Automotive Infotainment Market is estimated to be valued at USD 33.81 Bn in 2025 and is expected to reach USD 56.46 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of7.6% from 2025 to 2032.
The global automotive infotainment market have undergone significant transformations through gradual innovation, invention, and the complete reinvention of vehicle dashboards. Initially limited to music consoles, these systems have evolved into a diverse range of applications that enhance the driver and passengers' connectivity with their surroundings and the external world, while also providing entertainment during travel.
The modern auto infotainment systems encompass functionalities such as audio and video content playback and management, driving navigation, and rear-seat entertainment options like music, video, games, and social networking. By offering a plethora of features, the auto infotainment systems empower drivers to engage in various virtual activities while driving or traveling, enabling them to work or connect in a manner similar to when they are outside a vehicle.
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Artificial Intelligence (AI) is revolutionizing the automotive infotainment market by enabling smarter, more personalized, and safer in-car experiences. AI-powered voice assistants allow drivers to control navigation, media, and vehicle functions using natural language, minimizing distraction and enhancing safety. Advanced algorithms personalize content by learning user preferences—suggesting music, routes, or even adjusting climate settings automatically.
In December 2024, Uno Minda launched a new touchscreen infotainment system in India, featuring integrated GPT-powered AI. The system includes a voice assistant capable of answering user queries intelligently.
OEMs actively boost the automotive infotainment market by integrating advanced systems that enhance vehicle appeal and match shifting consumer demands. They prioritize delivering features such as seamless smartphone connectivity, voice control, and real-time navigation to maintain a competitive edge. By using scalable and modular infotainment platforms, OEMs efficiently update multiple vehicle models. They also partner with technology companies to introduce innovative infotainment solutions, ensuring compliance with safety standards while elevating both the driving experience and passenger satisfaction. In January 2024, ACCESS Europe GmbH and MediaTek announced an expanded partnership to deliver an integrated in-car entertainment solution for the automotive industry. The collaboration combines MediaTek chipsets with ACCESS’s Twine4Car platform, offering OEMs a customizable app store and content hub for next-generation In-Vehicle Infotainment.
Consumers are increasingly driving the growth of entertainment systems in the automotive infotainment market by demanding enhanced in-car experiences, seamless smartphone integration, and real-time connectivity. They actively seek features like music streaming, video playback, and voice-controlled assistants to boost comfort and convenience. Automakers are incorporating technological advancements such as high-resolution touchscreens and AI integration, making infotainment a core component of modern vehicles. The growing use of electric and connected cars also accelerates the demand for advanced in-vehicle entertainment systems. For instance, in January 2024, ACCESS Europe GmbH, a leading developer of advanced software for the TV and automotive sectors, partnered with MediaTek to strengthen their collaboration by delivering an integrated solution for the automotive industry. Together, they are combining MediaTek’s chipsets with ACCESS’s car-focused app store and in-car entertainment platform to enhance in-vehicle digital experiences. Such innovations are accelerating the automotive infotainment market revenue.
Consumers are driving the growth of the automotive infotainment market for passenger cars by demanding greater comfort, connectivity, and advanced technology. They now view infotainment systems as essential, actively seeking features such as navigation, multimedia access, and smartphone integration. In response, automakers are increasingly outfitting passenger vehicles with intuitive and connected systems to maintain a competitive edge. The shift toward smart interfaces and voice-activated controls is improving the in-car experience, while urban lifestyles and longer commutes continue to boost demand for engaging infotainment features.
In April 2024, HARMAN announced that Tata Motors has chosen the HARMAN Ignite Store as the in-vehicle app store for its passenger cars, enhancing access to safe and reliable mobility experiences in a new region.
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North America acquires the largest share of 29.30%. Automakers in North America are reshaping the automotive infotainment market by actively implementing AI-powered voice assistants, gesture controls, and cloud-based personalization to improve in-car experiences. They continue to adopt Android Automotive and OTA update platforms to boost connectivity, simplify software updates, and enable third-party app integration. By introducing augmented-reality dashboards and heads-up displays, they enhance safety and navigation features. They also strengthen smartphone mirroring through CarPlay and Android Auto while addressing cybersecurity risks and refining user interfaces to improve overall user experience. For instance, in May 2025, CarPlay Ultra, the next generation of CarPlay, became available with new Aston Martin vehicle orders in the U.S. and Canada. It was also announced that it would become available for existing models equipped with the brand’s next-generation infotainment system through a software update. Such updates are proliferating the automotive infotainment market revenue.
Automakers across APAC actively adopt 5G, IoT, and cloud-based technologies to deliver real-time navigation, vehicle diagnostics, and music streaming. They enhance user experience by enabling seamless connectivity, over-the-air updates, and remote diagnostics. They also integrate AI-powered voice assistants, gesture controls, and predictive features to simplify driver interaction, boost safety, and personalize in-car experiences by learning user behavior. In April 2025, at the Shanghai Auto Show, Porsche CEO Oliver Blume announced the launch of a market-specific infotainment system designed for China. The customized technology, aimed at strengthening ties with Chinese drivers, is set to roll out in 2026.
Automakers in India are actively integrating AI-powered voice assistants such as Alexa Auto and Google Assistant into infotainment systems, allowing drivers to control navigation, entertainment, and vehicle settings hands-free. This enhances safety and convenience while supporting multiple languages to address India’s linguistic diversity. The widespread rollout of 4G and 5G networks is driving the adoption of connected car technologies, enabling real-time navigation, over-the-air updates, and vehicle diagnostics to improve the overall driving experience. For instance, in October 2024, TATA Technologies and the BMW Group have officially launched their joint venture, BMW TechWorks India, as an equal 50:50 partnership. Through this collaboration, both companies aim to develop advanced digital solutions for the automotive sector, focusing on software-defined vehicles (SDVs), automated driving technologies, digital infotainment, and automotive digital services, further accelerating the automotive infotainment market revenue.
Japanese automakers actively integrate AI-powered voice assistants into infotainment systems, allowing drivers to control navigation, media, and vehicle settings hands-free. This improves user convenience and meets Japan’s demand for advanced technology, appealing to tech-savvy consumers who want seamless in-car experiences. They also develop sophisticated human-machine interfaces by combining voice recognition, touchscreens, and gesture controls to deliver a smooth and intuitive user experience. For instance, in August 2024, Japanese car audio and entertainment system manufacturer Pioneer announced plans to expand its collaboration with Indian automakers.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 33.81 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.6% | 2032 Value Projection: | USD 56.46 Bn |
| Geographies covered: |
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| Companies covered: |
Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, Clarion, Pioneer Corporation, Panasonic Corporation, Visteon Corporation, Pacific Industrial Co., Ltd., Robert Bosch GmbH |
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Automakers are rapidly integrating connected car technologies into infotainment systems, leveraging 4G, 5G, and IoT to enable real-time data sharing, remote diagnostics, and seamless media streaming. These advancements improve navigation accuracy, vehicle health monitoring, and overall user experience. Connected systems also support over-the-air software updates, allowing manufacturers to continuously enhance features and security post-purchase, aligning with consumers’ demand for smarter, always-updated vehicles.
In March 2025, Hyundai Motor Group launched its new mobility software platform, ‘Pleos,’ at the ‘Pleos 25’ developer conference in Seoul. Designed to support autonomous and connected movement across all types of vehicles and devices, Pleos integrates transportation with infrastructure to enable smarter, more efficient mobility for users, businesses, and cities. The platform powers key functions like autonomous driving, real-time data analysis, vehicle connectivity, and optimized route planning—enhancing user experience and urban mobility efficiency. Such innovations are accelerating the automotive infotainment market share.
The rise of electric and autonomous vehicle presents significant opportunities for infotainment systems as cars transition into smart, connected hubs. These vehicles require sophisticated infotainment platforms that support advanced navigation, real-time data exchange, and entertainment options to engage passengers. Automakers can innovate by integrating AI, AR, and personalized content, transforming infotainment into a central feature that enhances comfort, safety, and the overall travel experience in the evolving automotive landscape.
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About Author
Gautam Mahajan is a Research Consultant with 5+ years of experience in market research and consulting. He excels in analyzing market engineering, market trends, competitive landscapes, and technological developments. He specializes in both primary and secondary research, as well as strategic consulting across diverse sectors.
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