SPORTS BETTING KIOSK MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

Global sports betting kiosk market is estimated to be valued at USD 1.78 Bn in 2024 and is expected to reach USD 2.82 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.

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Due to legalization of sports betting across various countries and states, more number of betting outlets are being set up. This has boosted demand for sports betting kiosks from various clubs, pubs and bars to provide easy sports betting access to customers. Growing penetration of internet and adoption of new technologies by customers has boosted growth of digital sports betting through kiosks. Major kiosk manufacturers are also focusing on developments such as integration of advanced features and touch screens to provide enhanced user experience. This has encouraged various sports clubs and bars to install newer generation kiosks to attract more customers and improve customer satisfaction levels.

Market Driver: Mobile Wagering Sparks New Demand

The exponential growth of mobile wagering platforms in the recent years has opened up sports betting to a much wider audience and has boosted adoption of betting kiosks. As online and mobile sportsbooks have proliferated across various jurisdictions, more casual and younger sports fans now have an entry point into placing wagers virtually anytime and anywhere through their smartphones. This new generation of digital-native gamblers expect fast, seamless experiences in all their interactions. Major sporting events draws many new and returning bettors into retail sportsbooks or betting venues. Being able toast their favorites or track live odds boards in person provides an additional layer of engagement and excitement during marquee matchups. While some may wager from their seats, others appreciate the face-to-face service of betting counter clerks or kiosks to quickly cash tickets or place last-minute bets between periods or timeouts. Kiosks satisfy this desire for an on-location betting experience without long lines that could cause a bettor to miss their wager window. Their around-the-clock availability also makes impulse betting more accessible whether it is a weekday game or big tournament finale on a weekend. As digital options raise overall interest in sports gambling, kiosks play a key role in retaining these players under one roof where operators can further promote product offerings.

Market Concentration and Competitive Landscape

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Sports betting appeals as much to the sports fan in all of us as it does to the gambler. For many people, placing wagers on game outcomes or individual performances adds another layer of engagement and excitement to watching major sporting events both at home and in stadiums and arenas. While odds comparison apps or mobile betting provide one avenue to deepen involvement, kiosks positioned strategically around venues enable real-time interaction right where the action is unfolding live. Being able to quickly check live lines, review game stats, or cash-out of an evolving bet between periods or quarters keeps spectators emotionally invested until the final buzzer sounds.

For professional teams, leagues and event organizers, incorporating betting prominently through kiosks has become an effective means of enhancing the overall fan experience and driving higher entertainment value. Patrons can feel part of the betting community alongside the energy of the crowd surging with every twist and turn on the court or field. Such heightened engagement helps justify premium ticket.

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One of the main challenges faced by the sports betting kiosk market is regulatory restrictions across different jurisdictions. As gambling laws vary greatly around the world, expansion into new regions requires extensive research and compliance. Many consumers still prefer human interaction when gambling and may be reluctant to adopt fully-automated kiosk solutions. Building consumer trust in the security and reliability of betting technologies can also hamper the market growth.

Market Opportunity: Integration of advanced technologies like AI and IoT

Rising smartphone and mobile internet usage indicates consumers are open to new digital wagering options beyond traditional brick-and-mortar establishments. As regulations gradually adjust, demographics like millennials that are digital natives present a major opportunity. Furthermore, strategic placement of self-service kiosks allows operators to increase coverage and capture the large population of mobile bettors seeking quick, convenient wagering experiences.

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In terms of ownership, white labeled segment is estimated to contribute the highest share owing 69.1% in 2024 of the market owing to their ability to leverage established brands. White labeled kiosks allow betting operators to enter new markets quickly without having to spend huge amount on developing their own brand from scratch. This provides flexibility to owners as white labeled kiosks can be rebranded later, if required. Furthermore, white labeling allows betting companies to benefit from existing brand recognition and preferences of consumers without incurring major branding costs. Kiosk owners are also able to switch between multiple well-known brands as per the popularity and consumers' brand loyalty shifts. The standardized hardware and software interfaces of white labeled kiosks further help betting companies seamlessly integrate their operational systems. This streamlines processes and allows for scalability. White labeling offers a low-risk and cost-effective way for betting operators to maximize coverage in the market and capitalize on versatile branding options.

Insights, By Application - Popularity of eSports betting

In terms of application, eSports segment is estimated to contribute the highest share 46.1% in 2024 of the market due to rising popularity of competitive video gaming. Youth today are more engaged with virtual gaming and the associated competitive leagues and this has boosted demand for betting on eSports tournaments and events. Kiosks provide a convenient way for eSports fans to place bets using cash at premises with gaming amenities. Moreover, eSports betting allows gamblers to bet on outcomes these are well-informed about owing to their immersed interest in virtual games and players. Kiosks displaying schedules of live-streamed eSports matches and statistics attract enthusiasts who want an engaging in-person experience while betting. Overall, the cultural phenomenon of eSports has bolstered its credibility as a betting category to be leveraged via kiosks.

Insights, By End User - Footfall at sports grounds

In terms of end user, sports clubs/sports stadiums segment is estimated to contribute the highest share owing 38.1% in 2024 of the market due to their ability to gain from event footfalls. Kiosks placed strategically at sports grounds enable impulse and engaging betting experiences for fans. During matches, live betting options presented via visual displays on kiosks enhance the experience of spectators. It capitalizes on the excitement of wins and frustration of losses to drive higher stakes. Vendors are able to monetize dying moments of games through kiosks. Between live sports sessions, kiosks promote betting on other leagues and tournaments scheduled across clubs. This keeps users invested at the premises for longer. Overall, kiosks allow sports infrastructure to strengthen gamification and monetization of lively crowd moments.

Regional Insights

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North America has clearly established itself as the dominant region in the global sports betting kiosk market owing 39.1% in 2024. The U.S. in particular has witnessed tremendous growth as more states have legalized sports betting in recent years. With sports betting now legal in over half the country, established casino operators and sportsbooks have invested heavily in deploying sports betting kiosks across commercial and tribal casinos, racetracks, and Off-Track Betting (OTB) parlors. Major manufacturers like International Game Technology (IGT) and Scientific Games have witnessed huge demand from customers in North America looking to offer an integrated sports betting experience to their patrons. The region accounts for the largest individual country market share globally due to this build out that is still ongoing across many states as the legal and regulatory landscape continues to evolve rapidly.

Asia Pacific has emerged as the fastest growing regional market for sports betting kiosks. While certain countries like China have restrictions in place, other nations have embraced sports gambling as a legitimate entertainment option. The Philippines has become a hotbed for sports betting activity in recent years as both land-based and online operators look to capitalize. Expat workers and tourists visiting places like Manila fuel demand that is increasingly being met through self-serve kiosks both in specialized betting shops and integrated within larger entertainment venues. Meanwhile, India's growing middle class has boosted the appeal of accessible legal gambling options. With rising disposable incomes and the popularity of both domestic and international sporting events, Asia Pacific represents an expansive growth opportunity for sports betting kiosk manufacturers and distributors.

The growth witnessed in Asia Pacific is also aided by imports of sports betting technology from established foreign firms. Asian manufacturers in particular play a role in exporting their kiosk solutions to newer regulated markets seeking to scale up their operations through reliable self-serve products. As the region's sports betting industries continue to evolve, these technology transfers and imports will enable faster expansion of the necessary infrastructure to meet consumer demand from both local populations as well as travelers engaging with the gaming options available. Asia Pacific region shows every sign of eventually rivaling North America's position as the largest sports betting kiosk marketplace globally in the coming years.

Market Report Scope

Key Developments

• In September 2023, the Kentucky Governor kicked off in-person sports betting at Churchill Downs by placing the first bet. He wagered US$ 20 on a parlay for the "over" on wins for the University of Kentucky and University of Louisville football teams and the "under" on Duke University's football team. Once fully operational, sports betting is projected to boost the state's revenue by about US$ 23 million annually. This extra income will be used to oversee sports betting and contribute to the Kentucky permanent pension fund. The state has set an excise tax on sports betting: 9.75% on revenues at licensed facilities and 14.25% on online or smartphone bets. Additionally, 2.5% will go to the Problem Gambling Assistance Fund.
• In July 2023, International Game Technology PLC announced that its IGT PlaySports technology is now being used for retail sports betting at Palace Casino Resort in Mississippi. Guests at Palace Casino Resort can now visit the Sports and Race Book to place various pre-game and in-play bets using the venue's walk-up betting windows or the self-service kiosks powered by IGT PlaySports. Palace Casino Resort is benefiting from the services and expertise of IGT PlaySports' trading advisory team.
• In January 2023, Kansas Crossing Casino in Pittsburg began offering sports betting through three new kiosks in partnership with Caesars Sportsbook. These kiosks enable guests to place bets on both pre-game and live sports events. Sports betting was legalized in Kansas-owned casinos last year, with four casinos, including Kansas Crossing Casino & Hotel, contracting with the state to offer sports wagering through independent platforms.
• In October 2022, Great Canadian Entertainment announced that guests can now place in-person sports bets at ten Ontario destinations. Four of these locations, including Great Blue Heron Casino & Hotel, Elements Casino Brantford, Shorelines Casino Belleville, and Pickering Casino Resort, have introduced reliable sportsbook lounges called Great Canadian Sportsbooks. These lounges offer game-day food and beverage options, live game screenings, and kiosks for placing bets. Team members are available during peak times to assist with inquiries and take bets from customers.

*Definition: Sports Betting Kiosk Market consists of self-service kiosks placed in sportsbooks, casinos, race tracks and other gaming venues that allow customers to place bets on sporting events without needing to wait in line or speak to a teller. Sports betting kiosks streamline the wagering process through an intuitive touchscreen interface that guides users through placing different types of bets such as straight bets, parlays, teasers and if/then bets. These offer bettors convenience.

Market Segmentation

• Ownership Insights (Revenue, USD BN, 2019 - 2031)
  • White labeled
  • Branded
•  Application Insights (Revenue, USD BN, 2019 - 2031)
  • eSports
  • Indoor Games
  • Outdoor Games
•  End User Insights (Revenue, USD BN, 2019 - 2031)
  • Sports Clubs/Sports Stadiums
  • Betting Shops & Gambling Clubs
  • Casinos
  • Hotels
  • Restaurants
  • Retail Shops
  • Cruise Ships
• Regional Insights (Revenue, USD BN, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
• Key Players
  • International Game Technology PLC
  • KIOSK Information Systems
  • Olea Kiosks, Inc.
  • SG Gaming
  • JCM Global
  • Kambi Group PLC.
  • ISI, LTD.
  • NOVOMATIC Sports Betting Solutions
  • Olea Kiosks, Inc.
  • SBTech Malta Limited
  • Captec Ltd.
  • Scientific Games Corporation
  • EasyPay System
  • Leroy's Sportsbooks
  • Juro Trading