GLOBAL SKIN CARE SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The global skin care supplements market size was valued at US$ 12.30 Bn in 2023 and is expected to reach US$ 21.23 Bn by 2030, growing at a compound annual growth rate (CAGR) of 8.1% from 2023 to 2030.

Skin Care Supplements Market Regional Insights

North America has established itself as the dominant region in the global skin care supplements market having 40.8%. The U.S., in particular, accounts for the largest market share due to growing health consciousness among consumers and high disposable income levels. An increasingly sedentary lifestyle coupled with hectic schedules has boosted demand for nutritional supplements that can complement daily skin care routines. Several Fast-moving consumer goods (FMCG) giants have established production facilities across the U.S. to cater to strong domestic demand. Easy availability through multiple retail channels like supermarkets, drug stores, and exclusive outlets also works in North America's favor.

Asia Pacific, on the other hand, is making rapid strides and emerging as the fastest-growing market for skin care supplements globally. Countries like China, India, Japan, and South Korea are at the forefront of driving the region's growth. Rising environmental pollution levels and changing demographics have boosted health awareness among young consumers in Asia. This has translated into a growing demand for supplements with anti-aging properties. Furthermore, social media influence and rising expenditure on personal care are encouraging the trial of new supplements. Regional manufacturing giants are intensifying research and development efforts to introduce customized products targeted at Asian skin and hair types.

Figure 1. Global Skin Care Supplements Market Share (%), By Region, 2023

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Analyst’s Views

The skin care supplements market has strong growth potential, driven by rising environmental pollution levels and changing lifestyle habits. Consumers are increasingly adopting natural and herbal supplements to treat various skin conditions and delay aging signs. The ease of use and popularity of herbal remedies make supplements an attractive option compared to topical creams and serums. However, varying efficacy and a lack of medical validation for some products could restrain market gains.

North America will continue to dominate the global market, backed by the nutritional and dietary supplement culture in the U.S. and consumer trust in natural ingredients. However, growing preferences for natural remedies and local brands promote Europe as a high-potential regional market. Latin America and Middle East & Africa are emerging markets where sales could increase substantially over the forecast period.

In summary, increasing awareness about internal and external factors influencing skin health presents a favorable environment for skin supplement producers.

Skin Care Supplements Market Drivers:

• Aging Population and Rise in Skin Concerns: As life expectancy increases globally, the average age of the population is rising in many countries. People are now living longer and more active lives. However, aging also means that the skin undergoes several physiological changes. It loses moisture and elasticity, making it more prone to dryness, roughness, fine lines, and wrinkles. Regular exposure to the sun and other environmental elements like pollution over the years further adds to the visible signs of aging on the skin. Many people in their late 30s and 40s are now actively looking for solutions to address the first signs of aging and try to delay further signs from occurring. They want products that hydrate the skin, improve skin texture, and reduce the appearance of fine lines and wrinkles. However, such options may be expensive or invasive for regular use. Skin care supplements have emerged as a more affordable and less irritating alternative for consumers of all ages looking to maintain youthful looking skin from within. They are easily incorporated into the daily routine and aimed at improving overall skin health from the inside out.
• Shift towards Preventive Healthcare and Wellness: In recent years, the wellness industry has grown substantially, with more people adopting proactive approaches for their health. There is increasing awareness that what we eat and the lifestyle choices we make have a bearing on our long-term well-being. While curative healthcare continues to be important, consumers are seeking options that help maintain health and delay the onset of age-related issues. A strong emphasis is being placed on preventive measures to complement medical treatment. For skin care as well, people now understand that nourishing the body with right nutrients through diet and supplements plays an important role in maintaining clear, supple, and wrinkle-free skin. Regular spa treatments and cosmetic procedures are not always the most sustainable solutions. Skin care supplements are being recognized as an effective way to boost skin health from within by addressing nutritional deficiencies and providing antioxidants, collagen support, and other anti-aging benefits that help repair and protect skin at the cellular level. Their preventive approach allows consumers to make informed choices for aging gracefully with a youthful complexion. This drives their increasing popularity among those looking for an all-natural, holistic way to support skin health long-term.
• Growing Awareness about Skin Health and Anti-Aging Products: One of the major drivers fueling the growth of the skin care supplements market is the increasing awareness among consumers about maintaining good skin health and fighting signs of aging. There is a rising focus on appearance and skincare today due to social media influence and higher disposable incomes. More people are actively taking care of their skin through different products and supplements to look younger and healthier. Anti-aging creams, serums, and supplements containing ingredients like vitamins C and E, collagen, hyaluronic acid, etc. that help reduce wrinkles, dark spots and fine lines are increasingly popular. The global skin care supplements market is benefiting from this demand as oral supplements offer multi-dimensional skin repair and rejuvenation compared to topical products alone. Manufacturers are launching various anti-aging supplement formulations targeted at different skin concerns to cash in on this growing awareness.

Skin Care Supplements Market Opportunities:

• Growth of the Nutraceuticals Industry: The booming nutraceuticals industry worldwide has emerged as another key driver for the skin care supplements market. Nutraceuticals include fortified foods and dietary supplements with specific health benefits. There is rising acceptance of ingestible products for general wellness and addressing specific health issues instead of relying solely on medications. Within nutraceuticals, the functional food and supplement segments focused on beauty and aesthetics are experiencing strong growth. The market for collagen peptides, proteins, vitamins, and other ingredients marketed for firm and glowing skin is expanding considerably. Skin care supplement producers are introducing products tailored for various goals like clear complexion, reducing acne scars, minimizing pigmentation, etc. to leverage the popularity of the overall nutraceutical trend. This demand from health-conscious individuals is propelling the skin care supplements market
• Geographic Expansion in Emerging Markets: Geographic expansion in emerging markets represents a major opportunity for growth in the skin care supplements market over the coming years. Skin care supplements have traditionally been popular mainly in developed Western markets such as North America and Western Europe. However, with rising incomes and greater awareness about personal care products, demand is steadily increasing in the emerging economies of Asia, Africa, Latin America, and Eastern Europe. These emerging markets offer a very large consumer base that is still untapped for the skin care supplements category. For example, countries like India, China, Brazil, Indonesia and Mexico account for over 40% of the world's population but have very low penetration of skin care supplements currently. As living standards rise in urban and rural areas alike in these nations, more people will be able to afford supplements and beauty products to care for their skin.
• Launch Of Subscription Models For Automatic Delivery: The launch of subscription models for automatic delivery could open promising new avenues for growth in the skin care supplements market. With subscription options, customers can easily sign up to receive their favorite supplements on a predetermined schedule without having to manually reorder each time. For companies, the subscription model brings predictability that allows for careful inventory planning and raw material purchases. It also cultivates highly loyal, long-term customers. Data from recurring orders offers deep insights into formulation and packaging preferences, enabling precision targeting and new product development.

Skin Care Supplements Market Trends:

• Customization as Per Skin Type and Needs: Customization as per skin type and needs is increasingly influencing the skin care supplements market. With more awareness and a focus on individual skin health, consumers are looking for personalized skin care solutions. They want products tailored to address their unique skin concerns like aging, pigmentation, acne, etc. This has prompted supplement brands to offer customized and specialized formulations. For example, several companies are developing skin supplements with specific botanical extracts and nutrient combinations for dry, oily, and sensitive skin types. Some brands analyze customer skin profiles and make personalized recommendations. There are also supplements for targeted skin issues. Formulations rich in collagen are popular for aging and mature skin. Products containing natural exfoliants like AHAs and vitamins C & E see demand for pigmentation and uneven skin tone. Supplements with zinc, chromium, and probiotics are gaining traction for acne-prone individuals.
• Influencing consumers through celebrity endorsements: The use of celebrity endorsements in the skin care supplements industry has grown tremendously in recent years. Major supplement brands are increasingly partnering with famous actors, athletes, and social media influencers who boast about the effects of various anti-aging pills and serums. These celebrities share their own glowing complexions and credit supplements for their youthful looks. Consumers are quite receptive to recommendations from celebrities that they admire and follow closely. They perceive these famous figures as experts, even on health and beauty topics. When a hugely popular celebrity with millions of followers promotes a certain brand, it leads to a massive surge in awareness and trial among fans. For instance, in November 2020, Jennifer Aniston, a well-known Hollywood actress, signed on as a brand ambassador for the collagen supplement company Vital Proteins. Aniston, the firm's new Chief Creative Officer, has been a fan of the collagen powders since 2016. In her new post, she will be putting her own take on current goods and assisting with marketing development.
• Increase in demand for supplements offering anti-pollution benefits: The increasing levels of pollution exposure have led to rising health concerns among consumers globally. People are more aware of the ill-effects of pollution on skin health, such as premature aging, breakouts, uneven skin tone, and dullness. As a result, there is a growing demand for skin care supplements that offer anti-pollution benefits. Supplement brands are formulating products with ingredients like antioxidants, vitamins, and minerals that help neutralize the damage caused by pollutants. Many supplement companies are focusing their marketing strategy on the anti-pollution aspect. They promote ingredients such as glutathione, resveratrol, and lycopene, which help repair pollution-induced skin cell damage. Research and development activities in the supplement industry have increased to identify more effective ingredients that can shield and protect the skin from various pollutants like soot, dust, and chemicals in the air. Some new launches highlight their pollution protection properties on the packaging and labeling.

Skin Care Supplements Market Restraints:

• High Cost of Natural and Organic Formulations: One major challenge faced by skin care supplements manufacturers is the high production cost of natural and organic formulations. Consumers increasingly prefer supplements containing ingredients sourced from natural and herbal sources instead of chemical or synthetic components due to safety concerns. However, natural extracts and organic certification drive up overall costs. Producing supplements with expensive botanicals, marine-sourced collagen, and other premium ingredients makes the final products quite pricey for average customers. This premium pricing model deters some potential buyers and restricts broader market penetration. Although several companies focus on affordability by using some synthetic actives, the 'clean label' trend continues to gain traction, posing an ongoing restraint. High costs need to be optimized to boost market reach.
• Stringent Regulatory Environment Hinders Innovation: Another key factor inhibiting faster growth is the rigorous regulatory procedures governing the supplements industry globally. Unlike conventional cosmetic products, supplements are classified as ingestibles and have to meet strict quality standards and approval protocols. Obtaining licenses and certifications from regulatory bodies like Food and Drugs Administration (FDA) entails extensive clinical testing and documentation, which is a costly, complex, and time-consuming process. Moreover, rules for label claims and new ingredients differ widely across regions. Navigating multiple international regulations curbs the speed of new product launches, especially for smaller brands. Tighter control and compliance oversight also discourage risk-taking and experimentation. The stringent regulatory environment acts as a restraint on innovation within the space. Easier regulatory processes could stimulate more research and development activity.

Recent Developments

New Product Launches

• In June 2023, Codex Labs, Silicon Valley’s biotech-skintech company, announced the launch of its third supplement, the Antü Skin Barrier Support Supplement, to complement its Antü skincare collection for protecting, restoring, and strengthening the skin barrier. The product combines Western medical research on the human skin barrier using M3 Plus, a combination of three key Patagonian plants.
• In May 2023, Direct-to-consumer beauty enterprise Ritual recently ventured into the skin care supplement market with the debut of Hyacera. This pioneering product focuses explicitly on promoting skin's moisture levels and suppleness. The innovative design of Hyacera features a dual-capsule system, where one capsule is encapsulated within another. This dynamic duo synergistically functions to significantly boost skin's hydration and elasticity.
• In March 2023, Symrise, a chemical company located in Germany, launched a new line of diana food bioactives for use in Beauty from Within products. The company is diversifying its product line by creating these unique and cutting-edge nutricosmetic components. The range includes products for skin conditioning and anti-aging, skin brightening, and hair and nail care. It is made up of bioactives derived from nature, such as collagen type I, vitamins C and A, and polyphenols from various fruits. Symrise's extensive experience in the beauty sector is complemented by this debut of cosmetic components.

Partnership and Acquisition

• In September 2023, Pierre Fabre Laboratories, a global dermo-cosmetics company, announced the acquisition of a share in MiYé, a French skincare and nutritional supplement brand dedicated to women's hormonal balance and well-being. This initial financing raise will allow MiYé to accelerate its development by using Pierre Fabre Laboratories' medical expertise and extensive understanding of the pharmacy industry.
• In January 2023, a groundbreaking partnership emerged between Nourished and Neutrogena, leading to the launch of an innovative product line, The Ageless Skinstack. These customized nutritional supplements are manufactured utilizing 3D printing technology. The aim is to bolster skin health through bespoke nutrient blends formulated to meet the individualized skin care needs of each user. The advanced 3D printing method employed ensures a personalized nutrient profile, offering precise skin health enhancements tailored to the consumer's unique skin requirements.
• In January 2023, Healthgevity, a dietary supplement company, announced a partnership with Nuritas, a biotechnology company, to launch an anti-aging, precision peptide supplement powered by Nuritas’ PeptiStrong, a patented next-generation ingredient derived from fava beans. The new product, called LONGEVITY, will offer a wide range of health benefits to a diverse range of consumers looking to boost their muscle health.

Figure 2. Global Skin Care Supplements Market Share (%), By Product Type, 2023

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Top Companies in the Skin Care Supplements Market

• Amway
• HUM Nutrition Inc.
• Nestle
• Meiji Holdings Co., Ltd.
• Plix The Plant Fix
• Unilever (Murad LLC)
• Johnson & Johnson Services, Inc. (Neutrogena)
• Perricone MD
• TCH, Inc. (Researveage)
• Vitabiotics Ltd.

Definition:

Skin care supplements provide nutrients that help support skin health and beauty from within. There are several types of supplements available for skin, such as vitamins, minerals, antioxidants, probiotics, and botanicals. Vitamin supplements like vitamin C, vitamin E, vitamin A, and collagen supplements are highly beneficial for the skin as they help build collagen, encourage cell turnover, and fight free radical damage. Mineral supplements containing zinc, selenium, and copper are also important as they assist collagen formation and healing. Antioxidant supplements comprising resveratrol, grape seed extract and green tea help neutralize free radicals and prevent premature skin aging. Probiotic supplements with good bacteria support a healthy gut-skin axis and clear skin from within. Botanical supplements featuring ingredients like creams, turmeric, aloe vera, and peptides provide anti-inflammatory and brightening properties.