INDIA MOBILE PHONE ACCESSORIES MARKET ANALYSIS

India mobile phone accessories market size was valued at US$ 2,238.4 Mn in 2022, exhibiting a compound annual growth rate (CAGR) of 9.72% from 2023 to 2030.

Mobile phone accessories are additional devices and equipment that are used to enhance the functioning of the mobile phones. These accessories include chargers, headphones, earphones, mobile covers, selfie sticks, and pouches, leather case, etc. In the recent past years, novel mobile phone accessories have entered into the market such as USB (Universal Serial Bus) for OTG (On-The-Go) smartphones, bluetooth keyboard, wireless headphones, and others. Mobile phone accessories are sold through various channels including multi-brand stores, single-brand stores, and online stores. Multi-brand store includes organized and independent stores that market two or more than two brands on their shelf space. Online stores are electronic retail stores or web stores that allow consumers to buy mobile accessories via the Internet. Single or mono-brand stores are basically company-owned or exclusive stores that only sell a single brand.

India Mobile Phone Accessories Market- Regional Analysis

West India had the largest market share in 2022.West India is expected to have a 27.8 % substantial share in the India mobile phone accessories market. The big states such as Maharashtra, Gujarat with high population are presence in west India so the mobile phone penetration is higher in West India. Mumbai city now has the higher number of internet users in West India.

North India is also estimated to witness significant growth in the India Mobile Phone Accessories market over the forecast period.

Figure 1: India Mobile Phone Accessories Market Share (%), By Geography, 2022

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India Mobile Phone Accessories Market- Drivers

Increasing Disposable Income and Mobile Phone Penetration

Increasing disposable income and mobile penetration is expected to drive the market growth during the forecast period. According to the data published by the Ministry of Statistics & Programme Implementation, the Gross National Disposable Income (GNDI) was valued at INR 200.86 lakh crore for the year 2020-21. Furthermore, increasing disposable income along with high mobile penetration in India, and improving living standards has led to increase in demand for mobile phone accessories. According to Datareportal, at the start of 2022, India’s internet penetration rate stood at 47.0 percent of the total population. Furthermore, initiatives by government are focused on improving literacy rates in the country, and increasing job opportunities, and this are expected to drive the market growth during the forecast period.

Growing Urban Population

Growing urban population in India has led to demand for advanced mobile accessories such as power banks, premium headphones, and fancy phone cases. Rapid migration from rural to urban areas, particularly in regions such as North India, and increasing awareness of young consumers from the upper-middle-class section regarding various brands available in the market and willingness to purchase mobile phone accessories are expected to drive the market growth in the near future.

India Mobile Phone Accessories Market- Opportunities

Rising Usage of Smart Wireless Accessories

Variety of features with the advancement of technology such as AI (Artificial Intelligence) and IoT (Internet of Things) support for higher connectivity and intelligence in the electronic devices. This promotes the usage of wireless mobile accessories such as smart speakers, smart wearable, wireless earphones & headsets, and others. Advancement in smart wireless mobile accessories sector is expected to drive the market growth. I increasing adoption of health monitoring smart wearable such as fitness bands, is expected to drive the market growth.

Technological Advancements

Growing internet accessibility around the globe along with various technological advancements such as 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others is expected to offer growth opportunities to market. Advancements in technology such as IoT has led to launch of innovative mobile phone accessories such as smart wearable devices and wireless earphones, among others. Moreover, a large volume of consumers in India are tech-savvy, and are willing to spend on technologically advanced mobile phone accessories. Therefore, advancements in technology is expected tooffer significant opportunities for mobile phone accessories vendors in India.

India Mobile Phone Accessories Market- Trends

Availability of Fancy Protective Cases

There is huge demand for fancy and stylish protective cases among Indian consumers, especially in urbanized parts of India. Many companies are focused on producing protective cases to cater to demand from increasing number of fashion-conscious consumers in India, and this led to increasing demand for stylish protective cases of various fashion brands in India.

Online Stores Sell Mobile Phone Accessories fc

Rising internet penetration in India has led to the emergence of the e-commerce industry across the country, and this allowed easy access to convenient sales channels for a range of products including consumer electronics. Moreover, online stores offer discounts on mobile phone accessories, and allow customers to compare specifications of products. Furthermore, online stores can be browsed from home by users as per their convenience. Some of the popular online stores selling mobile phone accessories in India are Snapdeal, that is owned and run by Jasper Infotech Private Limited, and Flipkart Online Services Pvt. Ltd.

India Mobile Phone Accessories Market- Restraints:

Lack of Standardization

There is lack of standardization in components and technology that are used for manufacturing mobile phone accessories. Undefined standards in the market leads to high product and price differentiation, and this is expected to restrain growth of the India mobile phone accessories market during the forecast period.

Threat of Piracy and Counterfeit Products

Piracy and counterfeit products remain a major threat to the market growth. These products are manufactured with substandard materials, and are available at competitive prices. Consumers opt for such products and this hampers revenue of branded products.

Figure 2. India Mobile Phone Accessories Market Share (%), By Product Type, 2022

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India Mobile Phone Accessories Market- Segmentation

Global Mobile Phone Accessories market report is segmented into product type, distribution channel, price range, and India region.

Among Product Type, protective case segment accounted for share of 21.1% in 2022, and is expected to witness significant growth during the forecast period. The mobile phones are supported and protected by mobile cases. Mobile cases are offered in a variety of sizes. It is available in many different varieties in the market including leather cases, silicone cases, and ones with special materials to protect mobile phones.

India Mobile Phone Accessories Market- Key Companies Insights

Some of the key players in the India mobile phone accessories market are Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase International Limited, and Moshi, by Aevoe Group.

*Definition: Mobile phone accessories including any software or hardware that is not integral to the operation of a mobile phone as designed by the manufacturers. A mobile accessories means products excluding core equipment primarily intended for use in conjunction with core equipment relating to mobile radio telecommunication services for example, mobile phone cases, in car accessories, mobile handset chargers, bluetooth headphones as well as mobile card readers/writers.