AGRITOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Agritourism market Size and Forecast – 2025 to 2032

The Agritourism market is estimated to be valued at USD 9.19 Bn in 2025 and is expected to reach USD 19.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 11.6% from 2025 to 2032.

Key Takeaways

• By Activity, On-farm sales hold the largest market share of 32.1% in 2025 owing to the consumer demand for experiences.
• By Sales Channel, Direct Sales expected to hold largest market share of 73.7% in 2025 owing to its visitor experience & engagement.
• By Region, North America dominates the overall market with an estimated share of 39.4% in 2025 owing to the strong consumer demand for authentic & nature-based experiences.

Market Overview

Visitors are increasingly seeking immersive rural experiences, farm‑to‑table dining, outdoor recreation, and educational activities that connect them with agricultural life, driving the expansion of the agritourism market. Farmers actively diversify their income through direct sales and unique experiences, while well-developed tourism infrastructure and growing demand for locally sourced products support market growth. Government programs and rising domestic travel encourage participation, and farms, vineyards, and rural attractions continue to draw families, school groups, and experiential tourists, creating new opportunities for engagement and revenue.

Current Events and Its Impact on the Agritourism market

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Segmental Insights 

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Agritourism market Insights, By Activity: On-farm Sales contribute the highest share of the market owing to its farm diversification strategies.

On-farm sales hold the largest market share of 32.1% in 2025. Visitors drive on-farm sales in the agritourism market by seeking authentic, hands-on experiences and direct engagement with food production. Farms respond by offering fresh produce, artisanal products, workshops, and seasonal events that prompt purchases. Farmers actively use marketing, social media, and convenient access to attract more visitors and increase sales opportunities. They also expand their offerings with dining, lodging, and interactive activities, while community involvement and educational programs encourage repeat visits, enhancing both revenue and customer loyalty.

Agritourism market Insights, By Sales Channel: Direct Sales contribute the highest share of the market owing to its accessibility & location.

Direct Sales expected to hold largest market share of 73.7% in 2025. direct sales in the agritourism market by seeking personalized and engaging farm experiences. Farmers actively increase revenue by providing fresh produce, value-added products, and hands-on activities that prompt immediate purchases. They organize seasonal events, workshops, and interactive tours to create more buying opportunities, while using strong branding and storytelling to boost perceived value. By offering convenient access, digital marketing, and pre-ordering options, farms attract repeat visits, strengthen customer loyalty, and fully capitalize on on-site and direct-to-consumer sales.

For instance, G’Day is a new online platform that actively connects consumers with producers by enabling community members to buy directly from farms. The platform facilitates direct-to-consumer sales, allowing purchasers and sellers to complete transactions directly with each other.

Regional Insights 

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North America Agritourism Market Trends

North America dominates the overall market with an estimated share of 39.4% in 2025. Travelers are driving the evolution of the North American agritourism market by seeking authentic rural experiences, culinary tours, and outdoor recreational activities. Farms actively expand their offerings with farm stays, interactive workshops, seasonal festivals, and direct-to-consumer product sales. They use digital marketing and online booking platforms to increase visibility and convenience for visitors. Consumer preferences are shaped by sustainability, local food, and educational experiences, while government programs and community initiatives support farm growth, boosting visitor engagement, diversifying income, and strengthening connections with agriculture.

Asia Pacific Agritourism Market Trends

Travelers fuel the growth of the Asia Pacific agritourism market by pursuing cultural immersion, farm-based experiences, and eco-friendly recreational activities. Farms actively provide hands-on workshops, traditional culinary experiences, farm stays, and local product sales to meet this demand. They utilize digital platforms and social media to broaden their audience and simplify bookings. Consumers increasingly prioritize sustainable farming, rural tourism, and educational programs, while local initiatives and government support strengthen infrastructure, boost visitor engagement, and create new revenue opportunities for agricultural enterprises.

For instance, in December 2025, Sabah, Malaysia has introduced a new tourism initiative with the launch of the “Pengalaman Ladang Sabah yang Unik 2026–2027” brochure, promoting agrotourism. Unveiled by Agriculture, Food, and Fisheries Minister Datuk Jamawi Jaffar, the guide connects visitors directly with Sabah’s agricultural heritage.

United States Agritourism Market Trends

The market for agritourism in the US is growing as more tourists look for farm-to-table food, engaging outdoor activities, and genuine rural experiences. To engage guests, farms are expanding their services with pick-your-own food, farm stays, seasonal festivals, and educational programs. While customer preferences are shaped by increased interest in sustainability, local cuisine, and hands-on learning, digital marketing and online booking systems are improving accessibility and visibility. Support from local communities and government initiatives improves infrastructure, boosts tourism, and gives farmers new revenue streams.

For instance, in April 2025, Sweet Valley Ranch, a 300-acre agritourism destination in Fayetteville, North Carolina, has launched Sweet Valley Ranch Farmhouse Retreats, offering guests the chance to stay on a working farm surrounded by animals, natural scenery, and family heritage.

India Agritourism Market Trends

Travelers are driving the growth of the India agritourism market by seeking authentic rural experiences, cultural immersion, and farm-based activities. Farms actively expand their offerings with farm stays, traditional culinary experiences, workshops, and local product sales to attract both domestic and international visitors. They use digital marketing and online platforms to reach broader audiences and simplify bookings. Increasing interest in sustainable agriculture, eco-tourism, and educational programs guides visitor choices, while government initiatives and community support strengthen infrastructure, boost engagement, and generate new revenue opportunities for farmers.

For instance, in September 2025, Uttar Pradesh Tourism has introduced its first farm stay investment scheme to establish the state as a leader in agri-tourism, inviting investors to develop farm stay accommodations that offer authentic rural experiences.

End-user Feedback and Unmet Needs in the Agritourism Market

• Authentic Farm Experiences: Visitors increasingly seek genuine farm-life interactions rather than staged activities. End-users often feel that agritourism offerings are overly commercialized, lacking immersive experiences like hands-on farming, livestock care, or seasonal harvest participation. Meeting this need can enhance engagement and emotional connection with rural lifestyles.
• Educational Value for Families: Families visiting agritourism sites look for informative and engaging experiences for children and adults. Users report gaps in accessible workshops, interactive tours, and learning modules on sustainable agriculture or local biodiversity. Providing structured educational activities can make agritourism visits more enriching and memorable.
• Local Food and Culinary Exposure: End-users desire fresh, local, and farm-to-table food experiences. Many agritourism destinations do not offer sufficient opportunities for cooking demonstrations, tasting sessions, or direct interaction with local produce. Addressing this need can satisfy culinary curiosity and promote awareness of regional agricultural practices.

Agritourism Market Trend

Rise of Experiential Tourism

Travelers increasingly value hands-on, immersive experiences over passive sightseeing. In agritourism, this translates to participating in farm chores, harvest festivals, or animal care. Visitors seek meaningful connections with rural life, local farmers, and traditional practices. This trend emphasizes authentic engagement, encouraging farms to design personalized experiences that allow tourists to understand agricultural lifestyles, fostering emotional bonds and long-term loyalty.

Farm-to-Table Culinary Experiences

Food-focused tourism is gaining prominence in agritourism. Guests want direct exposure to the journey of fresh produce, from soil to plate. Activities like cooking workshops, tasting local specialties, and visiting organic gardens are increasingly sought. This trend promotes regional cuisine, highlights sustainability, and provides farmers with new income streams while offering tourists a unique, flavorful experience rooted in agricultural authenticity.

Market Report Scope 

Agritourism Market News

• In September 2025, Solan, a new hospitality brand by Dan Co., a PIF subsidiary of Saudi Arabia, aims to transform the Kingdom’s tourism sector by blending agriculture with luxury tourism through eco-tourism, local experiences, and premium accommodations.
• In September 2025, the Yogi government in Uttar Pradesh has introduced a first-of-its-kind initiative to turn villages into agri-tourism hubs by inviting investors to develop and operate farm stay accommodations in rural areas.
• In November 2025, Guyana has launched its first official Agri-Tourism Policy at Gobins’ Farm and Kitchen through a joint effort by the Ministry of Tourism, Industry and Commerce and key national and international partners.

Analyst Opinion (Expert Opinion)

• The agritourism sector today is not merely a niche extension of traditional tourism—it has, in many regions, become an economic lifeline for farming communities and a crucial lever for rural revitalization. The rapid uptick in farm‑stay listings on platforms such as Airbnb and HipCamp, with farmstay offerings increasing by roughly 77% over the past five years—about twice the overall growth rate of listings on these platforms—signals a shift in consumer demand that goes beyond simple curiosity about rural life.
• Empirical data underline that agritourism is a strategic diversification tool for agriculture. In the United States, approximately 7% of farms now offer agritourism services, and farms engaging in such activities report significant supplementary earnings—many earning $25,000 to $100,000 annually, with exceptional cases exceeding $1 million per year from integrated farmstay and activity revenues. These figures demonstrate how agritourism can dramatically improve farm profitability amid volatile commodity markets and shrinking margins in conventional crop production.
• On‑farm direct sales and experiential offerings—from harvest picking and artisanal tastings to interactive workshops—are emerging as the core economic drivers of the sector, reflecting consumer demand for traceability and “food provenance.” Reports highlight that on‑farm sales have become a cornerstone of visitor engagement and repeat visitation, effectively linking tourism experiences with tangible economic transactions that benefit producers directly and foster rural economic linkages.
• Despite these gains, there are structural challenges that cannot be overlooked. Persistent infrastructure gaps—from road connectivity to digital presence—continue to limit accessibility to prime agritourism destinations, particularly in developing markets. Surveys indicate that up to 25% of small rural businesses face skill shortages in serving international tourists, which not only constrains service quality but also caps growth potential in a sector that increasingly aspires to global visitors.
• Apart from this, real‑world examples from diverse contexts—from specialized farm festivals that draw 50,000+ attendees to luxury regenerative farm retreats that blend wellness with sustainable agriculture—highlight the broad spectrum of business models within agritourism and its capacity for both cultural and economic impact.

Market Segmentation

• Activity Insights (Revenue, USD Bn, 2020 - 2032)
• On-farm Sales
• Outdoor Recreation
• Entertainment
• Educational Tourism
• Accommodations
• Others
• Sales Channel Insights (Revenue, USD Bn, 2020 - 2032)
• Travel Agents
• Direct Sales
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa
• GCC Countries
• Israel
• Rest of Middle East & Africa
• Key Players Insights
• Field Farm Tours Limited
• Farm to Farm Tours
• Bay Farm Tours.
• Star Destinations 
• Expedia, Inc. 
• Select Holidays
• Green mount Travel.
• Blackberry Farm, LLC.
• GTI Travel
• Kansas Tourism
• Trump Tours Inc.
• Tour De Farm
• Kisan Eco Farm and Farm Stay
• Liberty Hill Farm
• Harvest Travel International
• Farm to Farm International
• STAR Destinations
• Stita Group
• Select Holidays
• Agritours Canada Inc.

Sources

Primary Research interviews

• Interviews with farm owners and operators offering agritourism experiences
• Interviews with tourists participating in agritourism activities
• Discussions with local community leaders involved in rural development
• Interviews with local tourism boards and agricultural extension officers

Databases

• FAOSTAT (Food and Agriculture Organization of the United Nations)
• USDA National Agricultural Statistics Service (NASS)
• World Bank Open Data – Agriculture & Rural Development
• UNWTO (United Nations World Tourism Organization) Tourism Statistics

Magazines

• Modern Farmer
• Farm Journal
• Country Living
• Successful Farming

Journals

• Journal of Sustainable Tourism
• Tourism Management
• Journal of Rural Studies
• International Journal of Hospitality Management

Newspapers

• The New York Times – Agriculture Section
• The Guardian – Rural Affairs
• The Washington Post – Travel & Tourism Section
• Local and regional newspapers covering agritourism initiatives

Associations

• American Farm Bureau Federation
• National Association for Sustainable Agriculture
• State and regional agritourism associations (e.g., California Agritourism Association, Texas Agritourism Association)
• Slow Food International

Public Domain sources

• Government agriculture and tourism reports (e.g., USDA, Ministry of Agriculture, local tourism departments)
• FAO and UN publications on rural development and tourism
• Open-access academic papers and government statistics portals
• Census data related to rural economies and tourism

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years