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  • Published In : Mar 2024
  • Code : CMI6814
  • Pages :134
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages

Market Size and Trends

The absinthe market is estimated to be valued at USD 5.16 Bn in 2024 and is expected to reach USD 6.57 Bn by 2031, growing at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

Global Absinthe Market Key Factors

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The global absinthe market is expected to witness positive growth during the forecast period. Absinthe consumption had been banned for most of the 20th century over its alleged psychoactive properties. However, with the growing popularity of premium spirits and the increasing demand for craft distilleries, the ban has been lifted in many countries since 1990s. Many European countries and the U.S. have allowed absinthe production. Furthermore, the rising demand for artisanal and premium spirits is also prompting new players to enter the absinthe market. Players are focusing on innovations including different flavors to attract new customers and the millennial population. Increased marketing and education about absinthe are also helping to normalize it as a spirit.

Growing Interest in Culinary Experiences and Culture

The rising global interest in unique culinary experiences and discovering new flavors continues to drive the demand for absinthe. People are increasingly pursuing authentic tastes and drinks from different cultures as part of their travel and exploration of the world. Absinthe being closely tied to French culture has gained widespread recognition among global food and drink aficionados. Tourists visiting places in Europe like France and Czech Republic seek the genuine absinthe drinking experience and view it as a symbol of those distinct cultural identities. Some travel blogs and social media also highlight absinthe tasting in their itineraries further familiarizing people with this spirit from a cultural lens. This thriving global passion for diversifying cultural palates through food and beverages directly benefits the absinthe market.

Market Concentration and Competitive Landscape

Global Absinthe Market Concentration By Players

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Romanticization of Absinthe's Past and Mystique

Absinthe continues to mystify people with its vivid image sustained over generations of poems, paintings, and folklore. Tales of its alleged psychedelic effects on Van Gogh and other artists in the late 19th century persist in popular imagination. While modern research refutes many exaggerated claims, absinthe maintains an alluring mystique as a drink steeped in cultural history and linked to the bohemian artistic spirit of that era. Some absinthe brands accentuate this romanticized past through label designs, marketing campaigns, and retail experiences. The spirit is presented more as an objet d'art and conversation piece rather than just another liqueur. This added anachronistic charm factor sparks initial intrigue and trials among those looking to partake in absinthe's mystique. Preserving a slice of that romantic past through flavor innovation and experience design holds potential to further develop the absinthe category customer base.

Global Absinthe Market Key Takeaways From Lead Analyst

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Market Challenges: Overcoming Misconceptions and Regulatory Compliance

One of the major challenges faced by the absinthe market is the misconceptions around its psychoactive properties. Many are still unaware that absinthe was banned in early 1900s primarily due to its high alcohol content and not because of hallucinogenic effects of thujone. Absinthe makers struggle to change such perceptions. Strict regulations around thujone levels also pose compliance challenges. Further, the market remains niche with cultural dependence on regions of Western Europe. Changing social attitudes and the growing popularity of alternative spirits further threaten the category growth.

 Market Opportunities: Crafting High-Quality Absinthes, Taste Experimentation, and Global Market Accessibility

Stringent regulations regarding food safety is one of the primary factors driving the growth of the food grade alcohol market.Governments across the world are implementing stricter guidelines to ensure the quality and safety of food products. Alcohol that does not meet the prescribed standards for food consumption cannot be used in the food industry. This has compelled food companies to rely solely on food grade alcohol that adheres to the regulatory norms. The food grade alcohol manufacturing industry has responded proactively to these regulations. Producers are investing heavily in R&D to come up with innovative purity testing technologies and upgrading production facilities. Advanced distillation and filtration methods allow manufacturers to remove impurities and contaminants from alcohol. They can certify that their products meet all criteria specified by regulatory bodies. This gives confidence to food businesses that opt for these alcohols. It has also increased transparency in a supply chain. The trend of stringent norms is likely to continue in the coming years. According to a study by WHO, over 200,000 people require hospitalization every year globally due to contaminated food. Governments are under pressure to strengthen laws to curb foodborne illnesses. The food industry needs to comply with evolving standards. This dependable demand for certified pure alcohol from the food industry will spur growth opportunities for food grade alcohol producers.

Food businesses seeking legitimacy are progressive adopters of food grade alcohols. Natural health product makers and packaged food companies requiring alcoholic extracts or extracts will predominantly contribute to revenues. The market holds significant potential with ongoing regulations and responsible manufacturing practices gaining prevalence. Food safety remains a major priority so demand for compliant alcohols is projected to rise substantially over the next decade.

Global Absinthe Market By Type

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Insights, By Type: The allure of authenticity

In terms of type, Bohemian contributes 29.1% share of the market owing to its rich cultural heritage and nostalgic appeal. Bohemian absinthe traces its origins back to the 19th century Czech Republic, where it developed a mystique among intellectuals and artists. Its louche preparation method involving sugar cubes and dripping water gives it a refined, ritualistic quality. Consumers are drawn to this air of mystery and tradition from a bygone era. Additionally, Bohemian absinthe contains higher concentrations of thujone compared to other varieties, imbuing it with a stronger, herbal flavor profile favored by absinthe connoisseurs. Producers leverage the cultural cachet associated with legendary Bohemian drinkers like Oscar Wilde and Ernest Hemingway to market their products as possessing the authentic Bohemian spirit. Nostalgia for nostalgia's sake remains a powerful motivator for many consumers today seeking experiences steeped in history. As such, the lingering mystique of 19th century Bohemia continues boosting the demand for this premium absinthe segment.

Insights, By Application: A natural fit

In terms of application, food & beverage contributes 39.8% share of the market given absinthe's versatility in cocktails and as an ingredient. Absinthe lends itself well to mixed beverages due to its licorice-anise undertones that complement both sweet and savory flavors. Popular absinthe cocktails include the Death in the Afternoon with champagne and the Sazerac with rye whiskey. Food pairing opportunities also abound - absinthe enhances rich, fatty meats and cheeses through its ability to cut through fat. Celebrity chefs have incorporated absinthe into recipes from potstickers to crème brûlée, driving broader experimentation among home cooks. On the production side, absinthe extract adds herbal notes to liqueurs and flavored spirits. Producers tout absinthe's natural preservative properties for extending shelf life in foods as well. As consumer passion for innovative mixology and culinary fusions continues to grow, food and beverage applications provide an expansive platform to experience absinthe.

Insights, by distribution channel: Click to convenience

In terms of distribution channel, online contributes 61.3% share of the market given shifting consumer preferences toward digital shopping. Busy lifestyles leave less time for leisurely in-store browsing, while always-on connectivity enables spontaneous online purchases. Absinthe producers have pivoted accordingly by strengthening their direct-to-consumer e-commerce presences. Consumers appreciate the robust product selection and educational content on producer websites. Reviews and ratings from fellow absinthe aficionados aid in virtual discovery. Online also facilitates impulse buys through smart marketing. Subscription services cater to those seeking delivery convenience. The social media presence of many absinthe brands further lowers barriers to awareness, sampling and recommendations. A vibrant online community has taken root to chart flavor comparisons and cocktail ideas. During pandemic lockdowns in particular, online became a lifeblood for absinthe revenue by offsetting lost bar and restaurant sales. As digital-first habits endure, online distribution platforms will continue optimizing the absinthe shopping experience.

Regional Insights

Global Absinthe Market Regional insights

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Europe has traditionally been the stronghold of the absinthe market, holding the largest share of approximately 37.4%. The region has a rich historical connection to absinthe, with countries like France, Switzerland, and Czech Republic being renowned for their production and consumption of the spirit. France, in particular, has played a pivotal role in the revival of absinthe. The country has a long-standing association with the drink, and its distilleries have been at the forefront of crafting high-quality absinthes. The vibrant absinthe culture in countries like France has contributed significantly to the market's growth and popularity in Europe. Moreover, European consumers have shown a strong affinity for artisanal and craft spirits, which aligns well with the unique and traditional nature of absinthe. The revival of absinthe culture in Europe has sparked interest among discerning consumers, driving demand for premium absinthes and encouraging taste experimentation with different botanical blends.

While Europe holds the largest market share, the Asia Pacific region is expected to witness the fastest growth in the absinthe market over the forecast period. The rising disposable incomes, changing lifestyles, and evolving consumer preferences in countries like China, Japan, and Australia have contributed to the growing popularity of absinthe in this region. The increasing exposure to global trends, the influence of Western culture, and the rising interest in specialty spirits have all played a role in driving the demand for absinthe in Asia Pacific. Additionally, the expanding e-commerce platforms and easier availability of absinthe products online have boosted the exposure and accessibility of absinthe to a larger consumer base in the region. Moreover, the growing cocktail culture and the demand for unique and experiential drinking experiences have further fueled interest in absinthe among bartenders and mixologists in Asia Pacific. As a result, the region is witnessing a surge in absinthe consumption and an emergence of absinthe-focused bars and establishments. Overall, while Europe remains the dominant market for absinthe, the Asia Pacific region presents significant growth opportunities due to its evolving consumer landscape, increasing market accessibility, and a growing appreciation for the unique flavors and cultural heritage associated with absinthe.

Market Report Scope

Global Absinthe Market Report Coverage

Report Coverage Details
Base Year: 2023 Market Size in 2024: US$ 5.16 Bn
Historical Data for: 2019 To 2023 Forecast Period: 2024 To 2031
Forecast Period 2024 to 2031 CAGR: 3.5% 2031 Value Projection: US$ 6.57 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East & Africa: GCC Countries, Israel, and Rest of Middle East & Africa
Segments covered:
  • By Type: Blanche, Amber, Verte, Ordinaire, Reve Pastis, Bohemian, Liqueur, and Others (Premium, etc.)
  • By Application: Food & Beverage, Cosmetics  , Pharmaceutical , and Others
  • By Distribution channel: Offline and Online 
Companies covered:

Butterfly Absinthe, Hill's Liquere North America, Hood River Distillers Inc., Jade LiqueursLLC, La Clandestine, La Absinthe, Milan METELKA a.s., Pacific Distillery, Pernod Ricard, Philadelphia Distilling , Teichenn S.A., Doubs Mystique, Teichenne, S.A, LA F E Absinthe, Milan Metelka A.S, St. George Spirits, Duplais Verte, Kubler Absinthe Superieure, Lucid Absinthe Supérieure, and Alandia GmbH & Co. KG

Growth Drivers:
  • Growing Interest in Culinary Experiences and Culture
  • Romanticization of Absinthe's Past and Mystique 
Restraints & Challenges:
  • Overcoming Misconceptions and Regulatory Compliance
  • High Pricing of Premium Brands 

Key Developments

  • In April 2023, Patel's La' Ananta Absinthe, which was launched recently and is available in Maharashtra, Goa, and Karnataka
  • In April 2023, a U.K.-based absinthe distillery, Devil’s Botany, launched a new recipe for its London Absinthe, creating an absinthe that does not cloud when diluted
  • On December 15, 2021, a collaboration between Maryland, a U.S.-based "Bethesda Softworks", a video game company, and London, England-based distillers Jim and Tonic and Rebel brought Skooma drug to life and made limited-edition absinthe having 69% alcohol by volume
  • On September 21, 2021, a France-based beverage conglomerate company, "Pernod Ricard," which is famous for its anise pastis, announced that it has signed an agreement with a U.K.-based online retail company, "The Whiskey Exchange." According to the agreement, Pernod Ricard will acquire The Whiskey Exchange at a price of $25 million.
  • *Definition: The absinthe market is an online marketplace that connects absinthe producers and distillers directly with buyers. On the site, vendors can list their absinthe products for sale along with tasting notes, ingredient details, and high-resolution photos. Buyers can easily browse products from around the world, read reviews from fellow absinthe enthusiasts, and make secure purchases directly from the producer.

Market Segmentation

  • Type Insights (Revenue, USD Bn, 2019 - 2031)
    • Blanche
    • Amber
    • Verte
    • Ordinaire
    • Reve Pastis
    • Bohemian
    • Liqueur
    • Others (Premium, etc.)
  •  Application Insights (Revenue, USD Bn, 2019 - 2031)
    • Food & Beverage
    • Cosmetics
    • Pharmaceutical 
    • Others
  •  Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
    • Offline
    • Online
  • Regional Insights (Revenue, USD Bn, 2019 - 2031)
    • North America
      • U.S.
      • Canada
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Europe
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Middle East & Africa
      • GCC Countries
      • Israel
      • Rest of Middle East & Africa
  • Key Players Insights
    • Butterfly Absinthe
    • Hill's Liquere North America
    • Hood River Distillers Inc.
    • Jade LiqueursLLC
    • La Clandestine
    • La Absinthe, Milan METELKA a.s.
    • Pacific Distillery
    • Pernod Ricard
    • Philadelphia Distilling
    • Teichenn S.A.
    • Doubs Mystique
    • Teichenne, S.A
    • LA F E Absinthe
    • Milan Metelka A.S
    • St. George Spirits
    • Duplais Verte
    • Kubler Absinthe Superieure
    • Lucid Absinthe Supérieure
    • Alandia GmbH & Co. KG

Frequently Asked Questions

The CAGR of the absinthe market is projected to be 3.5% from 2024 to 2031.

Growing interest in culinary experiences and culture and romanticization of absinthe's past and mystique are the major factors driving the growth of the absinthe market.

Overcoming misconceptions and regulatory compliance and high pricing of premium brands are the major factors hampering the growth of the absinthe market.

In terms of type, Bohemian is estimated to dominate the market revenue share in 2024.

Butterfly Absinthe, Hill's Liquere North America, Hood River Distillers Inc., Jade LiqueursLLC, La Clandestine, La Absinthe, Milan METELKA a.s., Pacific Distillery, Pernod Ricard, Philadelphia Distilling , Teichenn S.A., Doubs Mystique, Teichenne, S.A, LA F E Absinthe, Milan Metelka A.S, St. George Spirits, Duplais Verte, Kubler Absinthe Superieure, Lucid Absinthe Supérieure, and Alandia GmbH & Co. KG are the major players.

Europe is expected to lead the absinthe market.

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