The global electronic shelf label market was valued at US$ 464.6 Mn in 2018 and is expected to exhibit a CAGR of 12.9% over the forecast period to reach US$ 1,309.3 Mn by 2027. Europe held the largest revenue share in the global electronic shelf label market in 2018, according to Electronic Shelf Label Market Report, By Technology Type (IR,RF, and NFC), By Product Type (LCD, Full graphic e-paper ESL, Segmented e-paper ESL), By End Use (Supermarket & Hypermarket, Convenience stores & departmental stores, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa). Increasing cost of labor in developed economies of Europe and North America has led to significant demand for retail automation products which can reduce cost and time invested in manual shelf labelling. This is expected to be among the prominent factors driving the growth of electronic shelf label market. High overall costs of paper tags and labels, time required for updating labels, large amount of waste generation, high probability of human errors, and increasing requirement of retailers to upgrade prices to attract customers are the major drawbacks of conventional methods of shelf labelling. ESLs can be utilized to address these drawbacks and create an interactive consumer environment in stores, which can enhance the sales. These factors are expected to create strong growth prospects for the electronic shelf label market over the forecast period.

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Browse 60 market data tables* and 50 figures* on "Electronic Shelf Label Market” - Global forecast to 2027

Electronic shelf labels find significant application in data assessment for implementation of strategies that could facilitate product sales. Moreover, ESLs have several advanced features such as real-time, bi-directional responsive systems, merchandising accessories, long battery life, indoor navigation, and mapping systems. Moreover, enhanced operational scalability, robustness, latency, and security, are expected to fuel the demand for electronic shelf label for retailers. Low labor wages in emerging economies, lack of skilled workforce, and high initial capital requirements are estimated to hamper growth of the electronic shelf label market over the forecast period.

Key takeaways of the Electronic Shelf Label Market:

  • The global electronic shelf label market is estimated to witness a CAGR of 12.9% CAGR during the forecast period (2019–2027), owing to significant growth in demands for electronic shelf labels, specifically in North America
  • Among technology type, the RF technology segment is expected to gain traction in the near future, owing to availability of multiple choices of communication such as Bluetooth, ZigBee, Wi-Fi, and NFC. Moreover, relatively high operability owing to no requirement of visible range communication is expected to be a major factor driving growth of the market.
  • Full graphic e-paper displays are expected to witness highest growth over the forecast period owing to multi-color displays, compact design, and wide visibility range of displays
  • Growing adoption of ESLs in convenience store and departmental stores is expected to generate significant product sales in the end use segment
  • Europe is expected to dominate the global electronic shelf label industry over the forecast period, owing to high adoption of electronic shelf labels, and presence of leading players such as SES Imagotag, Pricer AB, Cicor, and Opticon Sensors Europe B.V
  • Some of the major participants in the global electronic shelf label market include SES-imagotag, Pricer AB, Displaydata, Opticon Sensors Europe B.V, Samsung Electro-Mechanics, NZ Electronic Shelf Labelling, M2Communication, Diebold Nixdorf, Altierre, Teraoka Seiko, Advantech US, E Ink, Toshiba Global Commerce Solutions, Wuxi Wei Feng Technology, and Cicor.
  • Regional expansion, technology development and product innovation are expected to form the key strategies to acquire strong industry foothold. For instance, in 2018, BOE Smart Retail Solutions acquired SES-imagotag to strengthen its position in European Market.


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