Hand Sanitizer Market
HAND SANITIZER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)
Hand Sanitizer Market, By Product Type (Gel/Liquid, Spray, Foam, and Sanitizing Wipes, By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmaceutical Stores, E-commerce, and Other Distribution Channels), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
- Published In: 12 Sep, 2025
- Code: CMI5235
- Pages: 131
- Formats: Excel and PDF
- Industry: Consumer Goods
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- Historical Range: 2020 - 2024
- Forecast Period: 2025 - 2032
The global hand sanitizer market has seen a surge in demand due to the ongoing COVID-19 pandemic. Hand sanitizers contain alcohol, mainly ethanol or isopropyl alcohol, and an emollient to moisturize the skin. They are effective against bacteria and viruses present on the hands and help prevent the spread of illnesses. With greater awareness about hygiene and government recommendations to use hand sanitizers regularly, the market has witnessed significant growth in sales over the past two years.
Market Dynamics
The hand sanitizer market is driven by rising health consciousness among consumers and growing concerns regarding hygiene. The COVID-19 outbreak has boosted the demand considerably as hand sanitizers are one of the recommended personal hygiene products for prevention. Mandatory use of sanitizers in public places like malls, restaurants, workplaces, etc. has further propelled the market growth. However, availability of substitute products like antibacterial soaps poses a threat to long-term growth prospects. Nevertheless, innovations in formulations with moisturizers or advanced technologies are expanding opportunities.
Key Features of the Study
- This report provides in-depth analysis of the global hand sanitizer market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global hand sanitizer market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc., Kutol, Edgewell Personal Care, L Brands Inc., Unilever PLC, 3M Company, and Colgate-Palmolive Company
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global hand sanitizer market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hand sanitizer market
Market Segmentation
- Product Type Insights (Revenue, USD Bn, 2025 - 2032)
- Gel/Liquid
- Spray
- Foam
- Sanitizing Wipes
- Distribution Channel Insights (Revenue, USD Bn, 2025 - 2032)
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmaceutical Stores
- E-commerce
- Other Distribution Channels
- Regional Insights (Revenue, USD Bn, 2025 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
- Key Players Insights
- Reckitt Benckiser Group plc
- Procter and Gamble
- The Himalaya Drug Company
- GOJO Industries, Inc.
- Henkel AG and Company
- Unilever
- Vi-Jon
- Chattem, Inc.
- Best Sanitizers, Inc.
- Kutol
- Edgewell Personal Care
- L Brands Inc.
- Unilever PLC
- 3M Company
- Colgate-Palmolive Company
Table of Contents
Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER’s Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions
Global Hand Sanitizer Market, By Product Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Gel/Liquid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Spray
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Foam
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Sanitizing Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Global Hand Sanitizer Market, By Distribution Channel, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hypermarkets/Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Pharmaceutical Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- E-commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
- Other Distribution Channels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Global Hand Sanitizer Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn))
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 – 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
- GCC Countries
- Israel
- Rest of Middle East & Africa
Competitive Landscape
- Market Share Analysis
- Company Profiles
- Reckitt Benckiser Group plc
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Procter and Gamble
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- The Himalaya Drug Company
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- GOJO Industries, Inc.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Henkel AG and Company
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Unilever
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Vi-Jon
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Chattem, Inc.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Best Sanitizers, Inc.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Kutol
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Edgewell Personal Care
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- L Brands Inc.
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Unilever PLC
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- 3M Company
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
- Colgate-Palmolive Company
- Company Overview
- Product Type Portfolio
- Recent Developments/Updates
Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
Section
- References
- Research Methodology
- About Us and Sales Contact
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