Impact Analysis of Covid-19

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Market Insight- Global Auto Infotainment Market

Market Overview

Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control.

The global automotive infotainment market is estimated to account for US$ 24.06 Bn in terms of value by the end of 2019

Market Dynamics- Driver

  1. Growing integration of technology and systems into cars for enhancing safety is expected to drive growth of the global auto infotainment market during the forecast period

Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars. For instance, in 2015, Maruti Suzuki announced a plan to include infotainment systems in all available new features for the driver’s convenience and vehicle safety in their new range of products and also announced a plan to upgrade the infotainment systems in their existing brands. Therefore these factors are expected to drive the market growth over the forecast period.

  1. Growing preference for in-car entertainment and driving comfort are expected to propel the global auto infotainment market growth over the forecast period

Consumers are increasingly preferring to in-car infotainment and ease in driving while traveling regardless of the distance. In order to achieve such comfort, consumers are adopting various interior car accessories such as music accessories, radio systems, LCD screens, Bluetooth connectivity, and more. These car accessories help to improve overall driving experience for vehicle owners, which in turn, is driving the market growth. According to a white paper published by Impetus Automotive, electronic car accessories such as LCDs, music accessories, etc. accounted for 21.5% market share of the global car accessories market in 2014.

North America region dominated the global automotive infotainment market in 2019, accounting for 26.4% share in terms of value, followed by Asia Pacific and Europe, respectively

Automotive Infotainment  | Coherent Market Insights

Source: Coherent Market Insights

Market Dynamics- Restraints

  1. Significant slump in car sales is expected to restrain growth of the global auto infotainment market during the forecast period

Economic meltdown, rise in fuel prices, increase in rental cab services, and traffic congestion is expected to have negatively impacted the sales of different types of vehicles. This fall has been observed worldwide, which is affecting demand for infotainment system. According to Coherent Market Insights’ analysis, the U.S. auto sales fell in August 2016 with companies such as GM CO. indicated that their sales figures fell by 5.2%. Furthermore, Ford Motor Co. witnessed a decline of 8.2% as compared to 2015. According to the same source, in May 2016, premium segment cars such as Honda and Skoda witness drop in sales figures by 26% and 32% in India. Therefore, such factors are expected to restrain growth of the market in the near future.

  1. Threat of hacking via infotainment systems is expected to hinder the global auto infotainment system market over the forecast period

Infotainment systems installed in vehicles are developed and connected by software and wireless communication. Such systems are prone to hacking and theft of information, since they heavily rely on internet for connectivity. Access to the internet makes these systems gullible to breach of hacking threat for vehicles as well as auxiliary devices such as laptops and mobile phones connected with vehicle. Such factors are expected to hamper the market growth over the forecast period. For instance, in 2015, after the hacking of a Jeep Cherokee via its infotainment system through internet connectivity, Fiat Chrysler voluntarily recalled 1.4 million cars to rectify the entertainment system fitted in those cars. Moreover, in April 2016, researchers at the German car club ADAC found that 24 models of cars in Europe were easy to hack and unlock using an amplification device.

Market Opportunity

  1. Display and chipset manufacturers are expected to pose lucrative growth opportunity

Infotainment systems operate on certain operating systems such as Android, Windows, Linux, QNX, and more. Investing in research and development activities, in order to innovate novel solutions and features in infotainment system is expected to pose growth opportunities for market players in the near future. Moreover, premium segment cars are offered with touch-screen facility. Key players in the market can offer high-quality screens with sensitive touch, in order to capitalize the opportunities.

  1. Demand for custom-made infotainment system is expected to offer excellent business opportunities for market players

Premium segment cars or luxury cars such as Bentley, Mercedes-Benz, Audi, Ferrari, Lamborghini, Rolls Royce, Cadillac, and more are equipped with personalized infotainment system. These car makers offer luxury to its consumers to get customized dashboard and control panel for infotainment systems with specialty material or wood being used. Moreover, some consumers demand for special features such as automatic head-up display, voice control recognition, and similar other facilities, which in turn, is expected to pose significant business opportunities for market players over the forecast period.

Automotive Infotainment  | Coherent Market Insights

Source: Coherent Market Insights

Market Trends

  1. North America Trends

Key manufacturer are offer innovative products, in order to cater to growing consumer demand

In North American countries, especially in the U.S., commercial car manufacturers are offering company installed infotainment systems with distinguishing features. For instance, manufacturers such as Ford Motors contributed to the in-car smartphone app interface. Moreover, Ford engineers are working on a system, which will contain code and documentation required to implement the AppleLink software into the vehicle audio system head unit to enable two-way communication with Google Android and Apple iOS devices. In 2015, GM Corp. worked on similar technology and adopted two new technologies Android Auto and CarPlay, in order to augment the in-vehicle infotainment system into multi-dimensions and make it more user-friendly.

  1. Latin America Trends

Growing popularity of multimedia car accessories is expected continue during the forecast period

Multimedia systems have gained significant popularity among young car owners. The major consumers of car in Brazil are aged between 20 and 30 years. Sound equipment such as speakers and stereos have gained significant traction in the region. According to Coherent Market Insights’ analysis, in 2015, the sound equipment and accessories market was valued at US$ 0.6 billion. According to the same source, some other car accessories are trending among young car owners such as GPS and car security products.

Entertainment system is expected to be the largest segment in global automotive infotainment market in 2019 and is expected to grow at a CAGR of 5.6% between 2019 and 2027

Automotive Infotainment  | Coherent Market Insights

Source: Coherent Market Insights

Value Chain Analysis

Automotive Infotainment  | Coherent Market Insights

Competitive Section

Key players operating in the global auto infotainment system market are Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, and Clarion.

Key Developments

  1. Key companies in the market are focused on product launch, in order to gain competitive edge in the market. For instance, in January 2019, Garmin International, Inc., a subsidiary of Garmin Ltd., launched updates to its navigation software, enhancements to infotainment platforms, and a demo of augmented reality technology at Electronics Show at Las Vegas, U.S.
  2. Major market players are involved in collaborations and partnerships, in order to enhance their market presence. For instance, in January 2020, DENSO Corporation collaborated with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Inc. to develop next-generation cockpit systems.

Market Dynamics

Automotive infotainment systems have changed significantly over the years due to gradual innovation and inventions and reinventing vehicle dashboards from only music consoles to a wide range of applications that help the driver and passengers stay connected with their surroundings and the world outside of the vehicle along with entertainment while on move. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi.

Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars. For instance, in 2019, Nissan implemented 360 degree surround view system in its mid segment car “Nissan Kicks”. This system provides surround view of a car on its infotainment panel. Adoption of such advanced technology in mid segment vehicle are fueling the demand for automotive infotainment system in global market place

Market Taxonomy

This report segments the global Automotive Infotainment Market on the basis of system, vehicle type, sales channel and region. On the basis of system, the market is segmented into entertainment system, connectivity and driver assistance. Entertainment system sub segment is further segmented in Audio System and Video System. Connectivity sub segment is further segmented in Hands Free Call, USB Bluetooth and Wi-Fi Router. Driver assistance sub segment is further segmented in Traffic Message Channel (TMC), Adaptive Cruise Control (ACC) and GPS Navigation System   (GPS).

On the basis of vehicle type, the market is segmented into passenger cars, Light Commercial Vehicle (LCV), and Heavy Commercial Vehicle (HCV). Passenger cars sub segment is further segmented in Compact & Mid-size, Premium and Luxury. Heavy Commercial Vehicle sub segment is further segmented in Buses, Trailers and Trucks.

On the basis of sales channel, the market is segmented into OEM and aftermarket. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely, North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.

Key features of the study:

  • This report provides an in-depth analysis of the global Automotive Infotainment Market with market size (Thousand Units and US$ Million) and CAGR (%) over the forecast period: 2019 – 2027, considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by leading players
  • It profiles leading players in the global Automotive Infotainment Market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
  • Key companies covered as part of this study include Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, Pioneer Corporation, Panasonic Corporation, Visteon Corporation, Robert Bosch GmbH and Clarion among others.
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to future product launches, technology upgrades, market expansion, and marketing tactics
  • Various strategy matrices used in analyzing the global Automotive Infotainment Market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

  • Global Automotive Infotainment Market, By System:
    • Entertainment System
      • Audio System
      • Video System
    • Connectivity
      • Hands Free Call
      • USB Bluetooth
      • Wi-Fi Router
    • Driver Assistance
      • Traffic Message Channel (TMC)
      • Adaptive Cruise Control (ACC)
      • GPS Navigation System   (GPS)
  • Global Automotive Infotainment Market, By Vehicle Type:
    • Passenger Car
      • Compact & Mid-size
      • Premium
      • Luxury
    • Light Commercial Vehicle
    • High Commercial Vehicle
      • Buses
      • Trailers
      • Trucks
  • Global Automotive Infotainment Market, By Sales Channel:
    • OEM
    • Aftermarket
  • Company Profiles
      • Continental AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Garmin Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • DENSO Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Delphi Automotive LLP
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Fujitsu Ten Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • HARMAN International
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Clarion
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Pioneer Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Panasonic Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Visteon Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Pacific Industrial Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Robert Bosch GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates

*Browse all the market data tables and figures on “Global Automotive Infotainment Market - forecast to 2027”.

Table of Content

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By System
      • Market Snippet By Vehicle Type
      • Market Snippet By Sales Channel
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
  4. Global Automotive Infotainment Market, By System, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Entertainment System
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
      • Audio System
      • Video System
    • Connectivity
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
      • Hands Free Call
      • USB Bluetooth
      • Wi-Fi Router
    • Driver Assistance
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
      • Traffic Message Channel (TMC)
      • Adaptive Cruise Control (ACC)
      • GPS Navigation System   (GPS)
  5. Global Automotive Infotainment Market, By Vehicle Type, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Passenger Cars
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
      • Compact & Mid-size
      • Premium
      • Luxury
    • Light Commercial Vehicle
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
    • Heavy Commercial Vehicle
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
      • Buses
      • Trailers
      • Trucks
  6. Global Automotive Infotainment Market, By Sales Channel, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • OEM
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
    • Aftermarket
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (Thousand Units and US$ Million)
  7. Global Automotive Infotainment Market, By Regions, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America           
      • Introduction
        • Market size and Forecast, 2019 - 2027 (Thousand Units and US$ Million)
      • By Segment
        • Market Size and Forecast, By System, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Vehicle Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
      • By Country
        • U.S.
        • Canada
    • Europe
      • Introduction
        • Market size and Forecast, 2019 - 2027 (Thousand Units and US$ Million)
      • By Segment
        • Market Size and Forecast, By System, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Vehicle Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
      • By Country
        • Germany
        • Italy
        • U.K.
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Introduction
        • Market size and Forecast, 2019 - 2027 (Thousand Units and US$ Million)
      • By Segment
        • Market Size and Forecast, By System, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Vehicle Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
      • By Country
        • China
        • Japan
        • Australia
        • India
        • ASEAN
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Introduction
        • Market size and Forecast, 2019 - 2027 (Thousand Units and US$ Million)
      • By Segment
        • Market Size and Forecast, By System, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Vehicle Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
      • By Country
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East and Africa
      • Introduction
        • Market size and Forecast, 2019 - 2027 (Thousand Units and US$ Million)
      • By Segment
        • Market Size and Forecast, By System, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Vehicle Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
      • By Country
        • GCC Countries
        • Israel
        • South Africa
        • Rest of Middle East and Africa
  8. Competitive Landscape
    • Company Profiles
      • Continental AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Garmin Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • DENSO Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Delphi Automotive LLP
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Fujitsu Ten Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • HARMAN International
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Clarion
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Pioneer Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Panasonic Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Visteon Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Pacific Industrial Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Robert Bosch GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  9. Section
    • Available Customizations
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on “Global Automotive Infotainment Market - forecast to 2027”.

Frequently Asked Questions

The global automotive infotainment market is estimated to account for US$ 24.06 Bn in terms of value by the end of 2019.
Major players operating in the global automotive infotainment market include Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, and Clarion.
Significant drop in car sales, coupled with threat of hacking via infotainment systems are some of the major factors that are expected to hamper growth of the market over the forecast period.
Growing integration of technology and systems into cars for enhancing safety is one of the major factors that is expected to propel growth of the market over the forecast period.
The global automotive infotainment market is estimated to exhibit a CAGR of 7.8% over the forecast period (2019-2027).
Among regions, North America is expected to hold a dominant position in the global automotive infotainment market in 2019, accounting for 26.4% share in terms of value, followed by Asia Pacific and Europe, respectively.
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