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  • Published In : Jun 2024
  • Code : CMI7046
  • Pages :136
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages
Market Challenges: High production cost

The high production cost involved in bamboo salt making is one of the major factors restraining the growth of the global bamboo salt market. Bamboo salt is considered a premium salt due to its low sodium content and various minerals. However, its production process is highly labour intensive and time consuming which pushes the cost higher.  Bamboo salt is produced through a traditional method of boiling salt crystals between bamboo stalks. Fresh bamboo stalks are collected, cleaned, tied together and then filled with salt crystals. This entire bundle is then slowly heated over low flame for several weeks allowing the minerals and nutrients from the bamboo to leach into the salt crystals. This process not only infuses various nutrients into salt but also lends the salt its distinctive brownish colour. The lengthy production cycle and intensive labour requirements significantly drive up the cost of bamboo salt making its prices almost 4-5 times higher than that of ordinary table salt.

Market Opportunities: Product innovation and new product launches

Bamboo salt is a fairly new product in the global market; however, it shows great potential for innovation and new product launches going forward. Bamboo salt is made from salt infused with bamboo charcoal. The charcoal acts as a natural preservative and gives the salt a subtle smoky flavor. Currently, bamboo salt is primarily used as a finishing or cooking salt due to its high price point. However, as production scales up and costs come down, we may see bamboo salt being incorporated into more food applications. Food companies and restaurants can explore new ways of using bamboo salt not just as a seasoning but as an ingredient in sauces, marinades, snacks, and prepared meals. This will help drive broader market adoption.

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