Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Overview

SMS is a discreet and universal technique of reaching everyone with the help of basic feature phone without an additional access to data services. Application-to-person (A2P) SMS is a type an SMS service that is sent from an application, mainly a web application to mobile users. A2P SMS service is primarily used for alerts, marketing messages, notifications, and flight alerts. SMS can reach any global network and is centrally invoiced, therefore it is the one of the most preferred content delivery mediums. SMS can also be sent from mobile user to web applications, which in case, called person-to-application (P2A) messaging. A2P SMS services find applications in various industry verticals including ecommerce, banking and financial institutions, tourism, healthcare, entertainment, etc.

The global enterprise A2P SMS market is estimated to account for US$ 30,687.8 Mn in terms of value by the end of 2019

Market Dynamics- Drivers

  1. Increasing mobile subscriber base around the world is expected to drive the global enterprise A2P SMS market growth during the forecast period

SMS stands as a discreet technique for reaching people using basic mobile handsets without the use of an additional access to data services. Penetration of mobile phones in emerging economies such as Latin America, Asia Pacific, Africa, and the Middle East is expected to grow at rapid pace in the near future. According to Groupe Spciale Mobile Association (GSMA) Intelligence, the unique mobile subscriber base was 3.6 billion in 2014 and is expected to reach 4.6 billion by 2020. This, in turn, is expected to drive the market growth over the forecast period.

  1. Growing focus on enhancing consumer interaction is expected to propel the global enterprise A2P SMS market growth over the forecast period

A2P SMS service is widely preferred by numerous enterprises including healthcare, hospitality, travel and transport, retail shops, ecommerce, and financial institutions. These enterprises use A2P SMS service as a grid lock solution to native mobile apps, in order to improve customer interaction. Moreover, enterprises are using cloud APIs with embedded contextual communications for applications such as field service software and CRMs. For instance, Gett Inc., an Israel-based company, utilizes Nexmo’s cloud API, a messaging platform, to register its users and status updates on pending services across 60 cities around the world.

Asia Pacific region dominated the global enterprise A2P SMS market in 2018, accounting for 39.38% share in terms of value, followed by North America and Europe, respectively

Enterprise A2P SMS  | Coherent Market Insights

Source: Coherent Market Insights

Market Dynamics- Restraints

  1. Growing mobile messaging spam is the major factor expected to restrain growth of the global enterprise A2P SMS market during the forecast period

Scandalous actives such as spams, phishing, malware, and spoof via mobile messaging system is the major factor impacting the trust of subscribers. This, in turn, tarnishes the brand value, diminishes loyalty of consumers toward the brand, and increases operating cost. Moreover, such activities impact the value of app developers, operators, subscribers, advertisers, and device manufacturers. For instance, in 2012, Tetrus Telecom, a U.K.-based telecom company, was charged with US$ 534,000 by the Information Commissioner’s Office (ICO) for sending out millions of unlawful spam texts during 2010-2012.

  1. Emergence of SIM farms that are responsible for illegitimate activities is expected to hinder the global enterprise A2P SMS market during the forecast period

SMS farms have been associated with illicit activities such as non-compliant actions including virus distribution, as it can reduce the cost of an A2P SMS significantly. This is done by assembling several customer prepaid SIM cards. Due to this, most mobile networks prohibit sending bulk SMS from one card, since millions of people share the same network bandwidth, eventually violating network fair usage agreements leading to loss of revenue.

Market Opportunities

  1. Emergence cloud API messaging is expected to offer lucrative growth opportunities for market players

Cloud API messaging is a mobile notification service where third party application developers send notification data or information from a developer-run servers to applications. It is a sophisticated manner of sending messages for advertising and alerts, which in turn, is expected to offer lucrative growth opportunities for market players in the near future.

Enterprise A2P SMS  | Coherent Market Insights

Source: Coherent Market Insights

Segment Information:

Global enterprise A2P SMS market was valued US$ 28,974.7 Mn in 2018 and is forecast to reach a value of US$ 49,724.2 Mn by 2027 at a CAGR of 6.0% between 2019 and 2027. In global enterprise A2P SMS market, by traffic segment National sub-segment dominated the global enterprise A2P SMS market in 2018, accounting for 86.12% share in terms of value, followed by Multi-country sub-segments.

Enterprise A2P SMS  | Coherent Market Insights

Source: Coherent Market Insights

Market Trends

  1. Integration of numerous technologies via hybrid cloud-based messaging platforms is a major trend in the market

Messaging solution providers in this market offer multi-channel cloud-based mobile marketing platforms, in order to create push messaging and SMS campaigns. With this market players can send messages virtually to each mobile device using push notifications, email, SMS, IP messaging, outbound dialing and social media channels. These solutions offer increased scalability to marketers. Companies offering these solutions include Vibes, Fastsms (A Division Of NetSecrets Ltd), mGage, LLC and Mblox, Inc.

  1. Implementation of SMS Firewall

A2P SMS industry rapidly shifting from traditional low-cost routing channels to quality message routes, in order to reach target consumers and higher traffic margin. This, in turn, has increased implementation of SMS firewalls by mobile operators intended to block non-compliant and unauthorized traffic. Such systems are encouraging enterprises to use A2P SMS across various business divisions.

Regulations

North America

  • In December 2013, AT&T Inc., Sprint Corporation, and T-Mobile International AG entered into agreement with 45 states to discontinue premium SMS billion, in order to end unsolicited third-party charges on mobile bill. Verizon wireless also supported this discontinuation.
  • In July 2014, Parliament of Canada’s Anti-Spam Law (CASL) was enforced on bulk SMS providers for three-year translational period. This law implies to receive consent from recipients (before sending messages) for organizations that send any Commercial Electronic Message (CEM), including instant messages and text messages in Canada.

Value Chain Analysis

Enterprise A2P SMS  | Coherent Market Insights

SMS Aggregators

SMS aggregators (tier-1 aggregators) purchase SMS in large volumes from telecom operators (Mobile Network Operators (MNOs)) and utilise the latter’s network infrastructure to offer A2P SMS services to marketers, enterprises or bulk SMS service providers (tier-2 aggregators). SMS aggregators (tier-1 aggregators) have direct connection with global MNOs in order to leverage their high quality and reliable routes.

Marketers and Resellers

Marketers (also known as resellers in Asia Pacific) offer bulk messaging services globally. They offer messaging services to businesses of all sizes from multinational corporations to small and medium enterprises (SMEs) across all industry sectors. This enables every society or community group or business group to instantaneously reach everyone. A marketer, who deals with huge volume of SMS, also designs messaging platforms to deliver promotional messages.

Application Developer

Application developers design and develop their own software applications. Application developers partner with gateway providers offering gateway solution or short message service center (SMSC) with in-built APIs to integrate their software applications with messaging platforms. Recently, application developers have been partnering with or acquiring aggregators in order to develop their own messaging platforms having enterprise messaging capabilities.

Cloud API messaging platform provider

The era of cloud communication has ushered as numerous companies adopting API-based approach to cater to A2P SMS service requirement by enterprises. Such companies collaborate with MNOs or SMS aggregators (tier-1 aggregators) to provide cloud-based communication platform for enterprises.

Mobile Network Operators

MNOs can sell bulk SMS directly to marketers who worked for enterprises, but it is not economically viable for the marketers or the MNO either as the amount of A2P SMS traffic is too less. Aggregators play an intermediary role, which enables MNOs to deal with fewer customers and enterprises to purchase SMS at much lower cost.

Competitive Section

Key players operating in the global enterprise A2P SMS market are Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB.

Key Developments

  1. Key companies in the market are focused on product launches, in order to gain competitive edge in the market. For instance, in December 2017, Infobip Limited launched its omnichannel enterprise messaging technology with Tele2.
  2. Major companies in the market are focused on mergers and acquisitions, in order to enhance their market presence. For instance, February 2017, Twilio acquired Beepsend for A2P SMS routing technology.

Market Dynamics

Increasing number of mobile phone users is expected to drive growth the global enterprise A2P SMS market. According to Coherent Market Insights, there were around 4900 million mobile phone users across the globe in 2016, and the number is projected to reach 5500 million by 2021. The growing e-commerce industry, increasing demand for SMS services in the banking and finance industries, and increasing adoption of networking devices is also contributing significantly to the market growth. However, mobile instant messaging will hinder the market growth during forecast period, owing to growing mobile consumer trend towards third-party apps for services such as instant messaging and voice & video calling.

Market Taxonomy

This report segments the global enterprise A2P SMS market on the basis of traffic, tools, applications, vertical and region. On the basis of traffic, the market is segmented into national and multi-country. On the basis of Tools, the market is segmented into cloud API messaging platform and traditional and managed messaging services. On the basis of application, the market is segmented into pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) services and others (inquiry and search related services). On the basis of vertical, the market is segmented into financial institutions and banking, gaming, travel and transport, health and hospitality, retail, and others. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely, North America, Latin America, Eastern Europe, Western Europe, APEJ, Japan and Middle East and Africa. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.

Key features of the study:

  • This report provides an in-depth analysis of the global enterprise A2P SMS market with market size (US$ Million) and CAGR (%) over the forecast period: 2019 – 2027, considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by leading players
  • It profiles leading players in the global enterprise  A2P SMS market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
  • Key companies covered as part of this study include Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB among others.
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to future product launches, technology upgrades, market expansion, and marketing tactics
  • Various strategy matrices used in analyzing the global enterprise A2P SMS market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

  • Global enterprise A2P SMS Market, By Traffic:
    • National
    • Multi-country
  • Global enterprise A2P SMS Market, By Tools:
    • Cloud API Messaging Platform
    • Traditional and Managed Messaging Services
  • Global enterprise A2P SMS Market, By Applications:
    • Pushed Content Services
    • Interactive Services
    • Promotional Campaigns
    • Customer relationship management (CRM) services
      • Two factor authentication (includes OTP)
      • Others (includes product shipment SMS and others)
    • Others (Inquiry and search related services)
  • Global enterprise A2P SMS Market, By Vertical:
    • Financial institutions and Banking
    • Gaming
    • Travel and Transport
    • Health and Hospitality
    • Retail
    • Others
  • Global enterprise A2P SMS Market, By Geography:
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
    • Latin America
      • By Country
        • Mexico
        • Brazil
        • Rest of Latin America
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
    • Eastern Europe
      • By Country
        • Russia
        • Poland
        • Rest of Eastern Europe
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
    • Western Europe
      • By Country
        • Germany
        • France
        • U.K.
        • Spain
        • Italy
        • Nordic
        • Benelux
        • Rest of Western Europe
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
    • Asia Pacific (excluding Japan)
      • By Country
        • China
        • India
        • ASEAN
        • ANZ
        • Rest of APEJ
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
    • Japan
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
    • Middle East and Africa
      • By Country
        • GCC
        • North Africa
        • South Africa
        • Rest of Middle East and Africa
      • By Segmentation
        • By Traffic:
          • National
          • Multi-country
        • By Tools:
          • Cloud API Messaging Platform
          • Traditional and Managed Messaging Services
        • By Applications:
          • Pushed Content Services
          • Interactive Services
          • Promotional Campaigns
          • Customer relationship management (CRM) services
            • Two factor authentication (includes OTP)
            • Others (includes product shipment SMS and others)
          • Others (Inquiry and search related services)
        • By Vertical:
          • Financial institutions and Banking
          • Gaming
          • Travel and Transport
          • Health and Hospitality
          • Retail
          • Others
  • Company Profiles
      • Infobip Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • OpenMarket Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • AMD Telecom S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Syniverse Holdings Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • FortyTwo Telecom AB  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Twilio Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Mblox Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Nexmo Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • CLX Communications AB
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates

“*” marked represents similar segmentation in other categories in the respective section.

Table of Content

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Traffic
      • Market Snippet By Tools
      • Market Snippet By Applications
      • Market Snippet By Vertical
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Enterprise A2P SMS Market, By Traffic, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • National
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Multi-country
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  5. Global Enterprise A2P SMS Market, By Tools, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Cloud API Messaging Platform
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Traditional and Managed Messaging Services
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  6. Global Enterprise A2P SMS Market, By Application, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Pushed Content Services
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Interactive Services
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Promotional Campaigns
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Customer relationship management (CRM) services
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
      • Two factor authentication (includes OTP)
      • Others (includes product shipment SMS and others)
    • Others (Inquiry and search related services)
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  7. Global Enterprise A2P SMS Market, By Vertical, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Financial institutions and Banking
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Gaming
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Travel and Transport
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Health and Hospitality
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Retail
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  8. Global Enterprise A2P SMS Market, By Regions, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
      • By Country
        • U.S.
        • Canada
    • Latin America
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
      • By Country
        • Mexico
        • Brazil
        • Rest of Latin America
    • Eastern Europe
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
      • By Country
        • Russia
        • Poland
        • Rest of Eastern Europe
    • Western Europe
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
      • By Country
        • Germany
        • France
        • U.K.
        • Spain
        • Italy
        • Nordic
        • Benelux
        • Rest of Western Europe
    • Asia Pacific (excluding Japan)
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
      • By Country
        • China
        • India
        • ASEAN
        • ANZ
        • Rest of APEJ
    • Japan
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
    • Middle East and Africa
      • Introduction
        • Market size and Forecast, 2019 - 2027 (US$ Million)
      • By Segment
        • Market Size and Forecast, By Traffic, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Tools, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Applications, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
      • By Country
        • GCC
        • North Africa
        • South Africa
        • Rest of Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • Infobip Limited*
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • OpenMarket Inc.
      • AMD Telecom S.A.
      • Syniverse Holdings Inc.
      • FortyTwo Telecom AB
      • Twilio Inc.
      • Mblox Inc.
      • Nexmo Inc.
      • CLX Communications AB
    • Analyst Views
  10. Section
    • Available Customizations
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on “Global enterprise A2P SMS market - forecast to 2027”.

Frequently Asked Questions

The global enterprise A2P SMS market is estimated to exhibit a CAGR of 6.0% over the forecast period (2019-2027).
Major players operating in the global enterprise A2P SMS market include Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., and CLX Communications AB.
Rising mobile messaging spam is one of the major factors that is expected to hamper growth of the market over the forecast period.
Growing focus on enhancing consumer interactionis one of the major factors that is expected to propel growth of the market over the forecast period.
Among regions, Asia Pacific region dominated the global enterprise A2P SMS market in 2018, accounting for 39.38% share in terms of value, followed by North America and Europe, respectively.
Implementation of SMS Firewall is one of the major trends that has been observed in the market.
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