
Finding the right AI SEO agency? It can make or break your digital growth. Same story with GEO marketing partners.
AI-powered search is changing how brands compete for visibility. So, choosing an agency that gets traditional SEO and generative engine optimization (GEO) matters more than ever.
This guide compares four agencies with wildly different approaches. We're looking at WebFX, HawkeMedia, SmartSites, and AlchemyLeads. Each one does things their own way. Which one fits? That comes down to your budget, your timeline, and whether you want a massive team or a direct line to senior strategists.
What to Look for in an AI SEO or GEO Agency
First, some context. Not every agency calling itself "AI-powered" actually knows what they're doing. Here's what separates the real players from the pretenders:
- Technical SEO that actually works. AI and GEO optimization fall flat without solid technical foundations. Site architecture problems? Speed issues? Indexation headaches? Your agency needs to fix those first.
- Content that serves two masters. The best GEO agencies create content that ranks in traditional search and gets cited by AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. That's a tough balance. Most agencies pick one or the other.
- Reporting that ties back to money. Impressions look nice in a PDF. But did the phone ring? Did revenue go up? That's what matters. Demand agencies who can connect their work to your actual bottom line.
- Contracts that match how you actually work. Do you hate being locked in? Some companies need the freedom to walk away if results don't show up. Others prefer knowing their agency is committed for the long haul. There's no universally right answer here—but choosing wrong creates headaches you don't need.
Agency Comparison at a Glance
|
Factor |
WebFX |
HawkeMedia |
SmartSites |
AlchemyLeads |
|
Founded |
1996 |
2013 |
2011 |
2013 |
|
Team Size |
750+ (all in-house) |
50-249 |
50+ |
Small, senior-heavy |
|
Best For |
Bigger companies who want the full package |
Brands that want CMO brains without the salary |
SMBs tired of being ignored by agencies |
B2B/eCommerce teams who judge agencies by revenue, not reports |
|
Contract Terms |
6 months minimum |
Cancel whenever |
Usually 12 months |
No contracts at all |
|
Proprietary Technology |
MarketingCloudFX (built in-house) |
Hawke AI (benchmarking data from 7k+ brands) |
Relies on Semrush, Surfer SEO |
Custom dashboards + AI workflow tools |
|
AI/GEO Approach |
AI for insights, humans write the content |
AI-powered performance analytics |
Integrates third-party AI SEO tools |
Runs both traditional SEO and GEO together |
|
Primary Services |
Everything digital |
Pick what you need, skip what you don't |
SEO, PPC, design, social |
SEO, PPC, content, technical fixes |
Quick Decision Guide: What Matters Most to You?
|
What you're thinking |
Go with |
Here's why |
|
"I want a big team and enterprise-grade systems" |
WebFX |
They've got 750+ people and built their own tech stack from scratch |
|
"I might want out if this doesn't work" |
HawkeMedia |
Month-to-month. No guilt trips. No cancellation fees. |
|
"I'm small and don't want to feel like an afterthought" |
SmartSites |
Their 1,000+ reviews all say the same thing: they actually pick up the phone |
|
"Show me the money—literally" |
AlchemyLeads |
Their case studies list actual revenue numbers, not just traffic bumps |
|
"AI search and GEO are what keep me up at night" |
AlchemyLeads |
Only agency on this list running an explicit GEO + traditional SEO combo |
|
"I need someone who thinks like a CMO, not a technician" |
HawkeMedia |
That's literally their model—outsourced CMO with $500M in benchmarking data |
WebFX: Enterprise-Scale AI Marketing Powerhouse
- Best for: Mid-to-large companies that want a full-service agency with enterprise systems and custom technology.
- The main difference: WebFX built their own marketing technology platform. Most agencies use off-the-shelf tools. WebFX created MarketingCloudFX from scratch. That's a meaningful distinction if you care about integrated reporting and ROI tracking.
- WebFX has been around since 1996. They've assembled a team of over 750 digital marketing specialists. That scale means dedicated account teams for every client. You won't have a single generalist juggling your account with twenty others.
What They Do Well
MarketingCloudFX is their crown jewel. ROI tracking, competitive intelligence, AI-powered recommendations—all in one dashboard. If you're the type who wants to trace every marketing dollar to revenue, this tooling delivers.
Here's something worth noting about their AI approach. They use AI for insights and optimization. But content creation stays human-driven. Why does that matter? E-E-A-T signals. Brand voice consistency. Google still rewards content with genuine expertise behind it.
The numbers back up their reputation. 93% client satisfaction rate. Over 1,100 testimonials. That's not luck. Clients mention the same things repeatedly: deep reporting, professional account teams, actual results.
Considerations
Six months minimum. That's the commitment. Their pricing starts higher than boutique agencies, too. You're paying for the systems and the 750-person team behind them.
If you're a smaller company wanting maximum flexibility? This structure might feel heavy. And here's something else to consider: WebFX shines at managing complex, multi-channel campaigns. If you only need SEO (nothing else), you might be paying for firepower you won't use.
HawkeMedia: The Outsourced CMO Model
- Best for: Brands wanting strategic marketing leadership with month-to-month flexibility and pick-and-choose services.
- The main difference: HawkeMedia lets you cancel anytime. In an industry addicted to 6 and 12-month contracts, that's rare. They're betting their retention comes from results, not legal agreements.
- What is an "outsourced CMO" anyway? HawkeMedia positions themselves as an extension of your marketing team. Not a vendor you hand tasks to. A strategic partner who thinks about your business goals first.
- Founded in 2013, they've worked with over 4,700 brands. Company valuation now exceeds $150 million. They're doing something right.
What They Do Well
Month-to-month contracts. That's their biggest selling point. Need to scale up for a product launch? Done. Want to pull back during a slow quarter? No problem. Try getting that flexibility from most agencies.
Their Hawke AI platform pulls data from over 7,000 brands and $500 million in media spend. What does that mean for you? Benchmarking insights most agencies simply don't have. They can tell you how your metrics compare to similar companies because they have the data to back it up.
The team thinks like CMOs, not technicians. They connect marketing activities to broader business goals. Tactics matter less than outcomes.
Considerations
Their client list includes Red Bull, Eddie Bauer, and Crocs. They work with companies of all sizes, yes. But their pricing and approach feel built for established brands with real marketing budgets.
The pick-and-choose model works great if your team knows exactly what you need. Got a clear strategy and just need execution help? Perfect. But if you need someone to build the strategy from scratch? You might end up doing more active management than expected.
SmartSites: Hands-On Digital Marketing for SMBs
- Best for: Small to mid-sized businesses wanting responsive service, strong communication, and a partner that treats them like their biggest client.
- The main difference: SmartSites obsesses over client communication. Read their 1,000+ reviews. The same words keep appearing: "responsive," "proactive," "they actually call back." For SMBs burned by agencies that ghost after signing, this matters.
- Brothers Alex and Michael Melen founded SmartSites in 2011. Since then? "America's #1 rated digital marketing agency" based on reviews. Nine consecutive years on the Inc. 5000. Not a fluke.
What They Do Well
Here's what clients keep saying: "They respond fast." "They keep us updated." "They care about our results." Sounds basic, right? But how many agencies actually deliver that consistently? Based on 1,000+ reviews, SmartSites does.
They use established AI SEO tools—Surfer SEO, MarketMuse, and Semrush. No custom platforms. That keeps costs lower while still delivering data-driven optimization.
Google Premier Partner. Facebook Marketing Partner. They bring platform expertise across search and social. And their web design team can handle site improvements in-house. Other SEO-focused agencies would outsource that work.
Considerations
SmartSites built their business on small to mid-sized clients. Enterprise companies with complex, multi-location needs? The setup might feel undersized.
One more thing: SmartSites doesn't appear on specialized GEO agency rankings. If generative engine optimization is your main priority—if you specifically need someone focused on AI search visibility—you might want an agency that's gone deeper into that emerging space.
AlchemyLeads: Agile, Revenue-Focused SEO for B2B and eCommerce
- Best for: B2B industrial companies and eCommerce brands that want a strategic partner focused on revenue outcomes, not vanity metrics.
- The main difference: No contracts. That's a bold move in an industry that loves locking clients into 6 or 12-month agreements. Why would an agency do that? Because they're betting on results keeping you around. That confidence says something.
- AlchemyLeads is a boutique agency based in Los Angeles. Small team. Focused client roster. They work primarily with B2B industrial manufacturers, eCommerce brands, and professional services firms. The core philosophy? Marketing should generate measurable business results.
What They Do Well
No contracts mean accountability. If they're not delivering, you leave. That pressure keeps everyone focused on what actually matters: revenue.
Here's where they stand out on AI search. AlchemyLeads runs a hybrid strategy—traditional SEO plus explicit GEO optimization. They're positioning clients for where search is heading, not just where it is today. Google's traditional results matter. But so does visibility in ChatGPT, Perplexity, and AI Overviews. They optimize for both.
Speed and transparency define the working relationship. Weekly reporting. Documented processes. Clear timelines. As one client put it: "Everything is recorded and documented, with immediate dates, timelines, and turnaround times."
Case Study Results
Numbers talk. Here's what they've delivered:
- B2B Industrial Manufacturer: 270% revenue increase within 90 days. Quote requests jumped from 20 to 54 per month. Monthly sales opportunities went from $1 million to $2.7 million.
- 3PL eCommerce Company: 4x organic traffic growth in 12 months. From 40,000 to 180,000 monthly visits. Total revenue grew 3x year-over-year.
- B2B Supplies Company (Shopify): $850,000 in new revenue during a 90-day site migration. The team fixed 282,000 redirects and earned 119 high-quality backlinks.
- Pet Pharmacy eCommerce: Doubled organic traffic in 6 months. Revenue projected to grow 3x.
- Automotive eCommerce: 4x organic traffic in 12 months with 2x revenue growth.
Considerations
Boutique means limited capacity. If you need an agency with hundreds of specialists across every possible channel, a larger firm is probably better suited.
The B2B and eCommerce focus shows up in their case studies. Consumer brands with primarily retail or entertainment focus? Less directly applicable experience there.
How to Choose the Right Agency
- You want scale and systems? WebFX brings 750+ people and MarketingCloudFX. The 6-month commitment makes sense when you're building a long-term digital foundation.
- Flexibility is your priority? HawkeMedia's month-to-month contracts let you scale based on what's working. CMO-level strategic thinking included.
- Responsive service and value? SmartSites delivers hands-on attention and competitive pricing. Those 1,000+ reviews confirm the experience matches the marketing.
- Revenue outcomes drive your decisions? AlchemyLeads connects every SEO and GEO initiative to measurable business results. No contracts. Boutique attention. Built for B2B and eCommerce brands that want accountability.
The Bottom Line on AI SEO and GEO Agencies
Every agency on this list can deliver results. The question is which one fits how you operate:
- Budget: Larger agencies offer more resources. They also cost more. No surprise there.
- Contract flexibility: Month-to-month vs. committed terms affects your risk exposure. It also affects how much the agency invests in your account upfront.
- Specialization: Do you need general digital marketing? Or focused SEO/GEO expertise?
- Communication: Big account teams vs. direct access to senior strategists. Which do you prefer?
- Industry experience: Agencies with results in your vertical reduce ramp-up time.
The AI and GEO landscape keeps evolving. Whichever agency you choose, make sure they're thinking about where search is heading. Don't just pick someone optimizing for today's algorithm.
Disclaimer: This post was provided by a guest contributor. Coherent Market Insights does not endorse any products or services mentioned unless explicitly stated.

