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  • Published On : Jul 2022
  • Code : CMI5075
  • Industry : Consumer Goods
  • Pages : 108
  • Formats :

Maternity Wear is clothing worn by women who are pregnant. The purpose of the clothing is to accommodate the change in body size during pregnancy. Maternity clothing originated during the middle ages and was only later made fashionable when women became more selective.

Market Statistics:

The Europe maternity wear market was valued at US$ 409.84Mn in 2021 and is forecast to reach a value of US$ 630.1 Mn by 2030 at a CAGR of 5.20% between 2022 and 2030.

Top wear product segment held dominant position in the Europe maternity wear market in 2021, accounting for 52.2% share in terms of volume, followed by Europe and Asia Pacific, respectively.

Figure 1. Europe Maternity Wear Market Value Share (%), By Product Type, 2021

Europe Maternity Wear  | Coherent Market Insights

Recent Developments:

In March 2021, UK-based premium maternity brand Isabella Oliver launched its first 100 percent sustainable and ethical maternity capsule collection for Spring/summer 2021, as part of its continuing commitment to “drive lasting positive change in the fashion industry with sustainable practices and an ethical supply chain”.

Market Drivers:

Increasing number of pregnant working women is driving growth of the maternity wear market. Expectant and nursing mothers need special protection to prevent harm against their or their infants' health. Pregnancy and maternity are vulnerable for working women. They need adequate time to give birth, recover, and nurse their children. In this condition, maternity wear provides comfort and flexibility to women during or after pregnancy.  Market

Growing adoption of business strategies is again projected to fostering market growth. For instance, in January 20, 2021, Isabella Oliver (a premium maternity brand) adopted the market penetration strategy and launched a new rental program to improve its reach and increase the longevity of maternity clothing. The brand offered its customers a new range of options to rent a dress, including party wear and fundamental pregnancy essentials, for two weeks, before returning them free of charge.

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Europe Maternity Wear Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 409.84 Mn
Historical Data for: 2017 to 2021 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 5.20% 2030 Value Projection: US$ 630.1 Mn
Geographies covered:
  • By Country: Germany, France, Italy, UK, Russia, Rest of Europe
Segments covered:
  • By Product Type: Top Wear, Bottom Wear, Dresses and Gowns, Innerwear
  • By Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others
Companies covered:

Gap Inc., Seraphine, Isabella Oliver., H and M Hennes and Mauritz AB., Brunelli and co.  S.  R.  L, Mothercare, Boob    Design, Pink   Blush   Maternity, Organic & More, and Adidas America Inc

Growth Drivers:
  • Growing number of pregnant working women
Restraints & Challenges:
  • Fluctuating birth rate 

 Figure 2. Europe Maternity Wear Market Value Share (%), By Distribution Channel, 2021

Europe Maternity Wear  | Coherent Market Insights

Market Restraints:

Fluctuating birth rate is expected to hinder market growth. The developed countries tend to have a lower fertility rate due to lifestyle choices associated with economic affluence where mortality rates are low, birth control is easily accessible, and children often can become a financial drain caused by housing, education cost and other cost involved in bringing up children

Lack of awareness regarding maternity wear among consumers is expected to hinder the market growth.

Market Opportunities:

Expansion of e-commerce industry due to internet penetration and growing digital literacy is expected to provide potential growth opportunities for the market players. For instance, key players in the apparel industry, such as Seraphine, Mothercare, Isabella Oliver, and Gap, are focusing on product innovations and launching their products on various online retail platforms to serve the vast consumer base.

Increasing number of players expanding their presence in the market is again projected to bring bright opportunities for the market. For instance, in October 2021, Seraphine opens maternity store in New York and LA, Seraphine has expanded in the US, New York and LA at prime locations of the cities.

Market Trends/Key Takeaways:

Growing trend of buying cloths on rent is expected to uplift the market growth. For instance, in November 2021, Hyper and Boob design collaborates to provide clothes on rent. This will make it possible to rent smart, multifunctional clothes for pregnancy

New product launch by key players will also favour the market growth. For instance, in March 2021, UK-based premium maternity brand Isabella Oliver launched its first 100 percent sustainable and ethical maternity capsule collection for Spring/summer 2021, as part of its continuing commitment to “drive lasting positive change in the fashion industry with sustainable practices and an ethical supply chain”.

Competitive Landscape:

  1. Gap Inc.
  2. Seraphine
  3. Isabella Oliver.
  4. H and M Hennes and Mauritz AB.
  5. Brunelli and co. S. R.  L
  6. Mothercare
  7. Boob Design
  8. Pink Blush Maternity      
  9. Organic & More
  10. Adidas America Inc.

Maternity wear is clothing worn by expecting women. Its purpose is to accommodate the changes in a woman's body during pregnancy.

Market Dynamics:

Growing number of pregnant working women coupled with the expansion of e-commerce industry are major factor contributing to market growth. Moreover, increasing purchasing power and changing lifestyle of consumer are further anticipated to foster market growth.

On the other hand, fluctuating birth rate is expected to hinder the market growth.

Key features of the study:

  • This report provides in-depth analysis of the Europe maternity wear market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the Europe maternity wear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Gap     Inc., Seraphine, Isabella Oliver., H and M Hennes and Mauritz AB., Brunelli and co.  S.  R.  L, Mothercare, Boob    Design, Pink   Blush   Maternity, Organic & More, and Adidas America Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The Europe maternity wear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Europe maternity wear market

Detailed Segmentation:

  •  Europe Maternity Wear Market, By Product Type:
    • Top Wear
    • Bottom Wear
    • Dresses and Gowns
    • Innerwear
  •  Europe Maternity Wear Market, By Distribution Channel:
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Retail
    • Others
  •  Europe Maternity Wear Market, By Country:
    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe

Frequently Asked Questions

The Europe maternity wear market size is estimated to be valued at US$ 409.84 Million in 2021 and is expected to exhibit a CAGR of 5.20% between 2022 and 2030.
Growing number of pregnant working women is fuelling the growth of the market.
The Supermarkets and Hypermarkets segment is the leading component segment in the market.
Fluctuating birth rate is the major factors restraining growth of the market.
Major players operating in the Europe maternity wear are Gap Inc., Seraphine, Isabella Oliver., H and M Hennes and Mauritz AB., Brunelli and co.  S.  R.  L, Mothercare, Boob Design, Pink Blush Maternity, Organic & More, and Adidas America Inc.

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