Barley grass is the leaf of barley plant, which is used in the production of barley grass juice. Barley grass contains wide range of antioxidants, vitamins, fibers, and enzymes. It is considered good for health.
Health benefits of barley grass includes reduced cholesterol level, controlled blood sugar level, improved digestion, and weight loss. These are driving factors for global barley grass market growth over the forecast period.
Increasing demand for natural food and beverages by health conscious consumers and easy availability of barley grass in retail shops and online platforms are factors driving growth of the barley grass market.
The demand for barley grass is increasing due to rising consumer awareness regarding health benefits of consumption of barley grass. Barley grass has antioxidant properties, which helps in protecting human health and heart. It helps to boost the human immune system. The consumption of barley grass juice provides necessary antioxidants to the body that repels free-radical damage on skin, thus improving skin health.
Among end-use industry, food and beverages segment held dominant position in the global barley grass market in 2017 and it is expected to retain its position in the market over the forecast period. Barley grass is used in food and beverage industry. According to India Brand Equity Foundation (IBFE), food industry in India was valued at US$ 39.71 billion in 2017, which increased by US$ 65.4 billion in 2018.
Key players in the barley grass market are focusing on strategies such as product development and new product launches, in order to gain market share in the global barley grass market. In 2014, Sante Barley launched Barley Max NZ, a nutritional supplement made from fresh, natural, and organic young barley grass of New Zealand. Barley Max NZ has composition of multiple vitamins, minerals, and amino acids, which provides strength, energy, and stamina for maintaining good health.
Among region, North America is expected to hold dominant position in the global barley grass market, owing to increasing production of personal care and cosmetic products, which is boosting the demand for barley grass. In personal care and cosmetic industry, soaps are produced from barley grass powder. According to the International Trade Administration (ITA) and the U.S. Department of Commerce, the export of personal care and cosmetics products was valued at US$ 10.4 billion in 2015 in the U.S., which increased by around 15% from 2013.
Major players operating in the global barley grass market include Green Foods Corporation, The Synergy Company, Zokiva Nutritionals LLC, Swanson Health Product, Vitafit, Morlife Store, Vimergy, and Green Source Organics, and YT (Xi'an) Biochem Co., Ltd.
On the basis of form, the global barley grass market is segmented into:
On the basis of origin, the global barley grass market is segmented into:
On the basis of end-use industry, the global barley grass market is segmented into:
On the basis of region, the global barley grass market is segmented into: