Global Duty Free Retailing Market – Insights
Duty free retailing is purchasing of products at shops present at airports, cruise, and ferries where no tax is levied on the purchased products. To avoid fees/taxes at international borders, customers tend to make purchases at duty free stores. Various products including perfumes, cosmetics & personal care products, food & beverages, electronic items, and fashion & accessories are made available at these stores.
Fragrances & cosmetics segment is expected to show a significant growth in global duty free retailing market over the forecast period (2019-2027). Fragrances & cosmetic segment includes duty free perfumes, scents, and beauty, & personal care products. Companies are focusing on starting multi-brand cosmetics stores to offer a wide range of products to tourists. For instance, in March 2019, China Duty Free Group (CDFG) announced to open an exclusive perfumes and cosmetics multi-brand store in the new extension of Citygate Outlets in Tung Chung.
Airport sales channel segment held significant market share in global duty free retailing market in 2018. Duty free shops are major revenue sources for airports. Key players in the market are focused on investing in airport shops, which in turn supports growth of the segment. For instance, in February 2019, Duty Free America (DFA) announced its plans to begin an ambitious program of store investment at Miami International Airport that will run throughout 2019.
North America held a significant market share in the global duty free retailing market in 2018, owing to an increasing number of flights and subsequent growth in footfall at airports present in the region. According to the Airports Council International-North America (ACI-NA), in 2017, North American airports observed a 5.8% increase in international passenger traffic as compared to 2016.
However, security checks, airline’s gate allocation, and boarding procedures limit the amount of time a customer can spend on shopping at airports. Furthermore, cabin baggage restrictions imposed by many of the air carriers are expected to restrain the market growth.
The global duty free retailing market was valued at US$ 67.74 billion in 2018 and is anticipated to exhibit a CAGR of 8.6% in terms of revenue, over the forecast period (2019 – 2027), to reach US$ 136.28 billion by 2027.
Figure 1. Global Duty Free Retailing Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018-19
Asia Pacific held the largest market share in the global duty free retailing market in 2018 and is expected to be dominant in the forecast period, owing to introduction of convenient shops and increasing passenger traffic in the region. According to Airports Council International, Beijing Airport surpassed 100 million passengers in 2018, at a growing rate of 5.4% from 2017.
Furthermore, various key players are focused towards enhancing their product portfolio, For instance, in 2015, Dufry AG acquired 50.1% stake in World Duty Free S.p.A, an Italy-based multinational travel retailer. The acquisition is expected to help Dufry AG to expand its product portfolio and further increase its global presence
Figure 2. Global Duty Free Retailing Market Share (%), By Product Type, 2018
Source: Coherent Market Insights, 2017-18
Players operating in the global duty free retailing market are adopting various growth strategies to attract consumer base. For instance, in 2018, AirAsia launched its inflight e-commerce website, ‘OURSHOP’, in partnership with Plaza Bali Duty & Tax Free. Through ‘OURSHOP’, customers can explore a wide range of products and will have multiple delivery options from airport, onboard, downtown to home delivery.
Major players operating in the global duty free retailing market include, Dufry AG, LOTTE Duty Free Company, DFS Group Limited, Gebr. Heinemann SE & Co. KG, The Shilla Duty Free, The King Power International Group, James Richardson Corporation Pty Ltd., Duty Free Americas, Inc., Flemingo International Ltd., Dubai Duty Free, and China Duty Free Group Co., Ltd
Duty free retail shops have helped airports to generate greater revenues all over the world and thereby reduced the landing fees the airports charge to airlines. In turn, it has helped airlines to keep lower ticket prices that has benefited travelers of the airlines. Revenue generated by the airport retail stores can also be utilized for infrastructure development as airports need continuous up-gradation. For instance, according to Airports Council International-North America, America’s airports would require more than US$ 128 billion in infrastructure upgrades by 2023.
By product type, duty free wines & spirits segment is expected to gain major traction, and this is owing to increasing sales of wines & spirits in duty free stores as government bodies do not impose any tax on alcoholic products bought from duty free shops. Moreover, companies are launching new liquor products at duty free shops to attract more tourists. For instance, from April 2019, a Poland-made spirit, Pravda Vodka, has been made available at Aer Rianta International’s ‘The Loop Duty Free New Zealand’, at Auckland Airport.
Among regions, Europe held a significant market share in 2018, owing to increasing number of travelers in the region. For instance, according to the Airports Council International, in 2018, Heathrow Airport (London), Charles de Gaulle Airport (Paris), Amsterdam Airport Schiphol (The Netherlands), and Frankfurt Airport (Germany) were ranked among the world’s top 15 busiest airports by passenger traffic.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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