CURLING IRONS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Curling Irons Market Size and Share Analysis - Growth Trends and Forecasts (2025-2032)

The curling irons market size is expected to reach USD 214.3 Mn by 2032, from USD 129.2 Mn in 2025, exhibiting a CAGR of 7.5% during the forecast period.

Key Takeaways

• Based on Product Type, the Spring Curling Irons segment is expected to hold a dominate 25% share of the global curling irons market in 2025, owing to their ease of use, affordability, and versatility.
• Based on Barrel Size, the 1 Inch segment is expected to account for the largest share of the market in 2025, as it offers the most versatile styling option for a wide range of hair types and lengths.
• Based on Heat Type, the Ceramic segment holds the highest market share in 2025, due to its ability in even heat distribution.
• Based on End User, the Personal segment is expected to lead the market with an enormous share in 2025, supported by style trends, convenience, and technology improvements.
• Based on Distribution Channel, the Offline segment is expected to dominate, holding the maximum share in 2025, due to the growing preference of consumer to physically evaluate styling tools before purchasing.
• Based on Region, North America is estimated to lead the market with a share of 38% in 2025. While Asia Pacific, holding a share of 15% in 2025, is projected to be the fastest growing region during the forecast period.

Market Overview

Curling irons are hair styling tools used to create curls and waves in the hair. They utilize heated ceramic or metal barrels to curl hair strands around to form spirals. Curling irons allow users to achieve a variety of stylish looks, from tight ringlets to lose beachy waves. Key advantages include adjustable heat settings, quick styling, interchangeable barrels, and dual voltage for worldwide use. The rising focus on personal grooming and increasing demand for styling products are driving the curling irons market growth.

Current Events and their Impact on the Curling Irons Market

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Price Analysis

The curling irons market features a wide price range, typically from around $15 for basic models to over $150 for premium professional-grade products. Pricing is influenced by several factors, including the technology used, such as ceramic, tourmaline, or titanium coatings, adjustable temperature settings, rapid heating, and digital controls, which tend to increase costs. Well-known brands like Dyson, GHD, and Babyliss generally command higher prices due to their reputation for quality and reliability. The design and build quality, including ergonomic features and added accessories like heat-resistant gloves or travel cases, also affect pricing.

Role of Artificial Intelligence (AI) in Curling Iron

AI plays a transformative role in modern curling irons by delivering personalised, efficient, and hair-friendly styling. It analyses hair type, thickness, and usage patterns to automatically adjust heat and styling time for optimal results. Built-in sensors monitor temperature in real time, ensuring consistent heat and preventing damage. AI also remembers user preferences, streamlining future sessions for faster, customised styling. By adapting to environmental conditions like humidity, it enhances curl longevity and precision.

In July 2025, Ghd introduced the Chronos Curve curling range, its newest breakthrough in professional hair styling. This innovative collection blends advanced heat technology with AI-powered personalisation, allowing users to achieve faster, high-definition curls while maintaining the health and integrity of their hair.

Segmental Insights

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Curling Irons Market Insights, By Product Type - Spring Curling Irons Acquires the largest share owing to the Ease of Use, Affordability, and Versatility

In terms of product type, the spring curling irons segment is expected to contribute the share of 25.0% in the market in 2025, owing to their ease of use, affordability, and versatility. They feature a spring-loaded clamp that securely holds hair in place, making them beginner-friendly and suitable for quick, consistent styling. Their lower price compared to advanced models like automatic or clipless irons makes them accessible to a wider consumer base. Additionally, spring curling irons are widely available across salons, retail stores, and e-commerce platforms, and they work well with different hair types and lengths. Their long-standing market presence and reputation for reliable performance continue to drive strong consumer preference.

For instance, in July 2025, GHD introduced its Chronos Curve range, comprising four innovative curling tools: Max Wand (for loose, cascading waves), Grand Tong (voluminous bounce), Classic Tong (polished, defined waves), and Conical Wand (natural, beach-inspired curls). Featuring AI-powered personalization via a new Curl Finder Quiz, the range offers optimized 185 °C heat, curl-responsive tech, 3× faster styling, reduced frizz, and up to 50 % more shine.

Curling Irons Market Insights, By Barrel Size - 1 Inch Segment acquires the dominant share as it is the Most Versatile Styling Option

In terms of barrel size, the 1-inch segment is expected to account to the largest share of the curling irons market revenue in 2025, as it offers the most versatile styling option for a wide range of hair types and lengths. This size can create both tight curls and loose waves, making it a go-to choice for consumers who want one tool for multiple styles. Professional stylists favor it for its adaptability, while home users appreciate its ease of use and ability to deliver salon-quality results without requiring advanced skills.

For instance, in March 2024, Pattern Beauty, a hair-care brand unveiled its first interchangeable curling iron, complete with three-barrel sizes, including a 1-inch barrel, for customizable curl definition. Made with tourmaline for even heat distribution and equipped with a secure clamp, kickstand, swivel cord, and dual voltage capability, the tool caters notably to textured hair.

Curling Irons Market Insights, By Heat Type - Ceramic Segment dominates the market owing to its Even Heat Distribution

In terms of heat type, the ceramic segment is expected to hold for the highest share of the curling irons market in 2025, due to its ability in even heat distribution, which minimizes hot spots and reduces the risk of hair damage. The ceramic coating emits negative ions and far-infrared heat, helping to lock in moisture, smooth hair cuticles, and reduce frizz, resulting in shinier and healthier-looking curls. They also heat up quickly, maintain consistent temperatures, and are suitable for various hair types, from fine to thick. Additionally, consumers perceive ceramic tools as more professional and gentler compared to metal alternatives, making them a preferred choice in both home and salon settings.

For instance, in November 2023, at IFA Berlin, Beurer introduced the HT 75 automatic curling iron, designed to simplify styling with intelligent automation. The device wraps and heats hair for uniform curls—no kinks or trapped strands. A premium ceramic-tourmaline coating ensures gentle heat and smooth styling, while an ion outlet enhances shine.

Curling Irons Market Insights, By End User - Personal Acquires the dominant share Style Trends, Convenience, and Technology Improvements

In terms of end user, the personal segment is set to account for the greatest share of the curling irons market in 2025, supported by style trends, convenience, and technology improvements. Increasing consumer focus on personal grooming and hairstyling, driven by social media, beauty influencers, and celebrity trends has made curling irons a staple beauty tool. People are seeking versatile devices that allow them to create different hairstyles at home, saving time and money compared to salon visits.

For instance, Dreame’s AirStyle 5-in-1 stands out as a sleek, multi-function styling tool designed for daily personal use. Lightweight and elegantly styled, its five attachments, including auto-wrap curling barrel, smoothing brush, volumising head, and dryer, offer a full salon experience without stepping out.

Curling Irons Market Insights, By Distribution Channel - Offline Segment holds the dominant share on account of the Growing Consumer Preference for Physical Evaluation

In terms of distribution channel, the offline segment is expected to hold the dominating share of the curling irons market in 2025, due to growing preference of consumer to physically evaluate styling tools before purchasing. In brick-and-mortar stores, shoppers can assess the product’s weight, grip, barrel size, and build quality, factors that are hard to gauge online. Beauty supply stores, salons, and large retail chains also allow customers to compare multiple models side-by-side, get demonstrations, and receive guidance from sales professionals.

Additionally, offline retail often offers instant product availability without shipping delays, along with in-store discounts or bundle deals. In emerging markets, where e-commerce penetration is lower and trust in online transactions is still developing, offline channels remain the primary purchasing method. These advantages make offline sales a key contributor to curling irons market demand.

For instance, in July 2025, Curl-focused haircare brand signed off on its very first standalone store, set to open on a tranquil street in South West London. The new space will blend retail and operations, featuring a mini-salon for pop-up appointments and a studio for creating curl education content.

Regional Insights

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North America Curling Irons Market Analysis & Trends

North America is expected to be the largest market for curling irons during the forecast period, accounting for over 38% of the market share in 2025, due to a combination of cultural, economic, and industry factors. The region has a high concentration of professional salons, beauty influencers, and fashion-conscious consumers who drive frequent demand for advanced hair styling tools. For instance, According to IBIS World, there are 949,718 Hair Salons in the US businesses as of 2024, an increase of 0.8% from 2023.

Strong beauty and personal care spending, supported by higher disposable incomes, enables consumers to invest in premium curling irons with advanced features such as ceramic or titanium barrels, variable heat settings, and automatic curling technology.

Asia Pacific Curling Irons Market Analysis & Trends

Asia Pacific is expected to be the fastest growing region in the curling irons market, accounting for over 15% of the market share in 2025, due to rising beauty consciousness, rapid urbanization, and increasing disposable incomes. Countries like China, Japan, South Korea, and India have large, growing middle-class populations with a strong interest in personal grooming and hairstyling trends influenced by social media, K-beauty, and J-beauty cultures. The booming salon industry and expansion of professional haircare services also drive product adoption, while international and local brands are expanding retail presence across the region.

For instance, in June 2025, Global derma K-beauty brand COSRX launched its first-ever haircare line, the PEPTIDE-132 Haircare Collection. The three-step system: Shampoo, Treatment, and Oil Serum is infused with COSRX’s new patented tripeptide, PEPTIDE-132, engineered through advanced 3D laser scanning and molecular modelling to target and rebuild damaged keratin from within.

Additionally, the growing influence of fashion influencers, e-commerce promotions, and celebrity endorsements accelerates consumer interest in premium styling tools. Technological advancements, such as ceramic and tourmaline barrels, temperature control, and automatic curling features, are attracting younger consumers looking for quick, salon-quality results at home, further proliferating the curling irons market revenue.

Curling Irons Market Outlook Country-Wise

The U.S. Curling Irons Market Trends

The United States represents one of the largest markets for curling irons, supported by strong demand from both professional salons and home users. A wide variety of product offerings ranging from affordable entry-level models to high-end professional tools, caters to diverse consumer needs. The country’s well-established beauty and salon industry, combined with a culture that embraces hairstyling as part of personal grooming, sustains steady demand. Additionally, innovation in features such as ceramic and titanium barrels, adjustable heat settings, and automatic curling functions appeals to tech-savvy consumers seeking convenience and salon-quality results at home.

For instance, Bio Ionic has unveiled its acclaimed Long Barrel Curling Iron, designed for effortless styling across all hair lengths. Boasting a barrel that’s 2 inches longer than standard, the iron streamlines the creation of loose curls, soft waves, or polished blowouts depending on the size selected from 0.75″ tight spirals to 1.5″ voluminous bends. Equipped with adjustable heat up to 430 °F, a 9-ft swivel cord, and a safety auto shut-off feature, it balances performance with convenience.

South Korea Curling Irons Market Trends

South Korea is a major driver of curling irons market demand, fueled by the global influence of K-beauty trends and the country’s vibrant entertainment industry. Hairstyles popularized by K-pop idols, actors, and influencers often feature soft curls, waves, and volume, encouraging consumers to replicate these looks at home or in salons. The country’s beauty-conscious population, coupled with a willingness to invest in high-quality styling tools, creates strong demand for advanced curling irons with features like ceramic or tourmaline barrels, adjustable temperature controls, and automatic curling functions.

For instance, in April 2025, Dyson unveiled its next-generation Air Lab Coanda 2x Multi-Styler and Dryer at Seoul’s XYZ cultural space. Powered by a Hyperdymium 2 motor spinning at 150,000 rpm, the device doubles airflow for faster drying and versatile styling while minimizing heat damage. Equipped with six intelligent attachments, each recognized via RFID and optimized for heat and airflow, the styler also features sensors that monitor air temperature over 1,000 times per second. When paired with the MyDyson app, users benefit from personalized curl routines.

Market Report Scope

Curling Irons Market Drivers

• Increasing focus on personal grooming and styling: Consumers are spending more time and money on personal care products and styling their hair as per the latest trends and fashion. Social media is fueling this trend as people want to recreate celeb styles and flaunt picture-perfect hair. Brands are leveraging social media influencers and tutorials to promote styling products. Various styling events and competitions are also driving awareness and adoption of quality curling irons for professional finishes. It is reported that, 80% of females carry out at home skincare treatments, more than 60% of males do so, while just under a quarter either go to the salon or use products on the go.

Curling Irons Market Opportunities

• Expansion in untapped markets with low penetration: Emerging economies in Asia Pacific, Latin America, and the Middle East & Africa offer significant untapped opportunities owing to a large population base, rapid urbanization, and increasing spending on styling products. Market players can focus on pricing strategies and distribution partnerships to tap into these high-potential markets. Localized marketing and educating consumers about curling irons will support the market expansion. These factors are expected to play a crucial role in the curling irons market forecast, highlighting strong growth potential in these regions.
• Growing demand from the men's grooming segment: Traditionally, curling irons were associated with female consumers, but changing perceptions and increasing fashion consciousness among men are creating opportunities. Brands can launch specific products for short to medium hair length and market them as styling tools rather than curling irons. Male social media influencers can promote styling tutorials. For instance, in August 2025, Emami Ltd announced plans to launch 10–12 new male grooming products starting Q2 of FY 2026, aiming to revive a segment that saw a 9 percent decline in Q1, including a 5 percent dip in its Kesh King haircare line.
• Development of cordless curling irons: Consumers are showing interest in cordless designs for flexibility and ease of use. Products featuring lithium-ion batteries, lengthy power reserves, and rapid charging can be game changers. Market players can invest in battery technologies to make cordless curling irons mainstream. For instance, in June 2025, Drybar, famed for its at-home blowout expertise, has launched the All-Inclusive Air + Active Heat 8-in-1 multi-Styler, hailed as “the Styler that took over TikTok.” The device, the first of its kind, combines heated airflow and styling plates in one with innovative StyleLock technology. It aims to replace multiple hair tools by drying, curling, straightening, and volumizing, all in one system. The move simplifies beauty routines and cuts down on clutter, promising convenience and versatility for users everywhere.

Curling Irons Market Trends

• Use of natural bristle brushes and heat protectants: Consumers are using pre- and post-styling products like boar bristle brushes for even heat distribution and serums to protect hair from heat damage. Brands can leverage this by offering combo deals on curling irons with supplementary styling items. Targeted social media tutorials promoting complete routines also support this trend.

Analyst Opinion (Expert Opinion)

The curling irons market is currently undergoing a notable transformation driven by evolving consumer preferences toward safer and technologically advanced hairstyling tools. The growing emphasis on hair health has pushed manufacturers to innovate beyond mere functionality, integrating features such as smart temperature control and ceramic or tourmaline-coated barrels to minimize heat damage.

A key trend influencing this market is the rising penetration of smart sensor technology. For instance, brands that have incorporated automatic temperature regulation based on hair type or moisture levels are witnessing stronger brand loyalty and repeat purchases. South Korea’s K-beauty influence exemplifies this trend, where consumers expect multi-functional devices that combine styling efficacy with protection. The competitive landscape reflects this, with companies investing heavily in R&D to differentiate their offerings through patented heat management technologies.

Moreover, the diversification of product ranges to include cordless and travel-friendly curling irons reflects a strategic response to the mobile lifestyles of younger demographics. The emphasis on portability without compromising performance is particularly relevant in markets like the US and Europe, where on-the-go styling is a growing behavior pattern.

It is also observed that sustainability considerations are beginning to shape product development. Manufacturers focusing on energy-efficient heating elements and recyclable materials are gradually gaining favor among environmentally conscious consumers. This facet, while nascent, is expected to become a critical determinant of market leadership moving forward.

Recent Developments

• In July 2025, Henkel’s göt2b styling brand debuted its new Curled collection through two immersive pop-up events in New York City. Brooklyn’s Domino Park featured a humidity-activated “Emergency Box” that dispensed free full-size curl-defining products during frizz-triggering weather, followed by a vivid Frizz-Free Photo Zone for attendees to capture their styled looks.
• In October 2024, Sally Beauty, a leader in professional-quality hair care, unveiled the ion Luxe 8-In-1 Airstyler Pro, a versatile all-in-one styling tool designed to minimize heat damage by using gentle airflow and negative ion technology which was previously popularized by their viral 4-In-1 Autowrap™ Airstyler. Featuring Coanda-effect curling barrels, four heat settings (up to 190 °F), and a cool-shot button, it comes with eight attachments, including a unique volumizing “pik” to address all hair types and styles.

Market Segmentation

• By Product Type
  • Spring Curling Irons
  • Marcel Curling Irons
  • Clipless Curling Irons
  • Automatic Curling Irons
  • Spiral Curling Irons
  • Others
• By Barrel Size
  • 3/8 Inch
  • 1/2 Inch
  • 3/4 Inch
  • 1 Inch
  • 1 1/4 Inch
  • 1 1/2 Inch
  • Others
• By Heat Type
  • Ceramic
  • Tourmaline
  • Titanium
  • Ionic
  • Others
• By End User
  • Personal
  • Professional
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Curling Irons Market Companies
  • Conair
  • Helen of Troy
  • Cezanne
  • Kizure
  • InfinitiPro
  • BaBylissPRO
  • Hot Tools
  • Remington
  • HSI Professional
  • Bio Ionic

Sources

Primary Research Interviews from the following stakeholders

Stakeholders

• Interviews with curling iron manufacturers, salon equipment distributors, professional hairstylists, salon chain owners, e-commerce category managers, beauty influencers, and procurement heads across leading global markets.

Specific Stakeholders

• Product development heads at leading hair styling tool brands
• Purchasing managers at global beauty retail chains
• Salon owners and franchise managers
• Category heads at online marketplaces
• Beauty school instructors and academies specializing in professional hairstyling
• Sourcing managers at OEMs and component suppliers
• Marketing and product managers at hair care brands bundling curling irons with hair products
• Logistics and distribution partners specializing in beauty and personal care appliances

Databases

• World Trade Organization (WTO) Trade Statistics
• UN Comtrade Database
• International Trade Administration (U.S.) – Personal Care Appliance Data
• Eurostat – Household Appliances Trade Data
• China Customs Statistics – Small Appliances Category
• Korea Customs Service Data Portal – Beauty Devices Trade Data
• Japan External Trade Organization (JETRO) – Electrical Beauty Appliances Data
• Directorate General of Commercial Intelligence and Statistics (DGCIS), India – Personal Care Appliance Imports/Exports

Magazines

• American Salon
• Modern Salon
• Professional Beauty Magazine
• Hairdressers Journal International
• Beauty Launchpad
• Global Cosmetic Industry (GCI) Magazine
• Appliance Retailer (Small Appliances section)
• Electrical Retailer Magazine

Journals

• International Journal of Cosmetic Science
• Journal of Cosmetic Dermatology
• Journal of Consumer Behaviour
• Applied Thermal Engineering (for heating technology innovations)
• Journal of Manufacturing Processes
• Journal of Fashion Marketing and Management
• Ergonomics (for appliance usability studies)

Newspapers

• The Wall Street Journal – Lifestyle & Consumer Goods
• The Economic Times – Consumer Durables & Lifestyle
• The Hindu Business Line – Retail & Beauty Segment
• Financial Times – Consumer Products & Innovation
• Nikkei Asia – Electronics and Beauty Device Supply Chain
• South China Morning Post – Consumer Tech & Lifestyle

Associations

• Professional Beauty Association (PBA)
• International Beauty Industry Trade Show (IBS) Network
• Personal Care Products Council (PCPC)
• Cosmetics Europe – The Personal Care Association
• Confederation of Indian Industry (CII) – Consumer Durables Division
• Japan Cosmetic Industry Association (JCIA)
• Korea Cosmetic Industry Institute (KCII)

Public Domain Sources

• Ministry of Commerce and Industry (Government of India) – Small Appliances Data
• U.S. Consumer Product Safety Commission (CPSC) – Electrical Appliance Safety Reports
• Ministry of Economy, Trade and Industry (METI), Japan – Beauty Appliance Production Statistics
• European Commission – Cosmetic and Personal Care Appliances Regulations
• Bureau of Indian Standards (BIS) – Electrical Beauty Appliances Standards
• U.S. International Trade Commission (USITC) – Hair Styling Appliances Trade Data
• India Investment Grid – Consumer Durables Sector Updates

Proprietary Elements

• CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for last 8 years

*Definition: The curling irons market refers to the industry and companies involved in the manufacturing and distribution of heated hair styling tools designed to curl and wave hair. Curling irons utilize ceramic, metal, or tourmaline-coated barrels that are heated to create spirals and curls of varying sizes in the hair when strands are wrapped around the barrel. Key product types include spring, marcel, clipless, automatic, and spiral curling irons with interchangeable barrels. The market growth is driven by increasing consumer focus on personal grooming and fashion trends promoting styled hair looks.