U.S. BODYGUARD SERVICE & SECURITY CONSULTING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

U.S. Bodyguard Service & Security Consulting Market Size and Forecast – 2025-2032

The U.S. Bodyguard Service & Security Consulting Market is estimated to be valued at USD 2.57 Bn in 2025 and is expected to reach USD 3.52 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2025 to 2032.

Key Takeaways of the U.S. Bodyguard Service & Security Consulting Market

• The armed segment leads the market holding an estimated share of 68.6% in 2025.
• The one-off segment leads the market holding an estimated share of 64.7% in 2025.

Market Overview

The market is seeing the integration of advanced technology, such as AI-powered surveillance, biometric authentication, and real-time threat analytics, which is improving the effectiveness of security services. Also, there is a growing preference for customized, proactive security strategies over traditional reactive approaches. This shift is fueled by rising concerns over cybersecurity and physical security risks, pushing firms to adopt holistic service models that combine bodyguard services with expert consulting to mitigate evolving threats comprehensively.

Current Events and Its Impact

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Segmental Insights

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U.S. Bodyguard Service & Security Consulting Market Insights, by Type – Armed Segment Leads Owing to Heightened Security Concerns and Demand for Specialized Protection

The armed segment, holding an estimated share of 68.6% in 2025, dominates the U.S. bodyguard service & security consulting market. Growing incidences of violent crimes, kidnappings, and targeted attacks have escalated the need for bodyguards trained and equipped to offer armed protection. Unlike unarmed services, armed bodyguards provide a stronger deterrent against potential threats due to their ability to respond immediately and effectively to dangerous situations with firearms, which reassures clients who require the highest level of safety.

Moreover, the rise in corporate espionage and physical threats facing business leaders further boosts the demand for armed protection. Organizations dealing with sensitive information or large financial transactions often resort to armed bodyguards to mitigate risks during travel, public appearances, or in hostile environments. This segment’s growth is underpinned by rigorous training protocols, advanced tactical skills, and use of technology like communication devices and surveillance support that armed bodyguards employ to offer comprehensive protection. The perception of safety combined with a proactive approach in threat neutralization makes armed services the preferred choice among clientele with critical security needs.

Additionally, the evolving geopolitical and social climate, including increased civil unrest and sporadic violent confrontations, have led individuals and businesses to seek armed protection as a preemptive safety measure. The segment’s clientele includes celebrities, politicians, and foreign diplomats, who often face unpredictable security risks, necessitating a responsive armed presence rather than passive unarmed protection. Furthermore, insurance providers and legal frameworks in the U.S. support the professional armed security workforce, encouraging growth through certification and clear operational guidelines, which fosters trust and credibility in this segment.

U.S. Bodyguard Service & Security Consulting Market Insights, by Revenue Stream – One-off Segment Leads Driven by Demand for Immediate, Event-specific Security Needs

The one-off segment is expected to hold the highest market share of 64.7% in 2025 in the U.S. bodyguard service & security consulting market. This segment thrives on customized, event-driven security engagements such as corporate events, high-profile social gatherings, and temporary assignment demands including crisis response or personal protection during a specific high-risk period. One-off arrangements allow clients to access professional bodyguard services without the commitment of ongoing subscription contracts, making it a flexible and cost-effective option for many.

Immediate security concerns often arise suddenly due to threats, public exposure, or one-time high-stake appearances, and the one-off segment is well-positioned to respond quickly. This agility to deploy protection personnel on short notice is crucial for clients whose security needs are temporary or unpredictable. Furthermore, the growing preference for on-demand security solutions by celebrities, politicians, and executives attending public events or traveling to unfamiliar or high-threat areas fuels the reliance on one-time contracts.

The segment also benefits from increasing awareness about personal safety combined with the desire to avoid continuous security expenses when unnecessary. Many clients prefer to engage bodyguard services for specific instances—such as a product launch, court appearances, or special ceremonies—rather than investing in long-term subscription fees.

Impact of AI on the U.S. Bodyguard Service & Security Consulting Market

Artificial Intelligence (AI) is reshaping the U.S. bodyguard & security consulting industry by enhancing threat detection, predictive risk analysis, and real-time decision-making. Companies are increasingly integrating AI-driven surveillance systems, facial recognition, and behavior analytics into their security protocols to provide smarter, more proactive protection. For instance, AI-powered software now monitors CCTV feeds to detect suspicious movements or unauthorized access attempts—significantly reducing human error and response time. In executive protection scenarios, AI tools assess travel routes, event locations, and social media activity to flag potential threats in advance, enabling security teams to plan countermeasures more effectively.

Allied Universal partnered with Evolv Technology to deploy AI-based weapons detection systems across high-traffic venues, including sports arenas and corporate campuses. These systems use AI and sensors to automatically detect concealed weapons without invasive pat-downs or metal detectors, improving both efficiency and user experience.

Market Players, Key Development, and Competitive Intelligence

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Top Strategies Followed by U.S. Bodyguard Service & Security Consulting Market Players

• Leading companies invest heavily in research and development (R&D) to innovate high-performance security products and tailored service solutions.
  • Allied Universal invested significantly in AI and mobile platforms, launching its Heliaus risk management platform, which uses predictive analytics and machine learning to optimize patrol scheduling, incident reporting, and threat anticipation.

• Mid-level players adopt a more balanced approach by focusing on delivering cost-effective solutions that strike an optimal balance between quality and affordability.
  • Covenant Security Services partnered with multiple school districts to provide budget-friendly armed security personnel for campuses, using bundled service contracts and minimal tech infrastructure.

• Small-scale players carve out their niches by concentrating on specialized features or innovative product innovations tailored to specific customer segments.
  • AS Solution built a reputation as a premium executive protection provider for Silicon Valley tech billionaires. The firm offers discrete, concierge-style services including international risk assessments, armored vehicle logistics, and personal travel coordination.

Key Developments

• In June 2025, SOC, a provider of mission support and integrated security solutions, announced its selection as one of seven companies awarded a position on the U.S. Army's USD 10.3 billion contract for guard and protective security services.
• In June 2025, Allied Universal, one of the world’s top providers of security and facility management services, announced the successful completion of five strategic acquisitions undertaken during the first half of 2025. The combined annual revenue of the acquired companies is approximately USD 490 million, reinforcing Allied Universal’s leadership in key service sectors and geographic regions.
• In February 2025, a new app called Protector was launched in New York City and Los Angeles in the U.S., offering on-demand armed security guards and drivers starting at USD 200 per hour
• In July 2022, Securitas acquired STANLEY Security and Healthcare, accelerating its transformation journey toward technology-based solutions and its ambition to position itself as an outstanding global security and safety partner

Market Report Scope

U.S. Bodyguard Service & Security Consulting Market Report Coverage

Market Dynamics

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U.S. Bodyguard Service & Security Consulting Market Driver - Rising Threats to Personal Safety

With increasing concerns over personal security stemming from escalating crime rates, high-profile incidents, and growing public awareness of safety risks, the demand for bodyguard services and security consulting in the U.S. has surged significantly. Individuals, especially public figures, executives, and high-net-worth persons, are prioritizing personal protection to mitigate threats such as stalking, kidnapping, and violence. Additionally, the rise of cyber-enabled threats that can translate into physical harm is further amplifying the need for comprehensive security solutions.

The pervasive media coverage of violent attacks and social unrest has also heightened anxiety around personal and familial safety, prompting more individuals and corporations to invest in professional protection services. Following the fatal shooting of UnitedHealth executive Mr. Andrew Witty’s colleague in late 2024, companies like Meta, Broadcom, and Walmart disclosed significantly higher budgets for executive security in their 2025 SEC filings. This trend is not limited to traditional bodyguard roles but extends to advanced, technology-integrated security consulting, which helps clients anticipate and navigate complex threat scenarios.

U.S. Bodyguard Service & Security Consulting Market Opportunity – On-Demand Personal Protection Apps for the U.S. Bodyguard Service & Security Consulting Market

The rapid advancement of mobile technology and increasing consumer demand for personalized safety solutions present a significant opportunity for the U.S. bodyguard service & security consulting market through the development and deployment of on-demand personal protection apps. These applications enable users to instantly access professional security assistance, ranging from virtual monitoring to immediate dispatch of trained bodyguards, without the need for long-term contracts or prior scheduling. This technology-driven approach caters especially to high-net-worth individuals, celebrities, business executives, and travelers who require flexible, scalable protection tailored to their specific needs and circumstances.

In February 2025, a U.S.-based startup launched "Protector," an Uber-style app for hiring personal bodyguards on demand. The app enables users to book vetted, armed or unarmed guards in real-time, starting at USD 100 per hour, and already had 33,000 pre-registrations before launch. Additionally, the integration of features such as real-time GPS tracking, emergency alert systems, AI-powered threat detection, and direct communication channels with security personnel enhances user confidence and service responsiveness. The on-demand model also lowers the entry barrier for clients who may have previously found conventional bodyguard services cost-prohibitive or inaccessible due to logistical constraints.

Analyst Opinion (Expert Opinion)

• The post-2024 security landscape has elevated personal protection from a luxury to a necessity for senior executives. Following high-profile threats and incidents—including the UnitedHealth shooting—companies across sectors are prioritizing executive protection budgets, with some exceeding USD 1 million annually. This has led to greater demand for 24/7 residential security, travel escort services, and threat intelligence consulting, particularly among Fortune 500 firms and tech giants. Security firms are responding by embedding intelligence-led risk assessments and AI-driven route planning as standard offerings.
• Amid rising concerns over school shootings and campus violence, educational districts are turning to private security providers for armed guard deployment and surveillance consulting. Districts like Commack (NY) are entering multi-million dollar contracts with private firms to secure K–12 schools—an end-user segment that was previously peripheral in this market. This trend is pushing mid-tier and regional security players to tailor solutions with visible deterrence, community engagement training, and affordability in mind.
• On-demand security apps like Protector are expanding personal security access beyond elite clientele. With a surge in short-term and event-based bookings from gig workers, solo travelers, and residents in high-crime zones, there is growing demand for flexible, one-off protection models. These users prioritize responsiveness, ease of booking, and transparent pricing over traditional contracts. As this segment grows, firms that can integrate mobile tech, offer tiered services, and scale coverage on short notice are best positioned to dominate this emerging consumer-driven frontier.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Armed
  • Unarmed
• Revenue Stream Insights (Revenue, USD Bn, 2020 - 2032)
  • One-off
  • Subscriptions
• Key Players Insights
  • Allied Universal
  • GardaWorld
  • Securitas AB
  • G4S
  • Triple Canopy
  • US Security Associates
  • Control Risks
  • International SOS
  • Blackwater
  • Bodyguard International Group
  • ICTS Europe
  • Andrews International
  • Stanley Security
  • Covenant Security Services
  • Axis Security

Sources

Primary Research Interviews

Stakeholders

• Executive Protection Specialists (e.g., Risk Consultants, Bodyguards, Team Leaders)
• Private Security Agencies and Firms (e.g., Operations Directors, Regional Managers)
• Public Sector Security Contractors (e.g., Government Procurement Officers)
• Corporate Security Heads (e.g., Fortune 500 CSOs, Risk Officers)
• App-Based Personal Security Startups (e.g., Founders, Product Managers of apps like Protector)
• Private Investigators and Surveillance Experts (specializing in high-net-worth and celebrity clients)

Databases

• U.S. Department of Homeland Security Reports
• U.S. Bureau of Labor Statistics (Occupational Employment Data for Security Services)
• American Security Industry Archive
• National Center for Protective Services Data
• North American Private Security Outlook Database

Magazines

• Security Management Magazine
• Executive Protection Review
• Government Security News (GSN)
• Private Officer International Weekly
• Corporate Risk Magazine

Journals

• Journal of Security and Strategic Studies
• International Journal of Protective Services
• Critical Infrastructure Protection Journal
• Journal of Risk & Intelligence Operations
• American Journal of Criminal Risk Assessment

Newspapers

• The Security Post
• The Washington Risk Monitor
• The Wall Street Sentinel (Security & Law Enforcement Section)
• Defense & Domestic Affairs Times
• North America Daily Intelligence

Associations

• American Society for Industrial Security (ASIS International)
• National Association of Executive Protection Agents (NAEPA)
• U.S. Private Security Alliance (USPSA)
• International Security Driver Association (ISDA)
• National Executive Security Council (NESC)

Public Domain Sources

• U.S. Census Bureau
• U.S. Department of Justice Reports
• United Nations Office on Drugs and Crime (UNODC)
• National Criminal Justice Reference Service (NCJRS)
• ResearchGate

Proprietary Elements

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years