Tea is an aromatic beverage derived from Camellia Sinensis plant. It is one of the most consumed beverage in the world. Black tea and green tea are the most popular tea while herbal tea is gaining popularity. Tea is considered a healthy beverage owing to presence of a number of potent antioxidants, and minerals such as potassium, manganese, magnesium, & calcium. Regular consumption of tea helps reduce cell damage caused due to free radicals as well as lowers cholesterol levels and facilitates healthy weight loss.
Market Dynamics
Tea has been very popular in the emerging market, owing to prevalence of tea culture. Furthermore, rising health consciousness and disposable income has aided the tea market's expansion. Other factors driving the market's growth include the introduction of additional beneficial components in tea by various industry competitors.
The primary restraints for this market are a rise in the trend of coffee consumption and changing raw material prices induced by unexpected weather circumstances. On the contrary, the tea market is expected to grow as demand for herbal tea increases and new flavors and varieties of tea are introduced.
Asia pacific region is anticipated to grow enormously in the market on account of increasing tea culture and rising demand of tea from millennial. The robust economic growth in the country has also created a large consumer base among middle-class groups with a preference for premium tea blends. The consumers are frequently enhancing their purchases from unpackaged tea to packed and bagged specialty varieties. India is expected to grow with the highest CAGR throughout the forecast period, owing to the prevalence of tea culture.
Key features of the study:
- This report provides in-depth analysis of tea market, and provides market size (US$ Million & KT) and compound annual growth rate (CAGR %) for the forecast period (2021-2027), considering 2020 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global tea market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestle S.A., Akbar Brothers Ltd., Tata Global Beverages, The Republic of Tea, and DAVIDs Tea.
- Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future products launches, technology upgradation, market expansion, and marketing tactics
- The global tea market report caters to various stakeholders in this industry including investors, suppliers, tea manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tea market
Detailed Segmentation:
- Global Tea Market, By Type:
- Black Tea
- Green Tea
- Oolong Tea
- Herbal Tea
- Others Tea
- Global Tea Market, By Distribution Channel:
- Hyper Market/ Super Market
- Convenience Stores
- Retail Stores
- Online Stores
- Global Tea Market, By Region:
- North America
- By Type
- Black Tea
- Green Tea
- Oolong Tea
- Herbal Tea
- Others Tea
- By Distribution Channel
- Hyper Market/ Super Market
- Convenience Stores
- Retail Stores
- Online Stores
- By Country
- Europe
- By Type
- Black Tea
- Green Tea
- Oolong Tea
- Herbal Tea
- Others Tea
- By Distribution Channel
- Hyper Market/ Super Market
- Convenience Stores
- Retail Stores
- Online Stores
- By Country
- U.K.
- France
- Germany
- Rest of Europe
- Asia Pacific
- By Type
- Black Tea
- Green Tea
- Oolong Tea
- Herbal Tea
- Others Tea
- By Distribution Channel
- Hyper Market/ Super Market
- Convenience Stores
- Retail Stores
- Online Stores
- By Country
- China
- India
- ASEAN
- Australia
- Rest of Asia Pacific
- Latin America
- By Type
- Black Tea
- Green Tea
- Oolong Tea
- Herbal Tea
- Others Tea
- By Distribution Channel
- Hyper Market/ Super Market
- Convenience Stores
- Retail Stores
- Online Stores
- By Country
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- By Type
- Black Tea
- Green Tea
- Oolong Tea
- Herbal Tea
- Others Tea
- By Distribution Channel
- Hyper Market/ Super Market
- Convenience Stores
- Retail Stores
- Online Stores
- By Region
- Company Profiles
- Starbucks Corporation*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- Wissotzky Tea
- Associated British Foods
- Nestle S.A.
- Akbar Brothers Ltd.
- Tata Global Beverages
- The Republic of Tea
- DAVIDs Tea
“*” marked represents similar segmentation in other categories in the respective section.
