Market Dynamics
Increasing number of mobile phone users is expected to drive growth the global enterprise A2P SMS market. According to Coherent Market Insights, there were around 4900 million mobile phone users across the globe in 2016, and the number is projected to reach 5500 million by 2021. The growing e-commerce industry, increasing demand for SMS services in the banking and finance industries, and increasing adoption of networking devices is also contributing significantly to the market growth. However, mobile instant messaging will hinder the market growth during forecast period, owing to growing mobile consumer trend towards third-party apps for services such as instant messaging and voice & video calling.
Market Taxonomy
This report segments the global enterprise A2P SMS market on the basis of traffic, tools, applications, vertical and region. On the basis of traffic, the market is segmented into national and multi-country. On the basis of Tools, the market is segmented into cloud API messaging platform and traditional and managed messaging services. On the basis of application, the market is segmented into pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) services and others (inquiry and search related services). On the basis of vertical, the market is segmented into financial institutions and banking, gaming, travel and transport, health and hospitality, retail, and others. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely, North America, Latin America, Eastern Europe, Western Europe, APEJ, Japan and Middle East and Africa. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.
Key features of the study:
- This report provides an in-depth analysis of the global enterprise A2P SMS market with market size (US$ Million) and CAGR (%) over the forecast period: 2019 – 2027, considering 2018 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by leading players
- It profiles leading players in the global enterprise A2P SMS market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
- Key companies covered as part of this study include Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB among others.
- Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to future product launches, technology upgrades, market expansion, and marketing tactics
- Various strategy matrices used in analyzing the global enterprise A2P SMS market would provide stakeholders vital inputs to make strategic decisions accordingly
Detailed Segmentation:
- Global enterprise A2P SMS Market, By Traffic:
- Global enterprise A2P SMS Market, By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- Global enterprise A2P SMS Market, By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- Global enterprise A2P SMS Market, By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Global enterprise A2P SMS Market, By Geography:
- North America
- By Country
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Latin America
- By Country
- Mexico
- Brazil
- Rest of Latin America
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Eastern Europe
- By Country
- Russia
- Poland
- Rest of Eastern Europe
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Western Europe
- By Country
- Germany
- France
- U.K.
- Spain
- Italy
- Nordic
- Benelux
- Rest of Western Europe
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Asia Pacific (excluding Japan)
- By Country
- China
- India
- ASEAN
- ANZ
- Rest of APEJ
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Japan
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Middle East and Africa
- By Country
- GCC
- North Africa
- South Africa
- Rest of Middle East and Africa
- By Segmentation
- By Traffic:
- By Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
- By Applications:
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer relationship management (CRM) services
- Two factor authentication (includes OTP)
- Others (includes product shipment SMS and others)
- Others (Inquiry and search related services)
- By Vertical:
- Financial institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
- Company Profiles
- Infobip Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- OpenMarket Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- AMD Telecom S.A.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Syniverse Holdings Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- FortyTwo Telecom AB
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Twilio Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Mblox Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Nexmo Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- CLX Communications AB
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
“*” marked represents similar segmentation in other categories in the respective section.
