MATCHA MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2026-2033)

Matcha Market, By Grade (Culinary, Classic, and Ceremonial), By Application (Personal Care, Regular Tea, Matcha Beverages, Food, Matcha Ice-cream, Matcha Cake, Cha-Soba Sushi Roll), By Distribution Channel (Hypermarket, Supermarket, Online store, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In: 15 Jan, 2026
Code: CMI921
Pages: 135
Formats: Excel and PDF
Industry: Food Ingredients
- Historical Range : 2020 - 2024
- Estimated Year : 2025
- Forecast Period : 2026-2033

The global matcha market is projected to witness a CAGR of 7.9%, progressing from an estimated USD 5.40 Bn in 2026 to a projected value of USD 9.20 Bn by 2033. Matcha is a very fine powder made out of specially grown and processed green tea leaves. As one of the richest antioxidant sources with energizing properties, it has been gaining momentum globally in beverages, food items, and even personal care products.

Originating from the traditional Japanese tea culture, the use of matcha has gone beyond the traditional setting and has entered the market through cafes and supermarkets. Product development has not only included its use in traditional tea and lattes but also in the production of smoothies, desserts, and functional food. High-grade matcha, especially ceremonial matcha, has become widely demanded for both traditional and modern uses, in contrast to traditional matcha for everyday consumption.

Market development is propelled by the increasing consciousness about health, development in the functional drinks segment, and new product development based on the requirement from the consumer. At the same time, the market in the region, the chain in the market, and the regional trading policies affect the development in the major production markets.

Market Dynamics

The global matcha market is experiencing significant growth driven by increasing consumer focus on health, wellness, and functional lifestyles. Increasing awareness of health has oriented consumption toward beverages and foods that offer tangible wellness benefits besides meeting taste preferences. Matcha, being naturally rich in antioxidants, catechins, and L-theanine, has gained prominence as it supports metabolism, enhances energy levels, and helps in maintaining mental clarity and focus. This positions matcha as a preferred choice for health-conscious individuals in North America, Europe, and Asia Pacific.

The growing requirement for functional and plant-based drinks is also influencing the market dynamics for matcha. The use of matcha in smoothies, lattes, energy drinks, and other plant-based drinks has been facilitated by its functional properties, thus meeting the growing requirement for functional drinks that can both taste and nourish. Additionally, the use of matcha in cafes, ready-to-drink, and at-home consumption methods has also fueled its use in the market.

Product innovation is creating substantial market opportunities by extending matcha beyond traditional tea consumption. Companies are introducing ready-to-drink matcha beverages, functional blends infused with superfoods and adaptogens, and matcha-infused foods such as ice cream, baked goods, and desserts. Premium offerings targeting ceremonial use and gifting occasions further broaden the scope for growth.

Despite these growth drivers and opportunities, there are also some challenges faced by the matcha market. Premium matcha products are highly priced, which may prevent them from gaining wider acceptance, particularly in price-sensitive regions. Competition from other types of green tea, herbal beverages, and functional drinks can impact market share. Supply chain vulnerabilities, especially in Japanese and Chinese key production hubs, due to climate fluctuations, extreme weather events, and trade tensions, may also influence product availability, quality, and pricing.

Key Features of the Study

This report provides in-depth analysis of the matcha market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2026-2033), considering 2025 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the matcha market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include AOI Tea Company Ltd, DoMatcha, Encha, Midori Spring Ltd., Ippodo Tea Co., AIYA America, and Vivid Vitality Ltd.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The matcha market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the matcha Market

Market Segmentation

Grade Insights (Revenue, USD Bn, 2026 - 2033)
- Culinary
- Classic
- Ceremonial
Application Insights (Revenue, USD Bn, 2026 - 2033)
- Personal Care
- Regular Tea
- Matcha Beverages
- Food
- Matcha Ice-cream
- Matcha Cake
- Cha-Soba Sushi Roll
Distribution Channel Insights (Revenue, USD Bn, 2026 - 2033)
- Hypermarket
- Supermarket
- Online store
- Others
Regional Insights (Revenue, USD Bn, 2026 - 2033)
- North America
  - U.S.
  - Canada
- Latin America
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
- Europe
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
- Middle East
  - GCC Countries
  - Israel
  - Rest of Middle East
- Africa
  - South Africa
  - North Africa
  - Central Africa
Key Players Insights
- AOI Tea Company Ltd
- DoMatcha
- Encha
- Midori Spring Ltd.
- Ippodo Tea Co.
- AIYA America
- Vivid Vitality Ltd.

Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

Market Purview

Report Description

Market Definition and Scope

Executive Summary

Market Snippet, By Grade
Market Snippet, By Application
Market Snippet, By Distribution Channel
Market Snippet, By Region

Coherent Opportunity Map (COM)

Market Dynamics, Regulations, and Trends Analysis

Market Dynamics

Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

Global Matcha Market, By Grade, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Culinary

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Classic

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Ceremonial

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Global Matcha Market, By Product Type, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Personal Care

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Regular Tea

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Matcha Beverages

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Food

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Matcha Ice-cream

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Matcha Cake

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Cha-Soba Sushi Roll

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Global Matcha Market, By Distribution Channel, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Hypermarket

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Supermarket

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Online store

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Others

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Global Matcha Market, By Region, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, By Region, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2033

North America

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Grade, 2026- 2033, (USD Bn)
Market Size and Forecast, By Application, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

U.S.
Canada

Latin America

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Grade, 2026- 2033, (USD Bn)
Market Size and Forecast, By Application, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

Brazil
Argentina
Mexico
Rest of Latin America

Europe

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Grade, 2026- 2033, (USD Bn)
Market Size and Forecast, By Application, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe

Asia Pacific

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Grade, 2026- 2033, (USD Bn)
Market Size and Forecast, By Application, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific

Middle East

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Grade, 2026- 2033, (USD Bn)
Market Size and Forecast, By Application, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

GCC Countries
Israel
Rest of Middle East

Africa

Market Share Analysis, By Country/Region, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country/Region, 2021 - 2033
Market Size and Forecast, By Grade, 2026- 2033, (USD Bn)
Market Size and Forecast, By Application, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

South Africa
North Africa
Central Africa

Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles

AOI Tea Company Ltd

Company Overview
Product Type Portfolio
Recent Developments/Updates

DoMatcha

Company Overview
Product Type Portfolio
Recent Developments/Updates

Encha

Company Overview
Product Type Portfolio
Recent Developments/Updates

Midori Spring Ltd.

Company Overview
Product Type Portfolio
Recent Developments/Updates

Ippodo Tea Co.

Company Overview
Product Type Portfolio
Recent Developments/Updates

AIYA America

Company Overview
Product Type Portfolio
Recent Developments/Updates

Vivid Vitality Ltd.

Company Overview
Product Type Portfolio
Recent Developments/Updates

Analyst Recommendation

Wheel of Fortune
Analyst View
Coherent Opportunity Map

Section

References
Research Methodology
About Us and Sales Contact

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