Perfumes are products which are used to increase fragrance of the body and create a natural aroma. Perfumes are manufactured by mixing fragrance ingredients, fixatives, and solvents. The ingredients used for producing perfumes include natural resources such as flowers, fruits, grasses, spices, and leaves and synthetic chemicals like benzophenone, acetaldehyde, and benzyl salicylate.
The demand for perfumes is expected to increase during the forecast period on account of increasing purchasing power of consumers, improving economic condition of emerging economies and increasing preference for luxurious products are some of the key factors driving growth of the luxury perfumes market.
Market Dynamics
On the basis of product type, the global perfume market is segmented into Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. In 2019, the Eau de Parfum segment accounted for the highest market share, in terms of revenue, owing to easy availability of perfumes in different price ranges which is driving demand for perfumes.
The current digital age has prompted perfume manufacturers to invest more in marketing strategies to maintain pace with the ever-changing consumer behavior across the globe. In March 2020, Nest Fragrances, a American company which provide perfume and body care products, shifted all of its in-store spending to digital medium with a focus was on online advertising and working with buyers from retailers. The increasing popularity of digital marketing is expected to drive growth of the global perfume market over the forecast period.
Key features of the study:
- This report provides in-depth analysis of global perfume market and provides market volume (US$ Billion and Kilo Tons) and cumulative annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
- It profiles leading players in the global perfume market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study are Estee Lauder Companies Inc., LVMH, Coty Inc., L’Oreal International, Elizabeth Arden, Inc., Shiseido Co., Ltd., Puig, Perfumania Holdings Inc., Avon Products, Inc., and Hermes.
- Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
- The global perfume market report caters to various stakeholders in this industry including investors, suppliers, global perfume manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global perfume market.
Detailed Segmentation:
- Global Perfume Market, By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- Global Perfume Market, By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- Global Perfume Market, By Ingredient Type:
- Global Perfume Market, By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Global Perfume Market, By Region:
- North America
- U.S.
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Canada
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Latin America
- Brazil
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Argentina
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Mexico
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Rest of Latin America
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Europe
- U.K.
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Germany
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Italy
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- France
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Russia
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Rest of Europe
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Asia Pacific
- China
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- India
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Japan
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- ASEAN
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Rest of Asia Pacific
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Middle East & Africa
- Africa
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Middle East
- By Product Type:
- Eau de Parfum
- Eau de Toilette
- Eau de Cologne
- Eau Fraiche
- By Demographics:
- Men’s Perfume
- Women’s Perfume
- Unisex Perfume
- By Ingredient Type:
- By Distribution Channel:
- Online Retail
- Physical Retail
- Modern Trade Stores
- Departmental Stores
- Flagship Stores
- Drugstores
- Company Profiles
- Estee Lauder Companies Inc.*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- LVMH
- Coty Inc.
- L’Oreal
- Elizabeth Arden, Inc.
- Shiseido Co., Ltd.
- Puig
- Perfumania Holdings Inc.
- Avon Products, Inc.
- Hermes
“*” marked represents similar segmentation in other categories in the respective section.
