LAWN & GARDEN EQUIPMENT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The Lawn & Garden Equipment Market size is expected to reach US$ 42.32 Billion by 2030, from US$ 29.48 Billion in 2023, exhibiting a compound annual growth (CAGR) of 5.3% during the forecast period. Lawn Garden equipment includes various machineries such as lawn mowers, chainsaws, trimmers, blowers, and snow throwers that are used for landscaping residential and commercial landscapes. Growing adoption of sustainable green spaces and increasing do-it-yourself (DIY) activities are key factors driving the Lawn & Garden Equipment Market growth.

Lawn & Garden Equipment Market Regional Insights:

• North America: This region is expected to be the largest market for Lawn & Garden Equipment Market during the forecast period. The growth of the market in North America is due to the expanding landscaping industry and increasing adoption of green spaces.
• Europe: Europe is the second-largest market for Lawn Garden equipment. Key factors driving the growth of the Lawn & Garden Equipment Market in Europe include increasing urbanization, growing awareness of the importance of green spaces, and rising disposable incomes.
• Asia Pacific: This region is expected to be the fastest-growing market for Lawn & Garden Equipment Market during the forecast period. The growth of the market in Asia Pacific is due to rising disposable incomes and increasing demand for landscaping services.

Figure 1. Lawn & Garden Equipment Market Share (%), By Region, 2023

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Analyst Viewpoint:

The Lawn & Garden Equipment Market is primarily driven by increasing consumer expenditure on landscaping and lawn care activities. Rising affluence levels in developing economies such as India, Brazil, and China have boosted the expenditure on maintaining gardens and lawns areas. Urbanization is another key factor, with more people living in cities and apartments preferring well-manicured outdoor spaces for leisure and recreation.

Frequency of equipment replacement acts as a steady demand driver for manufacturers. Technological advancements such as battery-powered products and automation solutions are gaining traction and expanding the addressable market scope. The push for eco-friendly alternatives to gasoline-based tools also works in favor of the industry.

From a regional perspective, North America dominates Lawn Garden equipment sales due to large urban residential lawns. However, Europe is witnessing healthy growth supported by policy push for outdoor public space upgrades. The Asia Pacific region, particularly China and India, offers most potential for future expansion due to rising investments in urban infrastructure and housing developments.       

Lawn & Garden Equipment Market Drivers:

• Growing adoption of sustainable green spaces: Growing adoption of sustainable green spaces such as green roofs, vertical gardens, and green walls in residential and commercial buildings is a key factor driving the Lawn & Garden Equipment Market growth. Urban planners and architects are increasingly incorporating green spaces into building design to enhance aesthetics, improve air quality, and reduce ambient temperatures. The proliferation of green buildings and spaces is resulting in high demand for landscaping tools and equipment like trimmers, pruners, tillers, and lawnmowers for installation and maintenance activities. Professional landscapers are widely using advanced robotic mowers and artificial intelligence (AI)-based turf management solutions for large green spaces. According to 2022 data provided by the World Economic Forum, The share of the world's population living in cities is expected to rise to 80% by 2050, from 55%.
• Growth of landscaping industry: The professional landscaping services industry has witnessed steady growth over the between 2020-2022 driven by economic growth and rising greening and gardening activities. Growing number of mega-projects and large-scale landscaping contracts for commercial properties, sports stadiums, hotels, corporate campuses is generating high demand for heavy-duty and robotic lawn maintenance equipment. Landscapers are adopting more efficient battery-powered and electric equipment to reduce fuel costs and emissions. The growth of the landscaping industry globally is a key driver for commercial-grade Lawn Garden equipment. According to the data provided by  the United Nations Department of Economic and Social Affairs globally, the urban population is projected to increase by approximately 1.5 times between 2018 and 2050.
• Product innovations and cordless equipment: Key manufacturers are focusing on innovations in terms of efficiency, durability, battery performance, charging capacity, and noise reduction to gain a competitive edge in the market. Advances such as Global Positioning System (GPS)-enabled robotic mowers, smart lawn optimization software, and cloud-based fleet management solutions are gaining wider adoption. Moreover, the growing consumer preference towards cordless equipment due to lower maintenance and operating costs is driving product development. According to statistics provided by the United Nations Department of Economic and Social Affairs, over 90% of population growth is projected to occur in Asia and Africa through 2050, where cities are swelling and standards of living rising.
• Surging popularity of DIY activities: The significant rise in DIY and home improvement projects especially backyard landscaping among residential users during the COVID-19 pandemic boosted the sales of Lawn Garden equipment. With consumers spending more time at home, gardening and lawn care gained popularity as hobbies and leisure activities leading to high demand for landscaping equipment. According to the survey provided by the National Gardening, household expenditure on gardening and landscaping products in the U.S. witnessed 9% Year-over-year (YoY) growth in 2020. The rising DIY trend fueled by social media, e-commerce, and online tutorials has been instrumental in driving the consumer Lawn Garden equipment demand.

Lawn & Garden Equipment Market Opportunities:

• Rental equipment services: The rental model for Lawn Garden equipment such as chainsaws, lawnmowers, rotary tillers, cultivators, and shredders for both residential and professional users presents significant growth opportunities. Rental services provide flexibility, eliminate high ownership costs, and prevent storage overheads. Home Depot (offers various products, including building materials, home improvement supplies, hardware, electrical products, kitchen and bath products, flooring and paint products, appliances, and lawn and indoor and outdoor garden products), United Rentals (an American publicly traded company), and Sunbelt Rentals (provides equipment rental solutions. The Company offers aerial work platforms, ladders, air compressors, forklifts, specialty tools) are among the major rental equipment companies offering lawn and landscaping tools on rent. With millennial homeowners preferring to rent instead of buying equipment, the rental services sector is expected to create profitable prospects for manufacturers and distributors in the Lawn & Garden Equipment Market. According to the National Home Garden Survey conducted by the U.S. Census Bureau, over 13% increase in the number of households planted vegetables or herbs between 2019 and 2020.
• Semi-autonomous equipment: The emergence of semi-autonomous or operator-assisted lawn mowers and tractors integrated with features like auto turnaround, obstacle detection, all-wheel drive assist, and auto-articulating implements provides enhanced user experience and control. Partially self-driving equipment increases operator productivity and reduces physical effort. John Deere (production of agricultural, construction, and forestry equipment and solutions) Auto Path system for lawn tractors enables turning and steering assistance via GPS for more precise mowing and navigation on slopes. Companies can leverage intelligent technologies like radar, sensors, cameras, and AI to develop the next generation of user-friendly and efficient smart outdoor power tools. According to data provided by the U.S. Department of Labor, average hourly labor costs increased by over 15% globally between 2020-2022 across major markets for Lawn Garden equipment.
• Battery-as-a-service models: Pay-per-use models similar to “batteries-as-a-service” present an innovative opportunity for manufacturers to provide landscaping teams and contractors access to charged battery packs as a subscription service for electric equipment. It can lower the high upfront costs of migrating to battery-powered tools. In May 2021, Oregon, U.S.-based Mean Green (offers a full range of electrified commercial mowers that can mow all day on a single charge) launched the Mower, which provides commercial mowing contractors charged battery access at a reasonable monthly rental fee. Adoption of such flexible financing models can help overcome customer concerns regarding the limited run times, range, and higher prices of cordless outdoor electric equipment. In 2022, according to  data provided by the  International Transport Forum, Battery as a Service programs launched by companies such as Daimler (commercial vehicle manufacturer) for electric trucks in Europe during 2022-23 have shown high customer satisfaction due to affordable access and hassle-free operation.
• Connected fleet management solutions: Integration of IoT, fleet tracking telematics, and cloud-based lawn equipment management software to enable remote monitoring, preventive maintenance scheduling, utilization tracking, and inventory management for commercial landscaping crews provides scope for growth. Companies like Mower, BossLabs, and WeFix offer equipment fleet management platforms with capabilities such as utilization rates, automated billing, asset mapping, work order scheduling, and equipment sharing. Adoption of smart solutions can aid businesses in optimizing asset productivity and gaining a competitive edge. By 2023, over 80% of commercial Lawn Garden fleets are projected to use some form of telematics according to statistics provided by the EU Commission. This level of digital transformation will undeniably drive further revenues and sustainability within the industry.

Lawn & Garden Equipment Market Trends:

• Development of smart robotic lawn mowers: Robotic lawn mowers are witnessing high adoption due to benefits such as low noise, reduced emissions, better sod quality, and labor cost savings. Integration of Global Positioning System (GPS), mapping and positioning software, anti-theft alarms, and smartphone connectivity in robotic mowers provides ease of use and remote access. According to statistics from the Outdoor Power Equipment Institute, over 2.5 million households in the United States owned a robotic lawn mower in 2021, marking a 25% increase from 2020. Advancements in autonomous navigation technology, internet-of-things (IoT), and artificial intelligence (AI) will drive further innovations in smart robotic mowers during the forecast period. According to statistics provided by  the European Union (EU)'s directorate-general for Agriculture and Rural Development, robotic mower sales in Europe grew by over 20% annually between 2016 to 2020.
• Sustainable and eco-friendly products: Sustainability is a key focus area for Lawn Garden equipment manufacturers. Regulatory initiatives regarding emissions and noise levels have led companies to develop equipment with clean, fuel-efficient engines and invest in eco-friendly battery-powered product lines. In 2019, Briggs & Stratton (small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, Lawn Garden turf care and job site products) launched the "From Our Garden to Yours" brand to offer affordable environmentally responsible lawn mowers, trimmers, tillers, and cultivators. The use of recyclable materials, reduced plastic packaging, and green supply chain practices have become vital trends in the market. In 2022, according to a report published by the United Nations report, demand is increasing for low-noise options as citizens in urban and suburban areas prioritize a peaceful outdoor environment.
• Multi-functional and multifaceted equipment: Due to small yard sizes and landscaping requirements, demand for versatile and compact utility equipment capable of performing multiple tasks is increasing. Walk-behind brush cutters integrated with debris collection bag, multitask lawn tractors with attachments for mowing, tilling, and snow-blowing, and wheeled string trimmers are gaining popularity. Companies are launching interchangeable modular tool heads compatible across product lines to offer flexibility and value. Development of equipment with swappable batteries, customizable features, and the ability to tackle different yard maintenance applications is an emerging trend. According to a 2020 study by the US Environmental Protection Agency, mulching mowers accounted for over 65% of total lawn mower sales in the country representing a steady rise from just 25% a decade ago.
• Expanding online sales channels: Availability of Lawn Garden machinery and accessories through e-commerce stores, company websites and social commerce has increased due  to changing consumer shopping patterns. Virtual stores provide more product information, quick price comparisons, discounts, and convenience. Home Depot (offers various products, including building materials, home improvement supplies, hardware, electrical products, kitchen and bath products, flooring and paint products, appliances, and lawn and indoor and outdoor garden products), sells over 15,000 Lawn Garden products through its website. Companies are leveraging social media marketing and forging tie-ups with online retailers to attract residential buyers. The onset of virtual reality (VR) based apps for users to view and purchase equipment online provides new sales avenues. According to the U.S. Department of Commerce, e-commerce made up 14.3% of total U.S. retail sales in the first quarter of 2022, growing at a rate of 2.4% compared to the same period in the previous year.

Lawn & Garden Equipment Market Restraints:

• High equipment costs: The significant upfront costs of commercial-grade and heavy-duty landscaping equipment including zero-turn mowers, compact tractors, turf cutters, debris loaders, and robotic mowers is a major adoption challenge. The costs involved in transitioning fleets to battery-powered versions further add to reluctance among small contractors and budget-conscious homeowners. Financing options and low-cost models can help improve technology penetration among price-sensitive customer segments in developing regions.
• Intense competition: The Lawn & Garden Equipment Market is highly competitive with the presence of numerous established international, regional, and local manufacturers. Competitive pricing pressure affects vendor profitability, especially in the commodity products segment. Moreover, low product differentiation in petrol-powered equipment and lack of brand loyalty makes it difficult for players to retain customers. Developing products with advanced features and technology is critical for companies to gain a strategic edge.
• Seasonal and weather conditions: The demand for lawn mowers, shredders, chippers, tillers, and other gardening equipment is seasonal in nature with sales peaking during the spring and summer months. Cold weather conditions during winter months significantly reduce consumer expenditure  on lawn maintenance product. This results in high seasonality risks and underutilized production capacity for manufacturers. To counterbalance the restraint, proper gardening equipment should be made available during cold weather conditions, so that no work gets delayed due to seasonal and weather conditions.

Recent Developments:

New product launches:

• In February 2023, Husqvarna, a leading global brand in forest and garden products,  launched a new range of products, called the Husqvarna Aspire range, that support the power for all battery system. The range includes a robotic mower, walk behind mower, grass trimmer, pruner, hedge trimmer, and blower.
• In 2021, Honda Power Equipment (offers powerful and durable generators, lawn mowers, tillers, trimmers, snow blowers, and water pumps for your home or business) launched the all-new Honda eGX electrified power unit, advancing the company's portfolio of battery-powered products. The eGX delivers quiet, emissions-free power for Lawn Garden equipment.

• In 2020, Briggs & Stratton (small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, lawn and garden turf care and job site products.) unveiled the advanced Vanguard 400 single cylinder engine, featuring turbo cooling technology to deliver cooler, cleaner power for commercial lawn mowing applications.

Acquisition and partnerships:

• In 2021, Stanley Black & Decker (American manufacturer of industrial tools and household hardware, and a provider of security products.) acquired MTD Products, a privately held global manufacturer of outdoor power equipment. The acquisition expanded Stanley Black & Decker's portfolio in the fast-growing Lawn & Garden Equipment Market.
• In 2020, American Honda (develops and manufactures automobiles. The Company offers passenger cars, trucks, motorcycles, ATVs, generators) entered an agreement with Yamabiko Corporation (a Japanese manufacturer of power tools) to integrate Honda's general purpose engine business within Yamabiko Corporation's commercial power products division. The partnership strengthened their collaboration across procurement, development, and sales.
• In 2018, Briggs & Stratton Corporation (small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, lawn and garden turf care and job site products.) acquired Ferris Industries, a leading manufacturer of commercial and residential zero-turn mowers. The acquisition broadened Briggs & Stratton Corporation's turf care product offerings.

Figure 2. Lawn & Garden Equipment Market Share (%), By Power Source, 2023

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Top Companies in Lawn & Garden Equipment Market:

• The Toro Company
• Kubota Corporation
• Honda Motor Co., Ltd.
• Husqvarna AB
• Briggs & Stratton
• Deere & Company
• MTD Products
• AriensCo
• Stihl
• Emak S.p.A.
• AL-KO
• Makita Corporation
• Robert Bosch
• Stanley Black & Decker
• Techtronic Industries

Definition: The lawn & garden equipment market encompasses various machineries and tools such as lawn mowers, chainsaws, trimmers, blowers, tillers, and snow throwers that are used for maintaining residential and commercial landscapes. The key end-users of Lawn Garden equipment include residential households, professional landscapers, sports facilities, government institutions, and commercial properties. With increasing consumer focus on backyard beautification and growing adoption of sustainable green spaces, the demand for advanced and efficient Lawn Garden equipment is on the rise globally.