SPORTS BETTING KIOSK MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2026-2033)

Sports Betting Kiosk Market Size and Forecast – 2026 to 2033

Global sports betting kiosk market is estimated to be valued at USD 2.10 Bn in 2026 and is expected to reach USD 4.12 Bn by 2033, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2026 to 2033.

Key Takeaways

• By Ownership, White labeled hold the largest market share of 73.4% in 2026 owing to the faster time to market.
• By Application, eSports expected to hold largest market share of 49.2% in 2026 owing to its rapid growth and popularity of esports.
• By End User, Sports club/Sports stadium acquired the prominent market share of 41.4% in 2026 owing to the high fan footfall & engagement during live events.
• By Region, North America dominates the overall market with an estimated share of 42.2% in 2026 owing to the widespread legalization of sports betting.

Market Overview

The Sports Betting Kiosk Market is expanding rapidly as governments legalize sports betting and fans engage more actively, while casinos, sports stadiums, and entertainment venues continue to grow. Operators deploy kiosks to provide convenience, enable real-time betting, and enhance the in-venue experience. Technological advancements, including touchscreens, digital payments, and online platform integration, attract tech-savvy consumers. White-labeled solutions and strategic partnerships drive faster deployment, positioning kiosks as a central channel for retail sports wagering.

Current Events and Its Impacts on the Sports Betting Kiosk Market

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Segmental Insights 

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Sports Betting Kiosk Market Insights, By Ownership: White Labeled contribute the highest share of the market owing to its lower development & operational costs.

White labeled hold the largest market share of 73.4% in 2026. White labeled kiosks allow betting operators to enter new markets quickly without having to spend huge amount on developing their own brand from scratch. This provides flexibility to owners as white labeled kiosks can be rebranded later, if required. Furthermore, white labeling allows betting companies to benefit from existing brand recognition and preferences of consumers without incurring major branding costs. Kiosk owners are also able to switch between multiple well-known brands as per the popularity and consumers' brand loyalty shifts. The standardized hardware and software interfaces of white labeled kiosks further help betting companies seamlessly integrate their operational systems. This streamlines processes and allows for scalability. White labeling offers a low-risk and cost-effective way for betting operators to maximize coverage in the market and capitalize on versatile branding options. For instance, in September 2025, Internet Sports International (ISI) launched ISI Mobile, a top-tier software that delivers a customizable white-label solution for sports betting and iGaming, including Class II and III games.

Sports Betting Kiosk Market Insights, By Application: eSports contribute the highest share of the market owing to its real-time engagement & dynamic betting markets.

eSports expected to hold largest market share of 49.2% in 2026. Youth today are more engaged with virtual gaming and the associated competitive leagues and this has boosted demand for betting on eSports tournaments and events. Kiosks provide a convenient way for eSports fans to place bets using cash at premises with gaming amenities. Moreover, eSports betting allows gamblers to bet on outcomes these are well-informed about owing to their immersed interest in virtual games and players. Kiosks displaying schedules of live-streamed eSports matches and statistics attract enthusiasts who want an engaging in-person experience while betting. Overall, the cultural phenomenon of eSports has bolstered its credibility as a betting category to be leveraged via kiosks.

Sports Betting Kiosk Market Insights, By End User: Sports club/Sports stadium contribute the highest share of the market owing to its strategic partnerships & brand exposure.

Sports club/Sports stadium acquired the prominent market share of 41.4% in 2026. Kiosks placed strategically at sports grounds enable impulse and engaging betting experiences for fans. During matches, live betting options presented via visual displays on kiosks enhance the experience of spectators. It capitalizes on the excitement of wins and frustration of losses to drive higher stakes. Vendors are able to monetize dying moments of games through kiosks. Between live sports sessions, kiosks promote betting on other leagues and tournaments scheduled across clubs. This keeps users invested at the premises for longer. Overall, kiosks allow sports infrastructure to strengthen gamification and monetization of lively crowd moments.

Regional Insights

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North America Sports Betting Kiosk Market Trends

North America dominates the overall market with an estimated share of 42.2% in 2026. The North America Sports Betting Kiosk Market is expanding as more states legalize sports betting, opening new avenues for retail wagering. Casinos, sports venues, and entertainment hubs are installing kiosks to give fans immediate, on-site betting access. Operators are enhancing user engagement by incorporating advanced technologies such as interactive touchscreens, real-time odds updates, and seamless payment systems. Additionally, partnerships between kiosk providers and sportsbooks are accelerating deployments, delivering a seamless combination of physical and digital betting experiences for enthusiasts.

Asia Pacific Sports Betting Kiosk Market Trends

The Asia Pacific Sports Betting Kiosk Market is expanding as countries in the region adopt regulated sports betting and modern gaming infrastructure. Casinos, sports venues, and entertainment centers are installing kiosks to provide fans with convenient, on-site wagering options. Operators are boosting engagement by incorporating advanced technologies such as touchscreen interfaces, digital payments, and live odds updates to attract tech-savvy users. Partnerships between kiosk providers and local sportsbooks are accelerating deployments, enhancing user interaction, and connecting traditional and digital betting experiences across the region.

United States Sports Betting Kiosk Market Trends

The United States Sports Betting Kiosk Market is growing as more states legalize sports wagering, driving increased demand for retail betting solutions. Casinos, sports arenas, and entertainment venues are equipping locations with kiosks to give fans fast, on-site betting access. Operators are improving user experiences by integrating advanced technologies such as interactive touchscreens, live odds updates, and seamless payment systems. Partnerships between kiosk providers and sportsbooks are speeding up deployments, boosting engagement, and blending in-person and digital betting options to cater to a wide range of consumers. For instance, BetMGM launched mobile and retail sports betting in Ohio, allowing fans to use the BetMGM app and place wagers at MGM Northfield Park and Great American Ball Park.

China Sports Betting Kiosk Market Trends

The China Sports Betting Kiosk Market is developing as the country expands regulated gaming and entertainment options. Operators are installing kiosks in casinos, entertainment centers, and tourist destinations to offer fans convenient, on-site betting. They are enhancing user engagement by incorporating advanced technologies such as interactive touchscreens, digital payment methods, and live odds displays to attract tech-savvy consumers. Partnerships between local operators and kiosk solution providers are accelerating deployments, integrating physical kiosks with digital platforms, and increasing access to sports wagering across major regions.

End-user Feedback and Unmet Needs in the Sports Betting Kiosk Market

• Ease of Use and Interface Design: Users appreciate kiosks for quick access but often report that interfaces can be confusing or cluttered, especially for newcomers. Simplified navigation, clear instructions, and intuitive layouts are needed to improve usability, reduce errors, and enhance the overall betting experience.
• Payment and Transaction Options: End-users want flexible and seamless payment methods including digital wallets, contactless payments, and faster cash handling. Many kiosks still rely on limited options, creating frustration and longer transaction times during peak periods.
• Real-Time Data and Live Betting: Bettors seek up-to-date odds, live stats, and in-play betting opportunities, but some kiosks lack timely updates or fast responsiveness. Enhancing data accuracy and latency can significantly improve engagement and trust in the platform.

Sports Betting Kiosk Market Trend

Rapid Deployment in Legalized Markets

As more regions legalize sports betting, operators are increasingly deploying kiosks in casinos, stadiums, entertainment hubs, and retail outlets. These kiosks provide fans with immediate, on-site betting opportunities, complementing mobile and online platforms. The trend emphasizes convenience, regulatory compliance, and the ability to capture impulse and event-day wagers, making kiosks an essential part of the betting ecosystem. Operators are strategically targeting high-traffic venues to maximize engagement, turning stadium visits, sports bars, and leisure centers into profitable betting environments, while providing fans with interactive, easy-to-use solutions.

Technological Advancements Enhancing User Experience

Modern kiosks are adopting advanced technologies, including interactive touchscreens, live odds updates, digital payments, and biometric authentication. These features improve the speed, accuracy, and security of transactions, attracting tech-savvy users. Operators are also integrating analytics and personalization tools to tailor betting options and promotions to individual preferences. Real-time updates during live matches and tournaments increase engagement and trust, while seamless payment systems reduce wait times. The focus on technology transforms kiosks from simple transaction points into immersive, interactive experiences that rival online betting platforms, encouraging repeated use.

Sports Betting Kiosk Market Opportunity

Integration with eSports and Fantasy Sports

The rising popularity of eSports and fantasy sports opens avenues for specialized kiosks catering to digital-native audiences. Operators can offer real-time betting options, in-game statistics, and tournament-specific wagers to attract younger, tech-savvy fans. Integrating live streaming, micro-betting, and predictive analytics transforms kiosks into immersive platforms that enhance fan engagement. This opportunity allows operators to diversify offerings beyond traditional sports, create continuous wagering opportunities throughout the year, and tap into a new, digitally active demographic, expanding market reach while keeping users engaged across multiple events and competitive formats.

Market Report Scope 

Sports Betting Kiosk Market News

• In July 2025, Internet Sports International (ISI) partnered with Canton Gaming LLC at The Greene Turtle in Baltimore, Maryland, to power its retail sports wagering using ISI’s award-winning sportsbook system.
• In July 2025, Kroger Co., the nation’s largest traditional supermarket operator, launched Kroger Play, a digital platform that lets gamblers access three sports betting operators from a single site.

Analyst Opinion (Expert Opinion)

• The Sports Betting Kiosk market is at an inflection point where regulatory evolution, consumer behavior, and technological innovation are reshaping how wagering infrastructure is deployed and monetized. In North America, kiosks have transitioned from niche installations to mainstream components of retail sportsbooks, with operators reporting that automated terminals process transactions roughly 40% faster than traditional counters and significantly reduce staffing pressures during peak sporting events. This operational efficiency is not anecdotal: casinos and racetracks now prioritize self‑service solutions because they demonstrably improve throughput and user satisfaction compared with legacy systems.
• Crucially, the market is not simply riding legalization waves but responding to sophisticated consumer expectations. Millennials and Gen Z bettors consistently prefer privacy, speed, and self‑directed wagering, making kiosks more than physical touchpoints—they are engagement platforms. Advanced kiosks now feature biometric authentication, multi‑language interfaces, and digital wallets, reflecting a clear industry shift toward secure, seamless experiences that mirror digital betting apps but within regulated, physical environments.
• However, the technology imperative goes beyond convenience. Operators increasingly integrate kiosks with mobile ecosystems—QR code interfaces, wallet funding, and bet validation workflows—because omnichannel connectivity drives higher lifetime value customers. In competitive markets, kiosks serve as conduits for loyalty programs and personalized offers, blurring the lines between on‑premise wagering and broader digital engagement.
• Yet the market is not without friction. Deployment velocity often collides with fragmented regulatory and certification requirements, forcing vendors to engineer multiple hardware variants to satisfy disparate jurisdictional standards. This complexity inflates costs and delays rollouts, even as sports betting handles surge—U.S. sports wagering reached nearly USD 150 billion in total handle in 2024, underscoring the scale of demand physical kiosks must support.

Market Segmentation

• Ownership Insights (Revenue, USD Bn, 2020 - 2032)
• White labeled
• Branded
• Application Insights (Revenue, USD Bn, 2020 - 2032)
• eSports
• Indoor Games
• Outdoor Games
• End User Insights (Revenue, USD Bn, 2020 - 2032)
• Sports Clubs/Sports Stadiums
• Betting Shops & Gambling Clubs
• Casinos
• Hotels
• Restaurants
• Retail Shops
• Cruise Ships
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa
• GCC Countries
• South Africa
• Rest of Middle East & Africa
• Key Players Insights
• International Game Technology PLC
• KIOSK Information Systems
• Olea Kiosks, Inc.
• SG Gaming
• JCM Global
• Kambi Group PLC.
• ISI, LTD.
• NOVOMATIC Sports Betting Solutions
• Olea Kiosks, Inc.
• SBTech Malta Limited
• Captec Ltd.
• Scientific Games Corporation
• EasyPay System
• Leroy's Sportsbooks
• Juro Trading

Sources

Primary Research interviews

• Interviews with kiosk operators in casinos and sports venues
• Interviews with sports betting platform managers
• Discussions with regulatory authorities overseeing gambling
• Interviews with payment solution providers for kiosks

Databases

• World Bank Data on gambling and entertainment expenditures
• Statista (sports betting trends and statistics)
• Government licensing and gambling permit databases
• Trade association member directories

Magazines

• Sports Business Journal
• Gambling Insider
• Casino Journal
• European Gaming Magazine

Journals

• Journal of Gambling Studies
• International Gambling Studies
• Gaming Law Review
• Journal of Sports Economics

Newspapers

• The New York Times (Sports & Gambling sections)
• The Guardian (Sports Betting news)
• Wall Street Journal (Gaming & Betting news)
• Financial Times (Entertainment & Gambling coverage)

Associations

• American Gaming Association (AGA)
• European Gaming & Betting Association (EGBA)
• National Council on Problem Gambling
• International Association of Gaming Regulators

Public Domain sources

• Government reports on gaming revenue and regulations
• Press releases from major sportsbook operators
• Public filings from publicly listed gambling companies
• Industry trend reports from public authorities

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years