Global Electronic Shelf Labels Market, By Technology Type (RF, IR), Product Type (LCD, Full graphic e-paper ESL, Segmented e-paper ESL), End Use (Supermarket and hypermarket, Convenience stores and departmental stores), and Geography - Insights, Size, Share, Opportunity Analysis, and Industry Forecast till 2025

Electronic Shelf Label (ESL) Market: Enabling stores to electronically update prices

Electronic shelf labels are the small display units utilized for the price display, predominantly in retail stores that include food, electronics, do it yourself (DIY), gardening, cosmetics, drugstore, and industrial applications among few others. These products are featured with centrally controlled price upgradation across the store, which helps in reducing considerable amount of effort, waste management and time that can be utilized for enhancing the consumer engagement and satisfaction. High-speed updates of pricing, promotional messaging, increased readability and contrast of distinct ESL products also help in improving the product up-lift and store margins. Growing demands for retail automation across the globe and the convenience offered by these products are expected to be among the prominent factors driving the electronic shelf label market growth.

The global electronic shelf label market was valued at US$ 366.8 million in 2016 and is expected to witness a CAGR at 12.9% during the forecast period (2017 – 2025).

Figure 1. Global Electronic Shelf Label Market Share, Key regions

electronic shelf labels market

Source: Coherent Market Insights Analysis (2017)

Stringent regulations against the misleading product prices specifically in North America and Europe have led to increased ESL product demands Stringent regulations such as European communities (requirements to indicate product prices) regulations S.I. No. 639 of 2002, are in place to protect the consumer rights against misleading product prices. These directives have defined guidelines for licensed premises, cafes, restaurants, hotels, etc. and state the requirement for marked prices or the display on the shelves to be considered inclusive of all cost factors. Similar regulations are in place in the U.S., Canada, China and other major economies. Moreover, in case of false product pricing or misleading product promotions, the offender is liable to be fined on the basis of regional regulations. Requirement to avoid errors in product pricing and compliance to the regulations is estimated to present considerable opportunities for growth over the forecast period. Other associated benefits related to the adoption of these ESLs include ease of product promotion strategies, considerable labor savings, high ROI, which are among the major factors expected to fuel the electronic shelf label market growth.

Europe is expected to dominate the overall electronic shelf label market share owing to the large adoption rates

SES Imagotag and Pricer AB that held the significant industry share are based in Europe. Moreover, relatively high penetration in the regional retail business that specifically include France, Italy, Belgium, Germany and other countries in Central Europe, are expected to garner the industry with around 12.8% CAGR over the forecast period. As a matter of fact, SES-imagotag registered annual sales of around US$ 80 million in 2016, in France alone, according to their annual financials. In terms, of market size, Europe will be followed by North America, and Asia Pacific, acquiring second largest and third largest electronic shelf label market share respectively. U.S., Canada, Japan, Australia, China are among the major countries that are expected to present potential growth demand over the next few years. According to Coherent Market Insights analysis, Asia Pacific is expected to witness highest growth rates over the forecast period, primarily owing to the large revenue potential and increasing multi-channel retailing operations in the India, China and the ASEAN countries.

Significant decline in the overall ESL pricing has led to delayed investments in the products, is expected to be the major factor hindering the overall industry growth

According to an industry expert interview in 2016, retailers were expecting significant decline in the cost of the ESLs owing to the declining costs of electronic products and displays. However, this has led to considerable delay in the investment plans of the major retail chains across the globe. This was a major factor that led to considerable decline in the product demands, hampering the present growth. However, electronic shelf label market will witness strong growth and value over 5X times the market size in 2016, by 2025.

Electronic shelf label market predominantly caters to the retail store businesses to provide electronic product displays instead of paper tags and labels. Electronic shelf labels are featured with relatively high durability, long life cycles, replaceable batteries, and can be updated from time to time with minimum efforts. These ESL system architecture in a store comprises of displays, bi-directional communication systems, central control system, and software to support store-wide management and implementation of the ESL environment. Products are additionally featured with real-time product positioning systems, flash lights to promote high discount products and different forms of wireless communication systems (Bluetooth, infrared, ZigBee, NFC, and Wi-Fi, among few others) based on the requirements.

Market Dynamics

Major factor contributing the business dynamics of the electronic shelf label market are the precise product pricing norms existing across economies for the protection of consumer rights and requirement to reduce additional time and cost investments in the conventional paper labeling methods. Moreover, these products are featured with high visibility range and better product promotional ability that enhances the product up-lift probability, merchandising capability, and in-store product pricing strategy to improve its sales. High initial costs of the overall installation and the low skilled workforce availability are the major factors that will continue to hamper the industry growth.

Market Taxonomy

This report segments the global electronic shelf label market on the basis of technology type, product type, end user, and geography.. For comprehensive understanding of market dynamics, the global electronic shelf label market is analyzed across key geographical regions, which are analyzed on basis of market findings across major countries in these regions for a macro-level understanding of the market.

Key features of the study:

  • This report provides in-depth analysis of the electronic shelf labels market and its end use, market size (US$ Million) and Compound Annual Growth Rate (CAGR (%)) for the forecast period: 2017 – 2025, considering 2017 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global electronic shelf label market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include SES-imagotag, Pricer AB, Displaydata, Opticon Sensors Europe B.V, Altierre, Teraoka Seiko, Advantech US, and E Ink
  • Insights from this report would allow marketers and management authorities of companies to make informed decision with respect to their future product launch, end user upgrades, market expansion and marketing tactics.
  • The global electronic shelf label market report caters to various stakeholders in this industry, including investors, product manufacturers, distributors and suppliers for electronic shelf label market, research and consulting firms, new entrants and financial analysts
  • Various strategy matrices used in analyzing the electronic shelf label market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

  • Global Electronic Shelf Labels Market, By Technology Type:
    • RF
    • IR
  • Global Electronic Shelf Labels Market, By Product Type:
    • LCD
    • Full graphic e-paper ESL
    • Segmented e-paper ESL
  • Global Electronic Shelf Labels Market, By End Use:
    • Supermarket and hypermarket
    • Convenience stores and departmental stores
    • Others
  • Global Electronic Shelf Labels Market, By Geography:
    • North America
      • North America Electronic Shelf Label Market, By Technology Type:
        • RF
        • IR
      • North America Electronic Shelf Label Market, By Product Type:
        • LCD
        • Full graphic e-paper ESL
        • Segmented e-paper ESL
      • North America Electronic Shelf Label Market, By End Use:
        • Supermarket and hypermarket
        • Convenience stores and departmental stores
        • Others
      • North America Electronic Shelf Label Market, By Country:
        • U.S.
        • Canada
    • Europe
      • Europe Electronic Shelf Label Market, By Technology Type:
        • RF
        • IR
      • Europe Electronic Shelf Label Market, By Product Type:
        • LCD
        • Full graphic e-paper ESL
        • Segmented e-paper ESL
      • Europe Electronic Shelf Label Market, By End Use:
        • Supermarket and hypermarket
        • Convenience stores and departmental stores
        • Others
      • Europe Electronic Shelf Label Market, By Country:
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia-Pacific
      • Asia Pacific Electronic Shelf Label Market, By Technology Type:
        • RF
        • IR
      • Asia Pacific Electronic Shelf Label Market, By Product Type:
        • LCD
        • Full graphic e-paper ESL
        • Segmented e-paper ESL
      • Asia Pacific Electronic Shelf Label Market, By End Use:
        • Supermarket and hypermarket
        • Convenience stores and departmental stores
        • Others
      • Asia Pacific Electronic Shelf Label Market, By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • Latin America Electronic Shelf Label Market, By Technology Type:
        • RF
        • IR
      • Latin America Electronic Shelf Label Market, By Product Type:
        • LCD
        • Full graphic e-paper ESL
        • Segmented e-paper ESL
      • Latin America Electronic Shelf Label Market, By End Use:
        • Supermarket and hypermarket
        • Convenience stores and departmental stores
        • Others
      • Latin America Electronic Shelf Label Market, By Country:
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East
      • Middle East Electronic Shelf Label Market, By Technology Type:
        • RF
        • IR
      • Middle East Electronic Shelf Label Market, By Product Type:
        • LCD
        • Full graphic e-paper ESL
        • Segmented e-paper ESL
      • Middle East Electronic Shelf Label Market, By End Use:
        • Supermarket and hypermarket
        • Convenience stores and departmental stores
        • Others
      • Middle East Electronic Shelf Label Market, By Country:
        • GCC
        • Israel
        • Rest of Middle East
    • Africa
      • Africa Electronic Shelf Label Market, By Technology Type:
        • RF
        • IR
      • Africa Electronic Shelf Label Market, By Product Type:
        • LCD
        • Full graphic e-paper ESL
        • Segmented e-paper ESL
      • Africa Electronic Shelf Label Market, By End Use:
        • Supermarket and hypermarket
        • Convenience stores and departmental stores
        • Others
      • Africa Electronic Shelf Label Market, By Country:
        • South Africa
        • Central Africa
        • North Africa
  • Company Profiles
    • SES Imagotag*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Pricer AB
    • Displaydata
    • Opticon Sensors Europe B.V
    • Altierre
    • Teraoka Seiko
    • Advantech US
    • E Ink
    • Samsung Electro-Mechanics
    • Toshiba Global Commerce Solutions
    • Wuxi Wei Feng Technology
    • Cicor

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Technology Type
      • Market Snippet By Product Type
      • Market Snippet By End Use
      • Market Snippet By Geography
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
    • Industry Trend
    • Mergers and Acquisitions
    • Technology Overview
    • Promotion Initiatives
    • Regulation Scenario
    • Reimbursement Scenario
    • Epidemiology
    • Pricing Analysis
    • PEST Analysis
  4. Global Electronic Shelf Label Market, By Technology Type, 2017 - 2025 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, 2015 - 2025
      • Segment Trends
    • IR
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
    • RF
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
  5. Global Electronic Shelf Label Market, By Product Type, 2017 - 2025 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, 2015 - 2025
      • Segment Trends
    • LCD
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
    • Full graphic e-paper ESL
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
    • Segmented e-paper
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
  6. Global Electronic Shelf Label Market, By End Use, 2017 - 2025 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, 2015 - 2025
      • Segment Trends
    • Supermarket & Hypermarket
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
    • Convenience stores & departmental stores
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (US$ Million)
  7. Global Electronic Shelf Label Market, By Geography, 2017 - 2025 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, For Regions, 2015 - 2025
    • North America
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2015 - 2025
        • U.S.
        • Canada
      • Region Trends
      • Market Size and Forecast, By Technology Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By Product Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By End User, 2015 - 2025 (US$ Million)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2015 - 2025
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
      • Region Trends
      • Market Size and Forecast, By Technology Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By Product Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By End User, 2015 - 2025 (US$ Million)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2015 - 2025
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
      • Region Trends
      • Market Size and Forecast, By Technology Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By Product Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By End User, 2015 - 2025 (US$ Million)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2015 - 2025
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
      • Region Trends
      • Market Size and Forecast, By Technology Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By Product Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By End User, 2015 - 2025 (US$ Million)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2015 - 2025
        • GCC Countries
        • Israel
        • Rest of Middle East
      • Region Trends
      • Market Size and Forecast, By Technology Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By Product Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By End User, 2015 - 2025 (US$ Million)
    • Africa
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2015 - 2025
        • Northern Africa
        • Central Africa
        • South Africa
      • Region Trends
      • Market Size and Forecast, By Technology Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By Product Type, 2015 - 2025 (US$ Million)
      • Market Size and Forecast, By End User, 2015 - 2025 (US$ Million)
  8. Competitive Landscape
    • Heat Map Analysis
    • Company Profiles
      • SES Imagotag
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pricer AB
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Displaydata
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Opticon Sensors Europe B.V
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Altierre
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Teraoka Seiko
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Advantech US
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • E Ink
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Samsung Electro-Mechanics
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Toshiba Global Commerce Solutions
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Wuxi Wei Feng Technology
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Cicor
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the  market data tables and figures on "Electronic Shelf Labels Market - Global forecast to 2025”.  

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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