Enterprise A2P SMS Market, by Application (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, And Interactive Services), By Organization Size (Small And Medium organization And Large Organisation), By End Users (Education, Utilities, Banking, Finance, Service And Insurance, Government, Healthcare, Advertising, Retail & E-Commerce, Transport), And By Geography - Global Trends and Forecast to 2025

Global Enterprise A2P SMS Market

The global enterprise A2P SMS market was valued at US$ 59.8 billion in 2016 and is projected to reach US$ 108.2 billion by 2025, exhibiting a CAGR of 6.1% over the forecast period (2017-2025). The growing e-commerce industry contributes to major growth of this market. High adoption of SMS technology by e-commerce companies for payment confirmation, password reset, signup details, delivery status, sale details, special offers, and product launches helps in safe online transitions and customer retention. According to Coherent Market Insights, the North America e-commerce market generated revenue of US$ 372 billion in 2016 and is projected to reach US$ 554 billion by 2022. Similarly, implementation of SMS technology in the banking and finance industry helps business to improve communication with customers. Banks provide SMS services to its customers for purposes such as transition alerts, payment reminders, updates regarding latest and altered banking rules and regulations, documentation details related to banking, real time alerts on ATM cash withdrawal, verification and access control processes, and account balance enquiries. Owing to the significance of SMS service in the banking industry, in turn boosts the enterprise A2P SMS market.

Increasing number of network devices also plays a major role in growth of the enterprise A2P SMS market. According to Coherent Market Insights, around 17.1 billion network devices were used globally in 2016, the number for which, is projected to reach 24.1 billion network devices by 2021. Increasing number of network devices, in turn, is expected to provide immense opportunities for growth of the market.         

The customer relationship management segment holds a dominant position in the enterprise A2P SMS market

On the basis of application, the enterprise A2P SMS market is diversified into pushed content services, promotional campaigns, interactive services, and customer relationship management services. The customer relationship management service segment held a dominant position in the market in 2016, owing to high focus on customer engagement and adoption of digitalization by various business organization.

Figure. Global enterprise A2P SMS Market, By Geography

enterprise a2p sms market

Source: Coherent Market Insights Analysis

North America holds a dominant position in the global enterprise A2P SMS market

According to Coherent Market Insights, on the basis of geography, the enterprise A2P SMS market is segmented into North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Asia Pacific enterprise A2P SMS market held dominant position in 2016 and is projected to retain its dominance throughout the forecast period. In 2016, this market in Asia Pacific generated revenue of US$ 28.2 billion with 44.2% market share.  Increasing number of mobile phone users drives significant growth of the enterprise A2P SMS market in Asia Pacific. According to cisco, around 2500 million mobile phone users were present in Asia Pacific, in 2016, this number is projected to reach 3000 million by 2021. Thus, the enterprise A2P SMS market in the region is expected to experience rapid growth. India, China, and Japan are some of the major countries driving growth for this market in Asia Pacific. In India, growing e-commerce industry significantly contributes to growth of this market. According to “India Brand Equity Foundation organization” in 2016, India e-commerce industry generated revenue of US$ 15 billion and is projected to reach US$ 64 billion by 2020. Moreover, Indian e-commerce industry is projected to exhibit a CAGR of 44.6% over the forecast year. Thus, expected to fuel growth of the market for enterprise A2P SMS, in India. 

The global enterprise A2P SMS market was valued at US$ 59.9 billion in 2016 and is projected to reach US$ 108.2 billion by 2025, exhibiting a CAGR of 6.1% over the forecast period (2017-2025).

Market Dynamics

Increasing number of mobile phone users poses as a major factor driving growth the enterprise  A2P SMS market, globally. According to Coherent Market Insights, around 4900 million mobile phone users were globally preset in 2016. This number is projected to reach 5500 million by 2021. Growing e-commerce industry, increasing demand for SMS services in the banking and finance industries, and increasing adoption of networking devices, also contribute to significant market growth.

Market Taxonomy

This report segments the global enterprise A2P SMS market on the basis of application, organization size, end users, and geography. On the basis of application, the market is segmented into pushed content services, customer relationship management services, Promotional Campaigns, and interactive services. On the basis of organization size, the market is segmented into small and medium and large enterprises. On the basis of end users, the market is segmented into education, utilities, Banking, Finance, service and insurance, government, healthcare, advertising, retail & e-commerce, and transport. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely, North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.

Key features of the study:

  • This report provides an in-depth analysis of the enterprise  A2P SMS market with market size (US$ Million) and CAGR (%) over the forecast period: 2017 – 2025, considering 2016 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global enterprise  A2P SMS market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
  • Key companies covered as part of this study include Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., CLX Communications AB, Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Cybercomm, and Infobip Ltd.
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics
  • Various strategy matrices used in analyzing the enterprise A2P SMS market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

  • Global enterprise A2P SMS Market, By Application:
    • Pushed Content Services
    • Customer Relationship Management Services
    • Promotional Campaigns
    • Interactive Services
  • Global enterprise A2P SMS Market, By Organisation Size:
    • Small and Medium Enterprises
    • Large Enterprises
  • Global enterprise A2P SMS Market, By End Users:
    • Education
    • Utilities
    • BFSI
    • Government
    • Healthcare
    • Advertising
    • Retail & E-commerce
    • Transport
    • Others
  • Global enterprise A2P SMS Market, By Geography:
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segmentation
        • By Application:
          • Pushed Content Services
          • Customer Relationship Management Services
          • Promotional Campaigns
          • Interactive Services
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Education
          • Utilities
          • BFSI
          • Government
          • Healthcare
          • Advertising
          • Retail & E-commerce
          • Transport
          • Others
    • Europe
      • By Country
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segmentation
        • By Application:
          • Pushed Content Services
          • Customer Relationship Management Services
          • Promotional Campaigns
          • Interactive Services
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Education
          • Utilities
          • BFSI
          • Government
          • Healthcare
          • Advertising
          • Retail & E-commerce
          • Transport
          • Others
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segmentation
        • By Application:
          • Pushed Content Services
          • Customer Relationship Management Services
          • Promotional Campaigns
          • Interactive Services
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Education
          • Utilities
          • BFSI
          • Government
          • Healthcare
          • Advertising
          • Retail & E-commerce
          • Transport
          • Others
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
      • By Segmentation
        • By Application:
          • Pushed Content Services
          • Customer Relationship Management Services
          • Promotional Campaigns
          • Interactive Services
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Education
          • Utilities
          • BFSI
          • Government
          • Healthcare
          • Advertising
          • Retail & E-commerce
          • Transport
          • Others
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segmentation
        • By Application:
          • Pushed Content Services
          • Customer Relationship Management Services
          • Promotional Campaigns
          • Interactive Services
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Education
          • Utilities
          • BFSI
          • Government
          • Healthcare
          • Advertising
          • Retail & E-commerce
          • Transport
          • Others
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segmentation
        • By Application:
          • Pushed Content Services
          • Customer Relationship Management Services
          • Promotional Campaigns
          • Interactive Services
        • By Organisation Size:
          • Small and Medium Enterprises
          • Large Enterprises
        • By End Users:
          • Education
          • Utilities
          • BFSI
          • Government
          • Healthcare
          • Advertising
          • Retail & E-commerce
          • Transport
          • Others
  • Company Profiles
      • Syniverse Technologies, LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • AMD Telecom S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Fortytwo Telecom AB.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • CLX Communications AB
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Ogangi Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Silverstreet BV
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Tanla Solutions Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Symsoft AB
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Cybercomm
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Infobip Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
  • Available Customization
      • Detailed Analysis of P2A SMS Market
      • Detailed Analysis of P2P SMS Market
      • Detailed Analysis of SMS Firewall Market
      • Additional Company Profile

“*” marked represents similar segmentation in other categories in the respective section.

Table of Content

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By End Users
      • Market Snippet By Application
      • Market Snippet By Organisation Size
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Enterprise A2P SMS Market, By Application, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Pushed Content Services
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Customer Relationship Management Services
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Promotional campaigns
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Interactive Services
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  5. Global Enterprise A2P SMS Market, By Organisation Size, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Small and Medium Enterprises
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  6. Global Enterprise A2P SMS Market, By End Users, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Education
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Utilities
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • BFSI
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Government
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Advertising
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Retail & E-commerce
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Transport
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  7. Global Enterprise A2P SMS Market, By Regions, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
    • North America
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • U.S.
        • Canada
    • Europe
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
    • Latin America
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
    • Africa
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • South Africa
        • Central Africa
        • North Africa
    • Middle East
      • Introduction
        • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Organisation Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By End Users, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
  8. Competitive Landscape
    • Company Profiles
      • Syniverse Technologies, LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • AMD Telecom S.A.
      • Fortytwo Telecom AB.
      • CLX Communications AB
      • Ogangi Corporation
      • Silverstreet BV
      • Tanla Solutions Ltd.
      • Symsoft AB
      • Cybercomm
      • Infobip Ltd
    • Analyst Views
  9. Section
    • Available Customizations
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on "Global Enterprise A2P SMS (CGM) Market - Global forecast to 2025”.

Research Methodology

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
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