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  • Published In : Jun 2024
  • Code : CMI7046
  • Pages :136
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages

Market Size and Trends

The bamboo salt market is estimated to be valued at USD 31.6 Bn in 2024 and is expected to reach USD 66.1 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 11.1% from 2024 to 2031.

Bamboo Salt Market Key Factors

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The global bamboo salt market is expected to witness positive growth over the forecast period. Bamboo salt is witnessing increasing popularity among health-conscious consumers as it contains nutrients that are not found in sea or rock salt. The rising awareness about the health benefits of bamboo salt such as the presence of important minerals is supporting the market growth. Moreover, the growth of the organic and natural products industry is driving the demand for bamboo salt across various application segments like food and beverages, personal care and pharmaceuticals. Wide availability of bamboo salt through multiple retail channels and trend of clean label and organic products are also propelling the bamboo salt market.

Growing Health Awareness

Bamboo salt is gaining much traction in the market owing to its health benefits. Unlike regular table salt which is highly processed, bamboo salt contains vital minerals that are naturally obtained from bamboo ash. It has balanced sodium and potassium content which helps regulate blood pressure levels. Moreover, recent research has indicated that bamboo salt possesses anti-inflammatory and antioxidant properties helpful for overall wellness.  As consumers become more health conscious and seek cleaner label products, they are actively looking for alternatives to processed table salt. Bamboo salt satisfies this demand well since it goes through minimal processing and contains minerals in their natural form. Especially among millennials and generation Z buyers, the preference for natural and organic products has increased tremendously in the last few years. They are willing to pay more for ingredients that not only taste good but also benefit their health in the long run.  Food bloggers and nutrition experts on social media have also brought attention to lesser-known salt variants like bamboo salt. Their blogs and videos highlight various nutrients found in bamboo salt along with health advantages over conventional salt. This has successfully created awareness regarding bamboo salt's health-promoting qualities. Subsequently more households and restaurants/eateries have started incorporating bamboo salt into their daily diets and menus. Various medicinal uses of bamboo salt mentioned in traditional medicine systems have further strengthened people's belief in its therapeutic properties.

Sustainable Production and Eco-Friendly Nature

Another key factor elevating the demand for bamboo salt is its environment-friendly production process. The salt is essentially produced from ashes of bamboo culms harvested in a sustainable manner. Bamboo being one of the fastest growing plants, regular harvesting helps promote new shoot growth and maintenance of bamboo forests. This ensures raw material sourcing has minimal negative impact on local ecology. Moreover, traditional salt manufacturing involves intensive energy usage and release of harmful emissions. In comparison, bamboo salt production is carbon neutral since it relies on the natural burning of harvested bamboo waste. This green production approach appeals strongly to the new breed of eco-conscious customers. They are more inclined to choose sustainable alternatives even if the product costs marginally higher. Also, many corporate and individual consumers want to contribute to environmental protection through their purchase decisions. Supporting locally made bamboo salt aids in the conservation of indigenous bamboo species. It further helps create additional livelihood opportunities for tribal communities involved in its harvesting and production.

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