GLOBAL BODYBUILDING SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The global Bodybuilding supplements market size is expected to reach US$ 38.12 Bn by 2030, from US$ 22.31 Bn in 2023, exhibiting a compound annual growth rate (CAGR) of 7.9% during the forecast period.

Bodybuilding supplements are dietary products commonly used by individuals involved in bodybuilding, weightlifting, mixed martial arts, and athletics to facilitate an increase in lean body mass. The intent is to increase muscle, increase body weight, improve athletic performance, and simultaneously decrease percent body fat so as to create better muscle definition. Among the most widely used proteins are high protein drinks, branched-chain amino acids (BCAA), glutamine, arginine, essential fatty acids, creatine, HMB, whey protein, ZMA, and weight loss products. Supplements are sold either as single ingredient preparations or in the form of "stacks" – proprietary blends of various supplements marketed as offering synergistic advantages. While many bodybuilding supplements are also consumed by the general public, their salience and frequency of use may differ when used specifically by bodybuilders. They may be marketed as a product to replace meals, enhance weight gain, promote weight loss, or improve athletic performance.

Global Bodybuilding Supplements Market- Regional Insights

• North America is expected to be the largest market for bodybuilding supplements during the forecast period, accounting for over 32.3% of the market share in 2023. North America has established itself as the dominant regional market for bodybuilding supplements. This is due to strong healthcare infrastructure and expenditure in countries like the U.S. along with the widespread presence of major nutraceuticals, nutrition, and dietary supplement companies in the region. These companies have been investing heavily in research and development (R&D) to develop innovative products and formulations, targeting different age groups and applications. As a result, the region enjoys the early adoption of new products and holds a leading share of patent filings. While the presence of mature markets, regulations, and population demographics make growth slower, relative to other regions, continuous innovation ensures constant demand from pharmaceutical and nutraceuticals end users. The region also dominates bodybuilding supplement exports globally, leveraging trade agreements. Overall stability, opportunities for new product launches, and a favorable regulatory environment have allowed North America to sustain its primacy in this marketplace.
• Asia Pacific is expected to be the second-largest market for bodybuilding supplements, accounting for over 27.7% of the market share in 2023. The Asia Pacific region has emerged as the fastest expanding bodybuilding supplements market globally. Countries like China, India, Japan, and South Korea have growing generation Z and millennial population more focused on health and fitness. This burgeoning demand is complemented by increased per capita incomes and rising health awareness. Favorable policies to promote the domestic manufacturing of nutraceuticals have attracted major global bodybuilding supplements manufacturing companies to set up production bases in the region to cater to local as well as international sales. Coupled with lower costs of production, these factors are powering the Asia Pacific bodybuilding supplements market ahead of others. Further aiding growth is its position as the largest producer and consumer of herbs and botanical extracts that find widespread application in bodybuilding supplements. Overall, Asia Pacific seems well-placed to continue its momentum as the most swiftly increasing regional market for bodybuilding supplements.
• Europe is expected to be the fastest-growing market for bodybuilding supplements, with a share of 19% during the forecast period. The growth of the market in Europe is due to the increasing health and fitness awareness in the region.

Figure 1. Global Bodybuilding Supplements Market Share (%), By Region, 2023

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Analyst’s Views: The global bodybuilding supplements market continues its steady growth driven by rising health consciousness and interest in fitness. The demand for bodybuilding supplements is expected to rise across regions led by North America and Asia Pacific. However, regulatory hurdles around certain supplements remain a restraint for the expansion of this market. The market is witnessing new product launches catering to customized needs of bodybuilders. With growing insight into nutrition and ingredients, the demand for natural and herbal supplements is increasing compared to chemical-based variants. Manufacturers focusing on women's segment through gender-specific products will have an opportunity to attract new consumers. While pills and powders dominate sales currently, the demand for creative delivery formats such as gummies and ready-to-drink options is surging, especially among new generation of fitness enthusiasts. The adoption of bodybuilding supplements is high among aspiring professionals in developing countries due to accessibility and aggressive promotional activities by key players. E-commerce is opening new avenues for marketers to expand their reach and consumers are showing higher inclination toward online purchases of supplements. Overall, with the continued rise in gyms and health clubs, driven especially by young population in developing regions, the bodybuilding supplements category is poised for steady long-term growth without major fluctuations. However, sustainable manufacturing practices and quality certification remain priorities going forward in this intensely competitive market.

Global Bodybuilding supplements Market- Drivers

• Growing health and fitness awareness: With rising awareness about the importance of maintaining good health and physical fitness, people are increasingly participating in bodybuilding and strength training activities. This growing focus on health and fitness has positively impacted the global bodybuilding supplements market growth. More individuals are recognizing the role of proper nutrition in addition to regular exercise to build muscle and achieve their bodybuilding goals. As a result, dietary supplements that can help enhance muscle growth like proteins, creatine and BCAAs have seen higher demand. According to the World Health Organization (WHO), over 71% of adults aged 18 years and above were insufficiently physically active in 2020. This indicates that people are realizing they need supplements to complement their workout routines for best results. The market has also responded well to evolving consumer needs. Earlier supplements were targeted mainly at professional bodybuilders but products today cater to all segments - from casual gym-goers to serious athletes. More natural and organic supplements without harmful chemicals are available in different forms like pills, powders, and ready-to-drink shakes for added convenience. Innovation in delivery systems and flavors has made supplements more enjoyable to use.
• Easy availability through online and retail stores: Easy accessibility through both online and brick-and-mortar retail outlets has dramatically boosted the global bodybuilding supplements market in recent years. With a click of a button, bodybuilders and fitness enthusiasts can now purchase virtually any legal supplement from a vast array of online stores. Major retailers like Amazon and Walmart also offer vast selections of protein powders, pre-workout formulas, creatine, and other supplements. This explosion of easy availability through digital and physical platforms has enabled once niche products to achieve widespread reach. No longer must customers drive long distances or visit specialized supplement shops either. They can obtain their needs quickly and conveniently right from their smartphones or computers or nearest drugstore or supermarket. This mainstreaming effect of easy availability is a primary driver propelling the entire industry to new heights. When products enter the mainstream through new sales channels, brand awareness and trial rates spike. More new customers are exposed to supplements that can help further their fitness goals. Market observers predict this accessibility trend will continue amplifying revenues as e-commerce penetration increases in developing nations. It is estimated that by 2023, over 60% of global supplement sales will be via digital platforms as mobile device and Internet usage expands internationally according to the UN International Telecommunication Union data from 2022. Younger audiences will continue gravitating towards the convenience of online supplement purchases as well.

Global Bodybuilding supplements Market- Opportunities

• Emerging markets in Asia Pacific and Latin America: Asia Pacific and Latin America are showing significant potential for growth in the global bodybuilding supplements market. Several factors contribute to this potential, and exploring these can be crucial for strategic decision-making and tapping into new opportunities. Here is an insight into the state and prospects of bodybuilding supplements in these regions:
  • Asia Pacific:
    • Demographic Factors: The Asia Pacific region has a large and growing population, which includes a significant number of elderly individuals, especially in countries like Japan and China. This demographic trend is driving the demand for pharmaceuticals and nutraceuticals, which is, in turn, boosting the bodybuilding supplements market growth.
    • Economic Growth: Many Asia Pacific countries are experiencing rapid economic growth, thus resulting in increased healthcare expenditure and a rising middle class that is more conscious about health and wellness
    • Local Manufacturing: The region is increasingly becoming an attractive location for pharmaceutical manufacturing due to lower costs of production, skilled labor, and favorable government policies, thus supporting the local bodybuilding supplements market
    • R&D Investments: Companies are investing in research and development within the region to cater to local health concerns and preferences, which may include the development of herbal and plant-based protein supplements products
  • Latin America
    • Market Potential: Latin America, with countries like Brazil, Mexico, and Argentina, are showing significant market potential due to its large population and unmet healthcare needs. The region's pharmaceutical market is rapidly expanding.
    • Regulatory Improvements: There have been improvements in healthcare regulations, thereby making it easier for companies to introduce new products in these markets
    • Local Partnerships: International companies often enter into partnerships with local businesses to navigate regulatory landscapes and distribution channels more effectively, which can be advantageous for the bodybuilding supplements market
• Both regions present unique opportunities, such as large and growing populations, increased health awareness, rising disposable incomes, and improving healthcare infrastructure. However, companies aiming to enter these emerging markets must navigate challenges such as varying regulatory environments, competition from local manufacturers, and the need to adapt marketing strategies to local preferences and cultural nuances. To capitalize on these opportunities, market players may need to develop region-specific strategies. This might include setting up local manufacturing plants to reduce costs, tailoring products to local health concerns, and navigating the regulatory landscape with the help of local partnerships.

• Innovation of plant-based supplements: The global bodybuilding supplements market is evolving rapidly as consumer preferences are shifting towards more natural and plant-based products. Innovation in the development of plant-based supplements could provide a major opportunity for growth in the coming years. As awareness around the potentially harmful effects of artificial ingredients and chemicals used in supplements increases, many bodybuilders and fitness enthusiasts are looking for more natural and sustainable alternatives. Plant-based supplements derived from superfoods like broccoli, spinach, quinoa, etc. are gaining popularity as they offer similar nutritional benefits as animal-based supplements but are perceived as more natural and clean options. Furthermore, demographic trends also indicate rising number of vegan and vegetarian population worldwide who seek bodybuilding supplements that align with their lifestyle and diet preferences. As per data from the United Nations' Food and Agriculture Organization (FAO), the global production of soybean, one of the major ingredients used across various supplements increased by over 12% between 2019 and 2021. Similarly, the production of fruits and vegetables commonly used as ingredients in natural supplements like bananas, oranges, and leafy greens have also grown substantially in top producing countries according to FAO estimates. The increasing availability of plant-based raw materials will further support innovation in this category.

Global Bodybuilding supplements Market- Trends

• Focus on vitamins, proteins and meal replacement products: The focus on overall wellness and nutrition amongst bodybuilders and fitness enthusiasts has been steadily rising in recent years. There is a growing emphasis on consuming vitamins, proteins, and meal replacement products to efficiently meet daily macro-nutrient requirements through diet alone. This shift away from traditional workout supplements towards everyday nutrition and wellness options is having a profound impact on the global bodybuilding supplements market. More bodybuilders and gym-goers now prefer natural and clean sources of proteins, vitamins, and minerals rather than artificially engineered stimulants and capsules. They are increasingly conscious about what they ingest and seek products that offer complete and balanced nutrition. This preference for lifestyle-oriented wellness supplements over hardcore muscle-gaining formulas has led to robust demand for daily meal replacement shakes, vitamin packs, herb-infused protein powders and superfood blends. Manufacturers have taken note and are diversifying their offerings to cater to these changing requirements.

Global Bodybuilding supplements Market - Restraints

• High pricing of supplements due to high manufacturing cost: The issue of high production costs associated with supplements products in the global bodybuilding supplements market. The factors contributing to these costs include:
  • Raw Material Costs: Quality ingredients, such as gelatin, vegetable-based alternatives, and the active pharmaceutical ingredients (APIs), often are premiumly priced. Especially vegetarian or specialty gelatins, like those needed for Kosher or Halal products, can be costly.
  • Complex Manufacturing Process: A good quality supplement is a result of an adept powder manufacturing process – where from formulation, flavoring, and branding to packaging and labeling is of top-quality. It requires specialized equipment and technology, which can demand substantial capital investment and maintenance costs.
  • Quality Control and Compliance: Stringent regulations governing the pharmaceutical and nutraceutical industries require extensive quality control procedures, including the need for cleanroom environments and regular audits. Adhering to these standards increases overall production costs.
  • Research and Development (R&D): Continuous R&D is necessary to develop, test, and improve product formulations, which is an ongoing cost factor for companies, seeking to innovate and maintain competitive advantages
  • Economies of Scale: Smaller manufacturers might struggle with higher per-unit costs due to lower production volumes. Achieving economies of scale that effectively reduce costs can be a barrier for entry or expansion in the bodybuilding supplements market.
  • Counterbalance: The key market players need to reduce the labor costs in comparison to the less labor-intensive manufacturing process. Packaging should be made in environment-friendly manner to reduce packaging costs.
  • Liquid formulations: Solutions and suspensions can be preferable in instances where the patient cannot swallow solid formulations, though they may have a shorter shelf life than softgels
  • Transdermal patches: These tablets offer a non-invasive delivery system and provide controlled release of the drug over time

Figure 2. Global Bodybuilding Supplements Market Share (%), By Product Type, 2023

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Global Bodybuilding supplements Market- Recent Developments

Product and Technology Launch

• In June 2023, Glanbia Plc, an nutritional product company, announced the launch of Gold Standard Protein Shake, The ready-to-drink option features the new, versatile drink option, provides the ON standard of delicious, designed to delight in chocolate and vanilla flavors, and formulated with 24 grams of protein per serving, so consumers can fuel their day with anytime, anywhere nutrition to meet their performance goals without slowing down
• In November 2021, Roquette, a global leader in plant-based ingredients, pioneer of plant proteins, and world-leading provider of pharmaceutical excipients, launched its ready-to-use, pharmaceutical grade solution for vegetarian softgel capsule formulation – LYCAGEL PREMIX, based on pea starch LYCAGEL was launched in 2020, and the new softgel blend provides manufacturers with an easy-to-use and convenient solution that ensures fast and reproducible scale-up for both nutraceuticals and pharmaceutical applications.

Business Development Activities by the Market Players

• In May 2023, Six Star Pro Nutrition, a brand of Iovate Health Sciences International Inc., a global nutrition company, and Kellogg Co., a U.S.-based multinational food manufacturing company, announced a partnership to launch two cereal-flavored 100% whey protein powders. Whey protein powders are available in Frosted Flakes and Froot Loops flavors and will be on shelves starting in August at retailers including Walmart.
• In February 2022, Nestlé Health Science, a global nutritional brand, announced the acquisition of Vital Proteins, a protein supplement product developing company, through this acquisition the company will expand the brand geographically, scale up R&D and innovate on new products.

Top Companies in the Global Bodybuilding supplements Market

• Glanbia plc
• Abbott
• GSK
• Amway
• Nestlé S.A.
• BA Sports Nutrition
• CSN
• AMCO Proteins
• DYMATIZE ENTERPRISES, LLC.
• CytoSport Inc.
• Iovate Health Sciences International Inc
• RSP Nutrition
• GELITA AG
• Mondelez International group.
• QuestNutrition & WorldPantry.com LLC.
• The Bountiful Company

Definition: Bodybuilding supplements are dietary products commonly used by individuals involved in bodybuilding, weightlifting, mixed martial arts, and athletics to facilitate an increase in lean body mass. The intent is to increase muscle, increase body weight, improve athletic performance, and simultaneously decrease percent body fat so as to create better muscle definition.