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U.S. Nutraceuticals Market 2017–2027

Nutraceuticals are derived from food sources are and highly enrich various nutrients that are beneficial for good health. These products have extra health benefits compared to other normal diets and are considered as non-specific therapies used to control symptoms and prevent various diseases. They can be classified into functional food, medicinal food, dietary supplements, and pharmaceuticals. Nutraceuticals are highly versatile in nature as they are used across the various industry such as food & beverages, animal feed additives, pharmaceutical, and personal care. Nutraceuticals products are available in a variety of forms such as tablets and capsules, powder, liquid, and solids/semi-solids.

The U.S nutraceutical market is projected to reach around US$ 119.8 million by the end of 2027, in terms of revenue, growing at CAGR of 5.3% during the forecast period (2019-2027).

Drivers

Growing health-conscious consumers and adopting a healthy life>

Increasing sale of functional food such as breakfast bars, and dairy and bakery products in the U.S. country is expected to accelerate the market growth of nutraceuticals. Increasing adoption of food fortification among various manufacturers in the country coupled with the increasing demand for variety in functional food is further anticipated to foster the market growth of nutraceuticals over the forecast period. 

Figure 1. U.S. Nutraceutical Market, Revenue Share (%), By Product Type, in 2018

U.S. Nutraceuticals  | Coherent Market Insights

On the basis of product type in 2018, the functional foods segment has accounted the largest market share of 36.6% in terms of value, followed by dietary supplements and functional beverages.

Market Restraints

The market of the U.S. nutraceuticals have already reached maturity is expected to hinder the market growth. Moreover, revenue generation from the nutraceuticals market is relatively stable currently. This is a factor projected to hamper market growth over the forecast period.

A concern associated with health and nutrition as many manufacturers use artificial preservatives and flavoring agents in the nutraceutical to increase the shelf-life of the product. The demand for such products is declining because of the rising demand for organic and natural products due to growing awareness regarding the health benefits of organic products. This is projected to limit market growth.

Market Opportunities

The growing popularity of multicultural cuisine among consumers in the U.S is creating demand for a diverse set of food options is expected to augment the market growth. As per the 2016 National Restaurant Association survey, over 68% of chefs surveyed in the U.S. responded positively towards multicultural foods. Therefore, the growing popularity of multicultural cuisine is expected to offer potential growth opportunities to the market of U.S. nutraceuticals.

Rising demand for convenient, on-the-go and ready-to-eat among the consumer of U.S countries due to busy work schedules and hectic life>

Figure 2. U.S. Nutraceutical Market– Opportunity Analysis

U.S. Nutraceuticals  | Coherent Market Insights

Market Trends

The growing consumption of fermented food such as yogurt is a trend in the U.S. especially among health-conscious consumer which is the major revenue generation for the U.S. nutraceutical market. For instance, in July 2016, General Mills, which the manufacturer of major yogurt brand Yoplait, announced plans to reformulate or modify 60% of the products it currently offers under its yogurt portfolio to better reflect consumer demand.

Many manufacturers are increasing the production capacity of the nutraceutical products in the U.S. country and this is expected to fuel the market growth. For instance, in October 2019, Algatechnologies, part of Solabia Group, has announced that it has tripled its production capacity for FucoVitalTM. The action follows increased demand from the dietary supplements market. FucoVital was launched in the US in 2018.

Competitive Section:

Key players operating in the U.S. nutraceuticals market are General Mills Inc., The Nature’s Bounty Co. (NBTY), Amway Enterprises, Herbalife International, Inc., Royal DSM NV, Pepsi Co., Groupe Danone, Bayer AG, Abbott Laboratories, and Chobani LLC

Few Recent Developments

  1. General Mills Inc.

Key Developments:

  • In March 2016, the company launched a new line of organic, whole-milk yogurt under the brand name Annie’s, which is marketed for children
  • In June 2016, General Mills announced its partnership with Organic Valley, which is a cooperative of farmers, to help around 20 dairy farms conduct organic dairy production on 3,000 acres of additional land in the U.S. This strategic alignment will help in building relationships with organic farmers and support supply of milk for yogurt production.
  • In January 2017, General Mills, Inc. introduced a new line of products into its snacking segment, which includes Yoplait yogurt made with higher protein content, popcorn, flavored yogurts, snack bars, etc.

Nutraceuticals are derived from food sources are and highly enrich various nutrients that are beneficial for good health. Consumption of these products also reduces the risk of chronic disease and relieves the symptoms of any disease. Nutraceuticals are highly versatile in nature as they are used across the various industry such as food & beverages, animal feed additives, pharmaceutical, and personal care. Moreover, they can be classified into functional food, medicinal food, dietary supplements, and pharmaceuticals.

 Market Dynamics

The U.S. nutraceuticals witnessed significant growth in recent past years, owing to the growing demand for the increasing consumer preference for high-protein diets among consumers. Based on the product type, the U.S. nutraceuticals market is bifurcated into the functional foods, functional beverages and dietary supplements. Among these segments, the functional foods segment dominated the U.S. nutraceuticals market in 2018, owing to the growing consumption of plant-based protein such as soy, pea protein. This is in turn is fueling the demand for the functional foods enriched with omega fatty acid and herbal supplements. This factor is estimated to drive growth of the U.S. nutraceuticals market during the forecast period. 

On the basis of product form, the U.S. nutraceuticals market is bifurcated into the tablets and capsules, powder, liquid and solids/semi-solids. Among these segments, the liquid segment dominated the U.S. nutraceuticals market in 2018, due to the rising demand for the diet beverages among consumers. This factor is estimated to drive growth of the U.S. nutraceuticals market during the forecast timeframe.

Key features of the study:

  • This report provides in-depth analysis of the U.S. nutraceuticals market, market size (US$ Million), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2019–2027).
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, nutraceuticals products, and competitive strategy adopted by the leading players.
  • Key companies covered as a part of this study includes General Mills Inc., The Nature’s Bounty Co. (NBTY), Amway Enterprises, Herbalife International, Inc., Royal DSM NV, Pepsi Co., Groupe Danone, Bayer AG, Abbott Laboratories, and Chobani LLC.
  • It profiles leading players in the U.S. nutraceuticals market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
  • The U.S. nutraceuticals market report caters to various stakeholders in this industry, including investors, product developers, distributors, nutraceuticals product companies, research institutes, new entrants, and financial analysts.
  • Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the U.S. nutraceuticals market.

Market Taxonomy

  • U.S. Nutraceuticals Market, By Product Type:
    • Functional Foods
      • Probiotics Fortified Foods
      • Omega Fatty Acid Fortified Foods
      • Branded Iodized salt
      • Branded Wheat Flour
      • Others
    • Functional Beverages
      • Energy Drinks
      • Sport Drinks
      • Fortified Juices
      • Fortified Dairy Beverages
      • Others
    • Dietary Supplements
      • Protein Supplements
      • Vitamins and Minerals
      • Herbal Supplements
      • Others
  • U.S. Nutraceuticals Market, By Product Form:
    • Tablets and Capsules
    • Powder
    • Liquid
    • Solids/Semi-solids
  • Company Profiles
      • General Mills Inc. *
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Nature’s Bounty Co. (NBTY)
      • Amway Enterprises
      • Herbalife International, Inc.
      • Royal DSM NV
      • Pepsi Co.
      • Groupe Danone
      • Bayer AG
      • Abbott Laboratories
      • Chobani LLC

 “*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Product Form
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. U.S. Nutraceuticals Market, By Product Type, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Functional Foods
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      • Sub-segment Trends
        • Probiotics Fortified Foods
        • Omega Fatty Acid Fortified Foods
        • Branded Iodized salt
        • Branded Wheat Flour
        • Others
    • Functional Beverages
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      • Sub-segment Trends
        • Energy Drinks
        • Sport Drinks
        • Fortified Juices
        • Fortified Dairy Beverages
        • Others
    • Dietary Supplements
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      •  Sub-segment Trends
        • Protein Supplements
        • Vitamins and Minerals
        • Herbal Supplements
        • Others
  5. U.S. Nutraceuticals Market, By Product Form, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Tablets and Capsules
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Powder
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Liquid
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Solids/Semi-solids
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  6. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • General Mills Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Nature’s Bounty Co. (NBTY)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Amway Enterprises
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Herbalife International, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Royal DSM NV
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pepsi Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Groupe Danone
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Bayer AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Abbott Laboratories
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Chobani LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "U.S. Nutraceuticals Market” –forecast to 2027

Frequently Asked Questions

The increasing demand for the healthy and nutritional food products among consumers
Functional foods segment dominates the U.S. nutraceuticals market
The U.S. nutraceuticals market has been segmented by product type, by product form and by distribution channel.
Key players operating in U.S. nutraceutical market are General Mills Inc., The Nature’s Bounty Co. (NBTY), Amway Enterprises, Herbalife International, Inc., Royal DSM NV, Pepsi Co., Groupe Danone, Bayer AG, Abbott Laboratories, and Chobani LLC
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