COLLAGEN SUPPLEMENTS MARKET ANALYSIS

Collagen is a major component of the skin. It plays an important role in strengthening skin, as well as in elasticity and hydration. As people age, the body produces less collagen, leading to dry skin and the formation of wrinkles. Therefore, there is an increasing demand for collagen supplements. Collagen supplements provide a variety of health benefits. Collagen supplements deliver various types of collagen protein when taken daily, in either a powder, gel, capsule, or tablet format. Collagen supplements provide several health benefits with very few known risks. Supplements may increase muscle mass, relieve joint pain, prevent bone loss, and improve skin health by reducing wrinkles and dryness. Research suggests that taking collagen supplements may improve certain aspects of skin health and appearance.

Market Statistics:

The global collagen supplements market was valued at US$ 2,026.70 Mn in 2021 and is forecast to reach a value of US$ 3,233.14 Mn by 2028 at a CAGR of 7.0% between 2022 and 2028.

North America held dominant position in the global collagen supplements market in 2020, accounting for 38.5% share in terms of volume, followed by Europe and Asia Pacific, respectively.

Figure 1. Global Collagen Supplements Market Share (%), by Region, 2021

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Recent Developments:

In February 2022, Nestlé Health Science acquired Vital Proteins, the market leader in collagen in the U.S. and a leading lifestyle and wellness platform offering supplements, beverages and food products. Nestlé Health Science acquired a majority stake in Vital Proteins in 2020.

In February 2020, Rejuvenated Ltd. unveiled its first compostable packaging, ‘bio-pouch’, for its Collagen Shots, a powdered skin care supplement drink. The packaging is suitable for home composting as the pouch meets the Vinçotte OK Compost’s certification requirements.

Market Drivers:

1. Increase in demand for collagen supplements is expected to propel the growth of the global collagen supplements market over the forecast period. For instance, collagen supplements can help improve skin health. Collagen plays an important role in the structure and function of skin, cartilage, bones, & connective tissue. In November 2020, Life Extension announced the launch of the new Hydrolyzed Collagen Supplement called Collagen Peptides for skin and joints. It is a daily collagen supplement that mixes easily with water or with a favourite nutritious drink. This collagen supplement consists of collagen types I, II, and III.
2. Growing geriatric population across the globe is expected to boost the growth of the global collagen supplements market during the forecast period. For instance, as people age, the body produces less collagen, and studies have shown that supplementing with collagen peptides may be beneficial for older people and promote skin and bone health during aging. According to the United Nations, there were 703 million people aged 65 years or over in the world in 2019, and the number of older persons is expected to double to 1.5 billion in 2050. The share of aging population is increase with a rapid pace worldwide.

Figure 2. Global Collagen Supplements Market Share (%), by Region, 2021

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Market Restraints:

1. Restrictions prohibiting the consumption of animal-sourced food and beverages is expected to hinder growth of the global collagen supplements market. For instance, some animal rights organizations, such PETA and Animal Equality, encouraging people to reduce animal-sourced food and beverages consumption and look for alternative solutions to nutrition. This in turn is severely affecting the sale of animal-sourced products and supplements.
2. Shift of consumers toward vegan diets is expected to hamper growth of the global collagen supplements market. Veganism has become very popular in many countries and is particularly popular in the fitness community. According to the Good Food Institute, sales of plant-based foods grew three times faster than overall food sales in 2021. Thus, with the rise in adoption of veganism, the sales of animal products is declining.

Market Opportunities:

1. Increasing awareness among people about the benefits of collagen supplements is expected to offer significant growth opportunities for player in the global collagen supplements market. For instance, in May 2021, Nestlé Health Science opened a flagship store in Tmall to educate consumers in China about the benefits of collagen supplements on skin, joint health, immunity, and sports performance. The two Vital Protein products are available in China, which include Marine Collagen Powder Unflavored and Original Collagen Peptides Powder Unflavored.
2. Rising usage/consumption of collagen supplements is expected to provide lucrative growth opportunities for player in the global collagen supplements market. For instance, in November 2021, Ancient Nutrition launched a new line of collagen peptide formulas which are clinically-evidenced to deliver efficacious results in as little as one day. The formulations are made with collagen peptides to support skin, nail, hair, joint, and gut health with maximum absorption.

Market Trends/Key Takeaways:

1. Increasing investments in R&D activities is expected to drive growth of the global collagen supplements market. For instance, in May 2022 Pura Collagen announced the launch of new Immune Support System to provide immune support for consumers. The system aims to build the immune system which help consumer to enhance to resist diseases.
2. Introduction of novel products by market players is expected to augment growth of the global collagen supplements market. For instance, in November 2021, Cytoplan announced the launch of Type 1 Marine Collagen, a supportive formula designed to aid structure, texture, elasticity, strength, and resilience of the skin and improve overall health of connective tissue in the body.

Competitive Landscape:

1. BIOTECH USA
2. CODEAGE LLC.
3. FURTHER FOOD
4. GLANBIA PLC
5. HUNTER & GATHER FOODS LTD
6. SHISEIDO COMPANY, LIMITED
7. TCI CO., LTD.
8. THE BOUNTIFUL COMPANY
9. THE CLOROX COMPANY
10. VITAL PROTEINS, LLC