Online Clothing Rental Market, By Clothing Style (Ethnic Wear, Western Wear, and Others), By End User (Men, Women, and Kids), Global Industry Insights, Trends, Outlook and Opportunity Analysis, 2018-2026

  • Published On : Dec 2018 |
  • Pages : 123 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

­­­Global Online Clothing Rental Market - Insights

Online clothing rental is a service through which people can rent clothing for a specific period of time. This service is mainly suitable for individuals who do not want to buy expensive clothing for a one-time event. Online clothing rental service proves to be a perfect solution for events such as theme parties, weddings, and photo shoots, where people prefer renting clothes rather than buying, in order to avoid high costs of the clothing. Rental dresses can be used several times by various customers.

Growing e-commerce industry due to increasing demand for high speed internet services is one of the key factors fueling growth of the global online clothing rental market. According to the India Brand Equity Foundation (IBEF), India alone witnessed over 500 million internet users in the last quarter of 2015 and the market for e-commerce in India was valued at US$ 13 billion in 2015 and the same is set to increase to US$ 188 billion by the end of 2025. Apparels were ranked second in terms of market share in the e-commerce industry.

However, one of the major challenges affecting growth of the online clothing rental market is availability of size. Rental dresses are of standard sizes and cannot be altered according to individual needs. Also, many designer dresses are available as limited edition due to which sizes are limited.

The global online clothing rental market was valued at US$ 1,506.6 Million in 2017 and is expected to register a CAGR of 9.4% in terms of revenue over the forecast period (2018 – 2026), to reach US$ 3,299.6 Million by 2026.

Among clothing style, parties and wedding wear segment accounted for the largest market share of 58.8% in the global online clothing rental market in 2017. Wedding dresses are expensive and will be mostly used for one day, hence, consumers prefer to rent such clothes, which are cost-effective. People tend to use designer dresses for occasions such as weddings, birthday parties, and pre-weeding photo shoots, which increases demand for designer dress. For instance, Rent it Bae provides a wide range of designer dresses such as lehenga, sarees, gowns, dhoti sets, indo western, blazers, jodhpuri suits, and sherwanis for wedding and theme parties.

Figure 1. Global Online Clothing Rental Market Share (%), By Clothing Style, 2017

     

Source: Coherent Market Insights, 2017-18

Among end user, Men segment in the online clothing rental market is rapidly growing due to rising demand for wedding dresses and party wears amongst men consumers. Online rental clothing is a cost-effective and convenient solution for occasional wear and for specific functions. For instance, in 2016, Flyrobe, an online rental clothing company, launched a wide range of men’s wear including ethnic and western wear for special occasions such as wedding, photo shoots, and parties.

North America accounted for significant market share in the global online clothing rental market in 2017. Traditions such as celebration of Halloween, and parties and events that require a specific outfit for one time usage are some of the key factors driving demand for online clothing rental in the region. Companies operating in this industry are engaged in extensive marketing and promotional activities to gain competitive edge in the market. For instance, in October 2017, Rent the Runway announced a low price membership called RTR Update, where the buyers get to rent four pieces of clothing from the company for a month. At the end of every month, subscribers can select four new items after returning their older clothes. The subscription costs around US$ 89 for a month and includes services such as shipping, dry cleaning, and insurance.

Figure 2. Global Online Clothing Rental Market Share (%), By Region, 2017

Source: Coherent Market Insights, 2017-18

Major players operating in the global online clothing rental market include GlamCorner Pty Ltd., Rent the Runway, Inc., Lending Luxury, Flyrobe, Gwynnie Bee Inc., Bag Borrow or Steal Inc., The Secret Wardrobe Limited, Le Tote, Union Station, Inc., and Her Wardrobe.

Online clothing rental is a service by which someone can rent clothing for a specific period of time. It provides wide range of dresses, easy payment, and delivery of clothes in time. The company offers wedding dresses, formal dresses, elegant dresses, evening dresses, prom dresses, and cocktail dresses for events.

Market Dynamics

Increasing consumer preference towards rental designer dresses owing to benefits offered by it is a major factor driving growth of the global online clothing rental market. Designer dresses are used for one time thus, renting clothes is useful as there is no repetition of dresses in events such as weddings, cocktail parties, office parties, and others. Different choices and varieties are available on online portals for the occasion and functions such as wedding, theme parties, and school plays. Traditional as well as modern dresses are available on rent such as bridesmaid dresses, formal gowns, kaftans, and cocktail dresses.

However, lack or low customization option and low societal acceptance of the idea of renting clothes is a restraining factor for the growth of online clothing rental market.

On the basis of region, Latin America accounted for the significant market share in the global online clothing rental market in 2017. This is due to several new start-ups beginning their online clothing rentals, which is expected to aid in growth of the market in the region. For instance, in 2012, Mr. Barbara Almeida and Ms. Mariana Penazzo started Dress and go, an e-commerce rental clothing company, in Brazil. In 2015, Kaszek Ventures invested in Dress and Go to offer luxury apparel rental cloths in Latin America.

Key features of the study:

  • This report provides in-depth analysis of online clothing rental market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2018 – 2026), considering 2017 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
  • It profiles leading players in the global online clothing rental market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include GlamCorner Pty Ltd., Rent the Runway, Inc., Lending Luxury, Flyrobe, Gwynnie Bee Inc., Bag Borrow or Steal Inc., The Secret Wardrobe Limited, Le Tote, Union Station, Inc., and Her Wardrobe
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launch, technology up-gradation, market expansion, and marketing tactics
  • The global online clothing rental market report caters to various stakeholders in this industry including investors, suppliers, online clothing rental manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the online clothing rental market

Detailed Segmentation:

  • Global Online Clothing Rental Market, By Clothing Style:
    • Parties and Wedding Wear
    • Formal Wear
    • Others
  • Global Online Clothing Rental Market, By End user
  • Women
  • Men
  • Kids
  • Global Online Clothing Rental Market, By Region:
    • North America
      • U.S.
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Canada
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
    • Europe
      • U.K.
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Germany
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Italy
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • France
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Russia
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Rest of Europe
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
    • Asia Pacific
      • China
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • India
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Japan
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • ASEAN
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Australia
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • South Korea
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Rest of Asia Pacific
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
    • Latin America
      • Brazil
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Mexico
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Rest of Latin America
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
    • Middle East
      • GCC
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Israel
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Rest of Middle East
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
    • Africa
      • Northern Africa
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • Central Africa
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
      • South Africa
        • By Clothing Style:
          • Parties and Wedding Wear
          • Formal Wear
          • Others
        • By End User:
          • Women
          • Men
          • Kids
  • Company Profiles
    • GlamCorner Pty Ltd.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Rent the Runway, Inc.
    • Lending Luxury
    • Flyrobe
    • Gwynnie Bee Inc.
    • Bag Borrow or Steal Inc.
    • The Secret Wardrobe Limited
    • Le Tote
    • Union Station, Inc.
    • Her Wardrobe

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Clothing Style
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launches
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Online Clothing Rental Market, By Clothing Style, 2015-2026 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2018- 2026
      • Segment Trends
    • Parties and Wedding Wear
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Formal Wear
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
  5. Global Online Clothing Rental Market, By End User, 2015-2026 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2018 - 2026
      • Segment Trends
    • Men
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Women
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Kids
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
  6. Global Online Clothing Rental Market, By Region, 2015-2026 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, For Region, 2018 - 2026
    • North America
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • France
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • China
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • India
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • GCC
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
    • Africa
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Clothing Style, 2015- 2026 (US$ Million)
          • Market Size and Forecast, By End User, 2015 - 2026 (US$ Million)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • GlamCorner Pty Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Rent the Runway, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Lending Luxury
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Flyrobe
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Gwynnie Bee Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Bag Borrow or Steal Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Secret Wardrobe Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Le Tote
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Union Station, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Her Wardrobe
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 27 market data tables* and 17 figures* on "Online Clothing Rental Market” - Global forecast to 2026.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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