Apple concentrate is a type of ingredient that is used in various products such as sauces, snacks, and beverage. It is also used as sweetener sometimes as an alternate of sugar and syrup. The standard brix grade of apple juice concentrate is 70-72 degrees and appears as a neutral-coloured viscous liquid that reaches a taste like a ripe apple when reconstituted since this is highly acidic in nature. The higher the acidity of the apple juice, the less sweet it is and it is used to make various beverage product such as juice, soft drink, squash, and cider.
The global apple juice concentrate market is estimated to surpass US$ 4,159.57 million by the end of 2030, in terms of revenue, exhibiting a CAGR of 5.8% during the forecast period (2022 to 2030).
One of the key factors expected to stimulate market growth during the forecast period is the multiple applications of apple juice concentrate in food processing industry. The changing dietary preferences of the people have led to a significant rise in the consumption of nutritional juices, which in turn is expected to increase the demand for apple juice concentrates in the market. A rise in the demand, production, and consumption of all the above-mentioned food products are surging the global apple juice concentrate market growth. For instance, in January 2022, according to the data published by the World Wide Fund for Nature Inc., an international non-governmental organization, the demand for dairy continues to increase in large part due to population growth, rising incomes, urbanization, and westernization of diets in countries such as China and India
Rising demand for apple concentrate from the food and beverage industry for manufacturing various food product such as beverages, confectionery, and soups to enhance the flavor of the food items is expected to fuel the market growth of apple concentrate. Moreover, rising demand for a dietary supplement such as pectin is used as medicine and prescribed by doctors. Hence, the rising demand for dietary supplements is also expected to fuel the market growth of apple concentrate.
Among regions, Europe held dominant position in the global apple juice concentrate market in 2021, accounting for 44.7% market share in terms of revenue, followed by North America and Asia Pacific. The apple juice concentrate market in Europe is in the high-growth stage. The temperature in the European Union varies from one country to another, thus resulting in the production of different varieties of fruits in different countries. In the European Union, apple juice concentrates are produced by a limited number of countries such as Poland, The Netherlands, Italy, Spain, and Germany. Germany is among the few countries in Europe that are inclined toward producing apple juice concentrates. It is a key manufacturer of apple juice concentrate among the European Union’s member states. Germany has a temperate climate, which is suitable to produce apples. Germany and Italy are the major EU producers of apple juice concentrate. Apple juice concentrates are in high demand due to their consistent high quality and supply.
Figure 1. Global Apple Juice Concentrate Market Revenue Share (%), By Region, 2021
Limited access to raw materials because the availability of apple is the biggest challenge these days and farmers are facing various challenges in the farming of apple because of the uncertainty of climate and natural disasters. Moreover, the production of apple require lots of water, which is also a major concern among farmers. Hence, limited availability of apples is acting as major challenges in expansion of business. This factor is expected to hamper the market growth of apple concentrate. Not from concentrate (NFC) juices are made of fruits that have been processed into fruit juices, and if stored in the appropriate temperature, have the advantage of lasting for up to two years. A rise in demand for NFC juices can be attributed to the changing consumer preference from volume to nutrition.
|Base Year:||2021||Market Size in 2021:||US$ 2,455.85 Mn|
|Historical Data for:||2018-2021||Forecast Period:||2022 to 2030|
|Forecast Period 2022 to 2030 CAGR:||5.8%||2030 Value Projection:||US$ 4,159.57 Mn|
AGRANA Beteiligungs-AG, Baor Products, CitroGlobe S.r.l., Döhler GmbH, FIL Industries Private Limited, Fructrum GmbH, FruitSmart, H&H Products Company, Hermann Pfanner Getränke GmbH, Himalyan Food Park, Ingredion, Lizaz Food Processing, Old Orchard Brands, LLC
|Restraints & Challenges:||
Rising production of apple juice from powder concentrate is a major trend that has been observed in the market. For instance, in March 2019, Coca-Cola India has announced the launch of Minute Maid Apple Sparkle. A graphical representation of fresh red Kashmiri Apples and the sparkling bubbles depicts that it is zinged up for more fun with fruit. The launch of Minute Maid Apple Sparkle is also in sync with the company’s ‘fruit circular economy’ initiative that seeks to increase local sourcing of fruit pulp. The apples for Apple Sparkle are sourced from the exotic Kashmir apples. Apple powder concentrate is traction in the market because liquid form of juice needs to be packed and stored with special care and have a small shelf life as compared to powder form. Therefore, the growing trend of producing apple juice from powder concentrate is projected to fuel the market growth of apple concentrate.
Figure 2. Global Apple Juice Concentrate Market Revenue Share (%), By Product Type, 2021
On the basis of product type in 2021, Clarification is the term for this precipitation stage. Clarified concentrated apple juice is far more popular than natural apple juice that is not clarified due to consumer’s preference for a completely clear, pure apple juice. Clarified concentrated apple juice is produced by removing the pectin and starch component of apple pulp during the production process. This form of juice concentrate is the most refined concentrate among all types of concentrates. Clarified apple juices can contain up to four times as many polyphenols as natural juice. Clarified apple juices dominate the global apple juice concentration market due to its longer shelf life and consumer’s demands for purity.
Global Apple Juice Concentrate Market - Impact of Coronavirus (Covid-19) Pandemic
The COVID-19 pandemic has impacted the food & beverages industry both positively and negatively. The demand for a wide range of processed food and ready-to-eat drinks such as packed fruit juices and fruit concentrates increased, owing to health benefits associated with them. Before the outbreak of the COVID-19, consumers were gradually shifting towards healthier food & beverages alternatives by reducing the intake of sugary products such as soda, cold drinks, and other similar beverages, owing to growing disposable income and awareness about health. The outbreak of the COVID-19 further encouraged this trend, and consumers across the globe started adopting healthy food & beverages including fruit juices and fruit concentrates in their daily diet. Hence, the sales of apple juice concentrate were not halted significantly during the pandemic period. Several apple juice concentrate manufacturers also leveraged the situation and developed new products that meets the growing demand for apple juice concentrates.
Key players operating in the global apple juice concentrate market include AGRANA Beteiligungs-AG, Baor Products, CitroGlobe S.r.l., Döhler GmbH, FIL Industries Private Limited, Fructrum GmbH, FruitSmart, H&H Products Company, Hermann Pfanner Getränke GmbH, Himalyan Food Park, Ingredion, Lizaz Food Processing and Old Orchard Brands, LLC.
Apple concentrate is a used as sweetener or as an alternative to corn syrup and sugar in food & beverages products such as soft drinks, sparkling drinks, and juices. Furthermore, it is an ingredient which find its applications in cosmetics and pharmaceutical industry. Growing usage of apple concentrate attributing to various health benefits and longer shelf life of products is projected to boost the demand for apple concentrate market over the forecast period.
Various countries has laid various regulations on composition & intake standards for fruit juice concentrates and related products and provides specific labelling requirements for these products. For instance, in the European Union, fruit juice concentrate is regulated by Council Directive 2001/112/EC. European Parliament have enforced the rules & regulations on the Member States relating to the labelling, presentation, and advertising of apple juice concentrate. Additionally, European Directive 2012/12/EU define the composition of fruit juices, concentrated fruit juices, dehydrated fruit juices, and fruit nectars.
Rising application of apple concentrate in dental care product is projected to open new doors of opportunity to the market of apple concentrate. According to the researcher, phenolic compounds present in apple concentrates have anti-caries properties i.e. it can be used to treat dental problems such as a cavity. Therefore, the launch of new products such as toothpaste, mouthwash and others which are prepared by using apple concentrate is expected to fuel the market growth of apple juice concentrate over the forecast period.
The market players of global apple juice concentrate are focusing on product portfolio expansion coupled with business expansion. This factor is anticipated to create lucrative growth opportunities for the global apple juice concentrate market. For instance, after its successful foray in creating robust mango processing supply chains, on May 26, 2022, Parle Agro, an India-based company, envisioned the creation of a similar network for apple juice concentrate due to the immense popularity of its apple-based drinks such as Appy, Fizz, and B Fizz.
Apple juice concentrate consists of polyphenols which help in protecting the bones during menopause and offer relief from respiratory disorders such as asthma and others. Additionally, apple juice concentrate helps in preventing Alzheimer's disease, keeps cholesterol level under control, reduces the risk of various cancers, and keeps diabetes under control, and helps in weight loss. Hence, the increasing prevalence of diseases such as asthma, diabetes, and high cholesterol level is augmenting the global apple juice concentrate market growth. For instance, in 2021, according to the data published by the Asthma and Allergy Foundation of America (AAFA), a not-for-profit organization, approximately 25 million people in the U.S. have asthma. This equals about 1 in 13 people. Moreover, apple juice concentrate improves the skin, pulmonary function, bone health, and gastrointestinal protection. These health benefits associated with apple juice is driving the market for apple juice concentrate globally.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.