browse social networking, pornography, job hunting, sports, entertainment sites, etc. This consequently leads to lower productivity at the workplace. Research, surveys, and studies indicate that a significant amount of non-work-related browsing takes place during working hours. According to Coherent Market Insights’ analysis, around 60% of employees, waste around 1.7 hours of a typical nine-hour working day. Furthermore, with social networking sites such as Twitter and Facebook growing at around 5 million new users per week, social distractions entering the workplace and potentially lowering productivity have been extremely high in recent years. Web content filtering helps to reduce such distractions and enhance productivity of employees. Thus, these factors are expected to drive growth of the global web content filtering market during the forecast period. 

  1. Stringent government regulations are expected to hamper the global web content filtering market growth over the forecast period

Increasing need for strong data security and data loss prevention has compelled governments of various countries to enforce web content filtering policies and legislation. Legislations such as the CIPA (Child Internet Protection Act) and other privacy laws across the globe have fueled the growth of the market. Enacted in 2000, the CIPA aims to address concerns over access to obscene and harmful content over the internet by school children. The law mandates schools and libraries receiving federal assistance and e-rate discounts to install web content filters on PCs used by minors as well as adults. The PCIDSS (Payment Card Industry Data Security Standard) was developed to enhance cardholder data security and facilitate the wide adoption of data security measures across the globe. Therefore, such regulations are expected to propel the global web content filtering market growth over the forecast period.

Statistics:

North America held dominant position in the global web content filtering market in 2019, accounting for 34.7% share in terms of value, followed by Asia-Pacific, Europe, and RoW respectively.

Figure 1: Global Web Content Filtering Market Share (%), in terms of Value, By Region, 2019

Web Content Filtering  | Coherent Market Insights

Market Dynamics- Restraints

  1. Restricted educational resources and business issues are expected to restrain growth of the global web content filtering market during the forecast period

Although web content filtering is used for improving productivity and reducing bandwidth use, it does not serve the said purpose as it limits the use of content mean for educational purpose. This, in turn, negatively impacts the business. The negative impact may be in the form of restricted access to possible consumers, especially on an international scale, or even restricted access for organizations to other potential websites for services and supplies. Such restricted access prevents the organization from accessing best services and competing on a global scale with full capacity. Hence, these factors are expected to restrain growth of the global web content filtering market during the forecast period.

  1. Cost and violation of rights are expected to hamper the global web content filtering market growth over the forecast period

Implementing a web content filtering system or censorship system, either on a large scale within a government or on a small scale within a facility, is expensive. It also consumes time and resources. The organization or user has to bear the additional cost of labor and equipment needed to install a filter. A filter, firewall, or any other form of censorship needs to be maintained, repaired, and upgraded regularly. This consumes time and also adds to the cost. Therefore, these factors are expected to hamper the market growth over the forecast period.

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Web Content Filtering Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 2,579.6 Mn
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 12.4% 2027 Value Projection: US$ 6,589.1 Mn
Geographies covered:
  • North America: U.S., Canada
  • Latin America: Brazil, Argentina, Mexico, Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, Rest of Middle East
  • Africa: South Africa, North Africa, Central Africa
Segments covered:
  • By End-use: School and Institutions, Business Organization, Government Agencies, Others.
  • By Technique: IP Filtering, URL Filtering, Keyword Filtering, Filetype Filtering, Others.
  • By Type: Web Filters, E-mail Filters, Filters for ISPs, Search Engine Filters, Others.
Companies covered:

Blue Coat Systems, Inc., Bloxx, Ltd., Barracuda Networks, Inc., Cisco Systems Inc., MacAfee, Inc., Palo Alto Networks, Inc., Symantec Corporation, Kaspersky Lab, Trend Micro, Inc., Zscaler, Inc., Websense, Inc., and ContentKeeper Technologies.

Growth Drivers:
  • Stringent government regulations
  • Increasing productivity
Restraints & Challenges:
  • Restricted educational resources and business issues
  • Cost & violation of rights

Market Opportunities

  1. Rapid development of multiplatform solutions can provide major business opportunities

The web filtering market offers a huge opportunity to sellers as well as end-users. Greater financial benefits offered by freeing up bandwidth present strong reasons for higher adoption of filtering software. Heavy traffic on websites during events such as the World Cup and Olympics creates network bandwidth issues for firms of all sizes and types. This offers sellers an opportunity to tap organizations for the adoption of web content filtering solutions.

  1. Growing demand for next-generation web filtering solutions can present lucrative growth opportunities

There is a high demand for next-generation web filtering solutions namely cloud-based web security solution. It prevents malware, inspect internet traffic, filters by category, detects advanced threats, protects data, and controls app use for any user. Many organizations are demanding such advanced filtering solutions to enhance their productivity and protect their network from possible cyber-attack.

Figure 2: Global Web Content Filtering Market Value (US$ Mn), 2017 - 2027

Web Content Filtering  | Coherent Market Insights

The global web content filtering market was valued at US$ 2,579.6 Mn in 2019 and is forecast to reach a value of US$ 6,589.1 Mn by 2027 at a CAGR of 12.7% between 2020 and 2027.

Market Trends

  1. Web content filtering software and solutions initially started off as a niche product. However, within a few years of its introduction, these have become essential tools for organizations and firms introducing web usage policies. Growing need to protect corporate network from security breaches has led to the growth of the market. Higher awareness regarding the need to control internet-related security issues has compelled firms to adopt content filtering solutions on a broader scale. The prevailing trend among developers is to try and come up with solutions that work as firewalls, anti-viruses, and intrusion prevention systems besides serving the web content filtering functions.
  2. One of the primary trends in the web content filtering industry is the strategy of aggressive acquisitions carried out by the players in the market. This has helped players to better penetrate the market and strengthen their product offerings, thereby enabling them to gain a higher market share. For instance, the U.S.-based Palo Alto Networks, Inc.’s acquisition of Morta Security has strengthened the former’s enterprise security offerings.

Value Chain Analysis

Constituents of web content filtering value chain include web servers, site categorization database, policies and end-users such as private business organizations, public organizations, and government organizations. These organizations employ multiple filtering techniques such as URL filtering, file type filtering and keyword filtering. The contracting organization creates a database of URLs and keywords which when requested deny or block access to sites. The organization also constructs a set of rules to enforce its IAP (Internet Access Policy) and install web content filtering software or solution between the client browser and the outside world.

Web Content Filtering  | Coherent Market Insights

Global Web Content Filtering Market - Impact of Coronavirus (Covid-19) Pandemic

Due to Covid-19 pandemic, many industries witnessed significant shift in their business. There is significant impact on web content filtering market, globally, most of the countries are affected by COVID-19 and most of the countries have announced lockdown. Most of the private companies have announced work from home till the situation gets under control. Due to in-home isolation worldwide, web content filtering software are being used for providing securities in the communication and live virtual events for minimizing the social and economic impact of the outbreak. For instance, in May 2020, Facebook, Twitter, and Shopify Inc. have decided to make partial or full work from home to minimize the spread of COVID-19 across the globe.

Competitive Section

Key players operating in the global web content filtering market are Blue Coat Systems, Inc., Bloxx, Ltd., Barracuda Networks, Inc., Cisco Systems Inc., MacAfee, Inc., Palo Alto Networks, Inc., Symantec Corporation, Kaspersky Lab, Trend Micro, Inc., Zscaler, Inc., Websense, Inc., and ContentKeeper Technologies.

Web content filtering refers to software that provides security on the website when user search content. This filter software provides organizations across the world with security warnings of various malicious activities such as phishing, spyware, spam, crimeware, and many others. These filter software are available for fixed and wireless networks. However, some of the filtering solutions require hardware purchases and software downloads. Various major players are focusing on cloud-based web content filter through low-cost subscription. Business organizations face numerous challenges regarding maintaining employee productivity and manage the use of the internet in the workplace. The web filter installed by the organization filters the content and origin of the web page by comparing it with rules provided by the company or a person.

Market Dynamics

Advancement in the technologies lead to digitization and increasing use of web content is expected to drive market growth during forecast period. The IT sector is growing from last few years due to which it require high security to protect the data from a security beach. This will going to increase the growth of web filter market that is designed specially to restrict the unwanted information. All the innovations are focused on developing solutions such as anti-virus, firewall, and intrusion prevention system. Organization are also inculcating for the system to control and monitor internet related security and safety issues. These factors are expected to drive market growth during forecast period.

Rising security concern and Stringent government regulations are expected to drive market growth during the forecast period. Increasing need for strong data security and data loss prevention has compelled governments of various countries to enforce web content filtering policies and legislation. Legislations such as the CIPA (Child Internet Protection Act) and other privacy laws across the globe have fueled the growth of the market. Enacted in 2000, the CIPA aims to address concerns over access to obscene and harmful content over the internet by school children. The law mandates schools and libraries receiving federal assistance and e-rate discounts to install web content filters on PCs used by minors as well as adults. The PCIDSS (Payment Card Industry Data Security Standard) was developed to enhance cardholder data security and facilitate the wide adoption of data security measures across the globe. Therefore, such regulations are expected to propel the global web content filtering market growth over the forecast period.

Market Taxonomy

This report segments the global web content filtering market on the basis of end-use, type, technique and region. On the basis of end-use, the global web content filtering market is segmented into school and institutions, business organization, government agencies and others. On the basis of type, the global web content filtering market is segmented into web filters, e-mail filters, filters for ISPS, search engine filters and others. On the basis of technique, the global web content filtering market is segmented into IP filtering, URL filtering, keyword filtering, filetype filtering and others. On the basis of region, the global web content filtering market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.

Key features of the study:

  • This report provides an in-depth analysis of the global web content filtering market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global web content filtering market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered in the global web content filtering market are Blue Coat Systems, Inc., Bloxx, Ltd., Barracuda Networks, Inc., Cisco Systems Inc., MacAfee, Inc., Palo Alto Networks, Inc., Symantec Corporation, Kaspersky Lab, Trend Micro, Inc., Zscaler, Inc., Websense, Inc., and ContentKeeper Technologies.
  • The market players are focusing on strategic collaborations to innovate and launch new products to meet the increasing needs and requirements of consumers.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The global web content filtering market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global web content filtering market.

Detailed Segmentation:

  • Global Web Content Filtering Market, By End-use:
    • School and Institutions
    • Business Organization
    • Government Agencies
    • Others
  • Global Web Content Filtering Market, By Type:
    • Web Filters
    • E-mail Filters
    • Filters for ISPs
    • Search Engine Filters
    • Others
  • Global Web Content Filtering Market, By Technique:
    • IP Filtering
    • URL Filtering
    • Keyword Filtering
    • Filetype Filtering
    • Others
  • Global Web Content Filtering Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East
    • Africa
  • Company Profiles
    • Blue Coat Systems, Inc. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Bloxx, Ltd.
    • Barracuda Networks, Inc.
    • Cisco Systems Inc.
    • MacAfee, Inc.
    • Palo Alto Networks, Inc.
    • Symantec Corporation
    • Kaspersky Lab
    • Trend Micro, Inc.
    •  Zscaler, Inc.
    •  Websense, Inc.
    • Content Keeper Technologies.

 *Browse all the market data tables and figures on “Global Web Content Filtering Market- Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By End-use
      • Market Snippet, By Type
      • Market Snippet, By Technique
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New System Launch/Approval
  4. Global Web Content Filtering Market - Impact of Coronavirus (Covid-19) Pandemic
    • Short Term and Long Term Impact, By Region
      • North America
      • Europe
      • Asia Pacific
      • Latin America
      • Middle East and Africa
  5. Global Web Content Filtering Market, By End-use, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • School and Institutions
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Business Organization
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Government Agencies
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  6. Global Web Content Filtering Market, By Type, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Web Filters
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • E-mail Filters
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Filters for ISPs
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Search Engine filters
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  7. Global Web Content Filtering Market, By Technique, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • IP Filtering
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • URL Filtering
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Keyword Filtering
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Filetype Filtering
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  8. Global Web Content Filtering Market, By Region, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2019 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By End-use, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Technique, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By End-use, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Technique, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Regional Trends
      • Market Size and Forecast, By End-use, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Technique, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By End-use, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Technique, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By End-use, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Technique, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • Blue Coat Systems, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Bloxx, Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Barracuda Networks, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Cisco Systems Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • MacAfee, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Palo Alto Networks, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Symantec Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Kaspersky Lab
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Trend Micro, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Zscaler, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Websense, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  10. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

*Browse XX market data tables and XX figures on “Global Web Content Filtering Market-forecast to 2027”.

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Frequently Asked Questions

The global web content filtering market size was valued at US 2,579.6 million in 2019 and is estimated to exhibit a CAGR of 12.4 % between 2020 and 2027.
Business organization segment held the major market share in 2019 owing to rising concerns in the business organizations.
Major factor driving the growth of global web content filtering market during the forecast period are stringent government regulation.
Major factors hampering the growth of the web content filtering market during the forecast period constitutes cost and violation of rights.
North America web content filtering market is expected to generate the highest revenue during the forecast period.
Some of the key players operating in the market are Blue Coat Systems, Inc., Bloxx, Ltd., Barracuda Networks, Inc., Cisco Systems Inc., MacAfee, Inc., Palo Alto Networks, Inc., Symantec Corporation, Kaspersky Lab, Trend Micro, Inc., Zscaler, Inc., Websense, Inc., and ContentKeeper Technologies.
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