Women's swimwear is an essential item to wear during the hot summer months. Swimsuits are designed to protect women from the sun, while also highlighting their body's feminine curves. These clothing pieces also come in a variety of styles and colors to choose from. Swimwear has undergone tremendous changes throughout the twentieth century. The first bikini was invented in the 1940s. Unlike the early styles, which were bare-midriff two-piece swimsuits, these modern designs are made to fit and flatter all shapes.

Market Statistics:

The global Women’s Swimwear Market is estimated to account for US$ 9063.4 Mn in terms of value by the end of 2023.

Global Women’s Swimwear Market: Drivers

The growing number of swimming pools across the world are contributing to the market growth. According to the PoolResearch.com, there are around 10.7 million swimming pools in the United States.  There are 10.4 million residential swimming pools in the United States. Moreover, there are around 350,000 swimming athletes in the U.S. Thus, growing number of swimming pool is expected to fuel market growth.

Global Women’s Swimwear Market: Opportunities

Increasing number of international sports games is expected to provide lucrative growth opportunities. For instance, in December 2022, the final session of the 2022 FINA Short Course World Swimming Championships (25m) took place on 18 December in Melbourne, Australia. 1,000 athletes from over 180 countries have been competing across 48 medal events from Tuesday, December 13.

Global Women’s Swimwear Market: Restraints

The coronavirus is a major challenge to the swimwear industry. The infection has largely affected the production of women's swimwear. As a result, manufacturers are focusing on developing a brand, improving quality, and increasing productivity. Negative impact of covid-19 on the global economy is expected to hinder market growth.

Global Women’s Swimwear Market - Impact of Coronavirus (Covid-19) Pandemic:

The COVID-19 pandemic affected hundreds of thousands of people. In addition to the severe implications on people’s health and healthcare services, COVID-19 significantly impacted businesses and the economy. The World Health Organization (WHO) declared COVID-19 a pandemic on March 11, 2020, causing a huge impact on people’s lives and communities. Owing to the abovementioned factors, governments introduced multiple measures intended to slow down the spread of the COVID-19. Several swim shows across the world were cancelled. These shows often act as a platform for brands to showcase their swimwear collection. For instance, in June 2020, 11 of the trade shows and runway shows that were supposed to be held during July’s Miami Swim Week were officially cancelled. SwimShow, Cabana, Paraiso, Destination Miami, and smaller production teams announced the cancellation of events in July.

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Key Takeaways:

The global women’s swimwear market was valued at US$ 8,806.9 Mn in 2022 and is forecast to reach a value of US$ 11,034 Mn by 2030 at a CAGR of 2.86% between 2023 and 2030.

Regular/Leisure Swimwear segment held dominant position in the global Women’s Swimwear market in 2022, accounting for 2.86% share in terms of value, increasing approval and launch of new products is expected to propel growth of the segment during the forecast period.

Global Women’s Swimwear Market Trends:

Increasing popularity of swimming is playing significant role in overall development of women’s swimwear market. It is a healthy, safe, and fun activity. Moreover, swimming is one of the most effective ways to stay in shape. Growing awareness of the health benefits of swimming is another factor driving growth of the women's swimwear market.

The emergence of social networking websites that are increasing the popularity of sportswear is a recent trend. The rapid urbanization is also boosting the sales of apparels among women. Moreover, increased spending of women on apparels is further anticipated to foster market growth.

Global Women’s Swimwear Market: Competitive Landscape   

LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc.

Global Women’s Swimwear Market: Recent Developments

In June 2017, TYR Sport announced its extended partnership with USA Water Polo (USAWP), the National Governing Body for the sport of water polo in the United States.

In May 2021, O'Neill, the original American surf brand, developed a line of women’s swimwear made with Hyosung’s Mipan regen nylon, as part of its new O'Neill Blue sustainable collection.

In November 2019, Luxury fashion retailer Missoni launched a flagship store at Marina Bay Sands in Singapore. The 150 sq. m store stocks a range of womenswear, menswear, beachwear, and accessories.


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