CYCLING WEAR MARKET ANALYSIS

Market Size and Trends

The global cycling wear market is estimated to be valued at USD 7.78 Bn in 2024 and is expected to reach USD 11.22 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

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The global cycling wear market is expected to witness positive growth over the forecast period. Growing health consciousness and increasing popularity of cycling as a fitness activity are some of the key factors driving the demand for advanced cycling wears such as jerseys, gloves, shoes, and shorts. Moreover, rising consumer preference for comfortable and moisture-wicking fabrics is further boosting the sales of high-performance cycling wear. Leading brands are substantially investing in the research & development of technologically advanced products with improved breathability, grip, and protection. Such innovations are gaining widespread acceptance among serious and casual cyclists alike. However, availability of low-cost counterfeit products may hinder the revenue growth of established brands to some extent over the next few years.

Health and Fitness

The health and fitness trends are driving significant growth in the global cycling wear market. As people become more concerned about their overall well-being and leading an active lifestyle, cycling has seen a tremendous increase in popularity as a fitness activity and leisure sport. The awareness around health benefits of regular cycling such as lowering the risk of heart diseases, reducing stress levels, managing weight and improving muscular strength has encouraged more individuals to take up cycling.  According to the 2020 Public Health England report on the relationship between physical activity and health, regular cycling can reduce the risk of early death by up to 40%. Additionally, a 2020 study published in the British Journal of Sports Medicine found that cycling to work was associated with 24% lower risk of cancer and 45% lower risk of cardiovascular diseases compared to non-active commuters. Such evidential support has been highly influential in driving positive attitude towards cycling. More people have been seen commuting to work, running daily errands and opting for weekend recreational rides with family and friends which has spurred the demand for versatile and high-performance cycling related clothing and accessories. Furthermore, the trend of indoor cycling workouts using indoor bikes or cycling apps has given a major boost to the market. With lockdowns and gym closures during the pandemic, indoor cycling emerged as one of the most popular forms of home workouts. According to a 2021 survey conducted by Euro monitor, over 50% of regular gym goers took up indoor cycling for cardio and strength training during restrictions on outdoor activities highlighting its benefits of low-impact, full body workout. As a result, apparel designed specifically for spin classes and other indoor cycling activities with features like moisture-wicking, UV protection and breathability are in high demand.

Market Concentration and Competitive Landscape

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There is a growing concern about environmental degradation and climate change issues globally. People are looking for sustainable options to commute as well as for leisure activities. Cycling is one such environment-friendly mode of transport that does not cause pollution. Many cities are promoting non-motorized and public transport by developing separate cycling tracks and lanes. Citizens are encouraged to use bicycles for short-distance daily commutes to reduce vehicular traffic and carbon footprint. E-bikes are also gaining popularity as they allow traveling slightly longer distances while expending less physical effort. Various social initiatives promote cycling as a green lifestyle choice. Cycling events and clubs bring people together for recreational cycling while campaigns spread awareness about benefits of cycling. More users are opting for cycling gears made from recycled and sustainable materials. The younger generation, in particular, is quite passionate about adopting green habits including cycling. With climate change at the forefront, the eco-friendly image of cycling continues to inspire its growth worldwide.

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Some key challenges faced by the global cycling wear market include market saturation in developed nations, where growth has slowed. Additionally, fluctuations in commodity pricing can pinch manufacturer margins. Tariffs imposed on imported goods also impact the bottom line. Maintaining brand loyalty is difficult as consumers expect constant innovation and newness. Further, the cycling market is impacted by weather and customers' discretionary spending, so sales can decline during economic downturns.

Opportunities: Increasing investment in infrastructure

More countries are investing in infrastructure like protected bike lanes to promote active transportation. As cycling grows in popularity for fitness and recreation, demand of cycling wear will rise. Emerging economies represent largely untapped markets as the urban population increases. Online retail continues expanding globally as well. Manufacturers introducing technical fabrics and designs can better meet the needs of diverse rider segments and benefit from premium pricing.

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In terms of product type, cycle wear apparel contributes 70.9% share of the market in 2024 owing to favorable attributes that cater to active consumers. Versatile athletic clothing allows ease of movement through diverse fabrics that wick away moisture and keep riders dry. Increasing health consciousness has spurred daily cycling routines, necessitating performance outfits. Quality materials stretch with body motions while insulating against UV rays and wind chill. Breathable textiles regulate body temperature for long distance rides. Stylish designs complement personalized cycling personalities and cultivate passion for the sport. Convenience features like zippered pockets, reflective trim, and adjustable waist/cuffs enhance usability. Premium brands incorporating these characteristics satisfy the demand for apparel engineered specifically for cycling comfort and protection.

Insights by Gender: Male Dominance Stems from Traditional Gender Roles in Cycling

In terms of gender, male contributes 62.3% share of the market in 2024 stemming from long-held perceptions of cycling as a male-dominated activity. Cultural norms designate it an extreme sport aligned with masculinity, competitiveness, and physical endurance. While women's participation grows, social stereotypes influencing equipment purchases still favor men. Practical challenges like lack of properly fitted bicycles and protective gear also deter some females. However, as more role models emerge and inclusive marketing broadens appeal, the gender gap in cycling wear sales is diminishing through growing acceptance and visibility of women cyclists. 

Insights by Age Group: Rising Health Priorities Drive Mid-life Adults to Cycling Apparel

In terms of age group, adults contributes 60.5% share of the market in 2024 due to shifting priorities mid-career. More established professionals turn to cycling to reduce work stress and find workout routines accommodating busy schedules. Increased longevity expectations encourage preventative health steps later in life. Functional apparel suits flexible cycling formats whether commuting daily or training for long distance charity rides. Adults upgrading from child-sized bicycle gear to specialized cuts and protections driving demand. In addition, discretionary incomes allow investing in premium brands perfectly tailored for mature bodies. Knowledge of proper fitting and moisture-wicking materials grows with experience. As active aging trends motivate even retired individuals, adult cyclists represent the largest consumers of related wear.

Regional Insights

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Europe has remained the dominant region in the global cycling wear market over the past decade with 38.7% of the market share in 2024. Countries like Germany, France, Italy, and the Netherlands have very strong cycling cultures where cycling is a popular hobby as well as a mode of daily transportation for many people. This has created a large consumer base for cycling wear products in the region. The region is also a manufacturing hub for many international cycling gear brands. Germany, in particular, is home to some of the most popular cycling brands globally like Adidas, Gore Wear, and Assos. The strong manufacturing industry has enabled easy access to high quality and affordably priced cycling apparel and equipment across the European market. Additionally, investments by the European governments in cycling infrastructure like dedicated bike lanes, routes, and parking spaces have further encouraged cycling adoption. Many cities now promote cycling as an eco-friendly commute option. Such initiatives have boosted the use of cycling wears on a regular basis. Established distribution networks of cycling brands also ensure the wide availability and accessibility of new collections to consumers across Europe throughout the year. These factors have enabled Europe to account for the major share in the global cycling wear market.

The Asia Pacific region has emerged as the fastest growing market for cycling wear globally. Countries like China, Japan, and Australia have seen tremendous growth in recreational cycling over the last decade. With rising health awareness, cycling is gaining popularity as a sport and workout activity among the general population. This has translated to an expansion of the consumer base in need of high-performance and athletic cycling apparel, footwear, and gear.  Simultaneously, these developing economies are also attracting many global cycling brands to establish local manufacturing units to cater to the burgeoning demand. This has given a boost to the region's cycling wear production capacity. Investments in cycling tracks and bicycle-sharing initiatives by governments are also encouraging cyclists to purchase protective and functional cycling wear. The growing middle-class demographic with increasing disposable incomes provides ample scope for market players to tap into. Such favorable demand and supply-side factors have propelled the Asia Pacific cycling wear market to become the fastest developing market globally.

Market Report Scope

Key Developments

• On April 2024, adidas & Ajax Launched Limited Edition Cycling Collection
• In April 2024, Universal Colours, the renowned cycling apparel brand, unveiled its highly anticipated collection for the spring/summer season of 2024. The brand introduced a range of stylish and functional cycling apparel designed to enhance the riding experience for cyclists worldwide.
• In February 2023, the U.S. Department of Transportation announced the first round of SS4A awards totaling US$ 800 million, all of which will go towards projects dedicated to making it safer to bike and walk in the U.S.
• In March 2023, over 51 million Americans ride a bicycle each year, making it the 3rd most popular outdoor activity in the U.S. followed by running and fishing. In 2020, bicycle commuting increased by 21% in the U.S., but decreased a bit from that figure in 2021.
• In February 2022, MAAP, an Australia-based high-end cycling apparel brand, launched its 2022 warm weather kit. The kit includes Pro Air jersey, Team Base Layer, cap, socks, and bidon which are manufactured through sustainable manufacturing processes

*Definition: The global cycling wear market consists of a wide range of clothing, footwear, and accessories designed specifically for cycling. It includes jerseys, jackets, leggings, shorts, gloves, helmets, shoes, eyewear, and other gear that enhance the comfort, safety, and performance for cyclists. The market supports both casual and competitive cyclists across different cycling genres including road racing, mountain biking, BMX riding, and others.

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Cycle Wear Apparel
  • Cycle Wear Accessories
•  Gender Insights (Revenue, USD Bn, 2019 - 2031)
  • Male
  • Female
•  Age Group Insights (Revenue, USD Bn, 2019 - 2031)
  • Kids
  • Adults
•  Cycling Discipline Insights (Revenue, USD Bn, 2019 - 2031)
  • Road
  • Mountain Bike
  • Gravel
  • Others (Track and Cargo)
•  Price Range Insights (Revenue, USD Bn, 2019 - 2031)
  • Low
  • Moderate
  • Premium
•  Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Hypermarket and Supermarket
  • Sports Variety Stores
  • E-commerce
  • Others (Wholesale, Non Grocery Stores, etc.)
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Aero Tech Designs Inc.
  • ASSOS of Switzerland GmbH
  • Borah Teamwear
  • Capo Cycling Apparel
  • CCN Sport
  • Champion System
  • COTTONTEX GmBH/Srl
  • Eliel Cycling
  • Giro Sport Design
  • MAAP
  • Manifattura Valcismon S.p.A
  • Ornot Online Store
  • owayo GmbH
  • Pas Normal Studios
  • Pearl iZUMi
  • Rapha Racing Limited
  • Rider Sportsfashion LLC (dba JAKROO)
  • SANTINI s.p.a.
  • Scudo Sports Wear LLC
  • Velocio
  • WYN REPUBLIC