The ASEAN Automotive Aftermarket is estimated to be valued at USD 34.61 billion in 2025 and is expected to reach USD 66.59 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.8% from 2025 to 2032.
The ASEAN automotive aftermarket is growing steadily, fueled by an aging vehicle fleet, rising car ownership, and increasing maintenance demand. Passenger cars dominate the market, with engine components and tires leading sales. While offline channels remain dominant, online platforms are expanding rapidly. The market is fragmented, with global and local players targeting both budget and premium segments. EV adoption and digital diagnostics are emerging as key growth drivers.
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Current Events |
Description and its impact |
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ASEAN Regional Economic Integration Initiatives |
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Technological Shift within Automotive Sector |
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Car (passenger cars) segment is expected to contribute the highest share of 66.1% in the market in 2025. The rising disposable income levels across key ASEAN markets, particularly in Thailand, Malaysia, Indonesia, and Vietnam, have transformed car ownership from a luxury to a necessity for many households. This demographic shift has resulted in an expanding base of passenger vehicles requiring regular maintenance, repairs, and component replacements.
Urban congestion and traffic conditions prevalent in major ASEAN cities significantly impact passenger car maintenance requirements. Stop-and-go traffic patterns, extended idling periods, and frequent short-distance trips create unique wear patterns that necessitate more frequent replacement of components such as brake pads, air filters, and engine oils.
Consumer behavior patterns in ASEAN countries favor cost-effective maintenance solutions, driving the demand for aftermarket alternatives to expensive OEM parts. Price-conscious consumers often seek quality aftermarket components that offer similar performance at lower costs, especially for routine maintenance items. This behavior is reinforced by the growing network of independent service providers and parts retailers who actively promote aftermarket solutions.
The engine components segment is expected to contribute the highest share of 15.3% in the market in 2025. The engine represents the heart of any vehicle, and its components face the most demanding operational conditions, creating consistent replacement and maintenance demand. Modern engines incorporate advanced technologies such as turbocharging, direct injection, and variable valve timing systems, each introducing additional components that require periodic maintenance or replacement. This technological sophistication has expanded the universe of engine-related aftermarket opportunities beyond traditional items like spark plugs and filters to include sensors, actuators, and control modules.
Stricter emission standards require optimal engine functioning, driving the demand for high-quality aftermarket components that maintain engine efficiency and environmental compliance. Components such as oxygen sensors, catalytic converters, and exhaust gas recirculation systems have become critical maintenance items, expanding the engine components aftermarket segment.
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Component/Service |
Unit |
Typical Price Range (USD) |
|
Tire (passenger car) |
per tire |
45 – 80 |
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Brake Pads (pair, front) |
per axle pair |
20 – 40 |
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Battery (lead-acid) |
per unit |
50 – 90 |
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Engine Oil + Filter Change |
service |
25 – 50 |
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Cabin Air Filter |
per unit |
10 – 20 |
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Engine Air Filter |
per unit |
8 – 15 |
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Spark Plug |
per plug |
2 – 5 |
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Cooling System Coolant Flush |
service |
30 – 60 |
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Headlight Bulb (halogen) |
per bulb |
5 – 12 |
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Wiper Blade Set |
pair/set |
8 – 20 |
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Exhaust Gasket Replacement |
part + labor |
15 – 35 |
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Shock Absorber (front) |
per unit |
40 – 80 |
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Transmission Fluid Change |
service |
60 – 120 |
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Full Service (DIFM) |
4-hour service |
80 – 150 |
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| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 34.61 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 9.8% | 2032 Value Projection: | USD 66.59 Bn |
| Segments covered: |
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| Companies covered: |
NGK Spark Plug, ZF Friedrichshafen AG, Continental AG, Robert Bosch GmbH, HELLA GmbH & Co. KGaA, Denso Corporation, AC Delco, AISIN CORPORATION, Marelli Corporation, Bridgestone Corporation, Faurecia SA, Hitachi Astemo Ltd, Valeo SA, Michelin, and Mahle GmbH |
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| Growth Drivers: |
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| Restraints & Challenges: |
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As vehicle ownership rates continue to rise throughout Southeast Asian countries, particularly in emerging economies like Indonesia, Thailand, and Vietnam, the total number of vehicles requiring maintenance and replacement parts is increasing substantially. Simultaneously, the aging of vehicle fleets presents significant opportunities for aftermarket players, as older vehicles typically require more frequent servicing, repairs, and component replacements compared to newer models. According to Gaikindo (Association of Indonesian Automotive Industries), over 60% of registered vehicles in Indonesia are more than 7 years old (as of 2024).
This demographic shift in vehicle age creates a sustained demand for both original equipment manufacturer parts and aftermarket alternatives. The combination of longer vehicle ownership cycles, driven by economic considerations and improved vehicle durability, means consumers are increasingly investing in maintenance and upgrades rather than purchasing new vehicles.
As governments across the region implement aggressive EV adoption targets and incentive programs, the demand for EV-specific aftermarket products is experiencing exponential growth. Thailand’s “30@30” EV roadmap targets 30% EV production by 2030, with over 100,000 EVs already on the road by late 2024. This emerging segment encompasses battery management systems, charging infrastructure components, electric motor maintenance parts, and specialized diagnostic equipment tailored for electric powertrains. The opportunity extends beyond traditional replacement parts to include performance enhancement components, battery upgrade solutions, and retrofitting services for conventional vehicles transitioning to hybrid systems.
Furthermore, the technological complexity of EVs creates substantial demand for specialized service tools, training programs, and certification systems, positioning knowledgeable aftermarket players as essential partners in the EV ecosystem. The relatively nascent nature of the automotive aftermarket in ASEAN provides first-mover advantages for companies investing in research and development, local manufacturing capabilities, and strategic partnerships with OEMs and technology providers.
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About Author
Ameya Thakkar is a seasoned management consultant with 9+ years of experience optimizing operations and driving growth for companies in the automotive and transportation sector. As a senior consultant at CMI, Ameya has led strategic initiatives that have delivered over $50M in cost savings and revenue gains for clients. Ameya specializes in supply chain optimization, process re-engineering, and identification of deep revenue pockets. He has deep expertise in the automotive industry, having worked with major OEMs and suppliers on complex challenges such as supplier analysis, demand analysis, competitive analysis, and Industry 4.0 implementation.
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