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Application security describes security measures at the application level that aim to prevent data or code within the app from being stolen or hijacked. It encompasses the security considerations that happen during application development and design, however it also involves systems and approaches to protect apps after they get deployed. 

Statistics:

The application security market was valued at US$ 7.35 Bn in 2021 and is forecast to reach a value of US$ 33.06 Bn by 2030 at a CAGR of 18.5% between 2022 and 2030.

Figure 1: Global Application Security Market Value (US$ Bn) Analysis and Forecast, 2017 - 2030

Application Security  | Coherent Market Insights

Key Developments:

In December 2020, the IBM Corporation declared the acquisition of the Instana, a company that is dealing with the enterprise monitoring and application performance screening platform. This later helps in the growth of the company in the application management segment.

In December 2020, IBM Corporation declared that it has come into a deal to adopt Nordcloud, a European company that is dealing with the transformation in applications and the application management and the migration of the cloud. This acquirement will assist later in the IBM’s application security providing and reinforce the development of the hybrid cloud platform.

Market Drivers:

Driver 1:

Rising security breaches targeting business applications, increasing the use of mobile and cloud-based technologies, and stringent compliance and regulatory requirements for application security is expected to drive the growth of the global application security market. For instance, according to F5 Labs, web and applications causes 30% of the overall breaches with an average reported cost to be USD 8 million per breach.

Driver 2:

The Common Vulnerabilities and Exposures (CVE) database has listed many vulnerabilities in commonly used applications and found out that few applications had no patches available. Even if patches are available then consumers and enterprises do not apply them, making cybercriminals more efficient in breaking application codes. This is expected to drive the growth of global application security market.  According to Security Boulevard, 60% of breaches involved vulnerabilities for which a patch was available but not applied.

Figure 2: Global Application Security Market Share (%), By Region, 2021

Application Security  | Coherent Market Insights

Market Restraint:

Restraint 1:

The biggest challenge for organizations is to address the high cost of innovation for application security solutions due to budget constraints as well as the lack of application security expertise. This is expected to hinder the growth of the global application security market.

Restraint 2:

When applications do not extend beyond business-critical activities, such as payment related activities or to order goods and services, enterprises leave thousands of applications susceptible. Unused business-critical applications are harmful as they are not updated from time to time. This is expected to hamper the growth of global application security market.

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Application Security Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2022: US$ 7.35 Bn
Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 18.5% 2030 Value Projection: US$ 33.06 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Application: Web Application Security, Mobile Application Security
  • By Service(Component): Managed, Professional
  • By Deployment (Component): Cloud, On-premise
  • By Organization Size: Small and Medium Enterprises, Large enterprises
  • By Types of Security Testing: Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Run-Time Application Self Protection (RASP)
  • By End User Vertical: Healthcare, BFSI, Education, Retail, Government, Other End-user Verticals
Companies covered:

IBM Corporation, WhiteHat Security, Inc.( NTT Security Corporation), Oracle Corporation, Veracode (Thoma Bravo), Qualys Inc., Micro Focus International PLC, Positive Technologies, Checkmarx Ltd, Fasoo.com Inc., Synopsys Inc., Contrast Security, Rapid7 Inc. and SiteLock LLC.

Growth Drivers:
  • Favorable government regulations
  • Rising number of third party applications 
Restraints & Challenges:
  • Budget constraints
  • Negligence of application security by the organizations

Market Opportunities:

Opportunity 1:

Application security covers web and mobile applications that pass through various phases of the security development life cycle. For instance, security design and security coding. Various AI specific areas, such as ML and expert systems, can be leveraged to improve application security to derive, predict, or apply inferences to forecast security threats. It also identifies the security vulnerabilities and the security coding remediation guidance. This is expected to offer lucrative opportunities in the growth of global application security market.  

Opportunity 2:

Security auditors with the help of few technologies can automate attack threat identification and the code review process. Many organizations have adopted AI and ML for application development programs such as FuGen X, USM Business Systems, and BR Softech. This is expected to propel the growth of global application security market.

Market Key Takeaways/Trends:

Trend 1:

The on-premises deployment mode is the traditional approach to execute application security solutions across enterprises. This is also associated with the term known as ‘in-house software development.’ On-premises solutions offer organizations with a full control over all platforms, applications, systems, and data, which is handled and managed by their IT staff. This is expected to act as a key trend in the growth of global application security market.

Trend 2:

Organizations, where user credentials are critical for business operations, usually have on-premises deployment as the information is considered to be moderately safe from external attacks since systems are held internal to the organization. This is expected to act as a key trend in the growth of global application security market.

Competitive Landscape:

Major companies operating the global application security market are IBM Corporation, WhiteHat Security, Inc.( NTT Security Corporation), Oracle Corporation, Veracode (Thoma Bravo), Qualys Inc., Micro Focus International PLC, Positive Technologies, Checkmarx Ltd, Fasoo.com Inc., Synopsys Inc., Contrast Security, Rapid7 Inc. and SiteLock LLC.

There are several benefits being offered by the application security. They reduce the risk from both internal and third party sources. It maintains the brand image by keeping business off the headlines and it also keeps the customer data secure and builds customer confidence. It enhances the trust from crucial investors.

Market Dynamics:

The frequent approvals and launches by the key players is expected to drive the growth of global application security market. For instance, In November 2020, The Company CheckMarx Ltd. announced the launch of its application security testing solutions to the Amazon Web Services platform by achieving the AWS DevOps Competency status. The retail industry is assisted by thousands of specialty software applications designed for specific needs. This is expected offer lucrative opportunities in the growth of application security market. For instance, as per IBM, an average retail chain uses around 450 such applications, which is higher than many other industries.

On contrary, lack of awareness regarding the application security and lack of investments in is anticipated to hinder the growth of global application security market.  

Key features of the study:

  • This report provides in-depth analysis of the global application security market, and provides market size (US$ 7.35 Bn ) and compound annual growth rate (18.5%) for the forecast period (2022–2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global application security market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Major companies operating the global application security market are IBM Corporation, WhiteHat Security, Inc.( NTT Security Corporation), Oracle Corporation, Veracode (Thoma Bravo), Qualys Inc., Micro Focus International PLC, Positive Technologies, Checkmarx Ltd, Fasoo.com Inc., Synopsys Inc., Contrast Security, Rapid7 Inc. and SiteLock LLC.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global application security market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global application security market.

Detailed Segmentation:

  • Global Application Security Market, By Application:
    • Web Application Security
    • Mobile Application Security
  • Global Application Security Market, By Service (Component):
    • Managed
    • Professional
  • Global Application Security Market, By Devlopment (Component):
    • Cloud
    • On-premise
  • Global Application Security Market, By Original Size:
    • Small and Medium Enterprises
    • Large enterprises
  • Global Application Security Market, By Types of Security Testing:
    • Static Application Security Testing (SAST)
    • Dynamic Application Security Testing (DAST)
    • Interactive Application Security Testing (IAST)
    • Run-Time Application Self Protection (RASP)
  • Global Application Security Market, By End-User Vertical:
    • Healthcare
    • BFSI
    • Education
    • Retail
    • Government
    • Other End-user Verticals
  • Global Application Security Market, By Geography:
    • North America
    • Europe
    • Asia-Pacific
    • Latin America
    • Middle East & Africa
  • Company Profiles:
    • IBM Corporation
    • Oracle Corporation
    • Micro Focus International PLC
    • Checkmarx Ltd
    • Veracode (Thoma Bravo)
    • Synopsys Inc.
    • WhiteHat Security, Inc.( NTT Security Corporation)
    • Rapid7 Inc.
    • Qualys Inc.
    • SiteLock LLC
    • Contrast Security
    • Positive Technologies
    • Fasoo.com Inc.

Frequently Asked Questions

The global application security market is estimated to be valued at US$ 8.52 Bn in 2022 and is expected to exhibit a CAGR of 18.5% between 2022 and 2030.
Favorable regulatory regulations is anticipated to drive the growth of the market.
Web application security segment is the leading application segment in the market.
Budget constraints is the key factor hampering the growth of the market.
Major companies operating the market are IBM Corporation, WhiteHat Security, Inc.( NTT Security Corporation), Oracle Corporation, Veracode (Thoma Bravo), Qualys Inc., Micro Focus International PLC, Positive Technologies, Checkmarx Ltd, Fasoo.com Inc., Synopsys Inc., Contrast Security, Rapid7 Inc. and SiteLock LLC.

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