Electronic Shelf Labels Market - Insights
The global electronic shelf labels market was valued at US$ 464.6 Mn in 2018 and is expected to exhibit a CAGR of 12.9% over the forecast period (2019-2027) and reach US$ 1,309.3 Mn in 2027.
Electronic shelf labels (ESL) are small display units utilized for displaying price, particularly in retail stores that include food, electronics, do it yourself (DIY) kits, gardening equipment, cosmetics, and in drugstores, and industrial applications. Electronic Shelf Labels (ESL) allows retailers to update the content wirelessly on shelving signage quickly and efficiently, without requirement of print paper tags and organize store representatives to change them manually. Promotional messaging, High-speed updates of pricing, increased readability and contrast of different ESL products help in improving product sales and store margins. Growing demands for retail automation across the globe and convenience offered by these products are expected to be the prominent factors driving growth of the electronic shelf label market.
Stringent regulations against misleading product prices, specifically in North America and Europe, have led to an increase in demand for ESL products
Stringent regulations such as European communities (requirements to indicate product prices) Regulations S.I. No. 639 of 2002, are in place to protect consumers from misleading product prices. These directives have defined guidelines for licensed premises, cafes, restaurants, hotels, etc. and state the requirement for marked prices, or the display on shelves to be considered inclusive of all cost factors. Similar regulations are in place in the U.S., Canada, China and other major economies. Moreover, in case of false product pricing or misleading product promotions, the offender is liable to be fined on the basis of regional regulations. Requirement to avoid errors in product pricing and compliance with the regulations are some of the factors which are expected to present considerable opportunities for growth over the forecast period. Other associated benefits related to the adoption of ESL products include ease of product promotion strategies, considerable labor savings, high ROI, which are among the major factors that are expected to fuel the electronic shelf label market growth
High cost of installation and supporting infrastructure for ESL is expected to be a major factor hindering the market growth
The retailers need large volumes of ESL for their stores and the initial investment for installing cost of ESL for a store could be marginally high. Therefore, the adoption rate of ESL for small retailers is very low. This is the major factor restraining the growth of electronic shelf label market.
Figure. 1 Global Electronic Shelf Label Market Share (%), by Region, 2018
Europe is expected to dominate the overall electronic shelf label market share owing to the large adoption rates of electronic shelf labels
Europe held the largest market share in terms of revenue in 2018 for the global electronic shelf label market and is expected to continue its dominance in the forecast period. The growth in this region is mainly due to the presence of key players such as SES Imagotag, Pricer AB, Cicor, and Opticon Sensors Europe B.V. Moreover, high penetration of ESL in the regional retail business that specifically include France, Italy, Belgium, Germany and other countries in Central Europe, are expected to garner the industry with around 12.8% CAGR over the forecast period. As a matter of fact, SES-Imagotag registered annual sales of around US$ 97.76 million in 2018, in France alone, according to their annual financials. In terms, of market size, Europe will be followed by North America, and Asia Pacific, as the second and third largest electronic shelf label markets. U.S., Canada, Japan, Australia, China are among the major countries that are expected to create high growth opportunities over the next few years. According to Coherent Market Insights analysis, Asia Pacific is expected to witness the highest growth rates over the forecast period, owing to a large revenue potential and increasing multi-channel retailing operations in the India, China and the ASEAN countries.
Global Electronic Shelf Label Market: Key Players
Major players operating in the global electronic shelf label market include SES-Imagotag, Pricer AB, Displaydata, Opticon Sensors Europe B.V, Samsung Electro-Mechanics, NZ Electronic Shelf Labelling, M2Communication, Diebold Nixdorf, Altierre, Teraoka Seiko, Advantech US, E Ink, Toshiba Global Commerce Solutions, Wuxi Wei Feng Technology, and Cicor.
Electronic shelf label market predominantly caters to retail store businesses to provide electronic product displays instead of paper tags and labels. Electronic shelf labels have advantages such as high durability, long life cycles, replaceable batteries, and can be updated from time to time with minimum manual effort. ESL systems include displays, bi-directional communication systems, central control system, and software to support store-wide management and implementation of ESLs. ESL products also feature real-time product positioning systems, flash lights to promote high discount products and different forms of wireless communication systems such as Bluetooth, infrared, ZigBee, NFC, and Wi-Fi among others.
Market Drivers: Stringent regulations against the misleading product prices
Major factors contributing to the growth of the electronic shelf label market are the precise product pricing norms across various countries to safeguard consumer rights, and the need to reduce time and cost invested in conventional labeling methods. Moreover, ESLs have high visibility range and better product promotional ability that enhances the growth of the product, merchandising capability, and in-store product pricing strategy to improve sales of ESL products. However, high initial costs of installation, and lack of skilled workforce are major factors that are expected to hamper growth of the electronic shelf label market.
Key features of the study:
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