all report title image

THROAT LOZENGES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Throat Lozenges Market, By Product Type (Hard candy lozenges, Soft lozenges, Compressed lozenges), By Indication (Sore throat, Cough and Cold, Throat diseases), By Type (OTC and Prescription), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

  • Published In : May 2025
  • Code : CMI6975
  • Pages :140
  • Formats :
      Excel and PDF
  • Industry : Pharmaceutical

 Throat Lozenges Market Size and Forecast – 2025-2032

Global throat lozenges market is estimated to be valued at USD 4.87 Bn in 2025 and is expected to reach USD 7.32 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.0% from 2025 to 2032.

Throat Lozenges Market Key Factors

To learn more about this report, Request sample copy

Key Takeaways

  • By Indication, Sore Throat Division is leading by holding 38.9% of shares in the global market in 2025. This significant market share is inspired by viral and high spread of bacterial infections, causing sore throat symptoms, especially during seasonal change. Sore throat is usually the most common symptom that motivates patients to seek solution without medicine or medical advice from outpatient clinics and emergency rooms.
  • By Product Type, Hard Candy Lozenges sub-segment estimated to hold 45.3% in the global throat Lozenges market by 2025. This dominance is attributed to their long resolution time, which allows for long-term. This dominance to be attributed to their long resolution time, which allows long -lasting. Their solid structure also increases durability and product stability.
  • Based on Distribution Channel, Hospital Pharmacies Sub-segment is estimated to maintain a leading stake of 33.6% in 2025. This is due to an increase in prescriptions during the hospital trip, especially for patients experiencing acute throat infections. The reliability of hospital discomfort products and immediate availability of medicine continues in this channel.
  • By Regional Insights, North America remains the dominant region in the global throat lozenges market, estimated to hold 35.4% of the market share in 2025. The leadership state is fuel of advanced health care infrastructure, high awareness of therapist without disk, continuous seasonal flu score and the availability of strong products in retail and pharmacy chains in the United States and Canada.

Market overview:

Increasing prevalence of respiratory tract infections, increase in consumers' preference for medicines over-the-counter (OTC) and awareness of neck health are the most important forces running the global nonsense Lozenges market. Lodges are designed to relieve sore throat, cough cold and sore throat remedies, making them important for seasonal flu, colds and allergic reactions. This demand is strong fuel from the growing trend of self -medication in both the urban population, busy lifestyle and development and development economies.

Market growth is strongly supported by the introduction of pharmaceutical formulation, sugar-free and herbal variants and progress in the expansion of retail and e-commerce distribution channels. In addition, after increasing vocal stress due to increasing air pollution levels and long -term mask use, the squeeze has contributed to greater demand for neck products. Consumers are in accordance with health coach market awareness and nature preference for natural product, many manufacturers include plant -based materials such as honey, ginger and eucalyptus in the sour.

For instance, in 2024, the leading health service Range Benkizer launched an advanced version of strepsils Lozenges, which contained antibacterial and anti -inflammatory properties, especially aimed at bacterial and viral throat infections. This product reflects a change to the multicolour, clinically supported Lozenges designed to fulfil the expectations of developing the launch.

Current Events and its Impact on the Throat Lozenges Market

Current Event

Description and its impact

Rise in Respiratory Infections Post-Pandemic

  • Description: Following the COVID-19 pandemic, there has been a notable resurgence in respiratory infections, including common colds, influenza, and new viral strains. The easing of mask mandates and increased social interaction have contributed to higher transmission rates globally.
  • Impact: This trend has significantly boosted the demand for throat lozenges as a first-line over-the-counter remedy for sore throats and coughs. Consumers are increasingly stocking up on lozenges for symptomatic relief, leading to a surge in sales across retail and pharmacy outlets.
  • Description: Seasonal shifts, such as prolonged winters and fluctuating air quality, have also led to a higher incidence of throat irritation and respiratory symptoms. Urban populations, particularly in polluted metropolitan regions, are more affected.
  • Impact: The growing awareness of throat care and preventive health practices has led to an increase in lozenge consumption, encouraging manufacturers to diversify their product offerings with herbal, sugar-free, and immunity-boosting variants.

Increased Consumer Shift Toward Natural and Herbal Products

  • Description: Consumers are showing a growing preference for natural and herbal healthcare solutions due to rising health consciousness and concerns about synthetic additives. This trend is particularly pronounced in developed regions like North America and Europe.
  • Impact: This shift has encouraged companies to innovate and launch lozenges infused with ingredients such as honey, ginger, menthol, and eucalyptus. Brands offering plant-based or Ayurveda alternatives are witnessing higher adoption, especially among health-conscious and allergic populations.
  • Description: Social media and wellness influencers are playing a key role in promoting natural throat care remedies, contributing to the popularity of herbal lozenges in both online and offline channels.
  • Impact: This increased visibility and consumer trust in natural solutions is pushing pharmaceutical companies to include clean-label and sustainable packaging in their throat lozenge product lines, enhancing market competitiveness.

Expansion of E-commerce and Digital Pharmacies

  • Description: The digital transformation of the healthcare sector has accelerated, with more consumers turning to online platforms for purchasing OTC medications. The convenience of home delivery and access to a wider product variety has made online pharmacies a preferred channel.
  • Impact: Online sales of throat lozenges have seen exponential growth, especially during cold and flu seasons. This has prompted major brands to invest in digital marketing strategies, direct-to-consumer platforms, and subscription-based health product models.
  • Description: The growth of e-commerce in developing regions, coupled with increasing smartphone and internet penetration, is making throat lozenges more accessible to rural and semi-urban populations.
  • Impact: The wider distribution reach is enabling deeper market penetration and driving overall market growth, with e-pharmacy platforms offering promotional bundles, seasonal discounts, and product reviews that influence consumer buying behaviour.

Uncover macros and micros vetted on 75+ parameters: Get instant access to report

Throat Lozenges Market Trends

  • Increasing Incidence of Cough and Cold during winter

In the winter season, the incidence of cough, cold, sore throat and flu in global areas increases significantly. When the temperature falls, people spend more time indoors, leading to an ideal state of transferring air virus. Children and the elderly are especially exposed to these seasonal diseases. The neck, which offers immediate relief from neck irritation and cough, has emerged as a practical and effective remedy. Products such as these medically, candy contain sedatives such as menthol and eucalyptus oil, which help to reduce discomfort without remarkable side effects.

A wide range of taste and yogas that fits different age groups has further improved the consumer appeal. In addition, aggressive marketing campaigns and public consciousness initiatives from major manufacturers have increased product visibility and informed consumers of medical benefits. Store pharmacy, along with the widespread availability of losing through pharmacies, supermarkets and online platforms, the growing trend of self -medication, leads to demand in the global ecosystem of the health care system.

For instance, in February 2024, Dabur India Ltd. introduced Dabur Honitus Herbal Lozenges in a new ginger-honey flavor aimed at the elderly and children prone to seasonal infections. Distributed through retail pharmacies and online platforms like Flipkart Health+, the launch saw positive consumer uptake due to its Ayurvedic positioning and sugar-free composition.

  • Rising Product Launches by Leading Industry Players

Increasing focus on organic development strategies, especially the launch of a new product, is expected to contribute significantly to the extension of the market in the coming years. Large players actively offer Abhinav Prasad to strengthen the product portfolio and complete consumer preferences.

For example, in May 2022, Proctor and Gamble started a basil-torrent version of their Wicks cuff drops. This new addition increases the lodge line-up of pocket-shaped brand, which provides effective relief from neck pain during catering for herb and traditional ingredients.

For instance, in March 2024, Himalaya Wellness Company launched a public awareness campaign in South India titled “Soothe Your Sore Throat Naturally.” The initiative, supported by doctors and influencers, promoted the use of Himalaya Koflet Lozenges during peak flu season. This effort boosted regional brand visibility and resulted in a 12% increase in online orders.

Throat Lozenges Market Challenge:

Potential Side Effects of Medicated Lozenges

An important challenge to limit the development of the throat lozenges market is the risk of side effects associated with certain medical yoga’s. Many suction tones contain active ingredients such as menthol, eucalyptus oil or benzoches, designed to provide temporary relief from sore throat symptoms. However, in some individuals, these compounds can cause mild or moderate side effects. For example, Menthol, usually used as a disinfectant and current stunning, can cause throat irritation when there is excessive use.

According to a 2021 report from the American Academy of Family Physicians, the extended use of the Benzochene Lozenges is associated with rare cases of osophageal damage. Similarly, while eucalyptus oil is effective in relieving cough and nasal density, excessive intake can cause nausea for nausea or digestive level. These concerns highlight the need for careful use and clear labelling to ensure consumer safety.

Throat Lozenges Market Opportunity:

Innovation in Flavours and Ingredients as a Growth Opportunity

The introduction of new flavours and ingredients provides a promising opportunity for expansion in the global throat Lozenge’s market. Today's consumers are looking for more diversity and uniqueness in the taste profile, and moving beyond traditional alternatives such as Mint, which have become commonplace. Developing lozenges with specific and exotic flavours can help brands that are in a competitive market. Manufacturers can draw inspiration from regional recipes and traditional treatment in different cultures.

For example, the inclusion of materials such as basil, turmeric and ginger can be used in Indian herbal medicine, appealing to health -conscious buyers and ethnic consumer segments. Such innovation not only improves product appeal, but also supports entry into wide market and customer loyalty.

Segmental Analysis

Throat Lozenges Market By Product Type

To learn more about this report, Request sample copy

Throat Lozenges Market Insights, By Product Type - Strong Consumer Preference Fuels Demand for Hard Candy Lozenges

The product type segment is classified in hard candy pastries, soft suction tones and compressed suction tables. Of these, Hard Candy Lozenges is attributed to 45.3% of the market share in 2025, which is primarily operated by a strong consumer preference. These lozenges are valued for their long -lasting effects and attractive taste. Their solid form enables gradual dissolve in the mouth, ensuring continuous medical release and long -term sore throat to ensure soothing compared to the rapidly deteriorated softened lozenges. In addition, many large brands have introduced hard candy variants characterized by natural ingredients and Chinese-free yogas, which echoes well with health-conscious users. The availability of sharp, fruity taste also makes them a more beautiful alternative for traditional oral agents such as syrup or tablet.

Throat Lozenges Market Insights, By Indication- Physician Endorsements Boost Sore Throat Segment

The signal section is divided into sore throat, cough and cold and neck disorders. The sore throat is expected to dominate with a market share of 38.9% in sub -section 2025, as it is the most reported symptom of medical consultation. Throat lozenges is often determined by health professionals for patients experiencing sore throats for walk-in patients, due to their convenience, rapid action and low risk of side effects. Easy use - let patients take them without disturbing daily activities - make them a favourite option for syrup and pills. In addition, the doctor's recommendations play an important role in the design of the behaviour to buy a consumer, especially an increase in sales of lozenges designed for sore throat relief.

Throat Lozenges Market Insights, By Distribution Channel: Retail Pharmacies Lead through Consumer-Centric Access

The distribution channel segment includes hospital pharmacies, pharmacies in retail and pharmacies. Hospital pharmacy is estimated to occupy 33.6% of the market share in 2025, inspired by the growing trend of self -medication. However, there are still important channels for retail to shop in the throat, as consumers often want solutions without counter for small symptoms such as sore throat and cough. Expanded operating hours with extensive accessibility, practical location and retail pharmacies make them a favorite alternative for fast, non-appropriate relief. This accession supports high sales versions, especially immediate, among consumers in search of self -care treatment.

Regional Insights

Throat Lozenges Market Regional Insights

To learn more about this report, Request sample copy

North America Throat Lozenges Market Analysis and Trends

North America is expected to remain the leading region in the global throat lozenges market, holding an estimated 35.4% share by 2025. Several prominent throat lozenge brands are headquartered in the U.S., supported by well-established distribution networks that extend into Canada. The region also supplements domestic production with imports from European countries to meet growing demand. Factors such as rising air pollution, hectic work environments, and increased health concerns have contributed to the higher prevalence of throat infections, driving the consumption of over-the-counter remedies like lozenges.

Additionally, leading companies continue to innovate by launching improved formulations and a wider variety of flavours to align with shifting consumer tastes. The combination of targeted marketing efforts and a large, health-conscious urban population reinforces North America's position as a key market for throat lozenge manufacturers.

Asia Pacific Throat Lozenges Market Analysis and Trends

Asia Pacific has quickly become one of the most dynamic and rapidly growing regions in the throat lozenges market. China leads the region, driven by its massive population and robust economic growth. Increasing disposable incomes and growing awareness around throat infection treatments are fuelling demand across both urban and rural areas. India and Indonesia also contribute significantly to regional growth due to their youthful populations, expanding healthcare infrastructure, and rising accessibility to cost-effective pharmaceuticals. Global throat lozenge brands are increasingly investing in local manufacturing operations to tap into the region’s potential and cater to price-sensitive consumers. The effects of urbanization, shifting health priorities, and growing demand for affordable wellness products continue to propel market expansion throughout Asia Pacific.

Throat Lozenges Market Dominating Countries:

 United States Throat Lozenges Market Analysis and Trends

The United States holds a leading position in the global throat lozenges market, backed by its well-established pharmaceutical sector and high consumer awareness regarding self-medication. Rising pollution levels, hectic work lifestyles, and frequent seasonal changes contribute to a high incidence of throat-related infections. Over-the-counter remedies like throat lozenges are widely preferred for their convenience and quick relief. The presence of several key players and ongoing product innovations, including sugar-free and herbal formulations, further reinforce the U.S. as a dominant market. Additionally, strong marketing campaigns and a vast retail pharmacy network ensure easy availability across the country.

China Throat Lozenges Market Analysis and Trends

China stands out as a major force in the Asia Pacific throat lozenges market, driven by its massive population and fast-paced urbanization. Increasing disposable incomes and greater awareness of health and hygiene have elevated the demand for throat soothing products. The country’s rapid industrial growth and high pollution levels also contribute to the prevalence of throat irritation, making lozenges a popular remedy. Domestic and international brands are expanding their production capabilities and product lines to cater to China’s diverse and growing consumer base. Government support for healthcare expansion further bolsters market growth.

India Throat Lozenges Market Analysis and Trends

India plays a vital role in the Asia Pacific throat lozenges market, propelled by a young demographic, rising middle class, and expanding healthcare access. The country sees high demand for lozenges, especially during the monsoon and winter seasons, when cases of cold and sore throat rise sharply. Traditional Indian ingredients such as tulsi, turmeric, and ginger are gaining traction in throat lozenge formulations, appealing to both local consumers and the global Ayurvedic product trend. India’s "Make in India" initiative has encouraged local manufacturing, and international companies are also establishing a presence to tap into this cost-sensitive yet large market.

Canada Throat Lozenges Market Analysis and Trends

Canada contributes significantly to the North American throat lozenges market, supported by its aging population and well-developed healthcare system. Seasonal flu and cold outbreaks, particularly during long winters, increase demand for over-the-counter relief options like lozenges. Consumers in Canada prefer natural and herbal options, driving innovation in formulation among local and imported brands. The country’s strong regulatory framework ensures high product quality, while partnerships with U.S. manufacturers enhance distribution and availability across urban and rural areas.

Indonesia Throat Lozenges Market Analysis and Trends

Indonesia is emerging as a high-potential market for throat lozenges in Southeast Asia, driven by rapid urbanization, increasing health awareness, and a young, growing population. Seasonal climate changes and rising air pollution levels contribute to a steady demand for throat relief products. The country’s improving access to retail pharmacies and rising disposable income make lozenges a practical solution for minor throat ailments. Local and global players are investing in distribution networks and product customization to suit Indonesian consumer preferences, including halal certification and traditional herbal flavouring.

Pipeline Analysis and its Impact on the Throat Lozenges Market

  • Emerging Product Developments

Many major players in the Throat Lozenges market are actively working to expand their product pipes, with a strong focus on innovation in materials, taste and health benefits. Companies discover more natural and herb components, such as turmeric, ginger and honey in response to increasing consumers' demand for plant -based and organic products. In addition, there is increasing interest in lozenges that meet specific requirements, such as Chinese-free, immunebuzzing or anti-inflammatory yoga. The development of lozenges that not only reassures the neck, but which also supports overall, is likely to increase the market for the market and drive development.

  • Technological progress in the construction

Progress in materialization techniques, such as slow liberation or continuous rivalry, attracts attention to the market. These new yoga provides long -term relief for symptoms of irritation and coughing in the throat, and separates them from traditional loembling that is dissolved quickly. The introduction of suction tones with increased distribution mechanisms can address the desire for consumers for long -term relief, which in turn can promote their popularity.

  • Health-Oriented Innovations

As consumers become more health -conscious, the demand for their throats increases with further benefits. In response, companies invest in the development of products that are fixed with vitamins (such as vitamin C or zinc), probiotics or other immune-enhancing materials. This pipeline with innovative, multifunctional throat lozenges is expected to coordinate well with today's trends in health and welfare, which further continues the market extension.

  • Effect of government approval

Regulatory approval and certificates play an important role in the development and launch of new products in the Lozenges market. Strict rules on the protection and effect of lozenges, especially people with medical materials affect the speed that new products can enter the market. Companies that succeed in achieving this approval can expect to achieve competitive management, as they are able to offer consumers to offer reliable and regulated products. In addition, raising awareness of rules related to stability and environmental impact is to encourage companies to use environmentally friendly packaging and production practices.

  • R&D -investment of major players

Leading market players such as Proctor & Gamble, Ricola and Honeywell invest heavily in R&D to increase efficiency, taste and access to their products. These investments are important for maintaining competitive benefits, especially in a market where the consumer's preferences are developing rapidly. Research in new medical components, alternative sweetness and durable production practices are expected to continue to operate innovation.

  • Impact on Market Growth

The continuous pipeline for new products, driven by consumers' requirements for better, more efficient throat lozenges, is expected to have a positive impact on the development of the global market. In the form of new taste, functional materials and innovative yogas, the market will see an increase in consumer interest, especially among individuals who are conscious of health. In addition, the new product will target specific demographic segments, such as children, elderly or individuals with specific health problems, appeal in the throat of the throat in different fields. This ongoing innovation is not only expected to increase the market share, but is also high consumer loyalty as brand consumers coordinate their offers with health and welfare.

The Hals patent landscape is characterized by considerable activity in the throat lozenges market as companies and innovators protect their unique yogas, ingredients and production processes. Patents in this room focus on new distribution systems designed to mainly improve medical components, innovative taste profile -combinations and efficiency and consumer experience in the throat. Many patents are also targeted to sugar -free, natural or organic neck growth to interact with the increasing consumer demand for healthy, more natural products.

Throat Lozenges Market Patent Landscape

  1. Component combination and yoga

A large part of the patent in the throat lozenges market is centred around unique component combinations that increase the effect of lozenges for the treatment of sore throat, cough and cold. It includes innovation in natural ingredients such as honey, ginger, turmeric or herbal extracts. Companies also archive patents on specific medical combinations, such as menthol eucalyptus oil, to produce comfortable effects with double action.

  1. Chinese free and low calorie yoga

With consumers' preference that improves consumer preference for healthy alternatives, many hugs are innovative around Chinese-free or little calorie yogas. Patents related to these products focus on using alternative sweetness such as stevia or zilitol, ensuring that lozenges remains effective without contribution to sugar intake. These innovations appeal to health -conscious consumers and are often marketed as suitable for people with diabetes or weight management solutions.

  1. Taste innovation

Taste Patenthal is another important aspect of the lodging industry, as consumer preferences are transferred to different, more comfortable alternatives. The patent of this category includes taste such as tropical fruits, herbal mixtures and exotic spices. This growing flavor helps brands to separate their products and complete the top markets.

  1. Distribution and liberation mechanisms

Another important area of ​​necklace activity includes the new Distribution System in the Lozenges market that improves the life and efficiency of lozenges.  

Reimbursement Scenario

  1. Lack of Reimbursement for Throat Lozenges in Public Health Programs

Throat lozenges are usually sold as OTC products, which means they can be purchased without a prescription. As a result, they are generally not eligible for reimbursement of public health programs, including Medicare and Medicade in other countries or medicines in national health systems. This lack of reimbursement can lead to purely tastes for lozenges consumers in their throat.

However, some exceptions may exist in specific areas where sore throats with active medical ingredients are classified as "medically necessary" for symptoms. In some cases, patients with chronic conditions such as severe throat infections may receive some coverage for these products under specific insurance schemes, but it is relatively rare.

  1. Self -care and influence of consumer preferences

Increasing trend with self -medication and self -care, especially for common diseases such as sore throat, cough and cold, reduces the doctor's prescription addiction of the doctor's prescription. Consumers prefer to use the neck Lozenges as the first row, especially in areas where they are easily accessible in store shops such as pharmacies, grocery stores and online platforms.

Because throat lozenges is seen as a practical and low risk solution for minor diseases, many consumers are ready to pay out-of-packs for them. As a result, the lack of reimbursement is less than a barrier to buying too many individuals, especially in areas with high disposable income and strong consumer health awareness.

  1. Effect of health insurance schemes

While throat lozenges are not usually covered under insurance schemes, some private insurance may offer cover for specific medical products, including those that provide relief to chronic necklaces or underlying health problems. For example, the neck losing with medically recognized ingredients can be refunded under a policy covering alternative or supplementary treatments. In cases of persons with ongoing neck problems (such as neck cancer or chronic throat infection), health professionals may recommend any medicated suction that can be covered by health insurance.

Prescribers’ Preference in the Throat Lozenges Market

In the throat lozenges market, prescribers such as doctors, general practitioners, and other healthcare professionals play a vital role in influencing consumer choices and shaping the market dynamics. While throat lozenges are primarily over-the-counter (OTC) products, prescribers’ preferences can still impact their usage, especially in patients with recurring or more severe throat issues. Below is an analysis of prescribers’ preferences and how they shape the throat lozenges market.

  1. Preference for Medically-Validated Lozenge Formulations

Healthcare professionals tend to recommend throat lozenges that have scientifically proven efficacy, particularly those that contain clinically tested active ingredients. For example, lozenges with ingredients like menthol, eucalyptus oil, benzocaine, and honey are often preferred due to their proven benefits in soothing sore throats and relieving cough symptoms. Medicated lozenges that target specific throat conditions are more likely to be prescribed in cases where a patient presents with a sore throat due to viral or bacterial infections.

Prescribers may favour products with a clear therapeutic effect, especially for patients suffering from more severe or chronic throat discomfort. In these cases, lozenges containing numbing agents like benzocaine or soothing properties of honey might be recommended over regular, non-medicated candy-like lozenges.

  1. Focus on Safety and Minimal Side Effects

Safety is a top priority for prescribers when recommending throat lozenges. Lozenge formulations with natural or organic ingredients are becoming increasingly popular as they are perceived to be safer, particularly for children, elderly patients, or individuals with sensitivities to synthetic ingredients. Products with no added sugars, alcohol, or artificial preservatives are also preferred by healthcare professionals, as these align with the growing trend toward health-conscious consumption.

Prescribers may recommend throat lozenges that have minimal side effects, such as irritation or allergic reactions, which are common concerns with lozenges containing strong active ingredients like menthol or benzocaine. Therefore, lozenges with natural ingredients like honey, ginger, or turmeric, which have soothing and anti-inflammatory properties, are often seen as a safer alternative.

  1. Consumer Education and Recommendation

In many cases, prescribers act as key influencers in educating patients about the proper use of throat lozenges. Given that throat lozenges are OTC products, doctors often take the opportunity to recommend specific lozenge brands during consultations, especially when a patient presents with throat discomfort. Prescribers prefer to recommend products that are well-known and trusted, as they are more likely to ensure positive results.

Healthcare professionals also advise patients on the proper usage of throat lozenges, stressing the importance of not overusing them. For instance, prescribers might advise against excessive use of mentholated lozenges, which can cause throat irritation if taken in excess. In such cases, they may recommend other options that contain soothing natural ingredients.

  1. Preference for Flavoured Options

Prescribers recognize that patient compliance is critical for effective treatment. Therefore, they often prefer recommending throat lozenges that are available in a variety of flavours, making it easier for patients to adhere to the treatment. Flavoured options such as mint, honey, lemon, and ginger are popular as they can provide relief while also appealing to patients’ preferences, especially for children and elderly individuals who may be more selective about the taste of medicine.

Lozenges that combine a pleasant taste with therapeutic properties are more likely to be recommended, as they offer both effectiveness and palatability.

  1. Influence of Patient Demographics

Prescribers’ preferences can vary based on patient demographics. For example, paediatricians may prefer recommending lozenges with mild, natural ingredients for young children, as these are safer and less likely to cause irritation or other adverse effects. Elderly patients, who often suffer from dry mouth or throat irritation due to age-related factors, might benefit from lozenges that contain moisturizing or lubricating ingredients.

In contrast, for adults with more severe throat issues, prescribers may recommend lozenges with stronger medicinal properties, such as those containing benzocaine or menthol, to address pain and discomfort more effectively.

  1. Influence of Regulatory Approvals

Prescribers also prefer throat lozenges that have been approved by regulatory bodies, such as the U.S. Food and Drug Administration (FDA) or the European Medicines Agency (EMA), especially if they are marketed as medicinal products. Regulatory approval adds a layer of credibility to the product, which reassures prescribers about the safety and efficacy of the lozenges. For instance, lozenges that have been clinically tested and certified to provide effective relief for sore throat or cough symptoms are more likely to be recommended.

Market Report Scope

Throat Lozenges Market Report Coverage

Report Coverage Details
Base Year: 2024 Market Size in 2025: USD 4.87 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 6.0% 2032 Value Projection: USD 7.32 Bn
Geographies covered:
  • North America: U.S., Canada
  • Latin America: Brazil, Argentina, Mexico, Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, Rest of Asia Pacific
  • Middle East: GCC, Israel, Rest of Middle East
  • Africa: South Africa, North Africa, Central Africa
Segments covered:
  • By Product Type: Hard candy lozenges, Soft lozenges, Compressed lozenges
  • By Indication: Sore throat, Cough and Cold, Throat diseases
  • By Type: OTC and Prescription
  • By Distribution Channel: Hospital Pharmacies, Retail Pharmacies, Online Pharmacies 
Companies covered:

Novartis AG, Cipla, Procter & Gamble, GSK plc, Sanofi, Lozen Pharma, Bliss GVS Pharma Ltd., Honibe, Ricola, Prestige Consumer Healthcare Inc., Traditional Medicinals, Inc, MondelÄ“z International, Inova Pharmaceuticals, Johnson & Johnson Services, Inc., Reckitt Benckiser Group PLC

Growth Drivers:
  • Growing Prevalence of Cough and Cold
  • Increasing Product Launches by Key Market Players
Restraints & Challenges:
  • Availability of Alternative Treatment Options
  • Side Effects Associated with Medication Lozenges

Uncover macros and micros vetted on 75+ parameters: Get instant access to report

Analyst Viewpoint on the Throat Lozenges Market:

  • The Global Throt Lozengs market is mainly motivated by increasing consumer demand for rapid relief from sore throat, cough and cold symptoms, especially in cold months. The market has the widespread popularity of over-the-counter (OTC) remedies and increases the preference for self-medication among consumers, especially in areas such as North America and Europe. A wide range of health consumers and a wide range of taste, and the availability of natural component -based lozeng is also increasing the market.
  • Head producers are focused on product innovation, introducing new taste, Chinese free options and yogas that include natural elements such as honey, ginger and herbal extracts. This product diversification helps to capture a comprehensive consumer base, especially in markets such as Asia Pacific, where there is a growing preference for losing made of traditional and organic ingredients. The trend towards wellness and self -care has also accelerated the demand for throat, many consumers have selected for products with further benefits such as immune support or soothing properties.
  • Challenges such as challenges, such as challenges, can prevent market development, including irritation or allergic reactions. Consumers and priscrebers become more awake about the ingredients used in lozenges, especially with increasing use of menthol, benzochene and eucalyptus oil. As a result, companies increase the need to develop lozenges that provide effective relief without compromising safety.
  • In addition, the neck is encountered with medical benefits from alternative products such as syrup, spray and lozenges in the Lozengs market. These alternatives provide several alternatives to consumers when it comes to treating sore throat symptoms. In addition, value in emerging markets can affect the demand for premium lodge products, which can limit the entrance to the market in areas where the opportunity is an important concern.
  • North America, inspired by the presence of a large consumer base and larger brands, squeezes a significant portion of the Lozeng market. The market in the region is supported by aggressive marketing, extensive availability of pharmacy and high consumer awareness about the benefits of the neck Lozeng. Meanwhile, Asia is expected to see the fastest growth due to increasing disposable income, lifestyle change and increasing availability of the neck of the neck in retail and online platforms. Large markets such as China and India, with their large population and increasing awareness of the health care system, will contribute significantly to this development.

Throat Lozenges Market: Key Development

  • In March 2025, the Fizer announced the procurement of a leading larynx in the European market to expand the portfolio and strengthen its position in the OTC Healthcare segment. This means that strategic procurement can enter the new markets and diversify their product offerings, with their existing distribution channels developed for rapid sales of the neck in growth and emerging markets.
  • In January 2025, Honeywell launched an advanced AI operated neck packaging system, which uses machine learning to adapt to production and reduce packaging waste. The new packaging system, which facilitates a smart sensor to track warehouses and organize the offer automatically, is part of Honeywell's initiative to reduce the environmental impact by improving the efficiency of the supply chain. This innovation is expected to increase the market situation of the company, especially among environmentally conscious consumers.
  • In October 2024, the Benchiser extended its strepsil series expanded by introducing a new version, which combines Menthol and Eucalyptus with further soothing properties from Aloe Vera. This product was developed according to the consumer response, which indicates a desire for lozenges that not only provide relief, but also provides long -term soothing effects. The company aims to capture a large part of the growing neck Lozengs by focusing on product innovation.
  • In June 2024, Ricola, a leading global producer of herbal throat pastries, launched a new line of Chinese-free lozenges focusing on stability. The product is made with all natural ingredients taken from the Swiss herb garden, and the packaging is completely recycled. This step is in line with increasing consumer interest in environmentally friendly products and reflects the growing trend of using natural ingredients in the throat to meet the demand for pure label.
  • In May 2024, Proctor and Gambal introduced a new taste of the neck of the throat under the Wicks marked, with a mixture of turmeric and honey. This launch is part of the company's strategy, which offers several health benefits such as anti -inflammatory properties, while further health benefits for natural and organic ingredients. The new product has been marketed as an immune -enhancing cabin, which is a catering for health -conscious consumers, and seeks relief from sore throat symptoms.

Market Segmentation-

  • By Product Type:
    • Hard candy lozenges
    • Soft lozenges
    • Compressed lozenges
  • By Indication:
    • Sore throat
    • Cough and Cold
    • Throat diseases
  • By Type:
    • OTC
    • Prescription
  • By Distribution Channel:
    • Hospital Pharmacies
    • Retail Pharmacies
    • Online Pharmacies
  • By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East
    • Africa
  • Key Players Insights
    • Novartis AG
    • Cipla
    • Procter & Gamble
    • GSK plc
    • Sanofi
    • Lozen Pharma
    • Bliss GVS Pharma Ltd.
    • Honibe
    • Ricola
    • Prestige Consumer Healthcare Inc.
    • Traditional Medicinals, Inc
    • Mondelēz International
    • Inova Pharmaceuticals
    • Johnson & Johnson Services, Inc.
    • Reckitt Benckiser Group PLC

Sources

The Stakeholders Consulted:

  • Manufacturers and suppliers of throat lozenges and related products
  • Medical professionals, including general practitioners and pharmacists
  • Industry experts in consumer health and over-the-counter medications
  • Health and wellness organizations
  • Regulatory bodies overseeing food and drug safety
  • Distribution partners in retail pharmacies and online platforms
  • End-users across various age groups and demographics, particularly in cold and flu season

Databases Opened:

  • U.S. Food and Drug Administration (FDA) – Food and Drug Safety Reports
  • World Health Organization (WHO) – Health Statistics and Consumer Health Data
  • Centers for Disease Control and Prevention (CDC) – Respiratory Health and Cough/Cold

Magazines & Trade Publications:

  • Drug Development & Delivery Magazine
  • Pharmaceutical Technology Magazine
  • Pharmacy Times
  • Health Products & Supplies News
  • Consumer Health Digest

Scientific and Industry Journals:

  • International Journal of Pharmaceutics
  • Journal of Consumer Health on the Internet
  • Drug Development Research
  • International Journal of Drug Delivery

Newspapers & Media Outlets:

  • The New York Times – Health & Wellness Section
  • Reuters Health – OTC Medications and Consumer Health Trends
  • Bloomberg – Consumer Goods & Pharmaceutical News
  • Healthline – Cold and Flu Remedies

Associations and Regulatory Bodies:

  • U.S. Food and Drug Administration (FDA)
  • European Medicines Agency (EMA)
  • World Health Organization (WHO) – Consumer Health Guidelines
  • Consumer Healthcare Products Association (CHPA)
  • American Pharmacists Association (APhA)

Public Domain Sources:

  • U.S. National Library of Medicine – Medline Plus
  • European Commission – Pharmaceutical and OTC Product Regulations
  • National Institutes of Health (NIH) – Public Health Information and Consumer Health
  • World Bank – Healthcare Access and Wellness Reports

Proprietary Research Elements:

  • CMI Data Analytics Tool
  • Proprietary CMI Repository of Market Data (covering past 8 years)
  • CMI Expert Interviews and Transcripts (focused on throat lozenges market and consumer trends)

Share

Share

About Author

Vipul Patil is a dynamic management consultant with 6 years of dedicated experience in the pharmaceutical industry. Known for his analytical acumen and strategic insight, Vipul has successfully partnered with pharmaceutical companies to enhance operational efficiency, cross broader expansion, and navigate the complexities of distribution in markets with high revenue potential.

Missing comfort of reading report in your local language? Find your preferred language :

Frequently Asked Questions

The Throat Lozenges Market is estimated to be valued at USD 4.87 Bn in 2025, and is expected to reach USD 7.32 Bn by 2032.

The CAGR of the Throat Lozenges Market is projected to be 6.0% from 2025 to 2032.

Growing prevalence of cough and cold and increasing product launches by key market players are the major factors driving the growth of global throat lozenges market.

Availability of alternative treatment options and side effects associated with medication lozenges are the major factors hampering the growth of global throat lozenges market.

In terms of product type, hard candy lozenges segment is estimated to dominate the market in 2025.

Novartis AG, Cipla, Procter & Gamble, GSK plc, Sanofi, Lozen Pharma, Bliss GVS Pharma Ltd., Honibe, Ricola, Prestige Consumer Healthcare Inc., Traditional Medicinals, Inc, Mondelez International, Inova Pharmaceuticals, Johnson & Johnson Services, Inc., Reckitt Benckiser Group PLC are the major players.

North America is expected to lead the global throat lozenges market.
Logo

Credibility and Certifications

DUNS Registered

860519526

ESOMAR
Credibility and Certification

9001:2015

Credibility and Certification

27001:2022

Clutch
Credibility and Certification

Select a License Type

Logo

Credibility and Certifications

DUNS Registered

860519526

ESOMAR
Credibility and Certification

9001:2015

Credibility and Certification

27001:2022

Clutch
Credibility and Certification
EXISTING CLIENTELE

Joining thousands of companies around the world committed to making the Excellent Business Solutions.

View All Our Clients
trusted clients logo

US Reciprocal Tax Impact Analysis On Throat Lozenges Market

Stay updated on tariff changes with expert insights and timely information

© 2025 Coherent Market Insights Pvt Ltd. All Rights Reserved.