The 6 Top Link Building Services Worth Looking At

SEO has been one of the most consistently important marketing disciplines of the digital world, with the first results page of Google being one of its most valuable prizes. As consumers and business decision-makers continue to use search engines to find the products and services they need, implementing a strategy to get your company and brand before their eyes can take a lot of work.

There’s a lot that goes into good SEO, but link building is one of the most important factors that’s so often missed. High-quality links leading back to your site can help you generate the levels of authority that content and site optimization alone simply cannot. Here, we’re going to look at some of the providers most worth your attention, and the types of businesses and marketing plans they best fit.

fatjoe - The Best Provider For Scalable, Cost-Effective Link Building

If you have an idea for the strategy you want to implement, the keywords you want to target, and the audience you want to reach, fatjoe is perhaps the best agency to get your SEO campaign off the ground. They focus on high-affordable and massively scalable link-building and outreach, providing a platform that makes it immensely easy to launch a campaign, building quality backlinks on websites to fit a very wide range of niches. Their services also focus on timely delivery, with some able to get backlinks live within 14 days.

With transparent pricing and the ability to add services through their online platform, it makes it easy to plan and grow campaigns without having to do any long-term planning. Their extensive network of blogs and websites can allow for very extensive campaigns compared to some that tend to operate with only private blog networks.

Pros:

• Highly cost-effective
• Fast delivery (often within 14 days)
• Offers white-label services for marketing clients

Cons:

• Doesn’t provide deep strategy advice
• Not as focused on any specific industry

LinkBuilder.io - Premium Links For Long-Term Campaigns

A premium link-building agency that focuses specifically on building up high-quality backlinks through manual outreach and guest posts, LinkBuilder.io might be a better fit for those who want to plan out a link-building and SEO strategy from day one.

They help clients devise strategies with competitor gap analysis and keyword focus services, then perform manual outreach to help find the backlinks best suited to those needs. As such, they might operate a little slower than some providers, and come with a higher price tag, but their results can help build steady organic traffic.

Pros:

• High-quality backlinks
• Strategic outreach based on your niche
• Detailed reporting on results

Cons:

• Can be slower to deliver
• Premium pricing

NeedMyLink - White-Label Services Offering Total Control

While some of the other providers here offer good white label services, marketing agencies and teams can often find that their control over link placement is relatively limited, but NeedMyLink addresses that. They provide pre-approval on guest posts and blogger outreach, alongside link-replacement guarantees for up to a year.

With a wide database of vetted sites, as well as detailed reporting, it offers marketing teams a greater degree of control, as well as transparency, with fully white-label services that make it a good fit for resellers and agencies.

Pros:

• Offers pre-approval on link placements
• Solid replacement guarantee
• Great metric transparency

Cons:

• The complex dashboard has a slight learning curve
• Pricier than some

uSERP - Quality & Quantity For Enterprise Brands

For enterprise-level companies that are aiming to outsource their SEO and link-building, uSERP offers the best of both worlds when it comes to both the bulk of backlinks you need, as well as quality. Their tactics emphasize editorial and authority-driven backlinks, with a specific focus on the B2B and SaaS niches.

They offer access to reputable domains with proven high traffic levels, as well as SEO strategy services like audits and competitor analysis as part of their campaigns. However, this does come at a very steep price, as well as long-term campaign commitments that may be beyond the scale of many smaller or medium-sized businesses.

Pros:

• Strategy SEO support
• High authority placement
• Large-scale solutions for enterprise clients

Cons:

• Very high costs
• Long commitments required, not great for smaller or medium businesses

Editorial.Link - For Building Traffic, Not Just SEO

A lot of businesses are looking for link-building services that specifically help them generate authority and visibility that allows them to rank high in Google SERPs. However, Editorial.Link is much more focused on links that build organic growth and real traffic from the sites that they link to.

As such, they offer great access to high-authority placements and allow for client reviews before placement, so you can ensure that their choice of placement matches your audience and business goals. They are pricey, as a result, and their results take longer to come in, but if real traffic is your aim, they’re one of the better choices.

Pros:

• High-authority placements
• Pre-approval control
• Focuses on traffic first

Cons:

• Premium pricing
• Slower results and less focused on bulk

The HOTH - Solid, Mid-Budget SEO Generalists

Many of the providers above offer link-building as part of a broader SEO strategy, but The HOTH focuses on scalable packages that easily incorporate their suite of services, offering mid-budget campaigns for medium-sized and growing businesses.

They offer clear pricing and a simple ordering process that can see them providing results in very little time. Their niche relevance isn’t always the greatest, but they’re easier to start working with than some of the more bespoke providers mentioned.

Pros:

• Easy interface
• Transparent pricing
• Flexible and scalable

Cons:

• Site relevance can suffer based on niche
• Traffic driving results vary

Which Link Building Services Should You Use?

The service provider that best suits your needs will largely depend on what those needs are. If you know what keywords you want to target already and want to start building links on a sustainable scale through cost-effective services, fatjoe might be the clear winner, while others are better suited to helping you build an SEO strategy from scratch or suit specific industry niches.