Women’s swimwear has undergone significant changes over the past century. From the earliest forms of two-pieces, to the modern styles of bikinis, rash guards, and swim shorts, women's swimwear has changed to reflect a variety of factors. Technological advances, and the evolution of fashion have all played a role in changing the way swimwear is designed. During the 1920s, many women's swimwear designs were made from cotton and wool, which would become heavy when wet. To combat this, swimsuits were adapted to incorporate new materials, such as nylon.
The women’s swimwear market is primarily driven by the growing demand for upscale and designer women’s swimwear. Additionally, the rise in consumer interest for sportswear has further escalated the demand for these products. Furthermore, the introduction of new products by players in the market is expected to create new growth opportunities for industry players. Moreover, increasing number of consumers using smartphones to access the internet and the growth in the e-commerce sector is also increasing the spending by women on swimsuits. This is further predicted to drive market growth.
On the other hand, availability of counterfeit product is expected to hinder the market growth.
Key features of the study:
- This report provides in-depth analysis of the global women’s swimwear market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global women’s swimwear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global women’s swimwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global women’s swimwear market
- Global Women’s Swimwear Market, By Type
- Sports Swimwear
- Regular/Leisure Swimwear
- Global Women’s Swimwear Market, By Product Type
- One- Piece
- Other Product Types
- Global Women’s Swimwear Market, By Category
- Global Women’s Swimwear Market, By Distribution Channel
- Online Stores
- Offline Stores
- Global Women’s Swimwear Market, By Geography
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles
- LVMH Moët Hennessy Louis Vuitton
- Marysia LLC
- Chanel Group
- Missoni SpA
- Swimwear Anywhere Inc.
- La Jolla Group
- LA Perla
- TJ Swim
- Pentland Group PLC
- Adidas AG
- Wacoal Holdings Corporation
- Puma Inc.