The global sports nutrition market is undergoing a major expansion phase, driven by rising consumer participation in fitness, structured sports, and performance-oriented lifestyles. Once considered a niche category used mainly by professional athletes, sports supplements have now become essential everyday nutrition products for gym-goers, runners, recreational sports participants, and general wellness consumers. This shift is significantly boosting the revenue trajectory of the global market.
According to the latest analysis from Coherent Market Insights, the Global Sports Nutrition Market size is estimated at US$ 56.30 billion in 2025 and is projected to grow at a CAGR of 9.0% from 2025 to 2032, reflecting the strong adoption of performance-enhancing and recovery-focused supplements worldwide.
Across all regions, the market is benefiting from several lifestyle shifts: increasing gym memberships, rising participation in marathons and endurance events, the global push toward preventive health, and a growing awareness of hydration and nutrient replenishment during physical activity. This expanded consumer base is directly lifting demand for sports supplements across multiple product formats.
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Market Size & Growth Rate: Strong Global Uptake of Sports Supplements
Sports supplements—including protein powders, pre-workout mixes, amino acids, and hydration drinks—are seeing strong global growth as consumers prioritize muscle health, performance, and recovery. Young fitness-conscious populations in emerging markets like India and Brazil are driving rapid adoption. North America and Europe also remain revenue leaders. Digital fitness platforms and influencer trends fuel consistent supplement use, especially via e-commerce channels.
In October 2024, arXiv examined how physical activity, dietary protein supplementation, and sleep interact to affect muscle protein synthesis (MPS). It found that ~20–25 g of protein (e.g., via supplements) post-resistance training maximally stimulates MPS and that protein before sleep further enhances overnight MPS.
(Source: https://arxiv.org/abs/2410.16169)
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Product Type Segmentation: Sports Drinks Lead the Market
Sports drinks lead the sports nutrition segment with a 46.6% market share in 2025. This is attributed to convenience, hydration, and widespread use during workouts. They offer rapid fluid replenishment, electrolyte balance, energy support from carbohydrates, and appealing flavors like lemon-lime and orange. Strong marketing and athlete endorsements from brands like Gatorade and Powerade boost popularity. Beyond drinks, protein powders, pre-workouts, BCAAs, electrolyte powders, and RTD shakes contribute to muscle building, recovery, and overall performance, reflecting the market’s diversification to meet varied fitness needs.
In September 2023, Coca‑Cola India launched Limca Sportz ION4, a low-sugar sports drink with a blend of electrolytes (sodium, potassium, calcium, magnesium) and B-vitamins targeted at fitness enthusiasts.
(Source: https://bestmediainfo.com/2023/09/cocacola-unveils-limca-sportz-ion4-sports-drink-in-india)
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Innovation & Ingredient Trends: Plant-Based, Clean Label, and Functional Nutrition
Innovation in sports supplements is increasingly driven by plant-based, clean-label, and functional ingredients. Pea, soy, rice, and hemp proteins are gaining popularity for vegan, lactose-intolerant, and wellness-focused consumers, with optimized amino acid profiles matching whey performance. Other trends include electrolyte-infused hydration products, collagen for joint recovery, natural caffeine sources (green tea, guarana), adaptogens like ashwagandha, and low-/zero-sugar formulations. These shifts highlight consumer demand for transparent, science-backed, and health-oriented nutrition solutions.
A 2024–2025 report by KSM-66 highlighted that 69% of consumers prioritize scientifically validated natural ingredients in sports supplements, prompting more brands to incorporate ashwagandha into their clean-label formulations.
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Future Outlook: Personalization, E-Commerce, and Technology-Driven Growth
The sports nutrition market’s future is shaped by personalization, e-commerce, and technology-driven growth. AI-powered supplement recommendations, DNA-based nutrition insights, and connected fitness platforms enable consumers to select products tailored to their goals. E-commerce drives wider access, subscription models, and convenience while digital tools enhance engagement. As fitness becomes integral to daily life and demand for customized nutrition rises, the global sports nutrition market is positioned for sustained long-term expansion.
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