Market Insight- Global Auto Infotainment Market
Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control.
The global automotive infotainment market is estimated to account for US$ 24.06 Bn in terms of value by the end of 2019
Market Dynamics- Driver
- Growing integration of technology and systems into cars for enhancing safety is expected to drive growth of the global auto infotainment market during the forecast period
Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars. For instance, in 2015, Maruti Suzuki announced a plan to include infotainment systems in all available new features for the driver’s convenience and vehicle safety in their new range of products and also announced a plan to upgrade the infotainment systems in their existing brands. Therefore these factors are expected to drive the market growth over the forecast period.
- Growing preference for in-car entertainment and driving comfort are expected to propel the global auto infotainment market growth over the forecast period
Consumers are increasingly preferring to in-car infotainment and ease in driving while traveling regardless of the distance. In order to achieve such comfort, consumers are adopting various interior car accessories such as music accessories, radio systems, LCD screens, Bluetooth connectivity, and more. These car accessories help to improve overall driving experience for vehicle owners, which in turn, is driving the market growth. According to a white paper published by Impetus Automotive, electronic car accessories such as LCDs, music accessories, etc. accounted for 21.5% market share of the global car accessories market in 2014.
North America region dominated the global automotive infotainment market in 2019, accounting for 26.4% share in terms of value, followed by Asia Pacific and Europe, respectively
Source: Coherent Market Insights
Market Dynamics- Restraints
- Significant slump in car sales is expected to restrain growth of the global auto infotainment market during the forecast period
Economic meltdown, rise in fuel prices, increase in rental cab services, and traffic congestion is expected to have negatively impacted the sales of different types of vehicles. This fall has been observed worldwide, which is affecting demand for infotainment system. According to Coherent Market Insights’ analysis, the U.S. auto sales fell in August 2016 with companies such as GM CO. indicated that their sales figures fell by 5.2%. Furthermore, Ford Motor Co. witnessed a decline of 8.2% as compared to 2015. According to the same source, in May 2016, premium segment cars such as Honda and Skoda witness drop in sales figures by 26% and 32% in India. Therefore, such factors are expected to restrain growth of the market in the near future.
- Threat of hacking via infotainment systems is expected to hinder the global auto infotainment system market over the forecast period
Infotainment systems installed in vehicles are developed and connected by software and wireless communication. Such systems are prone to hacking and theft of information, since they heavily rely on internet for connectivity. Access to the internet makes these systems gullible to breach of hacking threat for vehicles as well as auxiliary devices such as laptops and mobile phones connected with vehicle. Such factors are expected to hamper the market growth over the forecast period. For instance, in 2015, after the hacking of a Jeep Cherokee via its infotainment system through internet connectivity, Fiat Chrysler voluntarily recalled 1.4 million cars to rectify the entertainment system fitted in those cars. Moreover, in April 2016, researchers at the German car club ADAC found that 24 models of cars in Europe were easy to hack and unlock using an amplification device.
- Display and chipset manufacturers are expected to pose lucrative growth opportunity
Infotainment systems operate on certain operating systems such as Android, Windows, Linux, QNX, and more. Investing in research and development activities, in order to innovate novel solutions and features in infotainment system is expected to pose growth opportunities for market players in the near future. Moreover, premium segment cars are offered with touch-screen facility. Key players in the market can offer high-quality screens with sensitive touch, in order to capitalize the opportunities.
- Demand for custom-made infotainment system is expected to offer excellent business opportunities for market players
Premium segment cars or luxury cars such as Bentley, Mercedes-Benz, Audi, Ferrari, Lamborghini, Rolls Royce, Cadillac, and more are equipped with personalized infotainment system. These car makers offer luxury to its consumers to get customized dashboard and control panel for infotainment systems with specialty material or wood being used. Moreover, some consumers demand for special features such as automatic head-up display, voice control recognition, and similar other facilities, which in turn, is expected to pose significant business opportunities for market players over the forecast period.
Source: Coherent Market Insights
- North America Trends
Key manufacturer are offer innovative products, in order to cater to growing consumer demand
In North American countries, especially in the U.S., commercial car manufacturers are offering company installed infotainment systems with distinguishing features. For instance, manufacturers such as Ford Motors contributed to the in-car smartphone app interface. Moreover, Ford engineers are working on a system, which will contain code and documentation required to implement the AppleLink software into the vehicle audio system head unit to enable two-way communication with Google Android and Apple iOS devices. In 2015, GM Corp. worked on similar technology and adopted two new technologies Android Auto and CarPlay, in order to augment the in-vehicle infotainment system into multi-dimensions and make it more user-friendly.
- Latin America Trends
Growing popularity of multimedia car accessories is expected continue during the forecast period
Multimedia systems have gained significant popularity among young car owners. The major consumers of car in Brazil are aged between 20 and 30 years. Sound equipment such as speakers and stereos have gained significant traction in the region. According to Coherent Market Insights’ analysis, in 2015, the sound equipment and accessories market was valued at US$ 0.6 billion. According to the same source, some other car accessories are trending among young car owners such as GPS and car security products.
Entertainment system is expected to be the largest segment in global automotive infotainment market in 2019 and is expected to grow at a CAGR of 5.6% between 2019 and 2027
Source: Coherent Market Insights
Value Chain Analysis
Key players operating in the global auto infotainment system market are Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, and Clarion.
- Key companies in the market are focused on product launch, in order to gain competitive edge in the market. For instance, in January 2019, Garmin International, Inc., a subsidiary of Garmin Ltd., launched updates to its navigation software, enhancements to infotainment platforms, and a demo of augmented reality technology at Electronics Show at Las Vegas, U.S.
- Major market players are involved in collaborations and partnerships, in order to enhance their market presence. For instance, in January 2020, DENSO Corporation collaborated with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Inc. to develop next-generation cockpit systems.