Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Car rental service is a hire car agency that enables the customer to rents automobiles at affordable rates. This agency is usually located near airports and busy city areas. Car rental services are mainly opted by people who require a vehicle for the temporary and who do not want to own a car. Moreover, car rental services are also ideal for owners of damaged vehicles and looking for repair or insurance compensation. Furthermore, car rental services also provide additional benefits such as navigation systems, entertainment systems, portable Wi-Fi, insurance, and child safety seats.

The global car rental market is projected to surpass US$ 220.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 13.6% during the forecast period (2020 to 2027).

Drivers

The advantage such as easy booking via online service is a major factor fueling the market growth of the car rental. Car rental service offers to book online which has made them easy booking. This is attributed to the increasing penetration of smartphones and the rising use of internet around the globe. Moreover, online booking also offers various discounts and schemes which is further expected to augment the market growth of the car rental.

The rapid growth of GDP rates in the developing countries is expected to drive the market growth of the car rental. This is attributed to the increasing per capita income of the consumers in the region. Moreover, improvement in the car rental service such as the easy renting process and other benefits offered is also expected to contribute to the market growth of the car rental over the forecast timeframe. 

Regionally, North America dominated the global car rental market in 2019, reporting 36% market share in terms of revenue, followed by Europe and Asia-pacific, respectively.

Figure 1. Global Car Rental Market, Revenue Share (%), By Region, 2019

Car Rental  | Coherent Market Insights

Market Restraints

Fluctuating prices of crude oil due to the gap between demand and supply is projected to restrict the market growth of the car rental over the forecast period.

The low cost of public transportation services such as buses and trains is expected to hamper the market growth of the car rental. According to the Coherent Market Insights analysis, the average cost of a taxi in Los Angeles, North America is US$ 1.80/km and that of a bus is US$ 1.50/km.

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Car Rental Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 80.0 Bn
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 13.6% 2027 Value Projection: US$ 220.0 Bn
Geographies covered (27):
  • North America: U.S., Canada
  • Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
  • Asia Pacific: China, India, Japan, Rest of Asia Pacific
  • Rest of the World
Segments covered:
  • By Material Type: Intercity/Local Usage, On-Airport, Intra-City/Outstation, Others
  • By Car Type: Luxury Cars, Executive Cars, Economy Cars, SUV's, MUV's
Companies covered (8):

Enterprise Holdings, The Hertz Corporation, Avis Budget Group, Europcar Group, Carzonrent, Sixt SE, Al Futtaim Group, Localiza - Rent a Car, Eco Rent a Car, and GlobalCARS

Growth Drivers:
  • Ease in booking via online service owing increasing penetration of smartphones and rising use of internet
  • Growth in the tourism industry across the globe
  • Increasing per capita income of the consumers in the developing countrie
Restraints & Challenges:
  • Fluctuating prices of crude oil due to the gap between demand and supply 
  • Low cost of public transportation services such as buses and trains

Market Opportunities

An increasing number of car rental services around the globe is projected to offer enormous growth opportunities to the market for car rental. The c coupled with the increasing number of travelers around the globe is also projected to accelerate the market growth of the car rental. The growing production of automobiles is another major factor contributing to the market growth of car rental.

Improved road infrastructure across emerging economies and rising number of leisure and business trips is projected to provide potential opportunities to the market of car rental. Growing adoption of information technology across the industry in order to deliver efficient service and strengthening their regional as well as global presence is projected to shape the market growth over the forecast period.

Figure 2. Global Car Rental Market – Opportunity Analysis

Car Rental  | Coherent Market Insights

Market Trends

Various industry players are introducing mobile apps for the customer in order to ease the booking and allow the consumer to choose the vehicle of their choice from the portfolio. For instance, in February 2020, Share Car, a car-sharing service based in Indonesia, has introduced its new car sharing app. The app can be installed on both Apple iOS and Android smartphones. Thus, the increasing launch of such apps is expected to augment the market growth.

The rising trend of sharing cars among consumers is expected to bolster the market growth of the car rental. For instance, in October 2019, Ola introduced a new car-sharing service Ola Drive for building a holistic shared mobility landscape in India. It was initially introduced in Bengaluru, later will expand its availability to Hyderabad and Delhi.

Figure 3. Global Car Rental Market, Revenue Share (%), By Car Type, in 2019

Car Rental  | Coherent Market Insights

On the basis of car type, economy cars dominated the global car rental market in 2019 with around 31% of market share in terms of revenue, followed by executive cars and fast luxury cars, respectively.

Global Car Rental Market - Impact of Coronavirus (Covid-19) Pandemic

Companies across the globe are increasingly asking the employees for working from home, which has led to reduction of commute in the cities and non-essential travel have descended drastically during the pandemic situation. This scenario is expected to continue to reduce the demand of car rental services across the globe. For instance, Hertz Global Holdings Inc. faced soaring cancellations and lack of new bookings. The company has been cutting off staff and reduce high capital spending to reserve liquidity.

Competitive Section

Key players are operating in the global car rental market are Enterprise Holdings, The Hertz Corporation, Avis Budget Group, Europcar Group, Carzonrent, Sixt SE, Al Futtaim Group, Localiza - Rent a Car, Eco Rent a Car, and GlobalCARS

Few Recent Developments

Sixt SE

In August 2018, Sixt SE, a European multinational car rental company, has started its operation in Uzbekistan. Sixt offer cars for rent in more than 110 countries.

Car rental services involve renting of automobiles for short duration of time at certain cost. The global car rental market has witnessed a substantial growth past few years owing to the rise in pollution levels and population surge in urban regions. Furthermore, rise in the trend of online mode of car booking, consumers are adopting car rental services as cars have emerged as one of the fastest and cheapest mode of transportation.

Market Dynamics

The global car rental market has witnessed significant growth in recent past years, owing to the rising demand for car rental services owing to rising tourism activities and budget for tourism coupled with increasing disposable income of people in emerging economies. This scenario is expected to provide lucrative growth to the global car rental market over the forecast period.

Major players in the global car rental market are increasing their investment on innovative product launchings, research & development and marketing & promotional activities to capitalize on emerging trends in various end applications such as outstation, intercity, airport service and others. This scenario is expected to fuel the market during the forecast period.

Key features of the study:

  • This report provides in-depth analysis of global car rental market size (US$ Billion and Million Tons), and Compound Annual Growth Rate (CAGR %) for the forecast period (2020 – 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global car rental market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study Enterprise Holdings, The Hertz Corporation, Avis Budget Group, Europcar Group, Carzonrent, Sixt SE, Al Futtaim Group, Localiza - Rent a Car, Eco Rent a Car, and GlobalCARS
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, Category up-gradation, market expansion, and marketing tactics
  • The global car rental market report caters to various stakeholders in this industry including investors, suppliers, global car rental manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global car rental market

Detailed Segmentation:

  • Global Car Rental Market, By Category:
    • Intercity/Local Usage
    • On-Airport
    • Intra-City/Outstation
    • Others
  • Global Car Rental Market, By Car Type:
    • Luxury Cars
    • Executive Cars
    • Economy Cars
    • SUV's
    • MUV's
  • Global Car Rental Market, By Region:
    • North America
      • U.S.
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Canada
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
    • Europe
      • France
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Germany
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • U.K.
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Russia
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Rest of Europe
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
    • Asia Pacific
      • China
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Japan
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Australia & New Zealand
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • India
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
      • Rest of the Asia-pacific
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
    • Rest of the World
        • By Category
          • Intercity/Local Usage
          • On-Airport
          • Intra-City/Outstation
          • Others
        • By Car Type
          • Luxury Cars
          • Executive Cars
          • Economy Cars
          • SUV's
          • MUV's
  • Company Profiles
    • The Hertz Corporation*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Avis Budget Group
    • Enterprise Holdings
    • Europcar Group
    • Carzonrent
    • Sixt SE
    • Al Futtaim Group
    • Localiza - Rent a Car
    • Eco Rent a Car
    • GlobalCARS

 “*” marked represents similar segmentation in other categories in the respective

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Car Type
      • Market Snippet, By Category
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Car Rental Market - Impact of Coronavirus (Covid-19) Pandemic
    • Changes in the Government Regulations, by Geography
      • North America
      • Europe
      • Asia-pacific
      • Rest of the World
  5. Global Car Rental Market, By Car Type, 2017 - 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Intercity/Local Usage
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • On-Airport
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Intra-City/Outstation
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Others
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
  6. Global Car Rental Market, By Category, 2017 - 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Luxury Cars
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Executive Cars
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Economy Cars
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • SUV's
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • MUV's
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
  7. Global Car Rental Market, By Region, 2017- 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2020 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • France
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Rest of Europe
          • Sub-region/Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
        • Rest of Asia Pacific
          • Sub-region/Country Trends
          • Market Size and Forecast, By Car Type, 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Category, 2017- 2027 (US$ Billion)
    • Rest of the World
      • Market Share Analysis, By Country/ Sub-region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/ Sub-region, 2020 - 2027
  8. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • The Hertz Corporation*
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments
        • Future Plans
      • Avis Budget Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Europcar Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Carzonrent
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Sixt SE
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Al Futtaim Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Localiza - Rent a Car
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Eco Rent a Car
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • GlobalCARS
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "Global Car Rental Market” – global forecast to 2027

Frequently Asked Questions

The market for global car rental is forecast to surpass US$ 220.0 billion by 2027 witnessing a CAGR of 13.6% between 2020 and 2027.
Growth in the tourism industry across the globe and increasing per capita income of the consumers in the developing countries is fuelling the growth of the global car rental market in the region.
Various industry players are introducing mobile apps in order to ease the booking and provide consumers with their choice of vehicle which is expected to favor market growth over the forecast period.
Fluctuating prices of crude oil due to the gap between demand and supply and ow cost of public transportation services such as buses and trains is expected to hamper the growth the market during the forecast period.
Major players operating in the global car rental market include Enterprise Holdings, The Hertz Corporation, Avis Budget Group, Europcar Group, Carzonrent, Sixt SE, Al Futtaim Group, Localiza - Rent a Car, Eco Rent a Car, and GlobalCARS
The global car rental market was estimated to be valued around US$ 80.0 Billion in terms of revenue in 2019.
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