Electronic Shelf Labels Market is estimated to be valued at USD 1,602.3 Mn in 2025 and is expected to reach USD 4,544.9 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 16.06% from 2025 to 2032.
Electronic shelf labels (ESL) are small display units utilized for displaying price, particularly in retail stores that include food, electronics, do-it-yourself (DIY) kits, gardening equipment, cosmetics, drugstores, and industrial applications. ESLs allow retailers to update content wirelessly on shelving signage quickly and efficiently, eliminating the need for printed paper tags and manual updates by store representatives. Promotional messaging, high-speed pricing updates, and enhanced readability and contrast of ESL products contribute to improved product sales and store margins. The growing electronic shelf labels market demand, driven by global retail automation trends and the convenience these products offer, is expected to be a key factor propelling market growth.
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These are business-level and consumer-driven influences directly affecting ESL adoption
These broader economic forces influence ESL market growth across regions and industries
In terms of technology, the Radio Frequency (RF) segment is expected to hold the 64% share of the market in 2025. Its dominance is driven by its superior range, scalability, and data transmission capabilities compared to Infrared (IR) and Near Field Communication (NFC). RF enables retailers to manage thousands of ESLs simultaneously across large store formats, making it ideal for supermarkets and hypermarkets. The technology supports real-time updates and two-way communication, which enhances inventory accuracy and pricing agility. As retailers increasingly adopt automation to streamline operations, RF's reliability and efficiency make it the preferred choice for modern ESL deployments.
For instance, in March 2025, E Ink and Realtek introduced their second-generation System-on-Panel Electronic Shelf Label (ESL) solution, integrating Realtek’s RF-based SoC with E Ink’s ePaper display. This advancement boosts power efficiency, simplifies design, and enhances wireless communication, making it ideal for large-scale retail deployments seeking smarter, faster ESL technology.
in terms of product type, the Full graphic e-paper ESL segment is expected to hold the highest share of the market in 2025. These labels offer high-resolution, paper-like displays that can show dynamic pricing, promotional graphics, and even QR codes. Unlike LCD or segmented e-paper labels, full graphic e-paper ESLs consume minimal power and maintain visibility under various lighting conditions, including direct sunlight. Their aesthetic appeal and functional versatility make them especially attractive for retailers aiming to enhance customer experience and brand presentation. As digital transformation accelerates in retail, full graphic e-paper ESLs are becoming the standard for stores seeking both performance and visual impact.
For instance, in August 2025, the Co-op rolled out new Electronic Shelf Label (ESL) technology across select stores, integrating Radio Frequency (RF) communication to highlight member benefits directly on shelves. This initiative aims to simplify membership sign-ups and enhance in-store engagement, aligning with Co-op’s strategy to personalize retail experiences and promote community-driven shopping.
In terms of end use, the supermarket & hypermarket segment is projected to account for the greatest share of the market in 2025. These retail environments handle vast inventories and frequent price changes, making ESLs a critical tool for operational efficiency. By automating price updates and reducing manual labor, ESLs help these stores maintain pricing accuracy and compliance with promotional strategies. Additionally, ESLs contribute to sustainability goals by minimizing paper waste and enabling centralized control of pricing across multiple locations. The scale and complexity of supermarket operations make them the ideal setting for ESL adoption, reinforcing their position as the dominant end-use segment.
For instance, in October 2025, Asda deployed Electronic Shelf Edge Labels (ESLs) across 250 Express stores, enhancing pricing accuracy and operational efficiency. The rollout supports real-time updates and reduces manual labor, aligning with Asda’s digital transformation strategy. The ESLs, likely powered by RF and e-paper technology, aim to improve customer experience and store productivity.
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Asia Pacific, holding a share of 29% in 2025, is expected to dominate the global electronic shelf labels market, due to rapid retail digitization, rising labor costs, and strong government support for automation. Countries like China, Japan, and India are expanding smart retail infrastructure, with ESLs enhancing pricing accuracy, operational efficiency, and customer engagement, making them essential tools in the region’s evolving retail landscape.
For instance, in June 2025, Hanshow showcased its latest smart retail innovations at NRF APAC 2025, including advanced Electronic Shelf Labels (ESLs) and AI-driven solutions. The display emphasized real-time pricing, inventory management, and sustainability, reinforcing Hanshow’s commitment to powering future-ready stores across Asia-Pacific and beyond through cutting-edge digital transformation.
North America is projected to exhibit the fastest growth in the global electronic shelf labels market, fueled by early retail digitization, rising labor costs, and the push for operational efficiency. Major retailers adopt ESLs to automate pricing, reduce errors, and enhance customer experience. Sustainability goals and omnichannel strategies further drive ESL integration across supermarkets, convenience stores, and department chains.
For instance, in August 2025, SOLUM introduced its latest Electronic Shelf Label (ESL) solutions, the Newton A and Newton Core Plus, it is designed to enhance retail efficiency and customer engagement. Featuring ultra-low power consumption, faster update speeds, and robust RF communication, these ESLs aim to modernize store operations and support dynamic pricing in global retail environments.
In 2025, the U.S. sees rising demand for Electronic Shelf Labels due to labor cost pressures, sustainability goals, and the need for real-time pricing updates. Major retailers adopt ESLs to reduce manual errors, enhance operational efficiency, and support omnichannel strategies. The push for smart store technology and improved customer experience further accelerates ESL integration nationwide.
For instance, in June 2025, Tecsys introduced a new Electronic Shelf Label (ESL) solution tailored for hospital inventory management. Designed to streamline stock tracking and reduce manual errors, the interactive ESL system enhances real-time visibility and operational efficiency. This innovation marks Tecsys’s expansion into healthcare, applying smart retail technology to critical medical supply environments.
In 2025, China’s demand for Electronic Shelf Labels surges due to rapid smart retail expansion, government-backed digital transformation, and rising labor costs. Retailers embrace ESLs to automate pricing, reduce human error, and enhance customer experience. The country’s tech-driven retail landscape makes ESLs a vital tool for operational efficiency and competitive advantage.
For instance, in December 2024, Ohiyo deployed Hanshow’s Electronic Shelf Labels (ESLs) and smart display screens to elevate the airport shopping experience. The technology enables real-time pricing, dynamic promotions, and streamlined inventory management, offering travelers a more engaging and efficient retail environment. This move reflects growing adoption of smart retail solutions in travel hubs.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 1,602.3 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 16.06% | 2032 Value Projection: | USD 4,544.9 Mn |
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| Companies covered: |
SES-Imagotag, Pricer AB, Displaydata, Opticon Sensors Europe B.V, Samsung Electro-Mechanics, NZ Electronic Shelf Labelling, M2Communication, Diebold Nixdorf, Altierre, Teraoka Seiko, Advantech US, E Ink, Toshiba Global Commerce Solutions, SESimagotag, E-Ink, Wuxi Wei Feng Technology, and Cicor. |
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Retail automation encompasses several automated procedures for managing different aspects of the retail industry, such as product management, workforce management, inventory management, and store audits, among others. The technological advancements in automation have significantly benefited retailers. Moreover, electronic shelf labels have become a ubiquitous technology in all types of retail establishments, including supermarkets, hypermarkets, specialty shops, and non-food establishments. Furthermore, implementing this system in a retail outlet provides a dynamic pricing solution, which reduces labor costs by eliminating manual tasks.
The global adoption of digital transformation across various industries has a positive impact on the nation's economic growth, as it brings revolutionary changes to business operations. Moreover, the automation of retail is expected to play a crucial role in transforming economic growth, owing to factors such as an increase in consumer purchasing power, greater efficiency in the retail supply chain, and smart logistics management. Additionally, the need to enhance customer experience is driving the adoption of technological advancements in the retail industry, all of which contribute to the growth of the electronic shelf label market.
The growing importance of customer satisfaction through efficient customer service is projected to create profitable opportunities for the market and propel the growth of the electronic shelf label market in the future. Enhanced customer experience during in-store shopping significantly impacts the sales of electronic shelf labels. Retail businesses are adopting these advanced technologies to increase customer foot traffic and benefit from error-free pricing and improved workflow efficiency. Moreover, electronic shelf labels and other display solutions enable customers to easily access information about special offers, influencing their purchase decisions.
The potential of electronic shelf label technology is immense, and as it matures in development, it has the potential to transform the retail industry. E-Paper technology can be used not only for electronic shelf labels but also in various other applications such as smartwatches, wearable electronics, digital signboards, flexible displays embedded in smart cards, and status display bars on electronic products. It can be used to label a wide range of items, from shelves to office binders and electronic billboards, as well as offering a new way to label food and drugs.
Retail stores are rapidly adopting automation to enhance efficiency and customer experience, driving growth in the electronic shelf labels market size. ESLs enable real-time pricing updates, reduce labor costs, and eliminate manual errors, making them a vital component of smart retail systems. As retailers integrate technologies like AI, IoT, and digital signage, ESLs support seamless operations and dynamic promotions. Their ability to synchronize with inventory systems and improve shelf management boosts profitability. With rising demand for streamlined retail processes, the Electronic Shelf Labels Market size is expanding globally, reflecting a shift toward intelligent, data-driven store environments that prioritize speed, accuracy, and convenience.
Integration with other IoT devices: Electronic shelf labels can be integrated with other IoT devices, such as smart shelves and smart carts, to provide a seamless shopping experience for customers. For example, a smart cart equipped with an RFID reader can read the electronic shelf labels and automatically update the customer's shopping list and total bill.
Real-time inventory management: IoT-enabled electronic shelf labels can be used to monitor inventory levels in real-time, reducing the need for manual stock checks and improving inventory accuracy. This can help retailers to reduce overstocking and out-of-stock situations, improving customer satisfaction and reducing costs.
Personalized offers: Electronic shelf labels can be used to display personalized offers to customers based on their purchase history and preferences, which can be gathered through IoT devices such as beacons and sensors. This can improve customer engagement and drive sales.
The Electronic Shelf Labels (ESL) market is evolving from a store-level automation tool into a strategic platform for digital retail operations. Leading retailers such as Walmart and Carrefour are integrating ESLs with real-time pricing engines, inventory telemetry, and retail media systems, signaling a structural shift in how shelf data is monetized and governed. Around 94% of global retailers reportedly plan to adopt ESLs, underscoring strong intent toward digitized in-store pricing and communication.
However, the competitive advantage lies beyond efficiency. ESL platforms that support open APIs, data portability, and multi-retailer integration will define future market leaders. Retailers focusing solely on hardware replacement risk vendor lock-in and inflated total cost of ownership. Operational savings from faster price updates and labor redeployment are tangible but only materialize when ESLs are synchronized with POS and order management systems.
Notably, next-generation ESLs are enabling in-store retail media, enabling targeted promotions and real-time shopper analytics, turning shelf displays into revenue assets. Yet, regulatory oversight around dynamic pricing and data governance will remain critical. The market’s direction is clear: ESLs will transition from cost-saving devices to profit-generating data infrastructure, rewarding retailers that emphasize interoperability, reliability, and transparent pricing governance over mere hardware deployment.
*Definition: Retailers use electronic shelf labels primarily to display product prices on store shelves. These labels are connected to a central server, and any changes made to product prices are automatically updated. Electronic display modules are typically placed on the front edge of retail shelves and are extensively used in various types of stores, including hypermarkets, supermarkets, specialty stores, non-food retail stores, and others.
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About Author
Monica Shevgan has 9+ years of experience in market research and business consulting driving client-centric product delivery of the Information and Communication Technology (ICT) team, enhancing client experiences, and shaping business strategy for optimal outcomes. Passionate about client success.
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