Color Cosmetics Market, by Product Type (Nail care, Lip Care, Eye Make-up, and Face Make-up) by Distribution Channel (Hypermarkets, Supermarkets, Specialty stores, and Online Stores) and by Geography - Global Trends and Forecast to 2025

Global Color Cosmetics Market – Insights

Color cosmetics are a mixture of chemicals that are used to enhance the appearance or divulging an aroma to the human body. Color cosmetics market is expected to propel owing to the growth in nail care segment; for example various innovations such as Avon’s new wellness brand Espira to be launched in 2018 is expected to penetrate as a new wave in the nail care sector. Introduction of various features such as improved skin texture in facial makeup segment and other skin care benefits such as improvement in skin tone, moisturizing, and inclusion of anti-aging properties are expected to fuel growth of the color cosmetics market during the forecast period.

Increasing inclination of women towards aesthetic appeal is one of the major driver for growth of color cosmetics market. Furthermore, new product launches such as new double wear foundation in 2017, increasing retail presence such as launch of new Sephora stores in Indian market are some of the factors playing a key role in the market. For instance, Sephora, a premium cosmetics retailer plans to open over ten to twelve stores by 2018 across the Indian market. Furthermore, increasing disposable income of population coupled with increasing adoption of branded products are driving the demand for premium color cosmetics products.  Some of the leading vendors in the premium color cosmetics market include Coty, Chanel, Estee Lauder, LVMH, and Shiseido. 

Furthermore, sales through online distribution channel is key factor driving growth of the market. The e-commerce platform allows consumers to compare a wide range of products before buying them. For instance, online cosmetic sales in China accounted for around 37% sales in 2017.

On the basis of product type, color cosmetics market is segmented into nail care, lip care, eye make-up, and face make-up. On the basis of distribution sector, the market is segmented into hypermarkets, supermarkets, specialty stores, and online stores. Face make up segment is expected to account for the highest revenue share over the forecast period, due to increasing availability of cosmetic products at low prices. According to Coherent Market Insights analysis, the face make up segment is expected to grow at a CAGR of 5.6% during the forecast period.

Asia Pacific is the dominant region in the global color cosmetics market and was valued at US$ 18.40 Bn in 2016. China is leading market in this region, owing to increasing prevalence of western culture and demand for branded products. In 2016, L’Oreal led the color cosmetics market in China owing to its high brand presence and extensive distribution network. India stands to be another important market for color cosmetics owing to growing demand from tier 2 and tier 3 cities. Owing to the stiff competition and market maturity, retailers are increasing their presence to tier 2 and tier 3 cities to gain market presence. Color cosmetic products such as lip sticks and nail polish are some of the most popular products across all age groups in India. In addition to this, entry of foreign players into the market is further driving the market. For instance, LASpalash Cosmetics, an US-based company and KIKO MILANO, Italian company, entered the Indian market in 2016.

Europe is expected to be the second largest market for color cosmetics in terms of revenue over the forecast period. Economies such as U.K., Germany, and France are major region for market. Increasing adoption of recent trends in fashion by population in this region and advent of social media bloggers and fashion influencers educating customers about new trends and fashion are increasing demand for color cosmetics, which in turn is expected to fuel growth of the market during the forecast period.   

The color cosmetics market was valued at US$ 62.36 billion in 2016 and is expected to expand at a CAGR of 4.22%, in terms of revenue, over the forecast period (2017 – 2025).

Figure 1. Global Color Cosmetics Market Share (%), by Region, 2016

Color Cosmetics Market

SOURCE: COHERENT MARKET INSIGHTS (2018)

North America is projected to hold a revenue share of 21.97% in the color cosmetics market by 2025, owing to high demand for premium products such as Estee Lauder and Coty. Furthermore, in the U.S., celebrity endorsements and launch of their own product lines are driving growth of the market. For instance, popular celebrity brands such as Kylie Cosmetics and Flower Beauty are gaining traction among population, which in turn is fueling growth of the market.

Major Players in Global Color Cosmetics Market:

Some of the key players operating in the global color cosmetics market include L’Oreal Group, Coty Inc., Krylon, Estee Lauder Companies Inc., Avon Products, Inc., Johnson & Johnson, Revlon, and Beiersdorf.

Color cosmetics are the colorants and other ingredients of cosmetics, which enhance the looks and form of the human body. The global color cosmetics market is expected to grow at a higher rate due to increasing demand for organic and natural products of cosmetics, effective distribution channel, which provides higher availability to consumers, and technological development such as customized color cosmetics. These factors are expected to propel growth of color cosmetics market over the forecast period. 

Market Dynamics 

Asia Pacific is projected to hold the dominant position in global color cosmetics market, followed by Europe and North America over the forecast period, owing to increasing demand for cosmetic products from economies such as India, China, Australia, and Japan. Furthermore, increasing awareness among consumers towards natural and organic products due to presence of toxic materials in conventional cosmetics is fueling growth of the color cosmetics market in this region. For instance, in China from 2010 to 2016, 23.7% of consumers shifted from chemical cosmetics products to organic products. Several manufacturers are expanding their color cosmetics product portfolio through various strategies such as merger and acquisition. In October 2016, a U.K. based company, which is specialized in offering hair appliances and straighteners, Good Hair Day (GHD) was acquired by Coty. 

Key features of the study:

  • This report provides in-depth analysis of color cosmetics market and provides market size (US$ Billion & Billion Units) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017 – 2025), considering 2016 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players.
  • It profiles leading players in the global color cosmetics market on the basis of the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans.
  • Key companies covered as a part of this study include L’Oreal Group, Coty Inc., Krylon, Estee Lauder Companies Inc., Avon Products, Inc., Johnson & Johnson, Revlon, and Beiersdorf.
  • Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launch, technology up-gradation, market expansion, and marketing tactics.
  • The global color cosmetics market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision making through the various strategy matrices used in analyzing the color cosmetics market. 

Detailed Segmentation:

  • Global Color Cosmetics Market, By Product Type:
    • Nail care
    • Lip Care
    • Eye Make-up
    • Face Make-up
  • Global Color Cosmetics Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Specialty stores
    • Online Stores
    • Others
  • Global Color Cosmetics Market, By Geography:
    • North America
      • U.S.
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Canada
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
    • Europe
      • U.K.
        • By Product Type
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Germany
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Italy
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • France
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Russia
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Rest of Europe
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
    • Asia Pacific
      • China
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • India
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Japan
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • ASEAN
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Australia
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • South Korea
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
      • Others Rest of Asia Pacific
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
    • Latin America
      • Brazil
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Mexico
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Rest of Latin America
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
    • Middle East
      • GCC
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Israel
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Rest of Middle East
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
    • Africa
      • North Africa
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • Central Africa
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
      • South Africa
        • By Product Type:
          • Nail care
          • Lip Care
          • Eye Make-up
          • Face Make-up
        • By Distribution Channel:
          • Hypermarkets
          • Supermarkets
          • Specialty stores
          • Online Stores
          • Others
  • Company Profiles
    • L’Oreal Group *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Coty Inc.
    • Krylon
    • Estee Lauder Companies Inc.
    • Avon Products, Inc.
    • Johnson & Johnson
    • Revlon
    • Beiersdorf

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Epidemiology/Prevalence/Incidence
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Color Cosmetics Market, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2017 - 2025
      • Segment Trends
    • Nail Care Products
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Lip Care Products
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Eye Make-up Products
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Face Make-up Products
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
  5. Global Color Cosmetics Market, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, 2017 - 2025
      • Segment Trends
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Specialty stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Online Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2025, (US$ Billion & Billion Units)
  6. Global Color Cosmetics Market, By Regions, 2017 – 2025, (US$ Billion & Billion Units)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, For Regions, 2017 - 2025
    • North America
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 - 2025
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
    • Europe
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 - 2025
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
    • Asia Pacific
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 - 2025
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
    • Latin America
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 - 2025
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
    • Middle East
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 - 2025
        • GCC Countries
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
    • Africa
      • Market Share Analysis, By Country, 2016 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2017 - 2025
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017 – 2025, (US$ Billion & Billion Units)
          • Market Size and Forecast, By Distribution Channel, 2017 – 2025, (US$ Billion & Billion Units)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Lo’real Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Coty Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Krylon
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Estee Lauder Companies Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Avon Products, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Johnson & Johnson
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Revlon
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Beiersdorf
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.